Marketing Eye Magazine has more than 20 entrepreneurial stories in each issue from around the globe. From billionaires to startups, the stories give you an in-depth account of how these entrepreneurs have be brave and bold enough to be successful. We cover what makes an entrepreneur who they are, what they do differently, and how they have paved their way in a highly competitive market place.
Find out the latest in marketing techniques, case studies and technologies in Marketing Eye Magazine. Read about marketing leaders, innovators, and integrated marketing campaigns that will change the way you think about that next marketing strategy you write. We also cover marketing conferences around the world as media partners, writing about thought leaders and must-go-to marketing conferences.
Entrepreneurs love to travel and experience new things. If you have a travel destination, resort, health retreat, spiritual camp or anything that you believe will help entrepreneurs become more successful, then please share. Also, entrepreneurs love the latest gadgets, man-bags, computers, and accessories. Do you have something new and exciting that entrepreneurs should be buying?
Find out the latest in marketing case studies, technologies, and campaigns.
Marketing Eye Magazine provides stories on entrepreneurs and the latest in marketing. Featuring everyone from Bill Gates and Ashton Kutcher, to newly launched brands and celebrities who have successfully transitioned from television to business.
The 84 page glossy magazine is delivered directly to entrepreneurs, Managing Directors, CEOs, Marketing Managers and Senior Managers with an income predominantly over $100,000 p.a. As a highly valued client, we want to give you a voice.
If you don’t fully understand the difference between marketing and advertising, you are not alone! Marketing and advertising are certainly related and intertwined, but there is a distinguishable difference between the two platforms. Each platform has different processes and approaches to promote products and services, but they work towards the same goal. Knowing how they differentiate will put your business on the path to success.
Starting a small business is always going to be a tough venture. No matter what industry you want to enter, there are at least a hundred other companies doing something similar to yours. The market is already saturated with ads and marketing campaigns, but you still need to find a way to cut through all the noise. Guerrilla marketing is an excellent way to implement a marketing strategy that is a fraction of the cost of a regular strategy. Below, we discuss what guerrilla marketing is, the components of a successful guerrilla marketing campaign, and the types of guerrilla marketing that work the best.
Today’s consumer has more demands than ever about the user experience – they expect a more personalised, more consistent, and more relevant experience across the channels and devices that they use. This puts extra pressure on marketers to understand and deliver on these expectations, which requires an understanding of the customer and what they want. If you’re going to continue to engage with your current and future audience, you will need to create fresh, exciting and emotionally engaging content.
Businesses are always looking for new ways to drive revenue while cutting down on margins at the same time. The return on investment in marketing needs to be considered from the beginning, as a way to gauge your goals and track your progress. Not only do marketers need to consider what exactly the return was, but which program received the best return. If you measure your ROI correctly, it can garner more trust, a bigger budget, and enable your marketing tactics to increase your business impact.
Crafting and executing an effective marketing strategy is the most important job for any marketer, and failure to do so is the greatest threat for building business momentum. The key to creating an effective strategy lies in fulfilling your company’s needs, and how you can appropriately market your products and services to your customers. The characteristics outlined below either individually or collectively of a marketing strategy can help companies achieve positive outcomes.
