Blog Banner June

Marketing Blog tag: 'content marketing' - Marketing Eye

The harmful effects of COVID-19 have become much more than physical. Everything is changing for businesses because of lockdowns, event cancellations, and the prescribed social distancing to prevent any further spread of the virus. While this is an unprecedented turn of events, it’s not the end of everything for small to medium-sized businesses. It’s more important than ever for companies to put their best foot forward. But with all of the obstacles and challenges that businesses are facing now, what can they do to stay afloat? The best way to keep your business alive in times like this is a strong and comprehensive content marketing strategy.

Published in Marketing
Wednesday, 18 March 2020 05:32

Improving Your Lead Generation Strategy

Digitally savvy customers are expecting more from the companies that are trying to sell to them. It isn’t enough to offer a product they need – today’s customer is looking for a simple, intuitive solution to their complex problems. They know that while you may offer the product they need, there are at least 10 other companies who can provide that product as well. So how can marketers implement an advanced lead generation strategy to attract new leads? Below, we have 4 ways that businesses can improve their lead generation strategies to attract more leads.

Published in Marketing

Are you satisfied with your content marketing practices? Improving our daily marketing tactics is an ongoing, cyclical process that requires a good bit of testing to get right. Content marketing is a great tool for educating and informing your customers, but it’s important to make sure that our content is optimized to perform as well as it possibly can. Below, we’ve got some tips and techniques for improving your content marketing to increase engagement with your audience.

Published in Marketing

It’s officially November, which means that 2019 is officially winding down. As this year draws to a close, companies everywhere are working to get prepared for 2020 by allocating budgets, hiring for services, and closing out deals. It’s important to get these things taken care of, but what about the marketing strategy? A marketing strategy is a plan of action designed to outline your goals and promote your company. Without a marketing strategy in place at the beginning of 2020, it will be much harder to efficiently and effectively accomplish anything in the new year. Below, we have a few things that should be included in your marketing strategy for 2020.

Published in Marketing

Video marketing is a distinct niche in the content marketing world, one that seemingly requires a bunch of work and expertise to effectively pull off. The good news is that this isn’t necessarily true! No matter what your company is doing the video realm or how you feel about video in general, there’s no denying the power and impact that video marketing can have for your business. Recently, Marketing Eye engaged Robotic Marketer in a discussion on LinkedIn Live, delving into the nature of video marketing. A 2018 study from Wyzowl reports that “81% of businesses use video as a marketing tool,” which is up from 63% in 2017. Going into 2020, it’s more important than ever to integrate video into your marketing efforts.

Published in Marketing
In the past 12 months, technology in the marketing space has taken a quantum leap. What was seen as being futuristic, is all of a sudden 'now'. Adapting, embracing and rejunenating marketing campaigns is at the forefront of every marketers mind. No longer can a marketer ignore where technology is taking them, otherwise they might find their marketing campaigns ineffective and worse, their jobs obsolete.
Published in Marketing

As our online network of friends continues to expand, social media companies and their newsfeeds transform and evolve as well.

On March 15th 2016, Instagram, the fastest growing social media network, announced their latest update: an algorithm-based, personalised newsfeed. This means that photos and videos will no longer appear in chronological order, rather, appear based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.
Published in Social Media
Wednesday, 30 September 2015 14:59

Do's and Don'ts of Marketing Automation

A lot of clients ask me about “Marketing Automation” because they’ve heard the buzzword and wonder if it’s something they should be doing.... and as with everything in technology nowadays it can be hard to keep up (especially if you’re a small business and marketing is not your area of expertise).

Marketing Automation is used extensively in the US retail market, but in Australia we are a little way behind. There is so much more that marketers could be doing with the technology - and early adopters in Australia will be streets ahead of the competition.
Published in Retail Marketing
There is one question that is on every marketers lips. While traditional marketers who are focused on outbound marketing place their faith in creativity and understanding customers' wants and needs, the sneaky inbound marketers are finally having their day in the sunshine.

There is no doubt still a place for outbound marketing, but for any company that really cares about their customers and are open to ensuring that they have the ultimate customer experience, inbound marketing is really the only way forward.
Published in Marketing
Monday, 03 December 2012 08:58

Why your website is dying

Many small business owners are reluctant to invest too much time and money into their websites. They simply don't see the value in it - that is of course, once you've passed the fact that they need to have one.

They invest in having a web development company develop a website and populate it with content and pictures, but many still don't ensure that they have search engine optimised their website on a regular basis or that they are updating content regularly that is relevant to their target audience.

It's easy to have a website - but not so easy to keep it up-to-date and relevant.
Page 1 of 2