Tuesday, 21 July 2020 07:51
With so many marketers now spending their days working from home, the role of marketing consultant services has been significantly changed.
Monday, 20 July 2020 14:54
When a company chooses to engage a marketing agency or marketing consultant to run their marketing campaigns, it's important to ask a few marketing questions that will help you make a better decision on who is the right choice for marketing your company.
Wednesday, 05 June 2019 16:26
From the moment your fingers touch your keyboard, to the endless, tiring hours that your pour your heart and soul into strategising and pondering what your next marketing move is going to be, writing a marketing strategy is an arduous task, but a necessary one.
Wednesday, 31 October 2018 08:20
When it comes to employee appraisals, it is important for the appraisee to look at industry standards, benchmarking and peer group feedback. It's not just managers that know what is happening on the floor and numbers are can never truly reflect an employees contribution to an organisation.
Tuesday, 30 October 2018 16:21
Every marketer has tricks up their sleeve. If they didn't, they are not trying hard enough. Having been a marketing consultant for many years, I have had the pleasure of rolling up my sleeve and showing the world (well, mostly people in Melbourne, Brisbane and Sydney) how they too can use some of the tricks of the trade to accelerate their marketing reach.
Tuesday, 18 September 2018 07:38
At Marketing Eye, we employ a lot of marketers and over the years you learn to refine what type of marketer you look for in a role such as marketing consulting.
Tuesday, 11 September 2018 12:36
Like any company, we realise that reinventing yourself internally is the only way to keep people's jobs interesting. While many of us like routine, it's when this is turned upside down that we really put in our best performance. Just a few tweaks here and there, and all of a sudden you see things so much more differently than ever before.
Friday, 17 August 2018 11:17
I'm sitting at the airport about to hop on my next plane. I dress the same way every flight for comfort; a Nike pant, Armani knit, Nike shoes and jewellery. I wear a scarf to lift the outfit just in case my luggage goes missing at the other end, and I always pack a pair of heels in my hand luggage. I am ready.
Published in Entrepreneurship
Friday, 13 July 2018 07:43
The most phenomenal changes are occuring in our business right now, and it is exciting and scary all at the same time.
Thursday, 29 June 2017 10:47
Being a marketing consultant is truly insane. Trying to explain what you do on a daily basis, is like talking another language to most people that are not in the industry - and for reason. We all work at different levels and few of us really talk to each other about marketing because everyone wants to be the top marketing expert that clients go to for advice.