Tag: outsourced marketing department

Every business, whether large or small, strives to improve customer experience. Adopting the right tools plays an important role in shaping that journey. Among the many solutions available, a virtual receptionist stands out. With the power to streamline communication and enhance professionalism, this service goes beyond simple call handling. Today, businesses can no longer afford to overlook how a virtual receptionist can provide the edge needed in a competitive market.

Most businesses today face a swirl of challenges in managing their workforce. Teams operate in different locations, technology continues to advance and expectations keep shifting. In this context, decisions based on guesswork or outdated information can frustrate growth. Companies are searching for smarter ways to manage people, measure performance and uphold quality. Workforce analytics tools now sit at the centre of this new era for business decision-making. These tools convert raw data into valuable insights, creating order from operational chaos.

Entegra Signature Structures is a well-known and highly successful steel fabrication company that supplies and erects sheds and steel frames throughout Australia primarily for commercial purposes and agriculture. As part of Marketing Eye's work with Entegra over a number of years, we managed all of their marketing as their approved outsourced marketing arm. From the development of a marketing strategy and redevelopment of their website through to marketing collateral and brochures, Marketing Eye was instrumental in transforming their brand. Entegra is a business that has grown from strength to strength with strong company values and good supplier relationships. They focus their marketing efforts internally and externally, and use social media and digital marketing to drive lead generation for their sales team.

When I started out in marketing, I worried that I wasn’t extraverted enough, wasn’t fashionable and preferred a good book over a cocktail party.

Since then, marketing has changed and the ‘nerdier’ marketers are fast becoming the rock stars due to results they derive for their clients, and the ‘fashionable’ lot are seen more as events specialists or publicists. Now, that’s a stereotype, of course, but the gist of it is that things have changed over the past three decades and what was once considered to be ‘cool’ is no longer the case.