As a business student with a growing love for marketing, I knew that internships played a crucial role in developing practical skills and gaining industry experience. Being able to apply my knowledge in a real-life setting was also very important to me as it gave me insightful knowledge on what to potentially expect at future roles. Therefore, when I got the opportunity to become an intern at Marketing Eye, although I was quite nervous, I was also very excited to dive into the world of marketing.
Marketing Strategy Blog - Mellissah Smith
As an intern at Marketing Eye, I was excited to gain real-life experience in the fast-paced world of digital marketing. Throughout my internship, I was given the opportunity to work on a variety of tasks, and it was an experience that not only gave me insight into the industry but also prepared me for the working world. My tasks mainly consisted of writing and scheduling blogs, scheduling social media posts, creating social media calendars, developing marketing strategies, and coordinating an editorial release.
For the past 8 months, I have been going to pilates. It’s something that I never did more than ‘on occasion’ for most part only when I arrived from a long-haul flight from Melbourne to Los Angeles. The hangover from the past few years has slowly disappeared and after the first quarter last year, I started to rethink life.
Pepsi is continuing its trend of featuring big-name celebrities in its marketing campaigns with its upcoming Super Bowl advertisement featuring Ben Stiller and Steve Martin. The 45-second teaser showcases the comedic actors trading jokes and jabs while promoting Pepsi Zero Sugar.
Read more about: Steve Martin and Ben Still provide Super Bowl comic relief →
There is something that has always struck me about marketing consultants in Melbourne – strategy. There are few marketing strategy consultants in Melbourne that don’t use strategy as the draw card to work with their marketing and branding firms.
What is S/4HANA?
S/4HANA is an ERP business suite based on the SAP HANA in-memory database. It is the centre of SAP's strategy to allow customers to modify existing business processes and models or create new ones. In addition, it will enable companies to analyse business data and transact with other companies in real time.
I’m an introvert. I know for many that see me on a stage or greeting a new employee, it must be a shock and hard to fathom, but it’s a fact and here’s why.
I started my internship at Marketing Eye when I had just finished my first semester at University. My aim was to find a part-time internship where I would be able to learn and enhance my skills in the professional world. I had applied to Marketing Eye without any expectation of getting accepted for the role. When I received the call of confirmation I was ecstatic, as this was my first achievement in a new country. Marketing has always been my field of interest and so a Marketing internship was extremely exciting.
I’m a boss. Sometimes I have good days, and sometimes I have bad days. The energy of winning a deal or doing something uber creative sends me to the moon and when there are setbacks or I’m thinking about the weekend, I am quite possibly on ‘go slow’. You can imagine then, why I see ‘quiet quitting’ as just another marketing term for people to ignore and move on from.
My story about how I began interning at Marketing Eye is probably not very different from most. I arrived in Melbourne in February this year as an international student to complete the second half of my Master of Publishing and Communication degree. From the course name itself, you can probably guess that marketing was not one of the core subjects involved. My course and subjects revolved mostly around the publishing industry and communication via digital media.
Where do we go after COVID?
What does it mean to live a life 'after' COVID? As the economic climate worldwide has failed to remain constant for more than a few days, businesses have been forced to adapt like never before.
With all the uncertainties around the world, one thing is certain; COVID-19 has dramatically shaped the marketing world we now co-exist with. In a survey conducted by the CMO, 72% of marketing leaders claimed the importance of marketing had increased in the last year.
As challenges within the business world continue to rise, opportunities of equal quantities also surface, each an opportunity for marketers to capitalise upon.
When I started out in marketing, I worried that I wasn’t extraverted enough, wasn’t fashionable and preferred a good book over a cocktail party.
Since then, marketing has changed and the ‘nerdier’ marketers are fast becoming the rock stars due to results they derive for their clients, and the ‘fashionable’ lot are seen more as events specialists or publicists. Now, that’s a stereotype, of course, but the gist of it is that things have changed over the past three decades and what was once considered to be ‘cool’ is no longer the case.
It’s been one month since I’ve entered the marketing industry as a Marketing Graduate. Overwhelmed is the frequent feeling of the day, but excitement is what’s keeping me going. I will be honest; my marketing degree was a breeze in comparison to my first few weeks as a Graduate. Yes, difficult in some respects (namely group projects and catching peak hour public transport), however, learning on paper the aspects of marketing and its cultural influence meant that completing the work was far more above the surface than I had realised.
Marketing Eye’s Melbourne office has not been back for long, but that’s not to say it hasn’t been an eventful return to work already…
Coming from an era where women were, well, women, and watching both the world around me and myself evolve into where we are today, comes with a lot of transformation. Ideas, how we live, what we think, the way we behave and our overall mindset.
Erasing the way we were brought up to be able to navigate a new way of thinking is hard if everyone else around you is stuck in the past, and even more difficult if they are stuck too far in the future. Living in the here, the now – is an unsure place for many, me included.