Writing a blog is the perfect opportunity to share your knowledge and passion with your readers. Generally, a blog consists of written content, visuals, multi-media and often has a comment section so your readers can interact with you. When you are writing a blog, remember you don't have to be a “professional’ writer. Your blog content can either be informative, persuasive, conversational or informal. However, if you want your blog to be engaging and successful, follow our ultimate guide to blogging.
Define your purpose
When you start writing a blog, make sure you have outlined your objectives and prepare a plan. Knowing the purpose of your blog with help in guiding your approach. Prioritise finding a tone that can help set you apart from competitors and build a following.
Define your niche
Choosing a niche will allow you to focus on a particular subject matter and become an expert in the field. If you write about a broad range of unrelated topics, your blog may become lost amongst your competitors. Think of it this way, write about something you truly love and are passionate about. This will not only help your blog grow, but it will keep your readers engaged and coming back for more.
Aim to post your blogs at the same time each week so your audience will return to your website. Setting a publishing schedule can be very beneficial in getting you in the habit of posting regularly and choosing blog topics well ahead of time. Try to keep your writing style consistent across your blogs. Defining your niche and writing about topics you’re passionate about will allow you to take a more personable, conversational approach which will keep your writing style consistent.
Search Engine Optimisation is integral to pushing your blog to the top of search-engine results and optimising your blog for search engines will in turn help grow traffic to your site. However, remember to do your research first! Keyword research is essential for on page optimisation and using high performing key words will push you google ranking. Throughout your blog aim to utilise keywords and optimise your images if you have any visuals. Reference others with links and give readers the opportunity to subscribe to your blog.
Make your blog compatible
Posting a blog online on your desktop can look entirely different from how it looks on your mobile. When posting your blog anywhere make sure it aligns to all devices so that it maintains an easy to read structure. This will ensure readers are able to read your blog wherever they are with no loss in traffic.
Before you start blogging make sure you do some research and competitor analysis. Setting up your blog is the relatively easy part, maintaining a blog and standing out consecutively is the hard part. Keep in mind, the only requirement to be a successful blogger is having a passion for your topic. If you follow our ultimate guide to blogging, you can be writing effectively in no time.
Remember Search Engine Optimising (SEO) is a long-term game. To improve your site's ranking (SEO) we’ve made a list ‘10 Ways to Improve SEO’. Follow these suggestions and watch your website rise the ranks to the top of search-engine results.
- Publish relevant content
Quality content is the number one driver for your search engine rankings, and simply put there is no greater substitute for great content. When you create quality content specifically for your intended users, site traffic increases, which leads to an improvement in your site’s authority and relevance. For each page identify and target a specific keyword phrase and repeat this keyword phrase several times throughout the page.
- Update your content regularly
In addition to publishing relevant content, aim to update your content regularly. Remember search engines feel strongly about content. Regularly updated content is viewed as one of the best indicators of a site's relevancy, so be sure to keep it fresh. Review your content on a regular basis and make any necessary updates as needed.
- Boost pages with internal links
Internal links are links from one page on the same domain to another. When internal links are used strategically, they can significantly boost the performance of pages in search engines because internal links support the flow of PageRank around your site. In simple terms, the more internal links your page has the higher its PageRank, which is important considering PageRank is a confirmed Google ranking factor.
- Refresh content with diminishing traffic
Aim to complete regular content audits of your page. If you notice that organic traffic to one of your pages is decreasing, consider updating the content. Remember updating content doesn’t always mean rewriting the entire page. It comes down to your target keywords and their competition. Quite often all you need to do is refresh the outdated sections.
- Focus on metadata
When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. The most important type of metadata is ‘title metadata’. This metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. In terms of a good meta description aim to include generally two full sentences.
- Use ALT tags
A key piece of information that will go a long way in increasing SEO is describing your visual and video media using alt tags, or alternative text descriptions. The use of Alt tags allows search engines to locate your page, which is crucial especially for those who may only use text-only browsers.
- Replicate backlinks from outdated, low-quality pages
When you perform a Google Search, often click on the first result only to find a substandard piece of content. It’s likely you started thinking how this page is ranked number one. Moments like this present opportunities in the sense that if poor pieces of content can get tons of high-quality links and rank in Google, so can you. To do this, find the substandard pieces of content that have lots of links and get the people linking to them to link to you instead.
- Have a link-worthy site
Aim to focus on creating relevant links within the text. Rather than having a link that says ‘click here’ try writing out the name of the destination. If you think about a ‘click here’ link has no real search engine value beyond the attached URL, however if you write the name of the destination for example ‘Marketing Eye Blog’ the description is rich with keywords and will more likely improve search engine rankings.
- Optimise the page speed of important pages
Everyone has clicked through to a page that takes ages to load. In most cases you either repeatedly clicked the refresh button or probably clicked the back button and tried another site. Ultimately slow pages are bad for business and SEO. To improve page speed and keep readers on your site consider reducing image sizes and enabling browser caching. This will allow your users to load your page without having to wait very long.
- Improve the click-through-rate of your top-ranking pages
The title tag of a page acts as the headline of an article. Ultimately it is your job to entice the searcher to click through to the page. If you can write a title tag that persuades people to choose your page over the others, you’ve won. Aim to add powerful words to your title that tap into people’s emotions. Keep your title tags short and sweet to capture the reader's attention and improve readability.
Hoverscape is Australia’s premier drone data provider, supplying asset and infrastructure professionals with the most actionable drone data on the market, by ensuring that data is not just captured, but is presented in the most digestible way possible. Hoverscape focuses on capturing the highest fidelity drone data allowing you to make better decisions.
Marketing Eye worked with Hoverscape to develop and design a full range of marketing collateral. Optimising and redesigning the website worked to enable a stronger brand presence and understanding of the services offered by Hoverscape. We helped to deliver a print strategy that included informative brochures, business cards and banners to enhance the brands competitive advantage and provide Hoverscape with informative collateral at tradeshows.
Enterprise technology and software companies have to approach marketing from different angles than your typical marketing departments. It is continuously evolving, and we need to be sure that we're utilising tactics that generate results. The market is overly saturated for attention, with everyone pushing to get attention to their own companies. Here, we have four great ways to market your tech company better.
Marketing Eye has been the outsourced marketing team behind Logistix Contractors marketing initiatives. The marketing strategy involved a redesign of its website, which matches the seamless service they provide at the forefront of their business. As a premier logistics company, we helped deliver a new tone of voice to their audience by providing an informative and visually engaging platform. Content development and SEO was also implemented as part of the marketing strategy.
No one would have planned for the current economic and social circumstances, which is why so many businesses have taken such a large hit in the wake of this pandemic. While there are certainly plenty of challenges that businesses face in a time like this, there are also some unique opportunities for businesses to connect with their customers. Through social media and content marketing, businesses can continue to engage with their customers to maintain that strong relationship. Below, we have three types of content that are perfect for a time like this.
The harmful effects of COVID-19 have become much more than physical. Everything is changing for businesses because of lockdowns, event cancellations, and the prescribed social distancing to prevent any further spread of the virus. While this is an unprecedented turn of events, it’s not the end of everything for small to medium-sized businesses. It’s more important than ever for companies to put their best foot forward. But with all of the obstacles and challenges that businesses are facing now, what can they do to stay afloat? The best way to keep your business alive in times like this is a strong and comprehensive content marketing strategy.
Digitally savvy customers are expecting more from the companies that are trying to sell to them. It isn’t enough to offer a product they need – today’s customer is looking for a simple, intuitive solution to their complex problems. They know that while you may offer the product they need, there are at least 10 other companies who can provide that product as well. So how can marketers implement an advanced lead generation strategy to attract new leads? Below, we have 4 ways that businesses can improve their lead generation strategies to attract more leads.
Are you satisfied with your content marketing practices? Improving our daily marketing tactics is an ongoing, cyclical process that requires a good bit of testing to get right. Content marketing is a great tool for educating and informing your customers, but it’s important to make sure that our content is optimized to perform as well as it possibly can. Below, we’ve got some tips and techniques for improving your content marketing to increase engagement with your audience.
It’s officially November, which means that 2019 is officially winding down. As this year draws to a close, companies everywhere are working to get prepared for 2020 by allocating budgets, hiring for services, and closing out deals. It’s important to get these things taken care of, but what about the marketing strategy? A marketing strategy is a plan of action designed to outline your goals and promote your company. Without a marketing strategy in place at the beginning of 2020, it will be much harder to efficiently and effectively accomplish anything in the new year. Below, we have a few things that should be included in your marketing strategy for 2020.