Marketing Eye Blog Author

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Marketing Eye

Marketing Eye

Marketing Eye is Australia’s leading marketing consultancy firm for small to medium sized businesses. In simple, we help small businesses grow exponentially through developing targeted marketing campaigns aligned to overall business goals.

The digital world of e-commerce through to social media is the new frontier when it comes to marketing. Ensuring you have a digital presence across multiple channels is the make or break of any marketing campaign of the 21st century. The new breadth of knowledge marketers carry in today's world can be applied to bring about new success levels only dreamt about.

It’s as certain as death or taxes. The inevitable fact for every CEO or HR manager is that they have made or will make a bad hiring decision at some point during their career.

In a world saturated with mass advertising, it’s hard to stand out amongst the crowd. Everywhere you look you are met with out-of-home displays, television advertisements, social media promotions – it is integrated in our every-day life! As a consumer, it’s also sometime difficult to recognise and digest every marketing attempt and therefore only the ones that stand out are absorbed. 

If you are struggling to make your mark in your respective industry and are looking for some helpful tips to outshine the competition, have a read of my following 5 suggestions.

If you’re using any kind of digital platform, you’ve definitely heard of data analytics and why it’s a big deal, but 2021 is already presenting several massive challenges for businesses globally. 

Following increasing regulation around usage of user data and political concerns surrounding the power of big tech, many businesses are struggling to develop, measure and optimise their strategies to develop sophisticated and data rich strategies like they used to.

The reality of a post pandemic world is that life as we know it has transformed, from manufacturing supply-demand crunches to the restrictions on shopping, businesses have had to adapt to an uncertain environment at lightning speed in order to survive in this Brave New World.

Wednesday, 24 February 2021 15:41

10 Marketing Initiatives to Up Your Strategy Game

Marketing strategies are bland and not generating a satisfactory ROI? We hear you. Have a read on what we believe are 10 initiatives that will provide results.

With marketing campaigns being the key to the success of any business model, the way marketers think in times with such uncertainty has never been more crucial. In the wake of the COVID-19 crisis, the market will never be as we once knew it. Hence, the role of marketers has never been more important in laying out the ‘yellow brick road’ for business’ success.

Monday, 01 February 2021 10:25

Top Trends in Social Media in 2021

Given the extent to which use of platforms like TikTok and Instagram Reels skyrocketed in 2020, social media will undoubtedly continue to play a significant role in digital marketing in 2021. In the last year alone, the social media landscape has necessarily adapted to accommodate the disruptions and social movements of 2020.

Wednesday, 20 January 2021 08:44

Top Tips for B2B Marketing for 2021

As we move into the year of 2021, it’s time to ensure that you have all the insights to allow your business every opportunity to succeed. Marketing can be hard with so many moving parts and it is vital to get it right, so you can move in a positive direction. To help your business, here is a list of the top tips for B2B Marketing for 2021.

Monday, 18 January 2021 09:43

How Much Does a Marketing Manager Get Paid?

Marketing is an ever-changing, ever-developing industry, with new channels appearing and new ways to market your brand cropping up all the time. Because of the industry’s rapidly evolving nature, marketing teams and departments need someone who can right the ship, keep everyone on track and execute the business’s marketing strategy. They need a marketing manager.

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