Tag: marketing strategies

As we all know, marketing is a vital part in making sure that we get the business to grow, especially when it comes to a start-up business. All businesses has some sort of marketing and in this day and age, we have evolved into the digital era where it’s more about how well you understand the ways of social media platforms and how well you’re able to take advantage of its capabilities. For a start-up business, we all know how difficult it may be to even get the first couple of buyers to consider or purchase your products and services.

The construction industry is growing and evolving each year making it an extremely cutthroat and competitive market. However, there are many companies which are seeing increased sales and better customer relationships during this time. These are the companies who avoid making the mistake of cutting costs. Instead, they spend money to improve customer relationships, establish a niche market and implement quality materials and equipment into their projects. In turn, these companies still end up making a significant profit as customers can see their efforts, therefore creating trust that the construction company will provide the customer with quality service.

Instead of giving your customers constant advertisements, content marketing delivers values to your audience and bring benefits back to your company.

A rebrand is the process of changing how a company or product is perceived. It can include the reinvention of everything from a brand’s name and tagline, its logo and visual identity to its website and marketing collateral. When you first start a business, branding is likely to be the last thing on your mind.

You may be involved in creating marketing strategies, marketing services, marketing consulting, but you suck. Maybe you don’t suck but you're scared of sucking, you fear underperforming as a small or large business marketer and that's perfectly fine.

Heights, darkness, bugs, SOCIALISING are amongst the most common fears or phobias people have but you know what is missing from that list of common fears? The fear of FAILING! Why aren’t there more marketing agencies, more millionaire marketers, why aren’t you a good marketer? Because you and many people, fear making mistakes, you fear making a lackluster marketing strategy, you fear miscommunicating yourself during your marketing consultations/marketing workshops, you fear failing.