I went and did some last minute Christmas shopping last weekend, squeezing and weaving my way through the crazy busy crowds, dodging the Sunday strollers whilst pumping the strong coffees into my exhausted body. But something occurred to me whilst shopping, I see Christmas very differently to the average Aussie shopper. I came to the conclusion it was my work, my career in marketing has signifcantly changed and remolded my outlook on the Christmas season. Is it for the better or the worse? Who knows? But what I know is this.