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Marketing Eye Blog Author: Mellissah Smith

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Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
In the past 12 months, technology in the marketing space has taken a quantum leap. What was seen as being futuristic, is all of a sudden 'now'. Adapting, embracing and rejunenating marketing campaigns is at the forefront of every marketers mind. No longer can a marketer ignore where technology is taking them, otherwise they might find their marketing campaigns ineffective and worse, their jobs obsolete.
Successful people have successful habits. It's true. They also work on things they are not good at, are passionate about 'something' to the point they are willing to make sacrifices and usually are prepared to work on their weaknesses.
You are either at the half way mark or you have just closed off a financial year - either way, there are some things every entrepreneur should have done in July that really is a game-changer for the rest of the calendar year.
The marketing team in corporations are stepping up their 'marketing game' to help the human resources department secure top talent.
Thursday, 11 July 2019 08:27

5 Ultimate hacks to get a promotion

If you read the news, the world is doomed. Careers are not what they use to be and the chances of you get a promotion before your time is close to zero.

But for those who back themselves, believe that anything is possible and are prepared to put their skills, knowledge and resilience to the test - there is good news! Here are some hacks that will get you the next promotion - fast!!!!
It's that time of year again where business leaders are conducting performance reviews.

When you have a marketing agency, it is imperative that you understand the very different dynamics between marketers and other roles within a company. Fundamentally, marketers are very different and like most professions, tend to have triggers that keep their performance at a high, and others that send them in a downward spiral.
Wednesday, 03 July 2019 16:50

Why you really need a marketing strategy

Most companies don't have a business plan, so it's hard to expect that they would have a marketing strategy. But most companies just get by. Do you want to be "most companies" or do you want to be a shining star?
Wednesday, 03 July 2019 13:29

Why it's good to restructure your business

No-one thinks about restructuring when they start a business. They also often don't think about it when it's been going for 2 years or 10 years. But that is a big mistake. Here's why...
Remember when you could only use a keyboard to search on the internet? Those times were so long ago and only two years ago a UK website predicted that more than half of all searches would be done via voice by 2020. While that prediction is off the market, they did have a point and as we move closer to this key milestone, many consumers are realising that it is much easier to talk to your phone then to send a text. While in the office the keyboard still has a prominent role, the significance of the impact of search trends is turning the tables on companies that focus on Google rankings.
Thursday, 27 June 2019 10:19

A new way to supercharge your marketing

With the end of another quarter imminent, our business is re-thinking the way in which we do business. There are operational changes, a new management team and a number of strategic overhauls that will help our business navigate a new era.
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