Marketing Blog

Marketing Blog

Has anyone else fell in love with the television show "Younger"?
Published in Marketing
Wednesday, 09 May 2018 04:53

Waxed

Waxed is a highly successful waxing and eyelash company in Melbourne. With more than 6 retail stores, the company employed Marketing Eye Melbourne to ensure that new customers are coming into their stores and helping the business grow its clientele. To that end, Marketing Eye has developed a new website that will be launched in July 2018, and regular direct mail campaigns, EDM's and social media calendars.
Published in Portfolio
As we approach yet another public holiday, marketers are playing catch up. Sales departments need leads, management requires results and marketing is getting off to a slow start because someone thought that they could do all the work in January and things would happen at a faster pace, than they actually have.

Do not dispair. Fast-tracking your marketing campaigns and using some fail-proof marketing strategies to generate leads, and improve your brand communications can be done efficiently and effectively - if you know how.
Published in Marketing
Wednesday, 15 November 2017 17:07

What if the world was watching?

A late afternoon flight back from Sydney saw me do something I never do - and that is watch a movie from Sydney to Melbourne. The movie in question was The Circle. Emma Watson, once again excels in her role with a social media company as an intern come celebrity leader, showcasing the fickle, yet real world of social media fame.
Published in Marketing
In the media or life in general, there is an expectation for everyone to be flawless. On social media, everyone appears impeccable - but when one investigates deep down the vault of reality, life appears far from what we see on our screens or on the news stand.

So why do so many of us feel the need to drive in this lane towards perfection? Are these expectations doing us more harm than good?
Published in Management
Anyone can buy followers and likes on Instagram, but what does that achieve? The numbers don’t mean a thing for sales when they have come from robots who don’t need their product and don’t even have credit cards! (ha..ha…)
When I read this statement from Jay Baer, I am reminded about how important this is for each and every client we work for, and for ourselves for that matter. 

So many companies still don't run a social media calendar, and yet it is so easy to do. With Hootsuite, Buffer and Coschedule, the whole process has become efficient, effective and results driven. All you have to do is experiment. While we read blogs that tell us the best time in which to post, if you do the maths and everyone posts at that time, then clearly it is the least effective time to post. Standing out from the crowd, within reason is important.
Published in Marketing
Over the weekend, I was looking at our business plan, which is updated regularly, and I realised that I have absolutely no idea of what is to come. Like many entrepreneurs, we like to plan the year ahead, and have over-arching 5-year goals. 
Published in Marketing
We will continue to have the University vs. real-world experience debate in this industry until the end of time, however, I feel this comes from those who sailed through Uni, didn’t take the information on board and showed up to every Wednesday morning lecture in the same clothes they wore out on Tuesday night. There is no substitute for education, whether that comes from practically undertaking tasks or learning theories and case studies in the classroom. In this competitive industry, you are required to wear many hats and need to be an ace of all trades to set yourself apart from other candidates. Here are the 3 best tips for young marketers breaking into the industry.
Published in Marketing
Tuesday, 16 May 2017 09:00

Let the results speak for themselves

As an avid technology enthusiast and entrepreneur, findng new and upcoming technologies that may be instrumental in either Marketing Eye's or our clients future marketing campaigns is a passion. 

Recently, one such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital perspective compared to Marketing Eye Atlanta. It was fascinating. Our company is a mere 4 years old in the US, and in year one, we realised that we outperformed all our competitors on Google listings/rankings and all areas of social media. It was something we were very proud of, as we don't spend all day pushing this medium, but a bit over 30 minutes in total including writing this blog.
Published in Marketing
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