Marketing Entrepreneurship Business Blog for SMB's

Marketing Entrepreneurship Business Blog for SMB's

Blog Author Mellissah Smith - Page 1

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 1000 companies across technology, medical services, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 30 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. She is the founder of AI software company, Robotic Marketer, which automates the development and management of marketing strategies. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. She is also the co-editor of Contact Centre Magazine, Minimalistic Magazine (building products and architectural design), and Human Magazine (wellness). #mellissahsmith #marketingeye #roboticmarketer

Developing a robust marketing strategy is pivotal for any business aiming to thrive in today's competitive landscape. The timing of this strategy development plays a crucial role in its effectiveness. In this blog, we explore the ideal timeframe for planning a marketing strategy and the advantages of leveraging AI tools like Robotic Marketer for this process.

With the emergence of new social media platform Threads, B2B brands are scrambling to connect with their target audience and see if this new platform has the ability to take over from Twitter. To make the most of this platform, it's essential for B2B marketers to develop effective marketing strategies that maximise visibility, engagement and build brand awareness. While their 30 million new accounts are impressive for any startup, the reality is that it can have the same fate as other social media platforms like Clubhouse dying out before getting the momentum of longevity. There is a lot of fatigue with social media especially with platforms that copy others. Even so, you can follow @marketingeye with this handle on Threads. Here are the top 10 marketing ideas for B2B brands to successfully utilise Threads and integrate as part of your social media marketing program.

The COVID-19 pandemic has brought about a drastic shift in the way businesses operate, thrusting them into the realm of remote work. As this new paradigm becomes the norm, the world of marketing has not been spared from its effects. However, amidst the transition to remote work, companies are encountering a significant challenge when it comes to hiring marketers.

Scaling campaigns successfully is a paramount objective for businesses aiming to reach broader audiences and achieve substantial growth and something that all marketing consultants should be taking seriously. To embark on this ambitious journey, marketing consultants must navigate a complex landscape of strategies, tools and variables that can make or break their efforts.

PR has come a long way in the past decade and certain campaigns have managed to capture our attention, leaving a lasting impact on the collective consciousness due to their creativity and strategic PR campaign execution. As we reflect on the past decade, it becomes evident that there are exceptional PR campaigns that have stood out amidst the noise and captivated audiences around the globe. These campaigns by public relations consultants demonstrate the power of strategic communication, innovative thinking, and the ability to connect with the public on a profound level.

The competence of marketers plays a pivotal role in determining the success and return on investment (ROI) of marketing efforts. As the marketing landscape evolves and becomes increasingly complex, understanding the competency levels of marketers becomes crucial for businesses aiming to maximize their ROI.

Advertising campaigns have the power to captivate audiences, inspire emotions, and leave a lasting impact on society. From timeless classics to contemporary masterpieces, these campaigns have left an indelible mark on popular culture and transformed brands into household names. Through compelling storytelling, memorable slogans, and groundbreaking techniques, they have successfully connected with audiences on a deep level, transcending the realm of mere marketing to become cultural phenomena. This topic explores the top 10 most effective advertising campaigns of all time, showcasing the creativity, strategy, and resonance that set them apart.

Having worked with SAP, Mitel and Oracle companies globally, there have been significant differences between which companies grow and those that are stagnant. As companies strive to be competitive and meet the evolving needs of their clients, effective marketing strategies play a pivotal role in capturing attention, building trust and generating leads. Offshoring is now the norm so IT managed services companies that once focused on price are now finding the market very different.

In the realm of marketing, where innovation and adaptability are essential, effective leadership plays a pivotal role in driving success. However, even the most accomplished marketing leaders face personal challenges that can significantly impact their professional journeys. The importance of resilience in navigating these obstacles and fostering strong marketing leadership despite the trials one may encounter will be explored by this topic. It delves into the experiences of marketing leaders who have confronted personal challenges head-on, highlighting their stories of resilience and fortitude. It sheds light on the profound impact that personal struggles can have on professional growth, and how embracing resilience can fuel personal development, elevate leadership skills, and inspire teams.

In the dynamic world of contact centres, where operational efficiency and exceptional customer experience reign supreme, automation has emerged as a game-changing catalyst for transformation. By putting automation in the driver's seat, contact centres are experiencing an astonishing evolution that propels them to unparalleled levels of efficiency, reshaping the landscape of customer experience.

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