BMPRO planned to diversify and expand its current marketing channels. In order to achieve this, additional market research needed to be conducted on the ground along with an increase in investment in marketing efforts to capitalise on the brand in target markets. Consistent with the future direction of the company, communication objectives were developed as a core driver in raising brand awareness and positioning of the company as a trusted provider for Recreational Vehicle Manufacturers (RV’s) and Original Equipment Manufacturers (OEMs). As part of our outsourced marketing department services, Marketing Eye facilitated the execution of marketing activities to drive channel sales and launch ProSmart. This included running of social media campaigns, and development of email marketing, public relations and advertising strategies as well as other content such as website landing pages.
In a panic, I googled ‘best Mother’s Day gifts’ and to my shock (and horror), there was nothing interesting that would show my mother just how much she means to me.
“Marketing’s job is never done. It is about perpetual motion. We must continue to innovate every day.”
It’s common knowledge that internships are an essential rite of passage for any professional looking to go somewhere in their career. Most students understand the value of getting into a good internship program and its benefit towards understanding where your interests lie and securing your dream role.
Marketing Eye’s Melbourne office has not been back for long, but that’s not to say it hasn’t been an eventful return to work already…
Influencer marketing is on the rise, and with all the different and new social media platforms available to utilise and post on today, an influencer or ambassador may be the key to improving your brand reach and engagement.