Tag: business

Within the lively digital industry, where new platforms emerge frequently, your Shopify site acts as your global showcase. To stand out, you need more than just an attractive design and a range of products; you need a powerful tool to connect with customers and drive sales. This is where Klaviyo comes in. Klaviyo is an email marketing platform specifically designed for e-commerce businesses. Let us learn about why integrating Klaviyo with your Shopify website can be a game-changer, providing educational insights and actionable strategies to amplify your online presence.

In today’s digital age, social media has become paramount in developing your marketing strategy, a dynamic yet often overlooked aspect of this being social listening; monitoring social media channels for mentions of your brand, competitors, industry, and any other relevant keywords.

When the 8th of March rolls around each year, women worldwide are celebrated in their workplaces and homes—with cupcakes. As it's now 2023, we think it's time to take a step back and reconsider what today really means and ask women; How would you like to be celebrated?"

Companies must continuously strive to differentiate themselves from their competitors in today's highly competitive business environment to win over and retain customers. One way to achieve this is by adopting a customer-centric approach to their marketing efforts.

Business is a dynamic and ever-changing field. Because they are no longer constrained by geography, they are becoming more diverse. Due to widespread globalisation, we no longer live in a world where you cannot do business with a company located hundreds of kilometres from where you now live. Because of the possibility of interacting with foreign companies or customers, fluency in language and the ability to communicate effectively in writing have become more vital in the modern business world.

Your audience will better comprehend what you're saying, and your brand's reputation for respect, professionalism, and trustworthiness will improve thanks to your words.

There’s a reason why many companies outsource their marketing right now – they can’t find people with experience. Paying ridiculous salaries for graduates with no experience in the real world of marketing is starting to have an effect with many SME’s opting for more experienced marketing services providers.

What is B2B Advertising?

As the name implies, Business-to-business advertising refers to marketing products or services to other businesses and organizations. It holds several critical distinctions from B2C advertising, oriented toward consumers.

In today's age, digital landscapes have taken over many industries and will continue to rise. The marketing industry is no different, quickly transforming from a low-tech industry to an industry that spends a significant portion of its time and budget on utilising and managing technology.

For online retailers, the last three months of the year are the most crucial. Research shows that this is the quarter in which 57% of shops expect an increase in sales, so now is the time to make the most of it and prevent any unpleasant surprises. The last three months of the year are jam-packed with celebrations and important events. This is your prime opportunity to win over new leads and turn them into lifelong clients. 

I started my internship at Marketing Eye when I had just finished my first semester at University. My aim was to find a part-time internship where I would be able to learn and enhance my skills in the professional world. I had applied to Marketing Eye without any expectation of getting accepted for the role. When I received the call of confirmation I was ecstatic, as this was my first achievement in a new country. Marketing has always been my field of interest and so a Marketing internship was extremely exciting.