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Marketing Blog tag: 'social media' - Marketing Eye

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Displaying items by tag: social media

Marketing is constantly changing, but it’s changed more in the last 10 years than ever before. As the number of online users steadily increases, our digital footprint needs to increase to meet the demand for an online presence. To keep up, we need to have an acute understanding of what digital marketing is, how it works, and what we need to implement to ahead of the curve. Below, we have compiled some of the bigger pieces of digital marketing that you should consider for your business.
Published in Marketing
Thursday, 26 September 2019 03:39

Generating More Engagement with Your Social Media

Content is created for the sole purpose of educating and engaging your audience. You don’t write blogs, develop a product video or even update your company’s Facebook page for yourself. These things are done to drive your brand, to get the attention of people who have a problem that you can solve. But what if you’re having trouble generating engagement with your content? There is always the possibility that you might have to rework your content, but it could just be that no one sees it. Social media builds relationships with your customers and puts your information right in front of them. Below, we have several ways to use social media to increase audience engagement with your brand.

Published in Marketing
Wednesday, 05 June 2019 16:26

How long should a marketing strategy take?

From the moment your fingers touch your keyboard, to the endless, tiring hours that your pour your heart and soul into strategising and pondering what your next marketing move is going to be, writing a marketing strategy is an arduous task, but a necessary one.
Published in Marketing
Do you remember when you first joined LinkedIn? If it was near the start, there were a bunch of people who invited you to be on the platform. The person who invited me was influential and someone I respected, so I started to fill in the form. I didn't write too much and didn't think too much about it afterwards. Afterall, I wasn't their target market - or was I?
Published in Marketing
Monday, 15 April 2019 08:51

Is brand loyalty dead?

For as long as there have been businesses, there have been loyal customers. Nowadays, with heightened competition and many more channels of connection, it has become increasingly harder for brands to maintain a strong relationship to a large proportion of their customers.

Published in Marketing
Wednesday, 10 April 2019 09:43

Build your brand on Instagram

Creating a brand on Instagram is easy these days, but building a memorable one - now that’s the real challenge! When it comes to Instagram 68% of users regularly engage with brands. There is no doubt that effectively using Instagram can well in truly transform a small business or startup to become an ‘Instafamous’ one.

Published in Marketing

Marketing Executive | Client Accounts

Marketing Eye is an international marketing consulting firm that offers businesses an outsourced marketing department or a team of people who complement an existing business unit. We work for companies that are small, mid-market and sometimes large global corporations. 

Published in Culture
It's easy to blame it on the fact that your competitor is a self-promoter, knows the journalist or has an expensive PR agency, for them getting more column centremeters than your company, but there might be a few things you are missing.
Published in Marketing
Friday, 01 February 2019 08:52

Do hashtags really work?

Do hashtags work? Can they increase my businesses following on Instagram? What benefits do they hold?

Published in Social Media
Friday, 25 January 2019 08:17

How to grow your followers on Instagram?

Research has revealed that people remember 80% of what they see, 20% of what they read and 10% of what they hear. Instagram’s effectiveness is undeniable, we as a society are hooked on subconsciously scrolling through Instagram, admiring strangers’ personal lives through their pictures and videos.

Published in Social Media
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