Blog Author Mellissah Smith - Page 1
A marketing strategy workshop is a space for collaboration. Ideas are constructed, analysis is undertaken and critical decision making is implemented. Members from various departments can come together and understand how marketing influences their outcomes. This allows for more innovative and effective solutions.
Since workshops only happen occasionally be sure to take advantage of them to show the rest of the company just how important marketing is to success. This is your one chance to effectively demonstrate the impact of marketing on all departments of the business.
With so many options for businesses today, and many courting new hires in the area of marketing, there has been quantum shift in how businesses seek out a marketing firm, and why they choose one over another. Marketing firms that have been early adopters of technology, regardless of size, are emerging as the "must-have" marketing agencies for all size businesses. The use of data to navigate customer experience is critical to developing results-driven marketing strategies, so hiring a firm has become more an analysis of tech stack than people.
Startup business marketing firm
I’ve seen my external accountant twice in 10 years – which says a lot about how accounting firms communicate with their customers.
While ‘post COVID’ is a little premature, the current sentiment in the market really lends itself to thinking about what a career in marketing looks like today.
In the past, there was almost a sure ride from marketing intern to marketing graduate, then depending on which direction you decided to head, a slow ride through from Marketing Executive to Marketing Manager. For the lucky few (those who worked the hardest), Chief Marketing Officer or as we like to call it, CMO.
When I started out in marketing, I worried that I wasn’t extraverted enough, wasn’t fashionable and preferred a good book over a cocktail party.
Since then, marketing has changed and the ‘nerdier’ marketers are fast becoming the rock stars due to results they derive for their clients, and the ‘fashionable’ lot are seen more as events specialists or publicists. Now, that’s a stereotype, of course, but the gist of it is that things have changed over the past three decades and what was once considered to be ‘cool’ is no longer the case.
A few years back, we have inside sales executives with our marketing agency, and it worked like a treat. We acquired between 8 and 11 new retained clients on 12 month contracts every single month per inside sales executive.
One of the biggest conundrums entrepreneurs and business leaders have with their employees is helping them focus their efforts on ‘thinking outside the box’.