Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
After being one of hundreds at a Jewish wedding yesterday, I couldn't help but think about life and the meaning of what I am doing now and in the future.

For 44 years, life has been remarkably smooth sailing. I have experienced a lot, none of which I would change, and I have accomplished more than I dreamed of doing. The experiences not only make you stronger, more resilient and grateful, they shape who you are and continue to become.
As you know I write. Sometimes on this blog, in magazines, in newspapers, books - you name it. I do it because it is my passion. So it will come as no surprise that as a writer I decided to do a #callout on LinkedIn to other marketers asking them simple questions like why they got into marketing, why they like marketing and what's next.
When Esq Plastic Surgery and Skin Clinic founder and cosmetic surgeon Dr Andy Ives said he was alarmed at the amount of people on television that have gone too far with anti aging injectables and fillers, and overall cosmetic surgery, I found it somewhat refreshing.
The workforce has changed. You really don’t need to be a rocket scientist to realise that. In fact, it has changed so much, many of us old-timers have become out-of-date and a little redundant. While I can’t speak for everyone, I can share my experiences of feeling inadequate and constantly second guessing whether or not I make the right decisions.
Jan 29, 2018
It's 2018. Things have changed. #metoo and other movements have taken hold of our mindsets, and as such, a new, evolved workplace is being formed. The question is, what are you doing to make your workplace the ultimate breeding ground for talented, happy and balanced individuals?
Jan 25, 2018
As we approach yet another public holiday, marketers are playing catch up. Sales departments need leads, management requires results and marketing is getting off to a slow start because someone thought that they could do all the work in January and things would happen at a faster pace, than they actually have.

Do not dispair. Fast-tracking your marketing campaigns and using some fail-proof marketing strategies to generate leads, and improve your brand communications can be done efficiently and effectively - if you know how.
Jan 24, 2018


Have you reached your 40's and realised you haven't made your mark yet? Don't stress, it's not too late. 
Don't let anyone tell you how you should live your life. Remember it's YOUR life. I just can't stop thinking about my life, where I am going, and what I want to be doing. 
Jan 15, 2018
The first 30 days of any decision to make major changes in your life always comes with challenges. As habitual creatures, we tend to do the same things day-in, day-out, and that habit is hard to break.

Many of us make new years resolutions, and few follow them. Me included - well, kind of. I usually make one's that are easy to follow, and never add things like; be healthy, drink less, or go to the gym. In short, I rarely set myself up for failure. 
Jan 11, 2018
I woke up this morning and hopped in my car with a colleague and my niece, and headed for the beach. I felt good. In fact, I felt great. The sun was already blistering hot and after a cold winter in Melbourne, I was soaking up every bit of warmth that Sydney has to offer.

With so much to do today, I decided that I would spend the morning changing things up. That meant the Bondi to Bronte walk, followed by breakfast at Indigo Double Bay and then a trip to the office. I wanted to pinch myself. A healthy start to the day, sunshine and my favourite city in the world, was making me deliriously happy.
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