The most phenomenal changes are occuring in our business right now, and it is exciting and scary all at the same time.

We have the most amazing marketing internship program, and the biggest benefit for us is the privilege to see people grow in confidence and capabilities. The fact that after an internship they should be able to go out into the world and add value to any entry-based marketing position, is something that we are extremely proud of.

We are all living in silos that are outside the real world and in little cubicles that where we control everything.

At first, we thought it was a brilliant idea. Innovation that gives us everything we want, at our finger tips, when we want it and how we want it.

Until...

Referred by Macquarie Bank, Marketing Eye has been working on branding for Morrows and marketing in general. To date, Marketing Eye has developed the brand further, provided communications, re-designed and developed their website and has commenced marketing activity to promote company to a wider, targeted audience. It's financial services division, along with accounting, tax, legal and technology is one of the best in Melbourne.

Losing jobs to technology is really nothing new if you think about it – even when humans haven’t been totally overrun they have learned to adapt to technology and machinery to become more efficient and accurate in what they do.

With continued advances in artificial intelligence, technology and robotics, businesses will need to stop and rethink their approach to getting the job done in the most competitive manner.

Businesses are having to transform their training models and methods, reevaluate their hiring practices, reconsider their organisational structure and transform their job descriptions.

There’s speculation that over the last year Generation Z was actually more valuable to most organisations than millennials – why, and what does this mean for businesses and marketers? Is your brand ready to speak to Gen Z’s?

Reality Check: Robots haven’t just landed in the workplace – they are already expanding their skills, increasing productivity and retention rates, and moving up the corporate ladder. As technology continues to bring unprecedented improvements into the workplace that essentially streamline processes and creates efficiency, employees will really need to start thinking about their value and worth to an organisation. 

“Humans and machines – each on their own – won’t be enough to drive businesses in the coming decades. Tomorrow’s leading enterprises will be those that know how to meld the two effectively” – Accenture.

It’s those forward-thinking businesses who have adopted robotics, automation software and technologies, that have increased their productivity by over 200% evidence suggest. This helps re-affirm what the future workforce will look like: human and digital interaction on a daily basis.

Catalyst, a non-profit organisation providing research services into women in the workforce recently reported that females made up only 16.3% of CEO positions and 34.1% of senior management positions in 2016.

Being a young woman with high hopes in business and seeing these kinds of statistics is both disheartening and motivating. On one hand, it pushes you to think “I can do this, I can really make a difference”, then some days you see the number of male figureheads of a company or even the country, shake your head and wonder if it’s worth it (pro tip: it is).

As an avid technology enthusiast and entrepreneur, findng new and upcoming technologies that may be instrumental in either Marketing Eye's or our clients future marketing campaigns is a passion. 

Recently, one such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital perspective compared to Marketing Eye Atlanta. It was fascinating. Our company is a mere 4 years old in the US, and in year one, we realised that we outperformed all our competitors on Google listings/rankings and all areas of social media. It was something we were very proud of, as we don't spend all day pushing this medium, but a bit over 30 minutes in total including writing this blog.