Marketing Eye
Welcome to Marketing Eye Podcasts

In addition to the keen marketing ‘eyes’ we cast over our clients, we spend our days (and often nights) casting eyes over the industry and the latest developments.  Here in a quick and easy podcast, you can access the latest information in an ever evolving world.

Marketing Eye Podcasts - for small business to help them grow.
Every business needs a marketing eye, but not every business has one – now they can.

As we approach a new financial year – ask yourself – “can I achieve my business goals without a marketing eye?

If the answer is “yes”, please let me know how much you have grown your company in 6-months’ time and whether you have achieved your business goals.

If the answer is “no”, then it’s time you started looking at what a “marketing eye” can do for you.

How are we going to achieve these goals?

Listen to our podcast and find out how a Marketing Eye can benefit your business today.

The Komiji website development project is a classic example of a marketer’s “dream” - a client in the early stages of brand development, with an innovative and highly scalable product, complete with an open mind and the passion to allow their brand to soar.  Komiji brings forth Australia’s first in men’s precision superwear, a range of shape enhancing, dual purpose men’s compression clothing, suitable as both underwear and outwear.

As a direct sales tool and the primary platform for the initial market presence of the business, Komiji’s website had to be streamlined, user-friendly and highly interactive.  Through considering the target market and analysing the product, with the view to optimising results for Komiji, the Marketing Eye team covered all bases from the word go.  

Today’s podcast features Mellissah Smith, Christina Kortesis and Claire McGuinness, from Marketing Eye Melbourne, discussing the development of the website from concept to fruition, highlighting key factors and marketing considerations.   We look forward to your thoughts.  

What’s next for Komiji?
The Komiji website is set to go live.  The next exciting step of this project involves the development of an integrated social media and public relations campaign, to truly push the Komiji range to market.  If you or a man in your life is in need of a little extra support, Komiji is the personal style secret you have been waiting for - watch this space!

What should go in a press kit in 2012?

This marketing podcast outlines what small businesses should be including in their press kits in 2012. Included is 9 key items that should be in every press kit that goes to media; online and offline. Brought to you by Marketing Eye.

Do you want to know how to attract quality leads online?

Find out how you can increase your sales performance through enhancing your company website.

‘Eye over Marketing’ with the Marketing Eye team!

An ‘Eye over Marketing’ is a podcast run regularly by key Marketing Eye personnel. Each podcast is 5-10 minutes long covering all kinds of marketing tips and tricks and insights into the day-to-day life of a marketer! Click on any of the below links to tune in to our casual conversation. What's even better?  You can download them and listen on the go!