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Marketing Blog tag: 'content' - Marketing Eye

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In the past 12 months, technology in the marketing space has taken a quantum leap. What was seen as being futuristic, is all of a sudden 'now'. Adapting, embracing and rejunenating marketing campaigns is at the forefront of every marketers mind. No longer can a marketer ignore where technology is taking them, otherwise they might find their marketing campaigns ineffective and worse, their jobs obsolete.
Published in Marketing
Friday, 25 January 2019 08:17

How to grow your followers on Instagram?

Research has revealed that people remember 80% of what they see, 20% of what they read and 10% of what they hear. Instagram’s effectiveness is undeniable, we as a society are hooked on subconsciously scrolling through Instagram, admiring strangers’ personal lives through their pictures and videos.

Published in Social Media
When marketing a product or service, traditional brochures or collateral just won’t cut it. Why? Because consumers aren’t interested in reading about what you’re selling. They want to hear about why they should purchase, or how a product or service has been implemented successfully. They want to listen to stories. This is why case studies are invaluable in educating customers and increasing conversions.
Published in Marketing
As we approach yet another public holiday, marketers are playing catch up. Sales departments need leads, management requires results and marketing is getting off to a slow start because someone thought that they could do all the work in January and things would happen at a faster pace, than they actually have.

Do not dispair. Fast-tracking your marketing campaigns and using some fail-proof marketing strategies to generate leads, and improve your brand communications can be done efficiently and effectively - if you know how.
Published in Marketing
Well-written short articles that are related to specific industries can position a business as a thought leader and increase credibility among customers.

With the right kind of marketing, the creation of these business related articles may go viral enticing a bigger audience to your product or service than you ever expected.
Published in Marketing