Tag: Small Business Marketing
It's fair to say that the last two years have presented small businesses worldwide with their fair share of challenges. Many of Australia's small business owners have been unable to financially stand on their own two feet, requiring monetary support from the government, which hasn't always been available. While initially the challenge mainly lied in the form of financial hardship, the focus has now shifted towards the healthcare system's capacity and protecting vulnerable people. While the government has continued to change the testing requirements, placing increasing reliance on rapid antigen tests (RATs) to relieve the PCR testing waits, there is a larger truth about this changing dynamic that many are not aware of.
Instagram was launched in 2010 by Kevin Systrom and racked up 25,000 users in just one day. The app began with a primary focus for users to feature and post photographs, especially photographs taken from mobile phones. Instagram performed exceptionally well and had a whopping 27 million users by March 2012. Instagram’s success no doubt alarmed Facebook, which purchased Instagram in April 2012 for $1 billion in cash and stock.
Ever since Facebook acquired Instagram, Facebook decided to add many different features to the already extremely popular app. These features included enabling users to post videos instead of just photographs as well as adding messaging on Instagram like Facebook, stories like Snapchat and later reels like TikTok. Maybe you’re already sensing a theme here but what Facebook was essentially trying to do is turn an originally user-focused app that was Instagram into a fighter social media platform to compete with other social media apps such as Snapchat and Facebook. This tactic worked well for Facebook initially but not in the long run. Why you may ask, well we’ll explain below.
Why would anyone buy your product? Why is it better than your competitors? Where can it be bought? What value can it really provide? You might have the answers to these questions, ready and available, but it counts for nothing if you can't project your voice loud enough for customers to hear it.
The COVID-19 pandemic has undoubtedly had an extreme impact on small businesses globally. These changes have required small businesses to adapt fast in an attempt to overcome the negative ramifications that come with a global pandemic.
In an age of globally recognised titans, the hallmark of any emerging business is strong branding. Here's how to begin that process for your small business.
The digital marketing space is continuing to grow at a rapid pace, with the constant development of new solutions and technologies to improve business marketing performance. In the arena of these new technologies, many marketers and small business owners may be asking themselves which solution is best fitted to their company. Now don’t get me wrong, it’s always great to try and experiment with the latest and greatest advent in marketing. However, it’s been observed that traditional and more reliable methods consistently produce better results for businesses over time.
No matter how large or small you believe your business to be, it is vital that you take the time to intricately outline an overall game plan with a viable marketing strategy, to ensure you are reaching your targets and retaining valuable customers.
In our everchanging marketing landscape, for smaller businesses to stay on top of the game upgrading and maximising existing marketing practices are fundamental.
Here at Marketing Eye, we believe how you grow your business and brand matters; thus, we have compiled 6 marketing strategies that will assist you in outperforming your competitors.
Search engine optimisation can be one of the hardest factors to contend with when creating a well-known business. Even larger companies struggle with SEO.
When running a small business with limited resources, time, and money, improving your search engine ranking can be extremely difficult. Luckily, we’ve come up with 10 ways that will help your business make an impact with your search engine marketing.
No small business is complete without a marketing strategy.
Having a marketing strategy ensures that you can give your business the recognition it deserves. Many small businesses don’t deem a marketing strategy to be worth their time, but regardless of size, every business has something to gain through marketing. A well-developed small business marketing strategy will increase your brand awareness, improve your reputation, increase your conversion rate, boost your sales and maximise your visibility.
Developing an effective marketing strategy is a crucial and difficult task for any small to medium sized business. Which may leave you feeling helpless. However, the City of Melbourne council may have answered your prayers.