My heart is in rural Australia. I live in the big city, but I don't feel like it is home. It is just a place where I sleep sometimes, while I am on my journey growing my business and living life.

A few years back I donated my time, money and resources to an outback town to encourage entrepreneurship. Out of that business incubator, there are a number of businesses that are still developing and will in the years to come, grow into businesses that employ people, create opportunities and sell to the world. I'm very proud to have met the incredible people who put up their hands and were part of this movement where they decided to make a stance against long-term unemployment and the drawn out drought that is still affecting their livelihoods.

Last night I was reminded of a man who took his cattle to the ship to be loaded, only to be told that they would die should they land in Asia as they were too skinny. The stevedore suggested that he took the cows off the boat and shoot them all. 
Apr 20, 2017
Marketing Eye has for years focused on the small to medium sized business market. We have done incredibly well specialising in providing businesses that are looking to catapult their business growth by providing them with a qualified outsourced marketing department.
Apr 05, 2017
Shit happens. It's a fact. Business will not always be smooth sailing and believe it or not, it's ok. What we learn from our challenges and mistakes is what makes us stronger and more capable in the future.
I am not a big mover in life, other than the fact I lived in hotels for a couple of years. I like my creature comforts and am simply too lazy to move house. I tend to stay in any one home for 4 years or so. Same with business. In 17 years, I have moved only a few times in each city. There are many reasons for this; size of business at the time, end of leases, owners wanting to tear down building and make them residential.
For years, Marketing Eye used the same brand messages and continued to push through to the market key points that we believed were different to what everybody else was saying and doing.

The problem is that when you are online everyone can see for themselves what you are saying and doing, and for competitors to copy, it really is quite simple.

All of a sudden, prospects were ringing up and saying "oh, you do the same as such and such".
The rise of video gaming as a lucrative, commercial industry should be enough to have advertisers banging down the doors of gaming companies. It seems, however that, brand positioning within the gaming community isn’t high on their agenda. Perhaps this is because advertisers don’t understand the industry, as journalist and gaming enthusiast Owen Chow discovers.

When measuring sales, reach and profitability, video gaming now rivals the combined power of the global film and music industries. Worldwide, gaming sales amounted to US$46.5 billion in 2014, compared to US$36.5 billion in film and the music industry’s US$14.7 billion net return. 
Jun 10, 2015
It's known as the 'Kardashian Effect and is described by the Urban Dictionary as “The practice of caring about D list celebrities who have no talent and contribute nothing to society.” At first glance that may seem correct when talking about Kim Kardshaina, but look a little deeper and it couldn't be further from the truth.

There is another more positive way at looking at the Kardashian phenomenon, and that is to examine what the Kardashians did to build their image empire.
Jun 03, 2015
I am not a storyteller, not in the sense that I can engage a crowd verbally; have them hanging off my every word through great wit and charm. I am no Gatsby and certainly not great. I have friends who hold the floor when they speak – command it in fact – but that is not in my nature to do so. I like to listen so I can come back to my desk and write about what I have heard.

That is not to say that I don’t do public speaking, I am quite reasonable when I am on topic, but I am a storyteller in a different sense, more hack than raconteur and certainly no Peter Ustinov – the greatest raconteur that ever lived. Author John Green (The Fault in our Stars) says it best about many writers, “Writing is something you do alone. Its a profession for introverts who want to tell you a story but don't want to make eye contact while doing it."
Apr 07, 2015
I have a personal fascination with colour: the history behind it, the emotions it evokes and the simple beauty of it.

Since entering the marketing industry, I now have an appreciation of how colour influences brand identity.
Mar 17, 2015
When it comes to brand recognition and fostering an engaging and innovative brand image, Apple Inc. is one business by which all others should be measured.

Before you go about measuring yourself, however, ask what strategies did Apple use to build their brand and stock so high and what lessons can we learn from them?

Mar 11, 2015
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