As a customer, it is confusing and very few companies have fine-tuned the art of simple. We all learn at University to "Keep It Simple Stupid" - the KISS principal, but too many of us have forgotten that and perhaps we no longer believe it to be relevant. I do. Confusing the client, and our clients confusing their customers is a huge mistake and only when a customer identifies this do they start the breakthrough to achieving their next step towards achieving their ultimate marketing goal.
While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.
The difference is from start to finish
When looking at a company, whether it is large or small, it is imperative that marketing consultants (or marketing managers) are across all areas of marketing. It's no longer about the 4P's as most Gen-X marketers who now hold the senior positions in marketing have trained on, and more about social media, customer interaction, mobile marketing, podcasts, blogs, online marketing, guerilla marketing, slideshare and of course word of mouth marketing.
Have you had a great conversation with a potential customer, been really optimistic about getting them on board, and then never heard from them again? Maybe that conversation wasn’t as great as you had thought? Impossible! You know your product inside and out, you answered every question they had. As hard as it may be for you to identify, there may be something small in the way you are speaking with these customers that is putting them off coming back.
A new year means many things to many people. If you are an entrepreneur and it is a new financial year, your goals will tend to be around business. Alternatively, 1st of January tends to be a combination of personal and professional goals.
As I look back on the year we have just had, I smile. Why? I think it is more to do with growing – as a person and as an entrepreneur.