Is there a lack of focus in your marketing efforts? Are you having trouble committing to a certain approach? Do you have a marketing strategy in place? It can be really difficult to execute any plans without a marketing strategy. Marketing is like a game of chess, where you’re constantly thinking of the next step. A marketing strategy will map out what goals you want to accomplish and how you want to accomplish these goals.

The most significant blind spot that companies have to deal with is understanding what their customer's journey is. What is it like to purchase your business? Understanding your customer's journey is a crucial part of improving the overall customer experience. Without this insight, you will never know the obstacles or challenges that your customers might be facing in their decision to make a purchase. You need to deeply understand what it is about your brand that attracts customers, and what could potentially turn them away. Essentially, you need to walk in their shoes. Below, we have five steps to consider when creating a customer journey map.

No one would have planned for the current economic and social circumstances, which is why so many businesses have taken such a large hit in the wake of this pandemic. While there are certainly plenty of challenges that businesses face in a time like this, there are also some unique opportunities for businesses to connect with their customers. Through social media and content marketing, businesses can continue to engage with their customers to maintain that strong relationship. Below, we have three types of content that are perfect for a time like this.