Tag: brand

Construction businesses have always relied on reputation, referrals and local visibility, yet the way builders attract new clients in 2026 has shifted dramatically. Demand is steady across many regions, but competition for profitable projects continues to intensify. Builders who want consistent work are realising that marketing needs the same level of discipline and planning as any other part of their business.

In 2026, the most successful builders are moving beyond ute signage and outdated websites. They are building credibility through strategic content, stronger online presence and disciplined lead-generation programs. What’s changed is the expectation of professionalism, the influence of digital discovery and the need to differentiate in real time as clients do their research online.

Here’s how forward-thinking builders are marketing themselves this year.

Software as a Service (SaaS) businesses are facing fierce competition when it comes to gaining brand awareness in the market. With countless new startups entering the scene and established players vying for attention, achieving brand recognition can be a daunting task. However, with the right strategies and a focused approach, SaaS companies can overcome these challenges and create a strong presence in the market. Let us look at the struggles SaaS businesses encounter in building brand awareness and the steps they can take to achieve success.

In today’s digital age, social media has become paramount in developing your marketing strategy, a dynamic yet often overlooked aspect of this being social listening; monitoring social media channels for mentions of your brand, competitors, industry, and any other relevant keywords.

Memes have taken the internet by storm! They’re the fun little images or videos that get shared like wildfire on social media platforms and have become a staple of our online lives. But did you know that they have also become a powerful tool for marketers?

The rapid change of technology is changing the way we think, operate and work. Therefore, as businesses apply and adapt to the rise of new technologies, maximizing profitability of your business can be within reach. The Metaverse is a newly developed technology that is expected to change how business work as it continues to be integrated. Are you ready to take advantage of it and see how the Metaverse can benefit your brand in 2022?

Certain times of the year bring extra traffic for websites and businesses, creating the need for a fresh, exciting, and appealing approach to marketing. It's no wonder there is a surge in flower sales on Valentine's Day or an increase in turkey sales during thanksgiving. During seasonal transitions or the holidays, seasonal marketing creates a unique feeling of excitement and fear of missing out for customers worldwide, leading to encouraging actions, like purchases.

Marketing Eye’s Melbourne office has not been back for long, but that’s not to say it hasn’t been an eventful return to work already…

Influencer marketing is on the rise, and with all the different and new social media platforms available to utilise and post on today, an influencer or ambassador may be the key to improving your brand reach and engagement.

As a professional services firm, customer experience is in part about relationships and how well a marketing consultant listens to the customer’s needs, deciphers it, and executes on providing a solution to a problem.

Competition is rife for all businesses especially due to the impact of COVID. With an increasing number of people unemployed, the marketing profession has especially been affected by lay-offs and changing working conditions.