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Marketing Blog tag: 'brand' - Marketing Eye

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Displaying items by tag: brand

Saturday, 28 September 2019 04:11

Pivoting your personal brand

Introverts aren't known for personal brand pivots or are they? There is the fallacy that introverts don't 'show off' or 'put themselves out there'. I think this is far from the truth because as an introvert I know what it's like to know what you want and go out and get it. It's just we do it in a different way.
Published in Marketing

Instagram has over 1 billion active users and is a universally prominent social media platform. It provides engaging and entertaining visual posts, that people love having a scroll through.

Published in Marketing
If I look through my life and the various stages of my own personal evolution, I see change. From a shy child, to a young adult caring about what other's think, onto a career driven entrepreneur focused on creativity and exploration - I see a person who has grown inside and out. However, it wasn't until my 30's that I really came into my own, made decisions based on not only what I wanted, but what was best for the environment in which I live and the world beyond what I could see. I gained confidence through learning about the broader issues of the world we live in, and what I could do as an able person, capable of using their voice for positive change.
Published in Marketing
Wednesday, 17 April 2019 10:25

Coachella is a brands Wonderland

More than 200,000 attendees, an incredible line up of phenomenal artists and the world’s biggest celebrities. Yes, you probably guessed this sounds an awful lot like Coachella. Whether you have attended a desert-inspired

Published in Marketing
Monday, 15 April 2019 08:51

Is brand loyalty dead?

For as long as there have been businesses, there have been loyal customers. Nowadays, with heightened competition and many more channels of connection, it has become increasingly harder for brands to maintain a strong relationship to a large proportion of their customers.

Published in Marketing
Wednesday, 10 April 2019 09:43

Build your brand on Instagram

Creating a brand on Instagram is easy these days, but building a memorable one - now that’s the real challenge! When it comes to Instagram 68% of users regularly engage with brands. There is no doubt that effectively using Instagram can well in truly transform a small business or startup to become an ‘Instafamous’ one.

Published in Marketing
Imagine my surprise when I landed back in Australia, only to be picked up by one of my team members who was so excited about showing me what he and the rest of the team had achieved while I was gone.

They had done things, without any request from management, to take the business to the next level. 
Published in Marketing
Read the news online and you’ll realise there are many versions of the truth. It’s not just in navigating the world of current affairs that people find it hard to know what to believe or which version of reality is legitimate. In the new digital business world, consumers also find it increasingly tricky to sort truth from fiction and to gain trust in businesses. The recent rise of "fake news" has everyone pointing fingers at each other. So how in this new era, with cynicism increasing, can genuine business people reduce public doubt about internet marketing claims? How can brands give their customers confidence in their legitimacy?
Published in Marketing
My heart is in rural Australia. I live in the big city, but I don't feel like it is home. It is just a place where I sleep sometimes, while I am on my journey growing my business and living life.

A few years back I donated my time, money and resources to an outback town to encourage entrepreneurship. Out of that business incubator, there are a number of businesses that are still developing and will in the years to come, grow into businesses that employ people, create opportunities and sell to the world. I'm very proud to have met the incredible people who put up their hands and were part of this movement where they decided to make a stance against long-term unemployment and the drawn out drought that is still affecting their livelihoods.

Last night I was reminded of a man who took his cattle to the ship to be loaded, only to be told that they would die should they land in Asia as they were too skinny. The stevedore suggested that he took the cows off the boat and shoot them all. 
Published in Entrepreneurship
Marketing Eye has for years focused on the small to medium sized business market. We have done incredibly well specialising in providing businesses that are looking to catapult their business growth by providing them with a qualified outsourced marketing department.
Published in Marketing
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