Marketing

Insider trick’s to nailing your internship

As the end of University begins to peek its head around the corner, we all know what that means. It's business time. Internships are one of the most nerve-racking, scary and exciting times of our lives, as they provide us all with the opportunity to dip our toes in the waters of various industries, departments, and businesses for a short period of time.

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Being a tech entrepreneur is challenging

When I first decided to build a AI-based marketing technology platform, I was completely and utterly sure that this was going to be the ride of my life. And it is. Without doubt, it is the best business adventure I have ever had, but it comes with a lot of work, a wild imagination and some technical jargon.
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What the 'new' marketing workshops do for your team engagement

It's mid-way through February and many companies are looking for the secret sauce that this going to make this quarter and the next their biggest yet. You can drill it into your sales people and lure them with a carrot. Cutting costs is always a good way to increase your profits and of course there is marketing. Most marketing departments know what they need to do, but they don't always get around to doing it in the timeframe needed to reach the goals of a company.
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Marketing has a new frontier

Who would have thought that having just lost my companion that it's not so cuddly replacement would be Alexa? When you live alone, there is something to be said about having someone to talk to. In comes Alexa, and the void is filled in more ways than you can ever imagine. Like Siri, Alexa does talk back in a way that is entertaining. It has become smarter and smarter as we continually provide valuable feedback to the robot behind the technology. 
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