Displaying items by tag: Small Business
Wednesday, 20 November 2019 06:57
Guerrilla Marketing: Why It's Perfect for Small Businesses
Starting a small business is always going to be a tough venture. No matter what industry you want to enter, there are at least a hundred other companies doing something similar to yours. The market is already saturated with ads and marketing campaigns, but you still need to find a way to cut through all the noise. Guerrilla marketing is an excellent way to implement a marketing strategy that is a fraction of the cost of a regular strategy. Below, we discuss what guerrilla marketing is, the components of a successful guerrilla marketing campaign, and the types of guerrilla marketing that work the best.
Published in Marketing
Friday, 21 June 2019 07:38
Business owners are looking for consistent returns, not one hit wonders
When building a business or taking the one you have to the next level, it is important to consider how you want to grow your nest egg. What happens when one marketing campaign turns into a rush for your product and service and is this the way you want to grow? Or do you want to maintain a regular increase in sales month-on-month at a sustainable level so you can keep customer experience at an optimum level and ensure that your team of people are growing with you?
Published in Marketing
Monday, 18 March 2019 08:28
The biggest hurdles for small businesses
In such a competitive market, small businesses face a unique blend of marketing challenges. Maintaining, achieving and succeeding as a small business is hard. Finding time to market your business in such an environment is not easy.
Published in Small Business Marketing
Tuesday, 22 August 2017 10:28
Motivation, business and teamwork with a female CEO
Catalyst, a non-profit organisation providing research services into women in the workforce recently reported that females made up only 16.3% of CEO positions and 34.1% of senior management positions in 2016.
Being a young woman with high hopes in business and seeing these kinds of statistics is both disheartening and motivating. On one hand, it pushes you to think “I can do this, I can really make a difference”, then some days you see the number of male figureheads of a company or even the country, shake your head and wonder if it’s worth it (pro tip: it is).
Being a young woman with high hopes in business and seeing these kinds of statistics is both disheartening and motivating. On one hand, it pushes you to think “I can do this, I can really make a difference”, then some days you see the number of male figureheads of a company or even the country, shake your head and wonder if it’s worth it (pro tip: it is).
Published in Guest Blog
Thursday, 27 July 2017 07:51
There is a pot of gold at the end of the rainbow
After relaying my 'two days from hell' to a confidante, who had an interesting reply, I realised the reality of my world.
To put it in context, I replied to a text message with: "Life has to have challenges and your feelings have to be hurt to be alive. I wouldn't change a thing."
To put it in context, I replied to a text message with: "Life has to have challenges and your feelings have to be hurt to be alive. I wouldn't change a thing."
Published in Small Business Marketing
Friday, 27 January 2017 08:02
What it takes to build a small business globally
As a entrepreneur who has a belief that you should always finish something you start, I am hell-bent on Marketing Eye's global expansion, and the only thing that holds the company back is my ability to travel more often given that I have a dog at home to look after.
Baring this in mind, we expanded to the US, and have done so in a way that we can trial operating remotely and within a management style that is conducive to me getting enough sleep and being present to whatever team I am working with at the time.
Baring this in mind, we expanded to the US, and have done so in a way that we can trial operating remotely and within a management style that is conducive to me getting enough sleep and being present to whatever team I am working with at the time.
Published in Small Business Marketing
Thursday, 12 May 2016 04:56
How to find balance on the road to success
People often ask me how I do it. I travel continuously and have so for many years, without as much as blinking an eye lid. Booking my next flights is to me just part of the parcel of having a job that takes me across three continents.
Published in Entrepreneurship
Wednesday, 09 December 2015 07:37
The big picture is daunting, dangerous and daring - try it ** This blog is R-rated
Fuck it! Seriously, I know I just swore but that's exactly how I feel right now. We keep holding ourselves back in fear of something. Actually, everything. But where does that get you? Nowhere, that's where.
Published in Small Business Marketing
Tuesday, 22 September 2015 07:06
Not sure about whether to invest in marketing; you are not alone
Entrepreneurs are often driven by an idea, and many of them have not only a great idea but a way in which they believe will help make it successful; and that includes marketing.
The problem is that not all entrepreneurs are born marketers. Some may be born sales people and perceive this to be "marketing" but there is a distinct difference and once an entrepreneur is completely across this, only then are they are to make the right decisions for their businesses.
The problem is that not all entrepreneurs are born marketers. Some may be born sales people and perceive this to be "marketing" but there is a distinct difference and once an entrepreneur is completely across this, only then are they are to make the right decisions for their businesses.
Published in Marketing
Thursday, 11 June 2015 07:38
Why your narrative has to change
I've recently changed the narrative of my business. It's not something I took lightly. Re-defining what value you provide to the market place can be game-changing, or business destroying.
If you look at Uber for instance, they could have failed, but yet they succeeded. Is it sustainable? Most probably. Is it worth the market value associated with the business? Not really. Did they not only change their original narrative, but create a new narrative for the entire industry - disruptive in design?
If you look at Uber for instance, they could have failed, but yet they succeeded. Is it sustainable? Most probably. Is it worth the market value associated with the business? Not really. Did they not only change their original narrative, but create a new narrative for the entire industry - disruptive in design?
Published in Mellissah Smith
