Small Business Marketing - Small Business Marketing Blog

Small Business Marketing

Why would anyone buy your product? Why is it better than your competitors? Where can it be bought? What value can it really provide? You might have the answers to these questions, ready and available, but it counts for nothing if you can't project your voice loud enough for customers to hear it.  

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The COVID-19 pandemic has undoubtedly had an extreme impact on small businesses globally. These changes have required small businesses to adapt fast in an attempt to overcome the negative ramifications that come with a global pandemic.

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Marketing ensures greater success for your business goals and has always been an important aspect for companies wishing to excel in their industry. Small businesses generally have less staff, fewer resources, and a smaller budget which means reducing costs in areas where possible is essential.

There is no doubt more pressure on reducing budget due to the constant loom of COVID-19 over our heads. However, there are many ways to successfully market your small business that helps you outperform giants giving much more effective ROI. Here we have provided you with a quick marketing cheat sheet to running a cost-effect marketing strategy to get your business flourishing.

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No matter how large or small you believe your business to be, it is vital that you take the time to intricately outline an overall game plan with a viable marketing strategy, to ensure you are reaching your targets and retaining valuable customers.

In our everchanging marketing landscape, for smaller businesses to stay on top of the game upgrading and maximising existing marketing practices are fundamental.

Here at Marketing Eye, we believe how you grow your business and brand matters; thus, we have compiled 6 marketing strategies that will assist you in outperforming your competitors.

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Search engine optimisation can be one of the hardest factors to contend with when creating a well-known business. Even larger companies struggle with SEO. 

When running a small business with limited resources, time, and money, improving your search engine ranking can be extremely difficult. Luckily, we’ve come up with 10 ways that will help your business make an impact with your search engine marketing. 

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Technology is in the hands of every small business owner. It’s likely that your competitors are using some marketing software to keep their business competitive.

The reality is that the modern consumer landscape relies on digital marketing; no small business marketing strategy is complete without marketing technologies in this device-oriented world. Any small business marketing service will tell you this.

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No small business is complete without a marketing strategy.

Having a marketing strategy ensures that you can give your business the recognition it deserves. Many small businesses don’t deem a marketing strategy to be worth their time, but regardless of size, every business has something to gain through marketing. A well-developed small business marketing strategy will increase your brand awareness, improve your reputation, increase your conversion rate, boost your sales and maximise your visibility.

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An effective marketing strategy should be the foundation of your marketing and communications activities. The right strategy will give you clear objectives, provide you with guidelines to point you to the right direction, and give you the appropriate metrics to evaluate your results and improve overall performance.

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Developing an effective marketing strategy is a crucial and difficult task for any small to medium sized business. Which may leave you feeling helpless. However, the City of Melbourne council may have answered your prayers.

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It’s important to have a lead generation strategy more than ever to bring success to your business and capitalise fully on market opportunities. Does your business have an effective lead generation process?

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COVID-19 had brought with it a storm of changes that individuals and businesses must rapidly adapt to. If you are a company, this will mean being proactive in terms of modifying and adapting your marketing strategy to the ever-changing ‘new normal’. So, what are some steps you can take to ensure that your business continues to thrive in this turbulent environment?

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Glen Eira City Councils extension of its marketing and website development grants will help catapult small businesses trying to reinvent themselves and survive in the current market. The market has changed forever and how businesses adapt will define their future and marketing is at the core.
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It's hard to imagine that this day would ever have happened, but one Government decision, rightly or wrongly, has closed down small businesses in Melbourne for 6 weeks, and most are uncertain as to whether they have a future, let alone whether they should market their businesses or not.
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A level playing field has been much of the discussion amongst SMB's who are benefitting from consumers pushing back on their larger counterparts. With the current economic climate bringing to the forefront how much large corporations benefit from global pandemics, consumers are becoming more conscious.
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