Why every marketing business needs a person with X-factor
When I started out in marketing, I worried that I wasn’t extraverted enough, wasn’t fashionable and preferred a good book over a cocktail party.
Since then, marketing has changed and the ‘nerdier’ marketers are fast becoming the rock stars due to results they derive for their clients, and the ‘fashionable’ lot are seen more as events specialists or publicists. Now, that’s a stereotype, of course, but the gist of it is that things have changed over the past three decades and what was once considered to be ‘cool’ is no longer the case.
Recently we hired a person in our group of marketing related companies to do business development. Immediately, I fell in love with her most valuable trait – X-Factor.
This woman makes every single person around her feel amazing – 100% of the time. Whether its calling someone she has never met or hanging with her colleagues in the office. She exudes happiness and light, intelligence and dare I say, cool factor.
When she walks into the room, everyone lifts. I can see their serious faces slowly gravitate to a smile and their shoulders lift. They have the same output for the day, but they do so with a lighter and more energetic approach.
But what is X-Factor and how can you get it?
"A person who finds their X Factor looks like a work of art in motion. Their mastery stuns us. They seem to see things the rest of us don't see, and they can do things that defy explanation. When they are expressing their X Factor, we see effortless joy."
X-Factor is a set of unique qualities that one just cannot explain that differentiate a person from the crowd. When you bring that into the workplace, it becomes an interesting beast. Others want to be just like that person, while there may be some (not in our office – but I see this) that feel a little jealous of whatever the person has that perhaps they don’t.
To have X-factor, you mostly just need to be born with it but some people can emulate the sense of having X-factor or show a certain amount of aloof behaviours that make it appear as though they do indeed have X-factor.
Some traits include:
An effortless energy that derives from every part of the person who is exuding X-factor can come from simply being positive, thinking positive and slowing down your moves.
Displaying genuine emotion is a sure way to make sure that you display X-factor. Think about a colleague’s birthday. Too often, we just say “happy birthday” but what if you meant it. We all ‘mean’ happy birthday, but I am talking about really mean it. It’s a frame of mine. Look the person in the eye and think about the joy you would like that person to feel every moment of that special day. Then, say “happy birthday.” Trust me, this works.
People that are perceived to have X-factor are not the cold CEO in the corner office who doesn’t talk to anyone. A person with true X-factor has a warmness about them, and almost effortless way in which they communicate. They make you feel like you are the most important person in the world, and that they see you.
It’s true, people with X-factor dress better. They may have a tailored suit or perhaps a fashionable outfit, but whatever it is, it is not tracksuit pants and sneakers with unkept hair and mascara streaming down the face. Like any “perception” you need to dress the part.
An inner confidence of knowing who you are, what your purpose is and why you belong in the position you are in (and perhaps should be the first to be tapped on the shoulder for a promotion). Confidence often comes with competence and being comfortable in your own skin. For many, this is the hardest thing to conquer, but once you are there, the world is your oyster.