Tag: technology

The recent reveal of Meta's Orion AR glasses is more than just a tech headline—it’s a wake-up call for marketers everywhere. Augmented reality (AR) technology has long promised to transform how brands engage with customers, but the Orion AR glasses bring us one step closer to this reality. So, how seriously should marketers take this reveal? To understand the full implications, we need to examine the history of similar AR releases, how they impacted marketing strategies in the past, and why Orion AR glasses represent a turning point for the future of marketing.

Are you ready for the next big leap in marketing? Meta’s Orion Augmented Reality (AR) glasses are about to shake up the world of customer engagement, and if you’re not paying attention, your competitors might just leave you in the dust. As AR technology takes centre stage, savvy marketers are seizing this opportunity to connect with customers like never before. Here’s how Meta’s Orion AR glasses are set to revolutionize your marketing strategy and why you need to act NOW.

Artificial Intelligence (AI) has now emerged as the foundation of innovation in the exciting world of technology. As a result, there's a burgeoning market for AI courses, promising to teach skills ranging from basic programming to advanced machine learning concepts. However, amidst this educational boom lies a significant pitfall: AI courses offered by unqualified individuals or 'hacks.' So, let’s take a look at why it's crucial to be vigilant when choosing AI courses and how to spot and avoid courses that may be worthless.

Expanding into the US market can be an exciting and transformative journey for Australian technology companies. After all, the United States offers a vast and dynamic market with immense growth opportunities. However, entering a new market can also present challenges and complexities that require careful consideration and strategic planning. For example, cultural differences and consumer preferences may vary significantly from the company's home market, demanding localised marketing approaches.

Delivering exceptional customer experiences is no longer a luxury but a necessity for success. Marketing and customer service teams are two essential functions responsible for engaging with customers and driving business growth. While these two teams may have different objectives and priorities, they share a common goal: to provide the best possible customer experience.