Tag: marketing career

Advancing rapidly in your marketing career can be a thrilling challenge. The marketing industry is known for its dynamic nature, constant evolution, and intense competition, making it a great field for ambitious professionals who want to fast-track their career growth. While there is no one-size-fits-all approach, certain strategies can significantly speed up your rise through the ranks. This blog will explore practical steps you can take to climb the ladder in marketing quickly and effectively, drawing on industry best practices and advice from seasoned marketers.

The field of marketing is going through continuous shifts driven by technological advancements, changing consumer behaviours and upcoming trends. To survive in this fast and competitive profession, marketers must keep themselves updated and adapt to each new challenge they face. Future-proofing your marketing career involves continuous learning and cultivating a versatile skill set.

Beginning a marketing career can be both exciting and daunting. The thrilling nature of the industry, the constant evolution of tools and strategies and the pressure to deliver results can be overwhelming for newcomers. Reflecting on my long journey as a marketer, there are several important insights I wish someone had shared with me when I started my marketing career.

Twenty years ago, I set off on a journey that would fundamentally shape my professional life and personal identity. I started Marketing Eye when I was just 30, full of ambition and dreams, not fully realising the rollercoaster ride I had signed myself up for. Now, as I hit the 50-year mark, I reflect on the highs and lows, the sea changes within the industry and the personal growth that has defined this journey.

Do you want to begin a career in marketing? It can be both exhilarating and daunting. The industry is vibrant, creative and constantly changing, making it an exciting field, especially if you are a new graduate.

However, to find your way to long-term success in the field, there are some important lessons you need to learn first. Here are ten essential tips to help you build a rewarding and impactful career in marketing.

As the new year approaches, the field of marketing is ripe with aspirations, goals and a collective desire to make a profound impact. Whether you're a seasoned marketer aiming to enhance your strategies or someone newly stepping into this exciting world of marketing, this year offers a fresh canvas to create, innovate and truly make a difference. Let's explore how you can chart a course to success, measure your milestones and grow exponentially in your marketing career.

As a business student with a growing love for marketing, I knew that internships played a crucial role in developing practical skills and gaining industry experience. Being able to apply my knowledge in a real-life setting was also very important to me as it gave me insightful knowledge on what to potentially expect at future roles. Therefore, when I got the opportunity to become an intern at Marketing Eye, although I was quite nervous, I was also very excited to dive into the world of marketing.

When you start out in marketing, you always think the career path will be easy, fun and a bit on the glamorous side. Then when you start, you realize that it isn't easy, fun is for Friday's and there is no glamour in organizing an event even if it is for your favorite fashion brand.

Many don't start in the mail room or doing photocopying anymore, but at an entry level there is plenty of mundane tasks that can often bury our enthusiasm for the career that you are by this point indebted to through your university degree.

The marketing industry has irrevocably changed to a point that no-one can predict how far technology will go in replacing marketing professionals in part, in completely over the next 10 years. The 'fear of God' has led to many marketers choosing other paths as the reliability of the marketing profession is no longer a safe bet.

Last week I was chatting to one of my staff members and all of a sudden it occurred to me... it's better the devil you know. When you work in marketing, so often your salary is forever capped unless you get one of those coveted roles at Facebook, Google or a Top 100 company globally.