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Marketing Eye

Marketing Eye

Marketing Eye is Australia’s leading marketing consultancy firm for small to medium sized businesses. In simple, we help small businesses grow exponentially through developing targeted marketing campaigns aligned to overall business goals.
Saturday, 21 September 2019 05:00

Setting Professional and Personal Goals

Do you have your goals in place for 2020? What about the rest of the year? It’s important to define what you want to accomplish, whether it’s in your personal or professional life. Taking an objective look at where you want to be and how you want to get there is the best way to achieve something.

Write down your goals

If there are things you haven’t achieved yet, it might be because you haven’t written them down. Putting your goals down on paper might be the first physical step towards realising what you want to accomplish. Writing your goals down can be a cathartic experience, because this means that you have, at the very least, a general idea of where you want to be and what you want to do. Defining what you want to achieve is a huge step in this process because achievements can take on very abstract forms. Keep a list, no matter what the timeline is so that you can check things off as you accomplish them.

Find accountability

Accomplishing goals is hard to do on your own. Bring someone along with you on your journey! Finding an accountability partner is the best way to make sure you are achieving what you want. It’s not an easy process, but it can make a huge difference in your journey. A good accountability partner can support you along the way in your journey and provide some tough love when you get side-tracked. This relationship works best when you can talk to someone you trust and respect, which should allow for your partner to give you constructive criticism when you need it.

Celebrate the wins, recover from the losses

There’s nothing wrong with celebrating your victories when you achieve your goals. You should celebrate! It’s a big deal. No matter what you decide to celebrate with, acknowledge how you achieved your goal and what processes brought you here. We are all on our journey, and we all will experience varying degrees of failure and success. There will be times when things don’t work out. Whatever the reason might be, make sure that you are kind to yourself in these moments. Figure out what went wrong, fix it and move on to the next big goal. Whatever happens, keep growing and moving forward.

Mellissah Smith and Morgan Doyle of Marketing Eye went live on LinkedIn with Robert Fox of Strategy to Revenue to discuss how they assess their personal and professional goals, and how they go about achieving those. Take a look at their in-depth conversation below.

Friday, 20 September 2019 22:44

Building an Effective Marketing Team

Are you building a marketing team? To build an effective B2B marketing team that can deliver what your company needs, you need to know exactly what you’re looking for. Every sports team has a specific person in a specific position. Otherwise, your team loses the game. Marketing works just like this! But it’s not as easy to know what you’re looking for when you’re in a B2B marketing environment. Below, we have some outlines of specific people you should look for to build your brand.

Thursday, 19 September 2019 02:45

How to Market a Tech Company

Enterprise technology and software companies have to approach marketing from different angles than your typical marketing departments. It is constantly evolving, and we need to be certain that we’re utilising tactics that generate results. The market is overly saturated for attention, with everyone pushing to get attention to their own companies. Here, we have four great ways to better market your tech company.

Tuesday, 13 August 2019 11:40


Inoko brings you hand poured soy candles in an array of luxury fragrances. Held in stunning marble, timber or concrete vessels, Inoko candle refills are designed to be replaced at the end of the candle’s life. This ensures that your timelessly beautiful candle vessel will last you a lifetime.





Tuesday, 13 August 2019 11:39


Tuesday, 13 August 2019 11:37


Qube specialise in logistics services, management and expertise, vessel management, warehouse and distribution, stevedoring services and cargo handling.





Friday, 19 July 2019 16:11

Rom Control

Rom-Control is your industrial electronics repair specialist who provides their customers with repair and refurbishes to a large range of industrial electronic and process control equipment, irrespective of brand, function or age. The re-branding exercise has been an integral part of Rom-Control marketing activities looking to increase their customer and brand awareness.

Friday, 19 July 2019 16:05

Principal partners

Principal Partners works with you to develop a flexible, strategic financial plan that supports your current and future needs. Principal Partners acquired Marketing Eye to work on branding matters such as business cards and email signatures.

Principal Partners 2

Principal Partners 3
Friday, 19 July 2019 16:03

Lucas' PaPaw

Lucas’ Papaw Remedies provides users temporary relief and has many uses and applications. Marketing Eye is working closely with Lucas’ Papaw to start their marketing and properly leverage their household name and take the company to the next level.

IIME facilitates expert medico-legal opinions. Our highly experienced medical and allied health professionals provide Independent Medical Examinations and opinions across Australia and worldwide. Marketing Eye has worked closely with the team at IIME to create a new website that is on brand and helps complete the user experience.

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