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Marketing Blog tag: 'blog' - Marketing Eye

It’s coming down to the pointy end of the year and like many marketing agencies, we are endeavouring on a journey of self-discovery. We have our best team of marketing consultants, all whom share the same values and enhance our company culture in place, but as any good marketing team, we are hellbent on being the best marketing consultants in our perspective Melbourne, Sydney and Brisbane regions in 2021.

Published in Marketing
Monday, 02 November 2020 11:00

How to Prepare Your Workplace for Gen Z

Just like any other generation, Gen Z have their own preferences, outlooks, and conditions that make them unique. In light of a pandemic, Gen Z has become a bust generation preparing to survive – in stark contrast to many millennials' starting expectation that they would be able to easily thrive.

Published in Management
Thursday, 22 October 2020 12:29

Gen Z and the Workplace Post Pandemic

With most millennials now well into adulthood and transitioning into leadership roles, we are seeing a younger generation is now taking over, Gen Z. While this generation still dominate the market, we will soon see an influx of Gen Z workers entering the workforce. Covid-19 has considerably shifted opportunities for many young people. Gen Y was able to graduate from University and enter the workforce with ease while Gen Z face considerable hurdles while getting a foot in the door to their dream jobs.

Published in Culture

Sales and marketing have been at loggerheads forever. Just ask any marketer in the room. While marketing doesn't 'sell' per se, they are responsible for providing the forum for sales to occur. This means lead generation, brand building and sales support. Sales people sell. 

Published in Marketing
Wednesday, 19 June 2019 08:56

Sometimes, there is never a good time

Today is just like any other day. I woke up at 3.40 a.m., hopped on a conference call with a vendor who is looking to optimize their channel partnership program utilizing Robotic Marketer technology, talked for an hour, then hopped on another call. Before I knew it, it was 6.30 a.m. and the coffee shop was now open.
Published in Mellissah Smith
Monday, 25 February 2019 09:21

How blogging can benefit your business?

Blogging is essential for each and every business, especially within this day and age. Most businesses underestimate the importance and added value blogging brings to the table for both your customers and your stakeholders.

Published in Marketing
Thursday, 06 December 2018 08:48

Which social media platforms should I choose?

The world of social media can be a difficult one to navigate, as it comes with a variety of endless opportunities and possibilities for businesses future overarching success. The overwhelming growth of social media platforms creates a sense of pressure on businesses to display a conscious active presence on all these diverse platforms; from Facebook, Instagram to YouTube, this list goes on and on. One of the main causes of failed social media strategies are due to businesses utilising and prioritising the wrong social media platforms for their particular industry and consumer market.

Published in Blog
Wednesday, 11 January 2017 07:35

4 Reasons Why Your Business Should Blog

It’s time to Blog!

We recommend for all of our clients to have a blog page on their website, as well as to write blogs regularly, and post them on their social media accounts. We have been asked many times by clients why this is beneficial, and why they should take the time to do this. Read on to find out why!
Published in Marketing
Super blogger Jeff Bullas describes this age as the Age of Visual Culture, and in this period of time where everyone has a camera phone on stand-by to capture one of life’s many moments, the moniker certainly stands true. 

Visual content has become a universal language. It is Esperanto in image form and has people from all over the world sharing the language with each other. The image may be of a dog named Pippa with her own Instagram account or it could be an infographic detailing the complex nature of how to bone a fish Masterchef style. It may be a moving image of someone repairing a car engine or attempting fine tapestry.
Published in Marketing
Well-written short articles that are related to specific industries can position a business as a thought leader and increase credibility among customers.

With the right kind of marketing, the creation of these business related articles may go viral enticing a bigger audience to your product or service than you ever expected.
Published in Marketing
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