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Marketing Blog tag: 'Marketing Strategy Consulting'

Friday, 25 September 2020 16:59

Stacey Moran Campaign

Stacey Moran is a homeware buying and product management specialist, mother and Stonnington local who ran for local council election for Stonnington Council’s South Ward in October 2020. Stacey is a strong advocate for decreasing housing rates, quick and transparent local government responses, better park maintenance and reviving Chapel Street.

Marketing Eye was able to introduce Stacey’s vision to the Stonnington community by creating and executing a customised marketing strategy. Our expert marketing consultants were able to create a fully functional SEO-optimised website and signage to put a face on the Stacey Moran brand. We were also able to host virtual events in light of COVID-19 to solidify Stacey’s presence as a credible candidate.

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Published in Portfolio

 Access Rehabilitation Equipment is a well established Australian business based in Victoria, supplying quality rehabilitation equipment for aged care and disabled persons, for over 20 years. Marketing Eye, helped by developing brand awareness with the design of a new logo and print materials, such as business cards, catalogues, and magazine advertising.

The brand awareness strategy was developed because it was quite aware that even though Access Rehabilitation Equipment is a long-standing organisation, they were lacking the awareness. We engaged in SEO and content strategies to enhance their website traffic and visibility. As part of further development of awareness, the creation of print content with the new branding designed informed clients of their services and acted as a guide to products and prices.

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Published in Portfolio

As the number one stevedoring, transport and logistics provider in North Queensland, NSS needed the help of an outsourced marketing team to develop a new brand story campaign. Marketing Eye used its expertise as an outsourced marketing department qto create the branding and website development for NSS. The branding included the creation and design of print work ranging from brochures to calendars and advertising in magazine publications.

In order to showcase the brand and its extensive resources, aesthetically pleasing visuals and info print were developed as the driver for the marketing strategy. This supported NSS’s claims as the leading logistics provider in Northern Queensland by highlighting their achievements and advertising their achievements.

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Published in Portfolio

Lucas’ PaPaw is a topical treatment for minor open wounds that helps to soothe and heal the skin. Its created from fresh papaya and made in Queensland Australia. Lucas’ Papaw needed a partner that could deliver a strong marketing and branding campaign, so we helped deliver a strategy to meet those needs. The efforts undertaken helped to leverage Lucas’ Papaw as the well-known brand it is today.

Marketing Eye delivered outsourced marketing services and created new taglines and strategies such as ‘it’s more than just a lip balm’ to help promote and boost their product.

We also developed the website and created relevant content such as print advertising materials and informative brochures. The marketing efforts invoked by Marketing Eye, helped Lucas’ Papaw to level up their marketing campaigns by developing a new tone of voice, which was emulated in the implemented marketing campaigns. These campaigns also created copious amounts of brand awareness through the unique and creative content we developed.


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Published in Portfolio
Wednesday, 12 June 2019 14:38

Lovesilk - Consumer Products

Lovesilk begun in Sydney, when the owner was unable to find an affordable, high quality silk pillow. After realising the gap in the market, she created her own. Due to the success of the brand, there has been an extension of its products from its original pillowcase to fitted cot and bassinet sheets to eye masks and hair scrunchies.

With the conception of the brand, Marketing Eye was engaged by Lovesilk as their outsourced marketing department to develop their packaging and branding for retail and web consumers. The packaging needed to be attractive, engaging and simple yet also effective and small enough to save on postage costs. The creative team developed packaging that is elegant, soft and beautiful, matching the brands identity.


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Published in Portfolio

Women’s Health Queensland is a not-for-profit organisation centred around supporting women throughout Queensland with counselling, technology-based midwifery care and general healthcare. The organisation is attempting to influence change in communities regarding the prevention of violence and gender equity programs.

Marketing Eye had the honour of working with the company as their outsourced marketing department to implement a strong public relations strategy that focused on brand and service awareness. As part of our marketing strategy, we designed flyers and information leaflets to increase brand awareness and help educate clients of the services of Women’s Health. We also engaged in public relations with the creation and engagement of magazine contributions, building on brand awareness.


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Published in Portfolio
Thursday, 14 February 2019 17:28

Lokaway - Storage - Gun Safety

Lokaway provide security for commercial safes and have designed their own patented technology the ‘Swing’n’Slide’ which stops any prying intrusion. The Victorian based company provide secure services for gun and commercial safes and toolboxes and are expanding into the North American market.

Marketing Eye worked with Lokaway to complete market research and design a full range of marketing collateral. As part of the branding strategy, optimising and redesigning the website to enhance the client’s journey, together with driving traffic to the landing page, has enabled a stronger brand presence. We helped to deliver a print strategy that included informative brochures and pamphlets to enhance the brands competitive advantage and provide Lokaway with informative collateral at tradeshows.

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Published in Portfolio
Thursday, 14 February 2019 17:22

CHS Healthcare - Healthcare Services

CHS Healthcare designs, supplies and installs patient lifting and healthcare equipment Australia-wide. Their solutions are important for a range of industries including hospitals, aged care, education, community, supported accommodation and residential living.

Marketing Eye redesigned the CHS Healthcare website, which incorporated new industry-specific pages, case studies and testimonials. They also needed help with creating brand awareness, so Marketing Eye developed new content and marketing mediums to present CHS Healthcare’s information. The creation of print marketing materials such as product leaflets contributed to the branding story. In addition to this we engaged in public relations activity, as part of our brand awareness focus.

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Published in Portfolio
Thursday, 14 February 2019 17:05

QP Lubes - Lubricants | Automotive

QP Lubes is a growing Australian engine oil and lubricants provider, looking to provide quality, affordable products to motorists. The provide lubricants and oils to many varying industries such as passenger vehicles to agriculture and farming for over 20 years.

Marketing Eye worked as their outsourced marketing department and has assisted by bringing a sense of modernity to the company’s brand, logo and social media profiles. By creating a marketing strategy that distinguished its key messaging as well as developing a new website for the company, we determined QP Lubes competitive edge to becoming market leader.  Marketing Eye ensured that all marketing materials it developed were consistent with the brands message and identity and created a number of print assets to help develop its brand awareness.


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Published in Portfolio
Thursday, 14 February 2019 17:03

H.W. Woods - Pharmaceutical Marketing

H.W. Woods has been assisting Australians with sleeplessness for over 80 years. Primarily focusing on pharmaceutical sleeping aids for insomniacs. 

Marketing Eye helped deliver a design strategy by providing artwork for brand awareness campaigns which promoted the availability of assistance for sleep aid products. Some of the print assets developed included posters, flyers, digital and static advertising. As part of the design process, we had to ensure and comply with marketing regulations for the pharmaceutical industry.

As part of a brand awareness strategy, we created, organised and implemented advertising and public relation efforts of H.W.Woods’ products in industry relevant magazines.


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Published in Portfolio
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