Small Business Marketing

Female entrepreneurs redefining what it means to do business

We live in a society of constantly changing perceptions, opinions, and beliefs. But one things for sure, female entrepreneurs are here to stay, and they're making a greater impact on our overarching society and the business world more than we probably think. From new mummy's building mini-empires from the comfort of their own homes to the young tech-savvy generation z's creating a dream-like reality around their greatest passions and developing millions upon millions of followers.

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It’s a world full of Influencers

Who would have thought a decade or two ago that thousands of people would be making millions and even billions of dollars from posting flawless pictures that promote and enhance brands on their own personal social media accounts? It has significantly sculpted the way in which we conduct and involve our consumers in business. It makes me wonder whether this will be an increasing successful marketing platform that will see skyrocket into more success and opportunities for brands in the future or is time running out for digital influencers? 

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Balancing privacy and personalisation in Marketing

As a society and individual's, we feel ever so inclined to express and share our own personalised content with the world. There is a cloud of pressure to display such intimate details to the encapsulating world of social media and its digital spaces. We have built and created a culture where we live to document our every move and moment rather than just living them, in their present form.

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Why we are re-inventing Marketing Eye

You may have read that robots will not replace marketers - and I am going to tell you now, in this blog, that largely they will. Marketing as a profession will change in the next 12 month to 2 years so dramatically, that everyone will need to re-invent themselves and companies that are still selling the same old marketing skill set, will find that they no longer have a business.
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There is a pot of gold at the end of the rainbow

After relaying my 'two days from hell' to a confidante, who had an interesting reply, I realised the reality of my world. 

To put it in context, I replied to a text message with: "Life has to have challenges and your feelings have to be hurt to be alive. I wouldn't change a thing."
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My disastrous trip to Brisbane

I'm a Queenslander through and through. Well, kind of. I am from an immigrant family who settled in Queensland, and even though I haven't lived there for 15 years, it is still a place I call home.

Marketing Eye began its journey about 13 years ago, and since then, we have built the business, as a team, into different States and Countries, which has been incredibly exciting. Who doesn't want to fly to New York for a business trip, or to Amsterdam? Even places like Atlanta and Los Angeles have their benefits. I certainly have a few perks up my sleeve from the many miles I travel, but it's not all glamour - and that is something most frequent travellers can attest to. In fact, there is little glamour other than what you see on Instagram and Facebook, and a lot of work that goes on behind the scenes. A reality few of us a willing to admit let alone share.
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What it takes to build a small business globally

As a entrepreneur who has a belief that you should always finish something you start, I am hell-bent on Marketing Eye's global expansion, and the only thing that holds the company back is my ability to travel more often given that I have a dog at home to look after.

Baring this in mind, we expanded to the US, and have done so in a way that we can trial operating remotely and within a management style that is conducive to me getting enough sleep and being present to whatever team I am working with at the time.
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The future is where your entrepreneurial heart lies

I've been in the Netherlands for 4 days and I am mesmerized, as always, with its sheer beauty. From harbour views through to fields of everything imaginable, you watch from the side a sustainable country go about its day on bikes, without seamingly a care in the world.
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Take flight, and risk it all - if you truly want to be an entrepreneur

Not just your average day. I started mine at 5 a.m. eagerly awaiting my flight time of 9 a.m. to Sydney, with so much anticipation and excitement, I literally couldn't contain myself. This past few weeks has been very exciting, adventurous and rewarding in so many ways - I can't begin to explain.
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New York is Marketing Eye's Focus for 2016/17

Finally, I have a printed copy of the 2016/17 Global Marketing Strategy for Marketing Eye and it is being developed out to the point where every single item in the marketing strategy is given to a person who is responsible for outcomes. 

It's particularly exciting given that usually we only share part of the plan, but this year, we decided to share it all - along with our profit sharing strategy for employees. It's time for many of our younger team members to start investing in houses or apartments, and they cannot do that without getting some real money behind them.
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Staying on path when delivering to expectations

Never stretch yourself so far that when the rope can't take it any more, it springs back so far that there is far too many creases to fix. The business person who has the most ideas, doesn't always win, unless of course, they have a team of people who have learned that while they may have great ideas, they are terrible at execution.
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