It's fair to say that the last two years have presented small businesses worldwide with their fair share of challenges. Many of Australia's small business owners have been unable to financially stand on their own two feet, requiring monetary support from the government, which hasn't always been available. While initially the challenge mainly lied in the form of financial hardship, the focus has now shifted towards the healthcare system's capacity and protecting vulnerable people. While the government has continued to change the testing requirements, placing increasing reliance on rapid antigen tests (RATs) to relieve the PCR testing waits, there is a larger truth about this changing dynamic that many are not aware of.
Where do we go after COVID?
What does it mean to live a life 'after' COVID? As the economic climate worldwide has failed to remain constant for more than a few days, businesses have been forced to adapt like never before.
With all the uncertainties around the world, one thing is certain; COVID-19 has dramatically shaped the marketing world we now co-exist with. In a survey conducted by the CMO, 72% of marketing leaders claimed the importance of marketing had increased in the last year.
As challenges within the business world continue to rise, opportunities of equal quantities also surface, each an opportunity for marketers to capitalise upon.
So, when COVID hit, I thought it would pass. A few weeks of hysteria and then we would be back to normal. A small bump in the road.