Reflecting back on my time as an intern at Marketing Eye, I am incredibly grateful for the knowledge and skills I have obtained from this journey.
Before Marketing Eye, I had worked under one other marketing internship position. Although the titles were very similar, the work was vastly different. My role at Marketing Eye pushed me to work individually and hold greater accountability for my work. My greatest challenge initially (as my supervising marketing executives can attest to) was finishing my tasks within the recommended timeframe. Previously, I had worked in a team to complete a blog post and we were given several days. However, Marketing Eye pushed my ability to complete blog posts by myself, within at least a day. Initially, I could not comprehend finishing a blog post within a couple of hours as I would agonise and perfect each sentence as I went; making sure that each line was perfect.
I eventually learned that this is an ineffective way to approach my tasks.
As a second-year commerce student, and someone who has always been interested in the In’s and Out’s of marketing, being offered an internship with Marketing Eye was a dream come true. Whilst I do love my university degree and am no doubt learning the key fundamentals that will assist me in my future careers, it is all relatively theoretical. At Marketing Eye, and in my position as an intern, I was given the chance to actively use the skills I have been taught, engage with real-life tasks, and ask deeper industry-specific questions.
If you’re reading this right now, you need some help. Let me guess, you’ve heard the term ‘lead generation’ time and time again, but you’re still not exactly sure what it means? Well don’t worry – I’m here to help!
More than 200,000 attendees, an incredible line up of phenomenal artists and the world’s biggest celebrities. Yes, you probably guessed this sounds an awful lot like Coachella. Whether you have attended a desert-inspired
For as long as there have been businesses, there have been loyal customers. Nowadays, with heightened competition and many more channels of connection, it has become increasingly harder for brands to maintain a strong relationship to a large proportion of their customers.
As the end of University begins to peek its head around the corner, we all know what that means. It's business time. Internships are one of the most nerve-racking, scary and exciting times of our lives, as they provide us all with the opportunity to dip our toes in the waters of various industries, departments, and businesses for a short period of time.
While experiencing some stress in the workplace is completely normal, I mean we all have stressful situations whether it be tight deadlines, confusion with a task, dealing with a harsh client/customer, but it’s excessive stress which can interfere with your overall performance, lowering your productivity and negativity impacting on your mental health.
I didn't quite understand what could be so exciting about a wedding dress shop, other than the fact that she is a person with exquisite taste and style, who simply knows what is "in" and what is not.
But now I do. She is bringing to a city of more than 6 million people, designers that brides-to-be and women wanting to make a statement or just look elegant at an black tie event or prom.
It's what you don't have or perhaps have not yet experienced that makes you want to form a bond with a retail brand that is out of your core brand associations. Most consumers are now looking for something new. Something exciting. Something that takes them to a place that reminds them that they are who they want to be - in that moment.
But that's not new.
The past six months have been exhausting. It has tested me in ways that I never imagined possible and at the same time, made me realize a few things about myself that will help shape the person I am moving forward.
I have learned: