Displaying items by tag: technology

When I first developed Robotic Marketer I knew that I had to connect to a very large audience. No technology can be powerful without valuable feedback. Every piece of feedback, good and bad, helps developers fine-tune their technology to provide a better solution for the end customer.

Published in Marketing
There are many challenges fast growing companies have, and at the forefront it tends to be not only how they market their company, but how they are able to optimise their marketing potential at an accelerated rate to achieve more successful outcomes.
Published in Marketing
Wednesday, 26 September 2018 16:22

How marketers will be forced to be more nimble

Game on. Marketers have not only had to turn to technology to power their marketing performance and stay clear of traditional marketing methods to a large degree, they now are needing to be more nimble when it comes to the purse strings.
Published in Marketing
The most phenomenal changes are occuring in our business right now, and it is exciting and scary all at the same time.
Published in Marketing
We have the most amazing marketing internship program, and the biggest benefit for us is the privilege to see people grow in confidence and capabilities. The fact that after an internship they should be able to go out into the world and add value to any entry-based marketing position, is something that we are extremely proud of.
Published in Marketing
Thursday, 05 July 2018 07:36

Why so many people are lonely today

We are all living in silos that are outside the real world and in little cubicles that where we control everything.

At first, we thought it was a brilliant idea. Innovation that gives us everything we want, at our finger tips, when we want it and how we want it.

Until...
Published in Culture
Tuesday, 01 May 2018 04:34

Morrows Website

Referred by Macquarie Bank, Marketing Eye has been working on branding for Morrows and marketing in general. To date, Marketing Eye has developed the brand further, provided communications, re-designed and developed their website and has commenced marketing activity to promote company to a wider, targeted audience. It's financial services division, along with accounting, tax, legal and technology is one of the best in Melbourne.
Published in Portfolio
Losing jobs to technology is really nothing new if you think about it – even when humans haven’t been totally overrun they have learned to adapt to technology and machinery to become more efficient and accurate in what they do.

With continued advances in artificial intelligence, technology and robotics, businesses will need to stop and rethink their approach to getting the job done in the most competitive manner.

Businesses are having to transform their training models and methods, reevaluate their hiring practices, reconsider their organisational structure and transform their job descriptions.
Published in Management
Monday, 08 January 2018 09:46

Marketing to Generation Z

There’s speculation that over the last year Generation Z was actually more valuable to most organisations than millennials – why, and what does this mean for businesses and marketers? Is your brand ready to speak to Gen Z’s?
Published in Marketing
Reality Check: Robots haven’t just landed in the workplace – they are already expanding their skills, increasing productivity and retention rates, and moving up the corporate ladder. As technology continues to bring unprecedented improvements into the workplace that essentially streamline processes and creates efficiency, employees will really need to start thinking about their value and worth to an organisation. 
Published in Management
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