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Marketing Blog tag: 'innovation' - Marketing Eye

Wednesday, 27 May 2020 07:55

What You Need From A Marketing Agency

Outsourcing your marketing department might be the best decision that you can make for your business. Not only does it dramatically reduce your expenses, but it frees up your time to focus on the day-to-day details of your business. But how do you find a marketing agency that’s the right fit for your company? Before you decide on your marketing agency, take the time to do some work on the front-end of things. When you’re looking for the perfect fit, it’s important to know exactly what you want to accomplish, what services the agency offers, and their track record with other companies.

Published in Marketing

Every company needs a marketing strategy to plan for the future. A strategy works as a sort of road map for all of your marketing activations throughout time. But what exactly goes into these strategies? For a lot of companies 2020, automation and personalization of content is going to be the next big step in marketing tactics. Trends change every year, and companies need to understand the next big step. We reached out to a few friends to weigh in on what every marketing strategy needs in 2020.

Published in Marketing

If you own a business in 2020, you know all about having to stay relevant to your customer base. Whether you want to continue to be innovative or not, the simple truth is that inaction will do far greater harm than pushing your business out of its comfort zone. The best way to transform your business and change with the times is by implementing a digital marketing strategy. Digital marketing is the tool to take your business to the next level and keep up with your audience's expectations.

Published in Marketing
What if women make the first move and send the first message?
Published in Entrepreneurship
We spend a lot of time thinking about why a competitor is out-performing one of our clients, who may be smaller, but we never use that as an excuse, in the market.

It a challenge as a small business to grow exponentially, providing quality products and services, and building that brand that everyone resonates with.
Published in Marketing
Never be afraid to accept an invitation, to connect with someone you don't know and to accept help when you need it.
Published in Entrepreneurship
Business is something that every entrepreneur has to work on every single day in order to achieve success.

Ranging from overall business strategy through to finance, human resources, technology, operations and the quality of your product or service.
Published in Entrepreneurship
Last week was mammoth. I spent 4 days on a speaking tour of the Fraser Coast, promoting Marketing Eye's not-for-profit, The World Incubator, and innovation as a whole.

There are many lessons to learn when talking to crowds, and the first is to adapt to the crowd you are talking to. 
Published in Management
With planning on the agenda this week and new hires, it has become apparent that we have to look closely at the past to ensure that our business goes into the future with it's best foot forward.

I'm in heavy business planning stage right now and I am looking for a lot of growth and development within our business. Our products need further development before August, and our APP must be finished for our clients, licensees and employees so that training and development as well as the marketing dashboard is at their fingertips.

I'm a strong believer in technology and how it powers performance. I don't hide behind the fact that I believe that marketing needs to reinvent itself and allow robots in, while still maintaining the personal touch. It's a hard combo and no-one really has it right. Marketing automation was supposed to solve this problem but there is no program yet on the market that actually does this well enough.

The human touch is still over-needed.

To keep abreast of what is going on in our industry and to maintain our position of leadership, we are working more on innovation and technology, while teaching new staff, new ways in which they can work to better perform for clients.

A catalyst for this is change is needed every year in a growing progressive company. You can't deliver upon continual growth at the rate we are aiming for without making sure you are a step ahead of the market - always.

People buy-in is instrumental and at my own fault I have sometimes forgotten that inclusion when I have impulsively developed a new or innovative process. Fairly stereo typical of an entrepreneur who is creative, but not acceptable and sustainable.

If your business hasn't:

Developed a business plan for 2016/17
Developed a marketing strategy that is not the same as last year, for 2016/17
Audited your processes for constant improvement across all areas
Set  your sales goals and ensured all team members are across them
Invested in people management, development and growth allowing adequate budget for the year
Made innovation your number one motivator for staying on top
Bought a copy of Gazelle's and completed the two page template and shared with your team
Published in Management
Wednesday, 18 March 2015 08:39

How reinvention can reenergise your business


Back in the ’70s when I was just a wee bairn in London, my parents would straighten up and fly right to the sunny climes of Paris or Barcelona, where apparently I would eat only eggs (which I still believe is great holiday food for a toddler!). That is another hard-boiled story.

This one is partly about Polaroid and what Polaroid means to the generations that lived through the ’60s to the ’90s. It is also about reinvention and how this former brand giant reinvented themselves to become a digital dynamo.
Published in Marketing
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