Blog Author Marketing Eye - Page 1
Marketing Eye
This Is Why Your Healthcare Practice Isn’t Attracting New Patients
Running a healthcare practice is no easy feat.
Between patient care and operational management, there's little time left for effective marketing. Healthcare executives are well aware of the headlines highlighting professional shortages across the nation. Despite the decrease in supply, some practices find themselves unable to increase provider utilisation. The question then arises: who bears responsibility for the lack of new patients?
Lessons from a 30-Year Marketing Veteran: Embracing Change and Innovation
Amplifying Brand Reach: The Synergy of Strategic Collaborations and Planted Media
In the discipline of brand marketing, the fusion of distinct but complementary brands can catalyze a profound expansion in reach and resonance. A quintessential exemplar of this phenomenon is the brand explosion stemming from the partnership between Taylor Swift, a global pop icon, and Travis Kelce, a Super Bowl-winning NFL star. Their collaboration exemplifies the axiom "two is better than one," demonstrating the power of strategic alliances across entertainment and sports domains. This synergy not only captivates diverse audiences but also amplifies brand visibility exponentially.
3 AI Tools That Can Boost the Efficiency of Your Business’s Marketing Efforts
Countless AI tools have emerged since ChatGPT first created waves for the AI revolution. These tools range across multiple categories that aim to assist and streamline every digital task you can imaginable. This led to an almost universal adoption of AI into the professional workspace.
Empowering Women, Shaping Tomorrow: Insights from a Female Leader
What does International Women's Day mean to you as a female leader in your field?
Connection and Reflection
Up until recent years my time has been so absorbed raising my 3 children and trying to learn and establish a business, so it’s only in the recent years’ time has allowed me to take time to pause, connect and reflect.
Marketing on a Mission: How Non-Profits Can Leverage the Google Ads Grant
Raising awareness about your cause is crucial for any non-profit organisation. With the digital world taking the centre stage in marketing, reaching your target audience through this medium has become increasingly important. Meanwhile non-profits continue to suffer from marketing budgets constraints, making it challenging to compete with larger businesses for online visibility.
Strategising marketing approaches designed for Gen Z and Millennial audiences
Marketing strategies tailored for Gen Z and Millennials require distinct approaches due to the different characteristics, values, and media consumption habits of these two generations. Both groups are technologically savvy, but their preferences and behaviors can greatly influence the effectiveness of marketing campaigns, especially in lifestyle products like sunglasses. Here's a comparison of strategies that could be effective for each group:
Navigating the New Wave of Personalisation: How AI is Reshaping Marketing
The surge of Artificial Intelligence (AI) is unmistakably altering the core of marketing strategies today. This shift towards personalisation is not just a new strategy but a necessity for businesses aiming to forge deeper connections with their audience. By leveraging AI, marketers are now creating experiences uniquely tailored to individual preferences, revolutionising customer engagement in the process.
Embracing the Era of Personalisation: How AI is Transforming Marketing Strategies
As the digital marketing sector evolves, the surge of Artificial Intelligence (AI) has undeniably become the cornerstone of innovative strategies. While we delve deeper into this new era, the concept of personalisation has taken center stage, offering a beacon of hope for businesses striving to connect with their audience on a more profound level. This evolutionary approach not only reshapes how we interact with our audience but also redefines the essence of customer engagement in the digital realm.