A positive customer experience promotes loyalty, helps you retain customers, and encourages brand advocacy. When providing customers with great customer experience, they are likely to purchase more, become loyal and share the experience they had with their family and friends, yet so many do not know how to give a great customer experience to the consumer. Customer experience is an essential part of a business, as business does not exist without its customers.
After just completing my first year of university studying media and communications, I didn’t know the first thing about what the world of marketing involved. Having only ever taken two advertising classes, I knew almost nothing about what a marketing firm did let alone how they operated in the industry. That was until I found myself scrolling through Indeed.com, trying to find a way to fill in my time over the next three months. At a time when every second person was trying to find a job or internship, restless after the abundance of lockdowns we endured in 2021, every opportunity I was either turned down or was one in 500 applicants. Marketing Eye was no different, an application I thought I would never hear back from. Or so that’s what I thought. 12 weeks later I am left to reflect on my time working as a Marketing Eye Intern learning from and working alongside a team of dedicated, passionate, and hardworking marketing executives.
As a recent graduate, accumulating professional work experience in my final year of university has been critical in shaping my career path. Undertaking an internship during the pandemic was difficult, to say the least, but I was so fortunate to have had this learning experience with Marketing Eye. The marketing internship provided me the opportunity to explore more about content marketing, which has been useful in helping me become the marketer I aspire to be!
Located on a bustling street in Hawksburn, this 12-week internship program allowed me to intern in a distinctly modern and vibrant terrace-style building. Despite being unable to work physically in the office in the early stages of the program, the team at Marketing Eye was supportive and was quick to respond to any questions I had while I interned online. When I had the chance to go into the office for the first time, I noticed that Marketing Eye’s culture was focused on friendliness and a strong work ethic, which inspired me to work equally as hard as them. Working alongside the marketing executives has not only helped me strengthen my resume but has also built confidence in my writing skills.
Before commencing my internship at Marketing Eye, I was at a loss of where I wanted to take my career. I finished my Bachelor of Arts degree in 2020, majoring in media and communications, hoping to find a career in marketing down the track. However, I didn’t completely understand what a career in marketing or a media role would entail. At the end of 2020, I visited a careers counsellor, naively assuming that all my curiosity and fear going into a professional work environment would be miraculously cured. After the session, I did not feel as confident as I predicted I would.
At the beginning of 2021, I began my master’s in marketing and digital communications. I felt I had found my passion in marketing, however, when I was asked by friends or relatives what exactly I would desire to do in my marketing career, I felt still quite unsure what I would exactly be hoping to do.
My luck can be encapsulated by Melbourne going into lockdown a week before the start of my first ever internship. Months of balancing coffee on the train while commuting to South Yarra and belly-laughs of office banter flashed past before my eyes. I reached out to one of the consultants to ask whether my internship would be put on hold for the duration of the lockdown with fingers crossed that I wouldn’t be missing out on the “full experience”. Of course, marketing efforts cannot be stagnated just because of Covid-19 restrictions so the internship would still proceed but truth be told – I was absolutely devasted. In a way though, this internship at Marketing Eye seemed to be the silver lining throughout the lengthy consecutive months of lockdown.
I had been on the search for an internship within the rather large realm of marketing and while I hadn’t quite found the niche I wanted to settle in – there was a charm about interning for an out-sourced marketing team. By working for Marketing Eye, I was able to experience an array of clients and the different needs they needed to be met. Tech companies to health insurance companies – you name it, and I have had some sort of experience within the industry. This allowed me to have a more varied experience - allowing me to learn more across industries whilst still strengthening my foundational marketing knowledge.
As I come to the end of my internship with Marketing Eye at their Melbourne office, I’ve finally been able to take the time and reflect on the skills that I have obtained and the knowledge I have gathered along the way. As a university student in their penultimate year, I was faced with the decision of what career I wanted to do once I graduated.
Marketing has always been a passion and interest of mine and I was so excited when I saw an internship opportunity available at Marketing Eye. The application process was very straightforward and I was invited to join the team for a few months after a phone interview with one of the marketing specialists. I will never be happier with my decision to intern at Marketing Eye as the experience I’ve obtained will enable me to approach future jobs with not only more confidence but more ability as well.
Reflecting back on my time as an intern at Marketing Eye, I am incredibly grateful for the knowledge and skills I have obtained from this journey.
Before Marketing Eye, I had worked under one other marketing internship position. Although the titles were very similar, the work was vastly different. My role at Marketing Eye pushed me to work individually and hold greater accountability for my work. My greatest challenge initially (as my supervising marketing executives can attest to) was finishing my tasks within the recommended timeframe. Previously, I had worked in a team to complete a blog post and we were given several days. However, Marketing Eye pushed my ability to complete blog posts by myself, within at least a day. Initially, I could not comprehend finishing a blog post within a couple of hours as I would agonise and perfect each sentence as I went; making sure that each line was perfect.
I eventually learned that this is an ineffective way to approach my tasks.
As a second-year commerce student, and someone who has always been interested in the In’s and Out’s of marketing, being offered an internship with Marketing Eye was a dream come true. Whilst I do love my university degree and am no doubt learning the key fundamentals that will assist me in my future careers, it is all relatively theoretical. At Marketing Eye, and in my position as an intern, I was given the chance to actively use the skills I have been taught, engage with real-life tasks, and ask deeper industry-specific questions.
If you’re reading this right now, you need some help. Let me guess, you’ve heard the term ‘lead generation’ time and time again, but you’re still not exactly sure what it means? Well don’t worry – I’m here to help!