Marketing Eye

Marketing Eye Podcasts

Welcome to Marketing Eye Podcasts

In addition to the keen marketing ‘eyes’ we cast over our clients, we spend our days (and often nights) casting eyes over the industry and the latest developments.  Here in a quick and easy podcast, you can access the latest information in an ever evolving world.

Marketing Eye Podcasts - for small business to help them grow.
Practices To Consider When Implementing An Email Marketing Campaign
How To Keep Up In The Age of Video Marketing

Video marketing is an invaluable resource in our marketing strategy. People today are spending a third of their time: watching online video content. If we are keeping our target audience in mind that means we must be migrating toward this platform. Watch to see how large corporations and small businesses alike can pursue customers through video marketing.
Why a marketing strategy is necessary for your business

Last week we covered the importance of the content you are delivering to your target audience. This week we’ve taken a step back to explore the broader framework of marketing strategies. How are they different from a marketing plan? Find out this and more as we detail the importance of marketing strategies and how you can implement them in your business.
Is Your Business Optimizing Your Content Strategy?

A marketing strategy should be a key component of every marketing tactic. Is this video we’ve created a strategic emphasis on content marketing strategy. What areas should you be focusing on? What channels are building your business and what channels need to be cut? Find out this and more as we discuss various topics behind content marketing strategies.
Creating a Coaching Culture, the importance of have it structured into your business.
“I’m one of those people that is very passionate about many things. Right now, I’m involved with my little startups called Robotic Marketer.”

Hear from Atlanta’s star marketers and designers on what they really think of Instagram influencers, an egg that beat Kylie Jenner to the number one spot on the ‘like’s’ list on Instagram and the types of accounts that really inspire them. This candid interview will give you an insight into how marketers really think about this platform and it’s value in your marketing mix.
Here Lewis Lambert from the Melbourne office chats candidly with a team of marketers and designers at Marketing Eye on company culture. Don’t expect your normal politically correct spiel because this podcast has everything in it from the emotional connection of the team through to the unexpected ‘dick pick’ that popped up on everyone’s screens.

Listen to our podcast and find out how a Marketing Eye can benefit your business today.
Every business needs a marketing eye, but not every business has one – now they can.

As we approach a new financial year – ask yourself – “can I achieve my business goals without a marketing eye?

If the answer is “yes”, please let me know how much you have grown your company in 6-months’ time and whether you have achieved your business goals.

If the answer is “no”, then it’s time you started looking at what a “marketing eye” can do for you.

How are we going to achieve these goals?

Listen to our podcast and find out how a Marketing Eye can benefit your business today.
The Komiji website development project is a classic example of a marketer’s “dream” - a client in the early stages of brand development, with an innovative and highly scalable product, complete with an open mind and the passion to allow their brand to soar.  Komiji brings forth Australia’s first in men’s precision superwear, a range of shape enhancing, dual purpose men’s compression clothing, suitable as both underwear and outwear.

As a direct sales tool and the primary platform for the initial market presence of the business, Komiji’s website had to be streamlined, user-friendly and highly interactive.  Through considering the target market and analysing the product, with the view to optimising results for Komiji, the Marketing Eye team covered all bases from the word go.
What should go in a press kit in 2012?

This marketing podcast outlines what small businesses should be including in their press kits in 2012. Included is 9 key items that should be in every press kit that goes to media; online and offline. Brought to you by Marketing Eye.
Do you want to know how to attract quality leads online?

Find out how you can increase your sales performance through enhancing your company website.
‘Eye over Marketing’ with the Marketing Eye team!

An ‘Eye over Marketing’ is a podcast run regularly by key Marketing Eye personnel. Each podcast is 5-10 minutes long covering all kinds of marketing tips and tricks and insights into the day-to-day life of a marketer! Click on any of the below links to tune in to our casual conversation. What's even better?  You can download them and listen on the go!