Marketing Blog

Marketing Blog

Website Development

SEO in 2018 just got a lot harder, but here's how to beat it

If Google is creating havoc with your inbound leads to your website, you are not alone. In the 30 years that search engines have existed, power plays by Google and Bing have been affecting the online searchability of keywords making SEO more chalenging than ever before.
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Before and after website design - why sometimes you have to start from scratch

I met a guy at the bar at Treetops Restaurant on Peachtree Road in Atlanta a few months ago. He had a hint of an Australian accent and in no time at all was talking to me about how we both derived from Australia and were embarking on business expansion.

Quite a smart man, he was fascinating in so many ways; his knowledge of the world, people, psychology, business and his story on how he had grown up and started doing what he does today. I would imagine him to be a highly successful businessman who commands the attention of everyone in the room.
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How to make your business go viral via mobile

When was the last time you watched an entire TV program without looking at your phone?

Can't remember? Don't worry, you're not alone. Deloitte’s multigenerational State of the Media Democracy survey polled more than 2000 consumers and found that more than 80 per cent of American consumers are multi-tasking while watching TV. This includes texting, streaming video, social networking and web browsing. And yes, live-tweeting a TV show or movie counts as well.

On top of that, 26 per cent of consumers own a laptop, smartphone and tablet, making them digital omnivores. Tablet ownership alone has jumped by 177 per cent in the past year.
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How to write a good business blog


Business blogging can be tricky – your writing has to be professional, yet casual; informative, but not cut into the products/services you are selling, and (most importantly) open.

However, the work you put into it is extremely beneficial when it comes to your company’s branding, giving the world an insight into what’s behind the scenes. On top of that, writing a blog can grow your business as you position your company as a thought leader in its industry.
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10 Social Media Statistics That Will Blow Your Mind

I am not sure you, but I work full time in marketing and even I find it hard to keep up with the latest in social media.

Fortunately, we are not alone. The world has gone "bonkers" over social media and just like the way taking a photograph on our mobile phone is now the norm, so too is checking in on social media and engaging with audiences for both business and pleasure.

1. The average users of social media each month is now a total of 850 million people. (Source: Jeff Bullas)

2. 23 percent of Facebook users check their account more than 5 times per day. (Source Socialnomics)
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How building a new brand can revitalise your business

Successfully revitalising a brand is every marketer’s dream but is no easy task, requiring persistence and hard work. Changing customer perceptions and providing clarity of the brand’s values is difficult, especially when it comes to transforming the target public’s entrenched mindset.

Marketing Eye wanted to change the way consumers perceived American Property Partners (APP). Was the APP brand clearly projecting the message it wanted to put forward to the general public? It is essential for portfolio managers to present themselves as reliable. After all, customers must trust them with their investments.
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Is your website turning clients off?

It is that time of year again, whether you like it or not, that small business owners need to review how their business is going.

Is your business ontrack to achieving the goals that you set out for your business to achieve in 2012? Is your brand where it should be? Are your leads inbound or outbound? Is your sales team performing?

If the answer is "no" to any of these questions, then it's time to start figuring out what you can change today to alter your outcomes of tomorrow.
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It’s just like JFK said - Leadership and learning are indispensable to each other

Magma Capital Advisory came to Marketing Eye without a marketing bone in their body – literally, with nothing more than a logo in a world of endless marketing possibilities - and a two week deadline for a ‘brand spanking’ website (so to speak).  

We’d scored ourselves a client specialising in debt capital and risk management solutions and a two week deadline.  
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Website design needs to be on-brand

Case Study: BrightLine Solutions Atlanta

Marketing Eye Atlanta was recently engaged by BrightLine Solutions in Atlanta to re-develop their rather new website incorporating more services, social media and a different look and feel.

The company is based in both Atlanta and New York and was founded by serial entrepreneur Christy Brown. Specialising in Information Technology, Embedded Software Engineering, Accounting and Finance, Christy has paved a niche in her market and delivered a service that is both professional and unsurpassed by any of her competitors.

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The value of a good testimonial

"Our brand and website were looking a bit tired and old – we had tried to update ourselves but we just didn’t have the know-how. We came across Julie and the rest of the team from Marketing Eye and things started happening right away! Within days we had a new brand direction, a new modern looking and useable web design and a solid marketing plan – exactly what we needed. Thanks for the direction!"
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Websites that give you quality leads

 quality-leads
 
dog-food
 
But your website is a dog’s breakfast?

Does your website directly attribute to your overall business objectives, drive sales, and directly assist in improving your bottom line?
Marketing Eye works with hundreds of companies seeking to give their customers a better online experience and drive quality leads to their sales teams.

We understand the latest in SEO techniques, social media integration and enhancing website functionality.

Now is the time to start thinking about how your website can do more for your business.
   
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How to increase your website visitors by 1000% percent

3 days and already a 1000% increase in website traffic!!!!

A few simple changes to your website can mean a lot to your business. In the past few days, This email address is being protected from spambots. You need JavaScript enabled to view it. has made small changes to website content and layout. The reason for these changes was that we haven't had a good look at our website for a few months and the bounce rate on some pages were getting over the 50% mark.

After spending a good hour looking at the facts and figures outlined on Google Analytics, we identified pages on our website that had higher bounce rates than others. In fairness, most of our website pages rank very highly with Google and people stay on our website for more than 5 minutes on average. This is a great achievement for a website in professional services marketing.
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