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Marketing Blog tag: 'Small Business' - Marketing Eye

In truth, I have no risk management solution in place. My glass is half full, I am the eternal optimist and there is this underlying belief that 'everything will be alright'. 

So, when COVID hit, I thought it would pass. A few weeks of hysteria and then we would be back to normal. A small bump in the road.
Published in Entrepreneurship
A level playing field has been much of the discussion amongst SMB's who are benefitting from consumers pushing back on their larger counterparts. With the current economic climate bringing to the forefront how much large corporations benefit from global pandemics, consumers are becoming more conscious.
The last month or so has been unfamiliar territory to many small and mid-sized business owners. My first brush with Coronavirus was when a Melbourne - based Chinese employee said that she needed to go home to China to look after her family as they had become ill. I immediately understood her predicament and took the required steps to ensure that we knew enough information on the topic to forge ahead.

Starting a small business is always going to be a tough venture. No matter what industry you want to enter, there are at least a hundred other companies doing something similar to yours. The market is already saturated with ads and marketing campaigns, but you still need to find a way to cut through all the noise. Guerrilla marketing is an excellent way to implement a marketing strategy that is a fraction of the cost of a regular strategy. Below, we discuss what guerrilla marketing is, the components of a successful guerrilla marketing campaign, and the types of guerrilla marketing that work the best.

Published in Marketing
When building a business or taking the one you have to the next level, it is important to consider how you want to grow your nest egg. What happens when one marketing campaign turns into a rush for your product and service and is this the way you want to grow? Or do you want to maintain a regular increase in sales month-on-month at a sustainable level so you can keep customer experience at an optimum level and ensure that your team of people are growing with you?
Published in Marketing
In such a competitive market, small businesses face a unique blend of marketing challenges. Maintaining, achieving and succeeding as a small business is hard. Finding time to market your business in such an environment is not easy.
Catalyst, a non-profit organisation providing research services into women in the workforce recently reported that females made up only 16.3% of CEO positions and 34.1% of senior management positions in 2016.

Being a young woman with high hopes in business and seeing these kinds of statistics is both disheartening and motivating. On one hand, it pushes you to think “I can do this, I can really make a difference”, then some days you see the number of male figureheads of a company or even the country, shake your head and wonder if it’s worth it (pro tip: it is).
Published in Guest Blog
After relaying my 'two days from hell' to a confidante, who had an interesting reply, I realised the reality of my world. 

To put it in context, I replied to a text message with: "Life has to have challenges and your feelings have to be hurt to be alive. I wouldn't change a thing."
As a entrepreneur who has a belief that you should always finish something you start, I am hell-bent on Marketing Eye's global expansion, and the only thing that holds the company back is my ability to travel more often given that I have a dog at home to look after.

Baring this in mind, we expanded to the US, and have done so in a way that we can trial operating remotely and within a management style that is conducive to me getting enough sleep and being present to whatever team I am working with at the time.
People often ask me how I do it. I travel continuously and have so for many years, without as much as blinking an eye lid. Booking my next flights is to me just part of the parcel of having a job that takes me across three continents.
Published in Entrepreneurship
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