Marketing Eye Magazine

Marketing Eye Magazine

Entrepreneurial

Marketing Eye Magazine has more than 20 entrepreneurial stories in each issue from around the globe. From billionaires to startups, the stories give you an in-depth account of how these entrepreneurs have be brave and bold enough to be successful. We cover what makes an entrepreneur who they are, what they do differently, and how they have paved their way in a highly competitive market place.

Marketing

Find out the latest in marketing techniques, case studies and technologies in Marketing Eye Magazine. Read about marketing leaders, innovators, and integrated marketing campaigns that will change the way you think about that next marketing strategy you write. We also cover marketing conferences around the world as media partners, writing about thought leaders and must-go-to marketing conferences.

Travel and Accessories

Entrepreneurs love to travel and experience new things. If you have a travel destination, resort, health retreat, spiritual camp or anything that you believe will help entrepreneurs become more successful, then please share. Also, entrepreneurs love the latest gadgets, man-bags, computers, and accessories. Do you have something new and exciting that entrepreneurs should be buying?

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What you can expect

Marketing Eye Magazine provides stories on entrepreneurs and the latest in marketing. Featuring everyone from Bill Gates and Ashton Kutcher, to newly launched brands and celebrities who have successfully transitioned from television to business.

The 84 page glossy magazine is delivered directly to entrepreneurs, Managing Directors, CEOs, Marketing Managers and Senior Managers with an income predominantly over $100,000 p.a. As a highly valued client, we want to give you a voice. 

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Stories

‘What your marketing strategy will teach you about sales’

‘What your marketing strategy will teach you about sales’

Marketing versus Sales

When marketing and sales operate together as a single entity they become so much more than the sum of their parts. They complement each other in a way nothing else can.

When marketing and sales don’t align however the bottom line of your business takes a hit. Prioritising different outcomes without an overarching goal will only lead to friction.

A common example in the workplace involves the sales team not making their numbers and it turns out that they didn’t have enough leads.

Looking at the example more closely you may conclude sales didn’t have enough opportunities, which implies the marketing team didn’t give them enough good leads.

This can lead to a misaligned relationship between sales and marketing.


Marketing and sales strategies work better together

What we can agree is both marketing and sales are focused on bringing new business into your company. While both teams may go about this in different ways they must synchronize on the overarching goal of the business.

What comes first is marketing. The marketing team works on creating activities that get potential people interested in a company. The sales team from here develops relationships with these prospects persuading them to sign along the dotted line.


Consider quality over quantity

When it comes to attracting potential customers, consider quality over quantity. Marketing and sales should focus much of their efforts on understanding their buyer persona. If you don’t understand your ideal audience your conversion rates will always be low.

Any marketing strategy will inform the buying process. It is the responsibility of both the marketer and the salesperson to ensure minimal drop off at each stage of the buying process.

The two teams established goals can help improve the buying process effectively causing the cash register to ring more frequently.


A number game

No matter the strategy both sales and marketing are number games. Marketing deals with numbers that are orders of magnitude greater than what sales can handle.

A marketing team may send out 10,000 names out in a direct mail piece only hoping to get 100 or so leads. Depending on the sales process, those few leads need to be nurtured.


The power of sales insight

Marketing strategy can gain considerable insight from sales. Sales personnel can provide specific, actionable feedback on lead quality which can help improve the marketing strategies chance of success in addition to shortening the amount of time it takes to close sales.

Furthermore information about the effectiveness of particular marketing pieces isn’t just quantitative, sales personnel insight gained from talking with prospects helps to inform the marketing strategy quality leading to a measurable difference in sales results.


Market Intelligence

The nature of sales means that the salespeople are able to gain greater first hand knowledge of customers in real time.

Valuable feedback is often gathered by sales personnel in the field and should be passed along to marketing whenever possible. Sales personnel can provide marketing strategies key intelligence on competitor information, names of customers, field notes and sales data etc.


What can be learnt from sales

Every company needs to make money to stay in business.
An aligned relationship between marketing and sales can lead to more measurable results.

A marketing strategy which works alongside sales can produce better qualified leads, accurate buyer personas, better engagement and stronger relationships.

Valuable feedback gathered by sales personnel can inform marketing strategy quality allowing businesses to stay ahead of the competition and of course increase revenue.

Measuring Your Brand Awareness

Measuring Your Brand Awareness

The level of awareness about your brand can say a lot about your company. Most small to medium-sized businesses don’t have the level of brand recognition of something like Apple, but it never hurts to be known for what you do. It’s essential to understand the audience that recognizes your branding and how it can grow. But how do you measure the awareness of your brand? Below, we have a few tactics for measuring brand awareness. 

Marketing strategies that tech companies need to deploy

Marketing strategies that tech companies need to deploy

The way technology and software companies are approaching the 'new marketing' era is evolving rapidly with nimble companies flexing their stronghold in delivering customers and prospects with communications that reinforce why they should be chosen over their competitors.

Interestingly enough, technology companies are still marketing, while many of their other discipline counterparts have pressed pause. The reason for this is the reliance on technology to power through any uncertainty and secure companies with better efficiencies, long-term cost savings and outcomes.
How Marketing Strategies Keep You Focused

How Marketing Strategies Keep You Focused

Is there a lack of focus in your marketing efforts? Are you having trouble committing to a certain approach? Do you have a marketing strategy in place? It can be really difficult to execute any plans without a marketing strategy. Marketing is like a game of chess, where you’re constantly thinking of the next step. A marketing strategy will map out what goals you want to accomplish and how you want to accomplish these goals.