There are no two ways about it. Email marketing is one of the most popular, cost-effective and highest performing marketing channels currently available. A recent eMarketer study shows that the average ROI of email marketing is 122%. The ROI of email marketing is approximately four times higher than its next closest competitor. Every study shows us that email marketing is performing well and looks to remain the case for years to come.
Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into a customer. Lead generation plays a pivotal role in the success of professional services firms looking to grow through 2022; therefore, professional firms should not overlook its importance. Below are five ways that professional services firms can improve their lead generation capabilities.
Professional services firms encompass a far broader range of functions including marketing and recruiting, who often have the liberty of embracing differentiation and diversity from their competitors. Yet, when the words ‘professional services’ are thrown around, they usually bring to mind an amorphous mix of accounting, legal, management consulting and financial planning firms.
The reason that this mental melding takes place is due to the desire of professionals services firms to shy away from the crowd and attempt to blend in with their competitors.
This takes place because:
Landlord Protection Group design insurance policies to help financially protect landlords for some of the common risks associated with renting their investment property. LPG work to ensure landlord insurance provides protection for some of the tenant-related risks that may not be covered by standard Building Insurance, including damage caused by tenants' visitors and friends.
The company needed to create brand awareness so the outsourced marketing team at Marketing Eye designed and developed a website. In order to generate more leads, we produced marketing collateral with a company brochure focused on subscription and accompanying business cards.
Johnson Stephens Consulting engaged with Marketing Eye for their outsourced marketing efforts. Within this relationship, Marketing Eye developed a rebranding and new image for the Supply Chain consulting firm, who provide strategic solutions and leading-edge experience meeting the needs of the company’s in the logistics industry. The marketing strategy provided a design element that was bought to life in the form of a logo, appearing on new business cards and their website. Marketing Eye also redeveloped its website and managed and engaged with their social media.
I kept on taking on more 'stuff' and it wasn't a case of not being able to say no. I simply wanted to do all the things I was doing and they were important to me. I hired two personal assistants and that worked wonders, except I decided that they were too good to be personal assistants and moved them promptly into other roles.
Baring this in mind, we expanded to the US, and have done so in a way that we can trial operating remotely and within a management style that is conducive to me getting enough sleep and being present to whatever team I am working with at the time.