Small Business Marketing
A 2020 marketing strategy looks a lot different to any other year. The market has changed dramatically. There is an election in the works and of course, the economy is playing havoc with cash flow, so how does a small business navigate their way to marketing success in such murky waters?
It is no question that the complexity of today’s marketplace requires innovation. No more can we rely on the same ideas that have given us success in the past. Research suggests that 80% of people believe harnessing creativity would generate economic growth; while only 25% of those feel they are actually living up to their creative potential.
We live in a society of constantly changing perceptions, opinions, and beliefs. But one things for sure, female entrepreneurs are here to stay, and they're making a greater impact on our overarching society and the business world more than we probably think. From new mummy's building mini-empires from the comfort of their own homes to the young tech-savvy generation z's creating a dream-like reality around their greatest passions and developing millions upon millions of followers.
When a new generation comes about, marketers are faced with a constant challenge of reaching, engaging and connecting with this audience. It estimated in 2020 generation Z will accommodate for 40% of total consumers, becoming one of the most powerful consumer force in the market. Now that’s one scary thought!
Who would have thought a decade or two ago that thousands of people would be making millions and even billions of dollars from posting flawless pictures that promote and enhance brands on their own personal social media accounts? It has significantly sculpted the way in which we conduct and involve our consumers in business. It makes me wonder whether this will be an increasing successful marketing platform that will see skyrocket into more success and opportunities for brands in the future or is time running out for digital influencers?
As a society and individual's, we feel ever so inclined to express and share our own personalised content with the world. There is a cloud of pressure to display such intimate details to the encapsulating world of social media and its digital spaces. We have built and created a culture where we live to document our every move and moment rather than just living them, in their present form.
Let’s talk business. The increase of company involvement and their integration into the digital world has seen businesses either crash and burn or exceed with flying colours. This is mostly due to their correct utilisation and implementation of SEO.
Yes, I know what you're thinking! How can Beyoncé and marketing possibly be related and at all connected? But if we look really closely at both Beyonce and Marketing, we discover that they are so interconnected it isn’t funny.
To put it in context, I replied to a text message with: "Life has to have challenges and your feelings have to be hurt to be alive. I wouldn't change a thing."
Marketing Eye began its journey about 13 years ago, and since then, we have built the business, as a team, into different States and Countries, which has been incredibly exciting. Who doesn't want to fly to New York for a business trip, or to Amsterdam? Even places like Atlanta and Los Angeles have their benefits. I certainly have a few perks up my sleeve from the many miles I travel, but it's not all glamour - and that is something most frequent travellers can attest to. In fact, there is little glamour other than what you see on Instagram and Facebook, and a lot of work that goes on behind the scenes. A reality few of us a willing to admit let alone share.
Baring this in mind, we expanded to the US, and have done so in a way that we can trial operating remotely and within a management style that is conducive to me getting enough sleep and being present to whatever team I am working with at the time.