Having just come from the #AdobeSummit in Las Vegas I knew that I would learn a lot about Adobe products, but what I didn’t realise is just how many other technologies are forging a formidable collaboration to accelerate the performance of marketing teams around the world.

I’ve been in the marketing and advertising industry for 25 years plus. Unlike most people, I haven’t chopped and changed jobs along the way, but instead turned my career at the ripe age of 25 into one of those mega-jobs that you can never untangle your way out of. Here’s what I mean…

Vocal research is not new but is very much discreet. This is changing! Already with the appearance of Cortana, Siri or Alexa, we are witnessing an invasion. Like any technology, there are many questions, what is it and what should we do about this popularization of voice research?

I’ve never really understood the Super Bowl. You know the big football game in America that practically stops a nation. Where 103 million people around the world watch men run around on a field chasing a ball, experiencing the atmosphere of the half time show entertainment and eating greased up though incredibly delicious food. This is one of the most exciting times of year for Marketers all across the world, they shed blood, sweat and tears for their pride and joy (their businesses) to be featured on the Super Bowl commercial breaks and at all be featured on TV some way or another.