Culture - Marketing Articles - Marketing Eye

Culture

As a second-year commerce student, and someone who has always been interested in the In’s and Out’s of marketing, being offered an internship with Marketing Eye was a dream come true. Whilst I do love my university degree and am no doubt learning the key fundamentals that will assist me in my future careers, it is all relatively theoretical. At Marketing Eye, and in my position as an intern, I was given the chance to actively use the skills I have been taught, engage with real-life tasks, and ask deeper industry-specific questions. 

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My Experience as an Intern at Marketing Eye

Becoming an intern was not something I was really planning on this year. A class at university assigned us the task of creating a fake application for a role. An internship at Marketing Eye appealed to me, so before submitting the hypothetical assignment I was sure to put in my resume for real: and how incredibly grateful I am for doing so!
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With the onset of COVID-19, change came quickly. Business shutdown, we learned to wear masks, lockdowns and curfews became a reality, and social distancing was the new norm. We were forced into our homes and still expected to maintain relationships, work productivity and motivation. And, although we were hopeful there would be an end in sight, the pandemic stretched on into 2021, giving rise to the persistent condition of languishing. Languishing saps your drive, disrupts your capacity to concentrate and increases your chances of cutting back on tasks. So, with the emotional long-haul of the pandemic, many people have been muddling through the day. 

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COVID-19 has redirected people’s lifestyles with changes to the traditional office routine. So how do you stay focused on overcoming new problems while maintaining an efficient work schedule?

Marketing in a time like this requires adaptability and control over your time, performance, and productivity. Identifying the challenges facing your brand is the first step to overcoming the obstacles of marketing in these uncertain times. Here are some challenges you may be facing and ways to overcome them.

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Marketing is an overarching area that infiltrates all areas of our lives and provides us with a greater insight into the human psyche and trends prevalent throughout society. Working at an outsourced marketing agency has provided me with an abundance of experience and information about the business world, that will translate throughout the rest of my career.

During my time as a marketing intern for Marketing Eye, I have had the privilege of receiving real-life work experience and utilising all the tools I have received at university in real-life applications. Not only have I learnt a great deal about marketing, but I have learnt even more about myself and my capabilities in taking on new challenges and roles.

Reflecting on my experience, today I’ll be talking about the 5 most important lessons I learned during my first internship, working for an outsourced marketing agency.

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With the onset of COVID-19, there have been significant lifestyle and working changes including social distancing and other pandemic measures. Given humans are naturally social creatures, the sudden changes caused by the pandemic have caused a severe cultural shock. For employees specifically, the widespread shift to working from home (WFH) and loss of face-to-face contact can threaten to dissolve company cultures, and leaders must now develop an action plan to keep culture alive!

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In our day and age, we are seeing constant shifts in our traditional workplace cultures and environments, as more people work from the comfort of their homes. Following the devastating effects of the COVID-19 outbreak, more people have moved to working completely remotely and imposed restrictions have left companies and the overall employee morale in an unsteady state. Thus, in amidst these challenging times, adopting and maintaining a solid workplace culture for a smooth transition into remote working is essential to the fundamental survival of any successful business. 

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Marketing is an ever-changing, ever-developing industry, with new channels appearing and new ways to market your brand cropping up all the time. Because of the industry’s rapidly evolving nature, marketing teams and departments need someone who can right the ship, keep everyone on track and execute the business’s marketing strategy. They need a marketing manager.

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With most millennials now well into adulthood and transitioning into leadership roles, we are seeing a younger generation is now taking over, Gen Z. While this generation still dominate the market, we will soon see an influx of Gen Z workers entering the workforce. Covid-19 has considerably shifted opportunities for many young people. Gen Y was able to graduate from University and enter the workforce with ease while Gen Z face considerable hurdles while getting a foot in the door to their dream jobs.

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“We don’t see things as they are, we see them as we are.”

Anais Nin

To have a job today, we are amongst the more fortunate. With devastating effects of COVID causing recession in many economies, the employment market has fallen to the lowest in many years. Some of the latest statistics on just how high unemployment will be in 2021 can send anyone into a negative space, so how do those who are employed, stay positive.

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With the recent lockdown in Melbourne, our Marketing Eye office has utilised the time to do an office renovation. There have been many reasons for this, but mostly because no-one is in the office for 6 entire weeks and it is the perfect opportunity to not only rethink our business but also the environment where we work.
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If you read the news, the world is doomed. Careers are not what they use to be and the chances of you get a promotion before your time is close to zero.

But for those who back themselves, believe that anything is possible and are prepared to put their skills, knowledge and resilience to the test - there is good news! Here are some hacks that will get you the next promotion - fast!!!!
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Marketing Executive | Client Accounts

Marketing Eye is an international marketing consulting firm that offers businesses an outsourced marketing department or a team of people who complement an existing business unit. We work for companies that are small, mid-market and sometimes large global corporations. 

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