Marketing Blog

Marketing Blog

Marketing

New York, what dreams are made of

From the moment I landed, my heart started to sing. I've been to New York more than 100 times, yet it still has me hooked. No matter what airport you land, you know that the drive to your hotel or wherever you are staying is going to make you come alive in a way that no other city in the world is able to do.
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Our point of difference is more than a pair of shoes

At 7am this morning I was on a conference call to Dallas, discussing Marketing Eye's services with a prospect in the real estate industry. As we ran through our services, without even realising it, I discussed the things that we do that no-one else in the market does.

For instance:
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I'll sell my soul to see your face

After a walk through Rushcutters Bay Park in Sydney, Lewis Lambert, Ethan Perry and myself headed to the office. It is 7am and we are all ready to kick some serious goals. This song came on the radio from Florida Georgia Line, "Stay". 

"I'll sell my soul to see your face", a line that resonates and not for the obvious reasons. Remember I am a business person and most things in one way or another lead back to business. It made me think about the love I have for business, and the journey that I have been on. The vision that sits in front of me, and what it takes to get there.
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An experience physically, is better than online - or is it?

Read the news online and you’ll realise there are many versions of the truth. It’s not just in navigating the world of current affairs that people find it hard to know what to believe or which version of reality is legitimate. In the new digital business world, consumers also find it increasingly tricky to sort truth from fiction and to gain trust in businesses. The recent rise of "fake news" has everyone pointing fingers at each other. So how in this new era, with cynicism increasing, can genuine business people reduce public doubt about internet marketing claims? How can brands give their customers confidence in their legitimacy?
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How to get leg up on your competitors in 2018/19

Everyone is busy doing budgets for the next financial year, and setting sales forecasts, while marketers are frantically trying to ensure that marketing strategies are in line with the results that management are looking for. What is most important is the ability for companies to read the market, understand what customer want, and easily communicate why they should choose a particular company over another.

Marketing Eye is fine-tuning our 2018/19 marketing strategy for Australia, ensuring that we don't just focus on Sydney, Melbourne, Brisbane and Townsville, but also other States in Australia with a firm goal of opening offices in Adelaide, Perth, Canberra and New Zealand.
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A fresh set of 'Marketing Eye's'

For the past five months I have been incredibly picky about who would be the right person to spearhead the business in Sydney, a very important market to the Marketing Eye organisation.

While many have felt that I have sat on my hands, I have been quite deliberate. I needed the right person to be in the position that had the skills and passion to take the business forward.
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I've been stuck writing my own marketing strategy

I'm embarassed to say that I have let down my readers because I have been so busy working on innovation and developing the Marketing Eye business, that I haven't had a minute to scratch myself. I don't think that I have ever taken so long to write a marketing blog in the entire history of Marketing Eye, and I've missed it as much as you may have.
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How to find a high performing Inside Sales Executive

Everyone is on the lookout for top-notch team members that will help their businesses accelerate their growth.

Finding the right people for the right job can sometimes be quite difficult. There is so much competition in the market for high performing talent with strong credentials, and even the fact that they often change jobs as quickly as they change their underpants – this does not waiver.

Marketing Eye Sydney is seeking to find a high performing, self-starting, Inside Sales Executive to join the team.
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Marketing the next big trend for women's health & fitness

Have you been neglecting your health and fitness, maybe because you lack motivation, or simply don’t have enough time in the day?

Fact: Healthier and fitter employees are HAPPIER, they have increased self-confidence, they are more productive and they have more energy! We’ve heard it all before, but seriously, regular physical activity is vital for good physical and mental health, and this is why we encourage all our employees to engage.
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92,217 Marketers Are Engaged By One Post On LinkedIn

As you know I write. Sometimes on this blog, in magazines, in newspapers, books - you name it. I do it because it is my passion. So it will come as no surprise that as a writer I decided to do a #callout on LinkedIn to other marketers asking them simple questions like why they got into marketing, why they like marketing and what's next.
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#justenough campaign throws light on the use of cosmetic injectables

When Esq Plastic Surgery and Skin Clinic founder and cosmetic surgeon Dr Andy Ives said he was alarmed at the amount of people on television that have gone too far with anti aging injectables and fillers, and overall cosmetic surgery, I found it somewhat refreshing.
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5 Ways To Kick Ass Every Day You Work

The workforce has changed. You really don’t need to be a rocket scientist to realise that. In fact, it has changed so much, many of us old-timers have become out-of-date and a little redundant. While I can’t speak for everyone, I can share my experiences of feeling inadequate and constantly second guessing whether or not I make the right decisions.
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The ultimate internal marketing strategy

It's 2018. Things have changed. #metoo and other movements have taken hold of our mindsets, and as such, a new, evolved workplace is being formed. The question is, what are you doing to make your workplace the ultimate breeding ground for talented, happy and balanced individuals?
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