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Marketing Blog tag: 'technology' - Marketing Eye

It is with great sadness that I write this blog. Since March I have been fighting the big fight and trying my best not to let what is going on in the world dampen my spirits.
Published in Entrepreneurship
Friday, 17 July 2020 16:31

Hoverscape - Technology

Hoverscape is Australia’s premier drone data provider, supplying asset and infrastructure professionals with the most actionable drone data on the market, by ensuring that data is not just captured, but is presented in the most digestible way possible. Hoverscape focuses on capturing the highest fidelity drone data allowing you to make better decisions.

Marketing Eye worked with Hoverscape to develop and design a full range of marketing collateral. Optimising and redesigning the website worked to enable a stronger brand presence and understanding of the services offered by Hoverscape. We helped to deliver a print strategy that included informative brochures, business cards and banners to enhance the brands competitive advantage and provide Hoverscape with informative collateral at tradeshows.


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Published in Portfolio
Friday, 17 July 2020 16:25

Maxxam - Technology

Maxxam is an IT services and networking company based in Melbourne. The company has built a reputation in selling third party technologies, specifically in the field of security. Marketing Eye helped the company establish its presence as a fast growing, innovative brand by producing marketing collateral such a business cards, along with aiding the company's rebranding efforts by desiging a new and functional website.

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Published in Portfolio

Innovent Business Solution is a software company that offers a CRM system that enhances business functionality and workflow processes. With a comprehensive understanding of the existing limitations in CRM software and technical expertise in software application, Innovent Business Solutions delivers a long-term solution that ensures business growth and efficiency.

As a marketing consultancy firm focused on client success, Marketing Eye played a key role in branding the business. From developing an industry-leading presence through a search engine optimized and user-friendly website to designing marketing collateral that communicated the brand story, Innovent with the help of Marketing Eye was able to position itself as a trusted expert in improving business efficiency for a sustainable competitive advantage.


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Published in Portfolio
Friday, 17 July 2020 11:20

JESI - Technology

JESI is a trusted Australian software provider whose solutions tackle the issues created by a remote and geographically dispersed workforce. The Global Health Crisis in 2020 took this to another level when workers across Australia and the globe were forced to operate remotely from home. This tasked organisations with a new level of logistical difficulty, not only in assuring the safety of these employees working from home, but also in checking in and assessing the wellbeing of these people as well. 

JESI’s software solutions responded quickly to the changes in global working arrangements. JESI’s technology allows for non-invasive and momentary responses to enhance communication between the different levels of a business. 

JESI engaged Marketing Eye to leverage their world-leading technology and take their brand and its communications to the next level. With uncertainty in their future marketing, JESI and Marketing Eye first worked together to develop a marketing strategy of an industry-leading standard. This document would become the roadmap to the successful development and execution of an integrated marketing campaign, which would see JESI increase its brand perception. 

With a proven product already on hand, the challenge for JESI was to get their message out there for more to hear. And with an insightful approach to marketing, that’s exactly what they did. Considered execution of public relations saw the company featured across an impressive variety of media platforms, which heightened both JESI’s brand awareness and brand perception. An eye for detail, engaging content marketing and responsive branding has led to JESI’s continued success and effective communication in their target market.

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Published in Portfolio
The way technology and software companies are approaching the 'new marketing' era is evolving rapidly with nimble companies flexing their stronghold in delivering customers and prospects with communications that reinforce why they should be chosen over their competitors.

Interestingly enough, technology companies are still marketing, while many of their other discipline counterparts have pressed pause. The reason for this is the reliance on technology to power through any uncertainty and secure companies with better efficiencies, long-term cost savings and outcomes.
Published in Marketing

Based in Carrara, Gold Coast and Campbellfield, Melbourne. Willis Bros are the experts in marble and stone benchtops, perfecting and engineering custom designs. They pride themselves on sourcing the best natural and engineered stones at competitive prices. Marketing Eye have been the outsourced marketing department helping perfect their online presence through website redesign and online social media presence.

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Published in Portfolio
The day I landed in Aspen at the start of March I realized that something was different. It was eerie. The streets were quieter than they normally are that time of year, and there was this sense of not getting too close to anyone or else something terrible might happen.
Published in Entrepreneurship
In the past 2 months I have spoken to more than 100 entrepreneurs in the technology, professional services, manufacturing and logistics industries. There has been a common thread to many of these calls, mostly that their website needs a revamp and they want to up their digital marketing efforts. It's not rocket science I know, but many companies didn't get on the digital bandwagon fast enough and have left it to the last minute. Better late than never, and there will always be those of whom think they can wait a little longer, which means ultimately, they will be the one's with less clients at the end of the day.
Published in Entrepreneurship
Thursday, 30 April 2020 16:26

Soltech - Technology

Soltech is Atlanta’s leading software development firm that offers services ranging from strategic technology consulting to the development of data solutions and recruitment of top talent in the tech space. With strength in innovative business expertise and a technical proficiency in product use and application, the company is committed to delivering technological solutions that are customised to their client’s unique requirements.

As a leading marketing agency in Atlanta, Soltech employed the help of Marketing Eye to help build their brand and develop and implement a marketing strategy aligned to their business goals. For the purpose of increasing brand awareness and establishing a steady stream of leads, new collateral and content was developed in line with a key messaging and style guide for effective communication and strategic dissemination through an integrated marketing effort.

Soltech is a premiere software development firm providing custom software solutions for businesses seeking an alternative to larger expensive consulting firms. Services range from strategic level technology consulting, to design and development of web, mobile and data solutions, and recruitment of top technology talent. The outsourced marketing department of Marketing Eye worked with Soltech to design and produce  printed material including informative booklets and business cards. The marketing efforts have provided Soltech’s clients a greater understanding of the business and services available in addition to strengthening overall brand awareness.


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Published in Portfolio
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