Tag: technology

The rapid change of technology is changing the way we think, operate and work. Therefore, as businesses apply and adapt to the rise of new technologies, maximizing profitability of your business can be within reach. The Metaverse is a newly developed technology that is expected to change how business work as it continues to be integrated. Are you ready to take advantage of it and see how the Metaverse can benefit your brand in 2022?

In the past year, we have been involved in more than 500 marketing strategies and campaigns across multiple industry sectors including technology, professional services, health, life sciences, manufacturing, logistics and FMCG.

There is a reason why companies that are seeking to grow know that their business needs a marketing strategy. It is simple. You are 313% more likely to achieve your marketing goals with a marketing strategy in place. If these odds are given to you, and a marketing strategy is accessible and affordable, then it’s a no-brainer.

What’s the Meta-verse?

In-case you haven’t been paying attention to the latest upcoming changes of the internet – let me explain. Facebook is changing its company name to “Meta”. This rebranding aims to reflect the company’s new concept of a “metaverse” which Mark Zuckerberg promises will be a world as “detailed and convincing as this one [Earth]”. Whether Zuckerberg is successful in pulling off what might be the most ambitious and “next biggest chapter” of the internet is for another blog... but what this uprooting of the Facebook we all know and love - can mean for your marketing team needs to be foreseen and accounted for.

Just like any other generation, Gen Z have their own preferences, outlooks, and conditions that make them unique. In light of a pandemic, Gen Z has become a bust generation preparing to survive – in stark contrast to many millennials' starting expectation that they would be able to easily thrive.

Hoverscape is Australia’s premier drone data provider, supplying asset and infrastructure professionals with the most actionable drone data on the market, by ensuring that data is not just captured, but is presented in the most digestible way possible. Hoverscape focuses on capturing the highest fidelity drone data allowing you to make better decisions.

Marketing Eye worked with Hoverscape to develop and design a full range of marketing collateral. Optimising and redesigning the website worked to enable a stronger brand presence and understanding of the services offered by Hoverscape. We helped to deliver a print strategy that included informative brochures, business cards and banners to enhance the brands competitive advantage and provide Hoverscape with informative collateral at tradeshows.

Maxxam is an IT services and networking company based in Melbourne. The company has built a reputation in selling third party technologies, specifically in the field of security.

Marketing Eye helped the company establish its presence as a fast growing, innovative brand by producing marketing collateral such a business cards, along with aiding the company's rebranding efforts by desiging a new and functional website.

Innovent Business Solution is a software company that offers a CRM system that enhances business functionality and workflow processes. With a comprehensive understanding of the existing limitations in CRM software and technical expertise in software application, Innovent Business Solutions delivers a long-term solution that ensures business growth and efficiency.

As a marketing consultancy firm focused on client success, Marketing Eye played a key role in branding the business. From developing an industry-leading presence through a search engine optimized and user-friendly website to designing marketing collateral that communicated the brand story, Innovent with the help of Marketing Eye was able to position itself as a trusted expert in improving business efficiency for a sustainable competitive advantage.