Marketing Eye Magazine

Marketing Eye Magazine

Entrepreneurial

Marketing Eye Magazine has more than 20 entrepreneurial stories in each issue from around the globe. From billionaires to startups, the stories give you an in-depth account of how these entrepreneurs have be brave and bold enough to be successful. We cover what makes an entrepreneur who they are, what they do differently, and how they have paved their way in a highly competitive market place.

Marketing

Find out the latest in marketing techniques, case studies and technologies in Marketing Eye Magazine. Read about marketing leaders, innovators, and integrated marketing campaigns that will change the way you think about that next marketing strategy you write. We also cover marketing conferences around the world as media partners, writing about thought leaders and must-go-to marketing conferences.

Travel and Accessories

Entrepreneurs love to travel and experience new things. If you have a travel destination, resort, health retreat, spiritual camp or anything that you believe will help entrepreneurs become more successful, then please share. Also, entrepreneurs love the latest gadgets, man-bags, computers, and accessories. Do you have something new and exciting that entrepreneurs should be buying?

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What you can expect

Marketing Eye Magazine provides stories on entrepreneurs and the latest in marketing. Featuring everyone from Bill Gates and Ashton Kutcher, to newly launched brands and celebrities who have successfully transitioned from television to business.

The 84 page glossy magazine is delivered directly to entrepreneurs, Managing Directors, CEOs, Marketing Managers and Senior Managers with an income predominantly over $100,000 p.a. As a highly valued client, we want to give you a voice. 

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    The world's best entrepreneurs
  • 91%
    Start-ups to watch
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    The latest in marketing
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    Design portfolios
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    Travel destinations

Stories

10 Ways To Improve SEO

10 Ways To Improve SEO

Remember Search Engine Optimising (SEO) ​ is a long-term game. To improve your site's ranking (SEO) we’ve made a list ‘10 Ways to Improve SEO’. Follow these suggestions and watch your website rise the ranks to the top of search-engine results.

  1. Publish relevant content

Quality content is the number one driver for your search engine rankings, and simply put there is no greater substitute for great content. When you create quality content specifically for your intended users, site traffic increases, which leads to an improvement in your site’s authority and relevance. For each page identify and target a specific keyword phrase and repeat this keyword phrase several times throughout the page.

  1. Update your content regularly

In addition to publishing relevant content, aim to update your content regularly. Remember search engines feel strongly about content. Regularly updated content is viewed as one of the best indicators of a site's relevancy, so be sure to keep it fresh. Review your content on a regular basis and make any necessary updates as needed.

  1. Boost pages with internal links

Internal links are links from one page on the same domain to another. When internal links are used strategically, they can significantly boost the performance of pages in search engines because internal links support the flow of PageRank around your site. In simple terms, the more internal links your page has the higher its PageRank, which is important considering PageRank is a confirmed Google ranking factor.

  1. Refresh content with diminishing traffic

Aim to complete regular content audits of your page. If you notice that organic traffic to one of your pages is decreasing, consider updating the content. Remember updating content doesn’t always mean rewriting the entire page. It comes down to your target keywords and their competition. Quite often all you need to do is refresh the outdated sections.

  1. Focus on metadata

When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. The most important type of metadata is ‘title metadata’. This metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. In terms of a good meta description aim to include generally two full sentences.

  1. Use ALT tags

A key piece of information that will go a long way in increasing SEO is describing your visual and video media using alt tags, or alternative text descriptions. The use of Alt tags allows search engines to locate your page, which is crucial especially for those who may only use text-only browsers.

  1. Replicate backlinks from outdated, low-quality pages

When you perform a Google Search, often click on the first result only to find a substandard piece of content. It’s likely you started thinking how this page is ranked number one. Moments like this present opportunities in the sense that if poor pieces of content can get tons of high-quality links and rank in Google, so can you. To do this, find the substandard pieces of content that have lots of links and get the people linking to them to link to you instead.

  1. Have a link-worthy site

Aim to focus on creating relevant links within the text. Rather than having a link that says ‘click here’ try writing out the name of the destination. If you think about a ‘click here’ link has no real search engine value beyond the attached URL, however if you write the name of the destination for example ‘​Marketing Eye Blog’​ the description is rich with keywords and will more likely improve search engine rankings.

  1. Optimise the page speed of important pages

Everyone has clicked through to a page that takes ages to load. In most cases you either repeatedly clicked the refresh button or probably clicked the back button and tried another site. Ultimately slow pages are bad for business and SEO. To improve page speed and keep readers on your site consider reducing image sizes and enabling browser caching. This will allow your users to load your page without having to wait very long.

  1. Improve the click-through-rate of your top-ranking pages

The title tag of a page acts as the headline of an article. Ultimately it is your job to entice the searcher to click through to the page. If you can write a title tag that persuades people to choose your page over the others, you’ve won. Aim to add powerful words to your title that tap into people’s emotions. Keep your title tags short and sweet to capture the reader's attention and improve readability.

6 Steps to a more positive workplace

6 Steps to a more positive workplace

“We don’t see things as they are, we see them as we are.”

Anais Nin

To have a job today, we are amongst the more fortunate. With devastating effects of COVID causing recession in many economies, the employment market has fallen to the lowest in many years. Some of the latest statistics on just how high unemployment will be in 2021 can send anyone into a negative space, so how do those who are employed, stay positive.

Marketing's new norm is very competitive

Marketing's new norm is very competitive

Over the past 6 months or so it has become abundantly clear that the way we do business has to change, and alongside that, how we connect with customers and prospects. There is a new marketing norm that has thrown everything we have been taught previously out the window, and many businesses and marketers are scrambling to get a grasp of what to do next.

Next looks something like this.