As we move into the year of 2021, it’s time to ensure that you have all the insights to allow your business every opportunity to succeed. Marketing can be hard with so many moving parts and it is vital to get it right, so you can move in a positive direction. To help your business, here is a list of the top tips for B2B Marketing for 2021.

Marketing is an ever-changing, ever-developing industry, with new channels appearing and new ways to market your brand cropping up all the time. Because of the industry’s rapidly evolving nature, marketing teams and departments need someone who can right the ship, keep everyone on track and execute the business’s marketing strategy. They need a marketing manager.

As I woke up on January 1, 2021, at 4.59a.m. I could feel myself breathe a sigh of relief. Finally, it is a new day, in a new year, and everything that came before that moment no longer holds me or anyone else down.

Like many, 2020 was my second least favourite year, just marginally behind the year before where I said goodbye to my dog. 

During the year, I struggled. I wasn’t alone, but at times I actually was, both physically and mentally. Like many entrepreneurs, I was challenged with not only my own life, but the lives of those around me. 

Marketing Eye’s Melbourne office has not been back for long, but that’s not to say it hasn’t been an eventful return to work already…

2020 has been an interesting year in marketing to say the least. Yes, we have all undeniably suffered under the conditions of the pandemic – but where there’s hardship there’s also opportunity to be found and many of us have been forced into new and exciting places.

As a professional services firm, customer experience is in part about relationships and how well a marketing consultant listens to the customer’s needs, deciphers it, and executes on providing a solution to a problem.

Competition is rife for all businesses especially due to the impact of COVID. With an increasing number of people unemployed, the marketing profession has especially been affected by lay-offs and changing working conditions.

Social media has now matured far beyond its initial iterations of platform-based news and meme sharing. Today, not only does social allow us to cultivate our online personas but it gives us an opportunity to professionally market ourselves as well. LinkedIn has truly changed the way we professionally interact, including overhauling business news, recruitment, and onboarding processes, as well as the way that companies market themselves online.

On January 7 this year, I opened by diary for the first time in 2020. It was a remarkable moment, one that was so full of promise. Like any entrepreneur on the rise (or at least I thought that was to be the case), I had written down the goals I had set out for the year ahead in my diary in December.