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Marketing Eye

Marketing Eye

Marketing Eye is Australia’s leading marketing consultancy firm for small to medium sized businesses. In simple, we help small businesses grow exponentially through developing targeted marketing campaigns aligned to overall business goals.
Thursday, 02 July 2020 07:04

How Marketing Strategies Keep You Focused

Is there a lack of focus in your marketing efforts? Are you having trouble committing to a certain approach? Do you have a marketing strategy in place? It can be really difficult to execute any plans without a marketing strategy. Marketing is like a game of chess, where you’re constantly thinking of the next step. A marketing strategy will map out what goals you want to accomplish and how you want to accomplish these goals.

Friday, 26 June 2020 01:33

Marketing a Technology Company

Enterprise technology and software companies have to approach marketing from different angles than your typical marketing departments. It is continuously evolving, and we need to be sure that we're utilising tactics that generate results. The market is overly saturated for attention, with everyone pushing to get attention to their own companies. Here, we have four great ways to market your tech company better.

Thursday, 25 June 2020 16:57

Nudge Accounting

Wednesday, 24 June 2020 09:32

Minimalistic Magazine

Tuesday, 23 June 2020 09:56

C.L. Services

Tuesday, 23 June 2020 09:54

Logistix Contractors

The most significant blind spot that companies have to deal with is understanding what their customer's journey is. What is it like to purchase your business? Understanding your customer's journey is a crucial part of improving the overall customer experience. Without this insight, you will never know the obstacles or challenges that your customers might be facing in their decision to make a purchase. You need to deeply understand what it is about your brand that attracts customers, and what could potentially turn them away. Essentially, you need to walk in their shoes. Below, we have five steps to consider when creating a customer journey map.

 

Wednesday, 17 June 2020 16:51

Johnson Stephens Consulting

Wednesday, 17 June 2020 16:43

Yusen Logistics

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