Tag: blog

Effective marketing strategies help businesses and companies set goals, reach ideal customers, and generate more profits. Measurements can optimise any process, and marketing campaigns are no different. Therefore, if you are responsible for enhancing your company's marketing campaigns, it's essential to give an insight into how to measure the value brought by the marketing strategy. To conduct the most successful campaigns and achieve marketing success, marketers need to recognise what strategies work and what don't intuitively. This is where key performance indicators (KPIs) come in. The following are some typical KPIs you should track: 

Business is a dynamic and ever-changing field. Because they are no longer constrained by geography, they are becoming more diverse. Due to widespread globalisation, we no longer live in a world where you cannot do business with a company located hundreds of kilometres from where you now live. Because of the possibility of interacting with foreign companies or customers, fluency in language and the ability to communicate effectively in writing have become more vital in the modern business world.

Your audience will better comprehend what you're saying, and your brand's reputation for respect, professionalism, and trustworthiness will improve thanks to your words.

What is S/4HANA?

S/4HANA is an ERP business suite based on the SAP HANA in-memory database. It is the centre of SAP's strategy to allow customers to modify existing business processes and models or create new ones. In addition, it will enable companies to analyse business data and transact with other companies in real time.

The world is changing daily, and revolution has significant implications for every business sector. The 21st century has seen significant technological developments, digital transformation with no signs of slowing down, and changes in the game regularly.

For online retailers, the last three months of the year are the most crucial. Research shows that this is the quarter in which 57% of shops expect an increase in sales, so now is the time to make the most of it and prevent any unpleasant surprises. The last three months of the year are jam-packed with celebrations and important events. This is your prime opportunity to win over new leads and turn them into lifelong clients. 

What exactly is digital transformation, and how does it help your company? If you weren't aware of it, digital transformation is defined as how well organizations can keep up with the rapid expansion of digital technologies and how they adopt them.

I’m a boss. Sometimes I have good days, and sometimes I have bad days. The energy of winning a deal or doing something uber creative sends me to the moon and when there are setbacks or I’m thinking about the weekend, I am quite possibly on ‘go slow’. You can imagine then, why I see ‘quiet quitting’ as just another marketing term for people to ignore and move on from.

June is over, which means the new financial year has officially begun. It can be difficult having a business grow organically, but marketing strategies have continued to evolve and are crucial to helping a business grow. A helpful marketing strategy has the capacity and capability to assist with the acceleration of your business’ growth in the new financial year. Read further to find out how marketing strategies can help your business.

Funnel marketing is a marketing strategy to see, identify, and evaluate the number of audiences captured in the travel process, from not knowing the brand of a business, to deciding to buy its products. This strategy is very important to understand, especially for people who run a business.

If you’re trying to grow your business and improve your online performance analytics are crucial. They provide the reports about how your website is doing, how many people are accessing your website, for how long, from which country and so much more. But no matter how many analytic reports are provided to you, there is no point if you don’t know how to decode, read, and understand them. We at marketing eye have put together the information you need, so that you can read your data, make sense of it, and turn them into insights that you can use to improve the performance of your company.