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Marketing Eye Blog Author: Mellissah Smith

Blog Author Mellissah Smith - Page 1

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Monday, 19 October 2020 08:52

My biggest leadership fail

On January 7 this year, I opened by diary for the first time in 2020. It was a remarkable moment, one that was so full of promise. Like any entrepreneur on the rise (or at least I thought that was to be the case), I had written down the goals I had set out for the year ahead in my diary in December. 

There is this notion that marketing consultants should know it all. They are after all qualified in marketing and are employed to steer a company or brand with their knowledge and expertise. Sitting in my office in South Yarra, Melbourne, I am reminded at just how much experience is in the room, but while we are all skilled at what we do, we learn every single day something new. Our industry is evolving, growing, changing, adapting and being disrupted through technology and innovation.
Wednesday, 07 October 2020 14:18

Is your recruitment strategy the best one?

It's been an incredibly hard six months, I'm not going to lie.  At first, I was in denial, then it hit me hard. Then I bounced back only to be hit even harder. 

But I am not alone. 
Wednesday, 16 September 2020 09:20

6 Steps to a more positive workplace

“We don’t see things as they are, we see them as we are.”

Anais Nin

To have a job today, we are amongst the more fortunate. With devastating effects of COVID causing recession in many economies, the employment market has fallen to the lowest in many years. Some of the latest statistics on just how high unemployment will be in 2021 can send anyone into a negative space, so how do those who are employed, stay positive.

Tuesday, 08 September 2020 07:36

Marketing's new norm is very competitive

Over the past 6 months or so it has become abundantly clear that the way we do business has to change, and alongside that, how we connect with customers and prospects. There is a new marketing norm that has thrown everything we have been taught previously out the window, and many businesses and marketers are scrambling to get a grasp of what to do next.

Next looks something like this.
With the recent lockdown in Melbourne, our Marketing Eye office has utilised the time to do an office renovation. There have been many reasons for this, but mostly because no-one is in the office for 6 entire weeks and it is the perfect opportunity to not only rethink our business but also the environment where we work.

Whether you are a start-up that didn't get off the ground due to COVID, a small business, or a large corporation, you are faced with uncertain times and a very volatile marketplace which means that your online performance and in particular your digital marketing strategy may not be working quite as effectively as it should.

Thursday, 13 August 2020 14:57

Why ego is at the heart of intimidation

Today I had the most awful experience. I was on an introductory call in relation to a government grant for the development of Robotic Marketers technology, and the external consultant intimidated me from start to finish.

I fell apart. I wasn't on my game. I didn't react well and I felt as though being a woman was to my detriment. I doubt he would have talked over a man in the same way he talked over me. He never let me finish a sentence, nor did he care that he was in fact representing a taxpayer body.
There are an abundance of grants available to small businesses looking to pivot their businesses online, but many are finding that the cheapest deal comes with dodgy web developers who are really just doing the numbers. Their sales spiel may be good, but their website development skills don't match. Many are offshoring their web development giving small businesses websites that are merely templates that don't have any of the basic factors taken into account.
Glen Eira City Councils extension of its marketing and website development grants will help catapult small businesses trying to reinvent themselves and survive in the current market. The market has changed forever and how businesses adapt will define their future and marketing is at the core.
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