Marketing Blog tag: 'culture' - Marketing Eye

COVID-19 has redirected people’s lifestyles with changes to the traditional office routine. So how do you stay focused on overcoming new problems while maintaining an efficient work schedule?

Marketing in a time like this requires adaptability and control over your time, performance, and productivity. Identifying the challenges facing your brand is the first step to overcoming the obstacles of marketing in these uncertain times. Here are some challenges you may be facing and ways to overcome them.

Published in Culture

With the onset of COVID-19, there have been significant lifestyle and working changes including social distancing and other pandemic measures. Given humans are naturally social creatures, the sudden changes caused by the pandemic have caused a severe cultural shock. For employees specifically, the widespread shift to working from home (WFH) and loss of face-to-face contact can threaten to dissolve company cultures, and leaders must now develop an action plan to keep culture alive!

Published in Culture
Wednesday, 14 July 2021 15:06

Organising a Marketing Strategy Workshop

A marketing strategy workshop is a space for collaboration. Ideas are constructed, analysis is undertaken and critical decision making is implemented. Members from various departments can come together and understand how marketing influences their outcomes. This allows for more innovative and effective solutions.

Since workshops only happen occasionally be sure to take advantage of them to show the rest of the company just how important marketing is to success. This is your one chance to effectively demonstrate the impact of marketing on all departments of the business.

Published in Marketing

In our day and age, we are seeing constant shifts in our traditional workplace cultures and environments, as more people work from the comfort of their homes. Following the devastating effects of the COVID-19 outbreak, more people have moved to working completely remotely and imposed restrictions have left companies and the overall employee morale in an unsteady state. Thus, in amidst these challenging times, adopting and maintaining a solid workplace culture for a smooth transition into remote working is essential to the fundamental survival of any successful business. 

Published in Culture

It’s as certain as death or taxes. The inevitable fact for every CEO or HR manager is that they have made or will make a bad hiring decision at some point during their career.

Published in Management
If you've been told that based on Myers Briggs you have this or that type of personality, you may think that you have derived at an answer to why you are the way you are. After all, many entrepreneurs fall under an A-Type personality profile or at least that's what many of us have thought. A little birdy gave me an insight into the brilliance that is Cognitive Behavioural Therapy and I am absolutely compelled to share.
Published in Entrepreneurship

So, you have graduated. Congratulations! Now, you have to find a job – or do you?

Published in Culture
Thursday, 03 December 2020 09:28

A Holly Jolie Christmas Adventure

Marketing Eye’s Melbourne office has not been back for long, but that’s not to say it hasn’t been an eventful return to work already…

Published in Blog

It’s coming down to the pointy end of the year and like many marketing agencies, we are endeavouring on a journey of self-discovery. We have our best team of marketing consultants, all whom share the same values and enhance our company culture in place, but as any good marketing team, we are hellbent on being the best marketing consultants in our perspective Melbourne, Sydney and Brisbane regions in 2021.

Published in Marketing
Monday, 02 November 2020 11:00

How to Prepare Your Workplace for Gen Z

Just like any other generation, Gen Z have their own preferences, outlooks, and conditions that make them unique. In light of a pandemic, Gen Z has become a bust generation preparing to survive – in stark contrast to many millennials' starting expectation that they would be able to easily thrive.

Published in Management
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