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Marketing Blog tag: 'branding' - Marketing Eye

Displaying items by tag: branding

Saturday, 28 September 2019 04:11

Pivoting your personal brand

Introverts aren't known for personal brand pivots or are they? There is the fallacy that introverts don't 'show off' or 'put themselves out there'. I think this is far from the truth because as an introvert I know what it's like to know what you want and go out and get it. It's just we do it in a different way.
Published in Marketing
For as long as I have been working, creatives have been part of my job. I may come up with the ideas, but they make it happen from a visual perspective.
Published in Culture
The marketing team in corporations are stepping up their 'marketing game' to help the human resources department secure top talent.
Published in Marketing
Tuesday, 19 February 2019 11:49

When rebranding is important to your business

Your company has changed, it's evolved and moved into different market segmentations and now it's time to re-think your brand. Does this re-branding thought process sound vaguely familiar? Does it apply to your business?

Published in Marketing
Robotic Marketer is about to do it's big launch, but while we are all getting everything ready, we are doing what the marketing industry calls a "soft launch".
Published in Marketing
As of a few days ago, I had never heard of Lauren Southern. That all changed when a fellow tweeter asked me if I have been watching her coverage. I hadn't. In fact, I hadn't read the news for almost a week. I have grown tired of fake news, sensationalism and spin that takes everyone away from the real facts. 
Published in Marketing
Today I met with a remarkable, young woman who has the world at her feet. She is intelligent, well-spoken and might I add, well-presented... not that that means too much, but what I am alluding to is that she has the full package.
Published in Marketing
Tuesday, 19 June 2018 02:10

New York, what dreams are made of

From the moment I landed, my heart started to sing. I've been to New York more than 100 times, yet it still has me hooked. No matter what airport you land, you know that the drive to your hotel or wherever you are staying is going to make you come alive in a way that no other city in the world is able to do.
Published in Marketing

One of the first things we think we realise about successful entrepreneurs is their toys; the big house, the fast car and their luxurious holidays - that everyone else just dreams about.

But this isn't exactly the case. In fact, the most successful people I know are not in fact flashy or anything alike. They still live in the house they bought when they first started out, don't update their cars yearly, and often have a holiday house or choose experience holidays over the swanky likes of St Barts and St Tropez.

Published in Entrepreneurship
Thursday, 10 May 2018 05:02

Claremont

Marketing Eye was engaged by Claremont Financial Planning to develop a new website, re-brand the company and develop marketing collateral, stationary, sales decks, and a number of other areas that ensure that the brand is promoted and awareness is generated.

Claremont Website


Claremont website
Published in Portfolio
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