Tag: Marketing Eye Blog
My story about how I began interning at Marketing Eye is probably not very different from most. I arrived in Melbourne in February this year as an international student to complete the second half of my Master of Publishing and Communication degree. From the course name itself, you can probably guess that marketing was not one of the core subjects involved. My course and subjects revolved mostly around the publishing industry and communication via digital media.
Recently, I came across a famous fast food chain billboard which was promoting its newly launched product. A thought came across my mind as to why these multinational brands are using such old traditional ways of advertising to promote their new product as these would be better advertised on social media than on billboards. That’s when I saw the small symbols of Facebook, Instagram, Twitter, and YouTube on the billboard, and it suddenly struck me the main focus of the billboard was to direct the customers toward their social media platforms. This made me realize how traditional and digital media can co-exist in the same environment.
Has your business ever performed so well on a promotion, yet was unable to convert them to sales and revenue? If this sounds familiar, there is a high chance your company may be dealing with ‘smarketing’ misalignment.
Social media has now matured far beyond its initial iterations of platform-based news and meme sharing. Today, not only does social allow us to cultivate our online personas but it gives us an opportunity to professionally market ourselves as well. LinkedIn has truly changed the way we professionally interact, including overhauling business news, recruitment, and onboarding processes, as well as the way that companies market themselves online.
As I look around the Sydney, Marketing Eye office something really stands out. I’m one of the oldest ones here, not only am I one of the oldest members of the team, I’m in a sea of Millennials. What’s a Millennial you ask? Well it’s a term coined to represent anyone in their early twenties born in the year 2000-2010 and yes, the office is full of them.
I read blogs every day. Some are good, some are terrible. It still amazes me though that the ones that are visited frequently, like Marketing Eye’s blog, tend to have information that is relevant to its target audience.