Marketing Eye Magazine

In the logistics sector, Yusen Logistics stands out with its strong commitment to a customer-first approach. This philosophy highlights every aspect of their operations and is vividly reflected in their marketing strategy. By prioritising customer service, Yusen Logistics ensures that every interaction enhances customer satisfaction and loyalty. Let us explore how Yusen Logistics' marketing efforts, from trade shows to digital strategies, consistently focus on delivering exceptional customer service.

Known for its thorough and strong approach to logistics and transportation, Qube has set benchmarks in the industry for its operations and their innovative and strategic marketing efforts. Let us discuss the marketing strategies employed by Qube, reflecting on their early days and how their commitment to marketing has contributed substantially to their growth.

The solar energy market in Australia is growing as more residential, commercial and industrial consumers turn to renewable energy sources. To stand amid the stiff competition, solar energy companies must adapt to efficient marketing tactics. Let us look into specific strategies suited specifically to the Australian market, including an overview of state-specific rebates and incentives.

Due to the increased popularity of social media, influencer marketing has evolved. Years ago, employing influencers primarily consisted of hiring celebrities in TV ads. Nowadays, the influencer arena spans across all social media platforms varying in followers, size, and brand. According to Influencer Marketing Hub’s 2024 benchmark report, influencer marketing is expected to reach “$24 billion by the end of 2024,” more than tripling since 2019.

Booth Transport, a family-owned and operated logistics company, has built a remarkable brand in Australia, especially in the wine cartage sector. With a legacy spanning decades and a unique advantage of having four sons capable of running various state offices, Booth Transport highlights the strength and resilience of family businesses. Let us look at how Booth Transport utilised family roots to build a successful brand, the strategic investments they made and the value of family business in marketing, focusing on team and community.