Marketing Blog

Marketing Blog

As we approach yet another public holiday, marketers are playing catch up. Sales departments need leads, management requires results and marketing is getting off to a slow start because someone thought that they could do all the work in January and things would happen at a faster pace, than they actually have.

Do not dispair. Fast-tracking your marketing campaigns and using some fail-proof marketing strategies to generate leads, and improve your brand communications can be done efficiently and effectively - if you know how.
Published in Marketing
Wednesday, 15 November 2017 17:07

What if the world was watching?

A late afternoon flight back from Sydney saw me do something I never do - and that is watch a movie from Sydney to Melbourne. The movie in question was The Circle. Emma Watson, once again excels in her role with a social media company as an intern come celebrity leader, showcasing the fickle, yet real world of social media fame.
Published in Marketing
In the media or life in general, there is an expectation for everyone to be flawless. On social media, everyone appears impeccable - but when one investigates deep down the vault of reality, life appears far from what we see on our screens or on the news stand.

So why do so many of us feel the need to drive in this lane towards perfection? Are these expectations doing us more harm than good?
Published in Management
Anyone can buy followers and likes on Instagram, but what does that achieve? The numbers don’t mean a thing for sales when they have come from robots who don’t need their product and don’t even have credit cards! (ha..ha…)
When I read this statement from Jay Baer, I am reminded about how important this is for each and every client we work for, and for ourselves for that matter. 

So many companies still don't run a social media calendar, and yet it is so easy to do. With Hootsuite, Buffer and Coschedule, the whole process has become efficient, effective and results driven. All you have to do is experiment. While we read blogs that tell us the best time in which to post, if you do the maths and everyone posts at that time, then clearly it is the least effective time to post. Standing out from the crowd, within reason is important.
Published in Marketing
Over the weekend, I was looking at our business plan, which is updated regularly, and I realised that I have absolutely no idea of what is to come. Like many entrepreneurs, we like to plan the year ahead, and have over-arching 5-year goals. 
Published in Marketing
We will continue to have the University vs. real-world experience debate in this industry until the end of time, however, I feel this comes from those who sailed through Uni, didn’t take the information on board and showed up to every Wednesday morning lecture in the same clothes they wore out on Tuesday night. There is no substitute for education, whether that comes from practically undertaking tasks or learning theories and case studies in the classroom. In this competitive industry, you are required to wear many hats and need to be an ace of all trades to set yourself apart from other candidates. Here are the 3 best tips for young marketers breaking into the industry.
Published in Marketing
Tuesday, 16 May 2017 09:00

Let the results speak for themselves

As an avid technology enthusiast and entrepreneur, findng new and upcoming technologies that may be instrumental in either Marketing Eye's or our clients future marketing campaigns is a passion. 

Recently, one such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital perspective compared to Marketing Eye Atlanta. It was fascinating. Our company is a mere 4 years old in the US, and in year one, we realised that we outperformed all our competitors on Google listings/rankings and all areas of social media. It was something we were very proud of, as we don't spend all day pushing this medium, but a bit over 30 minutes in total including writing this blog.
Published in Marketing
When it comes to social media marketing, you need to consider one key word ‘valuable’. Ask yourself, what value does your social content provide your followers? Social media has become a huge part of our lives, so how does your content fit in with your followers’ lifestyle?
Published in Social Media
Wednesday, 05 April 2017 06:53

4 Keys To Using Social Media

Although most Millennials are great at social media, there are many factors to think about when developing a social media strategy. Whether you are a startup with no following and no brand recognition or a company which has been around for years, the process of using social media effectively stays constant. Here are keys to stay on your A-game in social media:
Published in Marketing
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