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Social Media

Social media has now matured far beyond its initial iterations of platform-based news and meme sharing. Today, not only does social allow us to cultivate our online personas but it gives us an opportunity to professionally market ourselves as well. LinkedIn has truly changed the way we professionally interact, including overhauling business news, recruitment, and onboarding processes, as well as the way that companies market themselves online.

It’s not just companies who should be marketing themselves on LinkedIn, it’s for individuals as well. The position of the platform has become so ingrained within the business world that an effective profile can make the difference between getting or missing out on a new job. Take it from us, putting in the time to optimise your LinkedIn account is well worth the effort. Here are some of our best ways to optimise your LinkedIn account:

Modify Your Visibility Settings
– Choosing to configure your privacy settings should be an obvious tact when on the hunt for employment. Its value goes beyond that though – personal branding and reputation cultivation are exactly what it’s all about in today’s fast-paced business environment.

Use a Professional Photo
– You should select a recent image that conveys you in a warm and professional sense. White backgrounds are popular, because it’s harder to go wrong with one.

Utilise the Header Image
– In addition to your profile picture, you can also upload a banner image to your personal profile. Pick something which is consistent with your personal brand and line of work.

Write a Descriptive Header and Summary
– This is your best opportunity to optimise your profile for industry keywords. Spend some time learning what’s being searched in your industry and tactfully incorporate these into your description.

Publish Content on a Regular Basis
– Get those creative juices flowing. Pushing out your own original content regularly is a sure-fire way to build up your brand. Share your takes and earn traction – this shows any prospective employers that you know your trade and are actively engaged in the professional community.

Give and Receive Recommendations and Endorsements
– Skill endorsements are undoubtedly one of the most effective ways to make your profile stand out from the crowd. And keep in mind, you give what you get. Endorse your colleagues, past and present – they’ll receive a notification and may consider doing the same for you.

Engage with Others
– LinkedIn is a community – put in some effort and treat it as such. Active engagement with others, especially those in your industry, is key to networking and expanding your personal brand. Share, comment and message those whose ideas interest you and build up your connections.

Prioritise Your Skills
– Managing your skills is crucial. Aim to put them in order of relevance and value respective to your industry.

Edit Your URL
– For those of you who don’t know, LinkedIn lets you customise your account’s URL. The best choice is to make yours as close to your real name as possible. If it’s already taken, consider adding an initial or your middle name. Some people choose to add an industry keyword as well, to help their personal brand’s SEO.

Personal branding can be a tricky task to nail, but the results are well worth it. With LinkedIn at our disposal, it’s never easier or more worthwhile to invest energy in. Take every opportunity to promote yourself – that’s how you play the game.

The recent victory for Gay Marriage in Australia is a clear cut example of how a 'customers' identity means a lot about customer experience and thoughts. From electorate to electorate, voters had differing opinions. The further North you go, the less likely people are to support Gay Marriage. Areas heavily dominated by religious constituents were firm 'no's' and so on. 
When it comes to social media marketing, you need to consider one key word ‘valuable’. Ask yourself, what value does your social content provide your followers? Social media has become a huge part of our lives, so how does your content fit in with your followers’ lifestyle?
Lead generation through sharing content on social media has grown in importance over the past few years. Many marketers have caught onto this concept and have used it to the fullest potential by sharing news, blogs, customer service information, and tips...with a twist. The thought up images and carefully curated canva posts that marketers are making are becoming more and more like a subtle sales pitch. In the past, seeing any promotional components in posts would turn off potential leads, however, because of this shift and slow, easy transition, it is a new norm.

Facebook's latest announcement of its Chat Bot feature sees a shift towards using artificial intelligence to engage with customers on social media. But considering recent events such as the disaster of Microsoft's Tay Chat Bot, should companies be concerned about using this feature?


As our online network of friends continues to expand, social media companies and their newsfeeds transform and evolve as well.

On March 15th 2016, Instagram, the fastest growing social media network, announced their latest update: an algorithm-based, personalised newsfeed. This means that photos and videos will no longer appear in chronological order, rather, appear based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.
A client recently asked me "What kind of voice should you use for each social media platform?"

It's something Marketing Eye does everyday, but is so important for businesses to think about. Each platform has a specific personality. All posts should be based on your audience, but businesses need to think about the way in which they deliver their information. Does your audience want to read an extensive study? Or would they prefer a humorous anecdote? We've translated each platform and given them an equivalent voice
'dress code' to make things simple.