Marketing Eye Magazine

Marketing Eye Magazine

Entrepreneurial

Marketing Eye Magazine has more than 20 entrepreneurial stories in each issue from around the globe. From billionaires to startups, the stories give you an in-depth account of how these entrepreneurs have be brave and bold enough to be successful. We cover what makes an entrepreneur who they are, what they do differently, and how they have paved their way in a highly competitive market place.

Marketing

Find out the latest in marketing techniques, case studies and technologies in Marketing Eye Magazine. Read about marketing leaders, innovators, and integrated marketing campaigns that will change the way you think about that next marketing strategy you write. We also cover marketing conferences around the world as media partners, writing about thought leaders and must-go-to marketing conferences.

Travel and Accessories

Entrepreneurs love to travel and experience new things. If you have a travel destination, resort, health retreat, spiritual camp or anything that you believe will help entrepreneurs become more successful, then please share. Also, entrepreneurs love the latest gadgets, man-bags, computers, and accessories. Do you have something new and exciting that entrepreneurs should be buying?

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15
Marketing Stories
150
Travel Stories
20
Business Stories
12
Charity Stories

Awesome Work

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What you can expect

Marketing Eye Magazine provides stories on entrepreneurs and the latest in marketing. Featuring everyone from Bill Gates and Ashton Kutcher, to newly launched brands and celebrities who have successfully transitioned from television to business.

The 84 page glossy magazine is delivered directly to entrepreneurs, Managing Directors, CEOs, Marketing Managers and Senior Managers with an income predominantly over $100,000 p.a. As a highly valued client, we want to give you a voice. 

  • 93%
    The world's best entrepreneurs
  • 91%
    Start-ups to watch
  • 98%
    The latest in marketing
  • 96%
    Design portfolios
  • 98%
    Travel destinations

Stories

Marketing and Christmas time

Marketing and Christmas time

I went and did some last minute Christmas shopping last weekend, squeezing and weaving my way through the crazy busy crowds, dodging the Sunday strollers whilst pumping the strong coffees into my exhausted body. But something occurred to me whilst shopping, I see Christmas very differently to the average Aussie shopper. I came to the conclusion it was my work, my career in marketing has signifcantly changed and remolded my outlook on the Christmas season. Is it for the better or the worse? Who knows? But what I know is this. 

 

Which social media platforms should I choose?

Which social media platforms should I choose?

The world of social media can be a difficult one to navigate, as it comes with a variety of endless opportunities and possibilities for businesses future overarching success. The overwhelming growth of social media platforms creates a sense of pressure on businesses to display a conscious active presence on all these diverse platforms; from Facebook, Instagram to YouTube, this list goes on and on. One of the main causes of failed social media strategies are due to businesses utilising and prioritising the wrong social media platforms for their particular industry and consumer market.

How to get a 63.6% open rate

How to get a 63.6% open rate

Coming into the marketing world as a university graduate, I knew what an EDM, open rate and click through rate was, but didn’t quite understand how it all worked. Last week I got a pleasant surprise when I went to analyse two EDMs sent out for a client and saw a whopping 63.6% open rate and 6.1% click through on one, and a 55.2% open rate and 13% click through on the other. I was shocked. I started checking everything, thinking I had somehow made a mistake and only sent it to a small database, or was looking at the wrong numbers. No, it was legit.