Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Thursday, 16 August 2018 07:48

Are women afraid to lead by themselves?

Entrepreneurship can be the toughest gig in the world especially for a woman. Without playing the 'female' card, there are many different issues that women face when making the courageous decision to be an entrepreneur - and most of it is about their mindset.

It's true. I was told by someone who I respect with more than a billion dollars in the bank to forget about developing Robotic Marketer, the world's first robotic and AI based technology that develops marketing strategies in minutes, not months. I thought about it for a nanosecond. I had this moment of being scared and defeated. Then I said to myself "stuff that!". I truly believe that I can do anything I set my mind to - and I'm right. 
An extraordinary thing happened yesterday. I saw someone through their eyes. Their vulnerability, insecurities, hopes and dreams - and their next move will define them more than they realise.
Marketing Eye put an incredible amount of effort into delivering world-class marketing strategies to clients. We have invested heavily in research and development, and of course, developing the world's first Robotic Marketer. 
Thursday, 02 August 2018 07:57

My marketing conundrum - please help!

I once had to hire a law firm, and at the time I didn’t have a lot of money to throw around. I was growing a business, and every cent counted.

Last night I had two hours sleep. I lay in bed for hours on end tossing and turning, thinking about a whole heap of things.
Today is one of those days. I woke up every hour from midnight, ready to get up and pack my bags for yet another trip. 
Monday, 30 July 2018 10:07

What young people really want

I have spent my weekend looking at the big picture. Where is my business going? How am I and the rest of my team going to get it there? What is going to make the company more unique? How do we retain our talented team? What incentives do we need to have in place? All the normal questions really.
There are many reasons why people are held back from reaching their full potential. Some are due to circumstances that they feel they cannot get out of. Other reasons may be that they have commitments over their heads. Or perhaps it's them. They dream big, but do nothing about it.
Wednesday, 25 July 2018 12:26

How one company nailed the group 'hug'

They are an affectionate bunch - by accident. It's not how they intended to be and it certainly is not politically correct to hug your colleagues particularly in this era of 'harassment' claims, but someone had to do it, and they did it right.
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