Thursday, 05 March 2020 02:45
What Every Company Needs in Their 2020 Marketing Strategy
Every company needs a marketing strategy to plan for the future. A strategy works as a sort of road map for all of your marketing activations throughout time. But what exactly goes into these strategies? For a lot of companies 2020, automation and personalization of content is going to be the next big step in marketing tactics. Trends change every year, and companies need to understand the next big step. We reached out to a few friends to weigh in on what every marketing strategy needs in 2020.
Published in Marketing
Monday, 06 January 2020 07:53
How marketing can truly help sales
The role of marketing is to provide the platform for sales to occur. That means generating leads, warming them up and then passing them on to our sales counterparts. When sales teams are cold calling and chasing leads, and you have a fully functional marketing department, there is something going wrong.
Published in Marketing
Thursday, 25 April 2019 09:44
What does it take to develop an effective marketing strategy?
Marketing strategies mean so many things to so many different people, that there is no standard code - or is there? While I have been using the same marketing strategy format for the past 20 years, I am always alarmed when I see a sales person write up a marketing 'to do list' and proclaim that this is in fact their marketing strategy. Likewise, when an entrepreneur hires a college graduate who writes up a marketing strategy based on the format that they learnt at college, which is out-dated, lacking in relevance and most likely not something that the student has had the ability to actually learn in-depth.
Published in Marketing
Thursday, 22 November 2018 15:49
Why it's so hard to get marketing strategies right!
Imagine your sales team sitting in your office discussing the reasons why they didn't make the sales projections for the last quarter. They talk about how hard they have worked, and that they think it is either bad time of year, or something has changed in the market. Furthermore, they say to you that they think your marketing is either not effective or worse, non-existent.
Published in Marketing
Tuesday, 11 September 2018 12:36
10 Internal Marketing Strategies That Give Companies A New Lease Of Life
Like any company, we realise that reinventing yourself internally is the only way to keep people's jobs interesting. While many of us like routine, it's when this is turned upside down that we really put in our best performance. Just a few tweaks here and there, and all of a sudden you see things so much more differently than ever before.
Published in Marketing
Friday, 24 August 2018 06:19
What happened when one company replaced its staff with AI
When a problem arises in business, there are many ways to tackle it. When it keeps happening, that's when you need to take stock and re-think what you are doing. That's what one company did and the results were astounding.
Published in Marketing
Monday, 06 August 2018 07:48
The best marketing consulting firms in the world today are...
Marketing Eye put an incredible amount of effort into delivering world-class marketing strategies to clients. We have invested heavily in research and development, and of course, developing the world's first Robotic Marketer.
Published in Marketing
Thursday, 02 August 2018 07:57
My marketing conundrum - please help!
I once had to hire a law firm, and at the time I didn’t have a lot of money to throw around. I was growing a business, and every cent counted.
Published in Marketing
Friday, 13 July 2018 07:43
100 Marketing Strategies in 6 weeks : Can we do it?
The most phenomenal changes are occuring in our business right now, and it is exciting and scary all at the same time.
Published in Marketing
Wednesday, 06 June 2018 08:53
Our point of difference is more than a pair of shoes
At 7am this morning I was on a conference call to Dallas, discussing Marketing Eye's services with a prospect in the real estate industry. As we ran through our services, without even realising it, I discussed the things that we do that no-one else in the market does.
For instance:
For instance:
Published in Marketing
