Marketing Blog tag: 'outsourced marketing department'

When I started out in marketing, I worried that I wasn’t extraverted enough, wasn’t fashionable and preferred a good book over a cocktail party.

Since then, marketing has changed and the ‘nerdier’ marketers are fast becoming the rock stars due to results they derive for their clients, and the ‘fashionable’ lot are seen more as events specialists or publicists. Now, that’s a stereotype, of course, but the gist of it is that things have changed over the past three decades and what was once considered to be ‘cool’ is no longer the case.

Published in Blog
Thursday, 19 November 2020 17:00

Bowls NSW

Published in Portfolio
Thursday, 19 November 2020 16:30

Chase Skills

Published in Portfolio
Monday, 16 November 2020 16:44

Manuelina Culinary

Published in Portfolio
Monday, 16 November 2020 16:34

Lubrication Engineers

Published in Portfolio
Monday, 16 November 2020 16:25

Hotline IT Pty Ltd

Published in Portfolio
Monday, 16 November 2020 14:22

Hedland First National Real Estate

Published in Portfolio
Monday, 16 November 2020 13:55

3Point Capital

3Point Capital are a financial services firm specialising in residential and commercial property transactions. Operating out of Sydney, 3Point Capital have worked hard to develop a reputation for excellent brokerage and top-class customer service. Despite this, their previous marketing efforts failed to fully leverage their brand offering within their market.

Operating within the ultra-competitive financial services industry, 3Point Capital were looking to differentiate themselves from other competitors with a rebranding campaign. To help them achieve this objective, they engaged Marketing Eye as their fully outsourced marketing department. A thorough discovery process familiarised the Marketing Eye team with 3Point Capital’s business, brand identity and brand personality.

The rebranding campaign commenced with the launch of a newly designed website which offers users a more fulfilling experience and fell in line with the 3Point Capital’s new marketing tactics. Logos and other marketing collateral were redesigned, reinforcing the new identity of the brand. A range of other tactics were actioned as a part of an integrated campaign, including regular EDM’s and a rebranded email signature.

Website

EDM

Brochure

Billboard
Published in Portfolio
Thursday, 05 November 2020 16:35

Why Companies Are Outsourcing Their CMO Roles

With retrenchments far and wide, it comes as no surprise that many businesses have let their CMO’s go in lieu of a more cost-effective outsourced CMO from reputable companies like Marketing Eye.

Published in Blog
Friday, 30 October 2020 15:53

Astus Edge | Professional Services

Astus Edge was one of Marketing Eye's clients that experienced fast growth and pivoted as a business. 

Marketing Eye functioned as Astus Edge's outsourced marketing department offering marketing consulting services to elevate the Astus Edge brand in the market. Our team of expert marketing consultants were able to offer a range of marketing services form creating and executing their marketing strategy to brand execution. Our graphic design and email marketing services were able to further solidify the brand's presence in the market.


ipad

stationary

website
Published in Portfolio
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