Social media has now matured far beyond its initial iterations of platform-based news and meme sharing. Today, not only does social allow us to cultivate our online personas but it gives us an opportunity to professionally market ourselves as well. LinkedIn has truly changed the way we professionally interact, including overhauling business news, recruitment, and onboarding processes, as well as the way that companies market themselves online.

It’s not just companies who should be marketing themselves on LinkedIn, it’s for individuals as well. The position of the platform has become so ingrained within the business world that an effective profile can make the difference between getting or missing out on a new job. Take it from us, putting in the time to optimise your LinkedIn account is well worth the effort. Here are some of our best ways to optimise your LinkedIn account:

Modify Your Visibility Settings – Choosing to configure your privacy settings should be an obvious tact when on the hunt for employment. Its value goes beyond that though – personal branding and reputation cultivation are exactly what it’s all about in today’s fast-paced business environment.

Use a Professional Photo – You should select a recent image that conveys you in a warm and professional sense. White backgrounds are popular, because it’s harder to go wrong with one.

Utilise the Header Image – In addition to your profile picture, you can also upload a banner image to your personal profile. Pick something which is consistent with your personal brand and line of work.

Write a Descriptive Header and Summary – This is your best opportunity to optimise your profile for industry keywords. Spend some time learning what’s being searched in your industry and tactfully incorporate these into your description.

Publish Content on a Regular Basis – Get those creative juices flowing. Pushing out your own original content regularly is a sure-fire way to build up your brand. Share your takes and earn traction – this shows any prospective employers that you know your trade and are actively engaged in the professional community.

Give and Receive Recommendations and Endorsements – Skill endorsements are undoubtedly one of the most effective ways to make your profile stand out from the crowd. And keep in mind, you give what you get. Endorse your colleagues, past and present – they’ll receive a notification and may consider doing the same for you.

Engage with Others – LinkedIn is a community – put in some effort and treat it as such. Active engagement with others, especially those in your industry, is key to networking and expanding your personal brand. Share, comment and message those whose ideas interest you and build up your connections.

Prioritise Your Skills – Managing your skills is crucial. Aim to put them in order of relevance and value respective to your industry.

Edit Your URL – For those of you who don’t know, LinkedIn lets you customise your account’s URL. The best choice is to make yours as close to your real name as possible. If it’s already taken, consider adding an initial or your middle name. Some people choose to add an industry keyword as well, to help their personal brand’s SEO.

Personal branding can be a tricky task to nail, but the results are well worth it. With LinkedIn at our disposal, it’s never easier or more worthwhile to invest energy in. Take every opportunity to promote yourself – that’s how you play the game.

Lockwood Partners and Provide Group are a collection of accounting, financial advisory and insurance firms servicing clients across the Echuca Moama region in Northern Victoria.

The company is reputable for building strong client relationships and delivering unparalleled accounting and tax advisory services for individuals and businesses. With the alliance and development of the four Provide Group divisions, the firms were able to provide excellent service across a variety of related expertise.

Lockwood Partners and Provide Group have had a long-standing working relationship with Marketing Eye. Marketing Eye managed branding and communication strategies for the development of the Provide Group. This involved logo designs, a brand-new website and an integrated marketing campaign. Lockwood Partners’ and Provide Group’s marketing had to reflect the professional nature of their work to maintain the brand’s reputation.

With comprehensive research, coupled with a personal touch, Marketing Eye’s myriad of marketing efforts has contributed to their prolific and sustained success in their markets. 

Pietra Gallery is a Melbourne-based supplier of natural stone products which specialises in selecting and procuring natural stone from quarries around the world and supplying it within Australia. 

With extensive knowledge of an array natural stone quarries around the world, Pietra Gallery supplies world-class quality stones at a competitive rate. Pietra Gallery’s Melbourne Warehouse in Pakenham contains thousands of square meters of Natural Stones (Tiles and Slabs and Pavers) ready for immediate delivery.

The founder of Pietra Gallery reached out to Marketing Eye after viewing its numerous projects in the construction and interior design industries. Through Marketing Eye's marketing workshop, the company's marketing strategy was conceived. The company needed a fresh logo, which our Melbourne Marketing consultancy delivered by launching a redeveloped website. 

Using our expertise, we have helped to elevate Pietra Gallery’s online presence in addition to creating informative marketing collateral. One example is Marketing Eye’s brochure and buyer catalogue which detail Pietra Gallery’s exclusive offerings, creating better brand awareness and product understanding. 

The World Incubator is a not-for-profit business incubator based in Wherry House, Charters Towers. Modelled on incubators in the USA, the philosophy of The World Incubator is to develop business ideas and take them to the world, employing local people. 

The World Incubator aims to help local communities in the Charters Towers region grow their and start-up businesses from the idea stage to commercialisation. Each incubator participant has access to mentoring, education, training, development and marketing to help them develop their business ideas and take them to ‘The World’ stage.

Marketing Eye worked with The World Incubator to create a marketing strategy that focuses on a clean look and feel that directly reflects what their brand stands for. Outsourced marketing through Marketing Eye also allowed the not-for-profit to create a modern and easy-to-navigate website that provides an optimal user experience for potential users making it that much easier to contribute to the cause.

Nurses Memorial Centre is a ‘living memorial’ to the heroism and sacrifice of Australian nurses who gave their life or spent years in Japanese prisoner-of-war camps during the Second World War. The major aim of the Centre is the advancement of the health of the community through the provision of education scholarships. 

The Centre offers scholarships to all Australian nurses and midwives with a strong motivation to undertake postgraduate studies, enabling them to gain additional skills and experience that will benefit the broader health and wellbeing of the community. In a nutshell, the Centre endeavours to inspire nurses to lead with resilience, courage and determination.

Marketing Eye worked with the Centre to produce a marketing strategy that aligns its aims with its key messages. Engaging a marketing consultancy firm allowed the Centre to promote their cause by creating engaging email campaigns to spread their key messages and draw attention to their goals.

Landlord Protection Group design insurance policies to help financially protect landlords for some of the common risks associated with renting their investment property. LPG work to ensure landlord insurance provides protection for some of the tenant-related risks that may not be covered by standard Building Insurance, including damage caused by tenants' visitors and friends. 

The company needed to create brand awareness so the outsourced marketing team at Marketing Eye designed and developed a website. In order to generate more leads, we produced marketing collateral with a company brochure focused on subscription and accompanying business cards. 

LionHouse is a consultancy service that provides tailored solutions to RTOs (Registered Training Organisation) across Australia. By providing a range of RTO consulting services and outsourcing solutions, LionHouse is improving industry standards and giving confidence to RTOs to operate. LionHouse aims to support an ethical and sustainable VET sector and help it flourish.

LionHouse approached Marketing Eye to help develop their website along with marketing collateral to highlight their expertise in providing a range of RTO consulting services. The marketing consultancy firm’s strategy helped LionHouse create greater brand awareness within the industry. Marketing Eye developed a benchmarking report alongside business cards which helped clients gain greater understanding of the company’s services. As part of website development, we highlighted the LionHouse’s key services which allows clients to easily identify the specific services they need. 

Magma Capital Advisory provides debt capital, risk management and treasury solutions to corporates, government and quasi-government entities. Magma is driven by an independent, expert and holistic approach to corporate finance, offering a full range of advisory services in all facets of debt strategy and financing, risk management and treasury. Magma prides itself on its reputation for delivering successful tailor-made and client-driven solutions across a diverse range of industry sectors.

Marketing Eye developed new content and marketing mediums to present Magma Capital Advisory and position them as a trusted and innovative, capital solutions provider. Outsourced marketing allowed Magma Capital Advisory to create new print marketing materials including a company magazine and business cards, contributing to brand recognition.