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Marketing Blog tag: 'marketing career' - Marketing Eye

Displaying items by tag: marketing career

Wednesday, 04 October 2017 10:24

The boomerang marketing approach

Last week I was chatting to one of my staff members and all of a sudden it occurred to me... it's better the devil you know. When you work in marketing, so often your salary is forever capped unless you get one of those coveted roles at Facebook, Google or a Top 100 company globally. 
Published in Marketing
Friday, 08 October 2010 10:33

3 Things that you need to know

I stayed up late last night, thinking about my clients companies, what value they bring to the market and also about Marketing Eye.

Steve Jobs does everything with 3 sound bites. So think about your company and write out a list of 3 things that people need to know about your company that is all encompassing.

Marketing Eye is in franchising phase 1 and as such, when we talk to potential franchisees and describe our view on them taking up a localised franchise we explain it like this:-
  1. We don’t except industry standard – if we are not better than that, then we shouldn’t be consultants advising clients what to do
  2. We focus on small business growth – end of story
  3. Our experienced team will remind you why owning your own business (a Marketing Eye Franchise) is the greatest reward for having a successful career in marketing.

A Marketing Eye Franchise is…the great reward to a successful marketing career – now doesn’t that have a nice ring. Ding Ding.

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Published in Marketing