Tag: Marketing Strategy Consulting

Marketing is the cornerstone of any successful business. A well-planned and executed marketing strategy is essential for reaching and engaging with customers, building brand awareness and driving business growth. The challenge is that with so many different marketing strategies available, it can be difficult to know which ones to focus on and how to execute them effectively. That's where marketing strategy consulting becomes a must-have for businesses seeking to exponentially grow through strategic marketing. Hiring a marketing firm can help your business leverage their industry expertise in developing a marketing plan aligned to your target audience.

When I started out in marketing, I worried that I wasn’t extraverted enough, wasn’t fashionable and preferred a good book over a cocktail party.

Since then, marketing has changed and the ‘nerdier’ marketers are fast becoming the rock stars due to results they derive for their clients, and the ‘fashionable’ lot are seen more as events specialists or publicists. Now, that’s a stereotype, of course, but the gist of it is that things have changed over the past three decades and what was once considered to be ‘cool’ is no longer the case.