Marketing Blog

Marketing Blog

Displaying items by tag: melbourne

Monday, 01 October 2018 16:20

What makes for a great marketer?

Travelling from Sydney to Melbourne each week in between taking the trek from Australia to the US on a regular basis, I get to spend a lot of time thinking. Mostly I think about business, which may be boring for most, but what the heck...it's who I am and I won't apologise.
Published in Marketing
I'm binge watching The Good Wife. I feel almost guilty to say this out loud, but I am and for years I have avoided it because the name of the show and the images they used to sell it wasn't enticing enough. 
Published in Marketing
Tuesday, 25 September 2018 12:32

Marketing Eye Graduate marketing services

Like many businesses, there is never enough time to get all the marketing done that needs to be completed, and quite often businesses either don’t have the excess funds to hire a full time marketing executive, or they don’t wish to have another head count.

Published in Marketing
Tuesday, 18 September 2018 07:38

The one thing that gives marketers a leg up

At Marketing Eye, we employ a lot of marketers and over the years you learn to refine what type of marketer you look for in a role such as marketing consulting.
Published in Marketing
Thursday, 13 September 2018 16:19

Exciting new Job Opportunity at Marketing Eye!

Marketing Eye are looking for a Senior Marketing Executive to join our incredible Melbourne team! We are searching for a hardworking, innovative, creative thinker who has 3 years Marketing experience under their belt.

Marketing Eye is Australia’s most innovative marketing consulting firm where we like to do things a little different to everyone else. Here we have a flat organizational structure, that means – no management. Just a bunch of self-starting, job-sharing millennials that are reaching for the stars.

To find out more about what a career looks like at Marketing Eye, follow the link provided.

https://www.marketingeye.com.au/marketing-company-careers/senior-marketing-executive.html

Published in Blog
Wednesday, 12 September 2018 07:53

What does the right marketing team look like?

Reinventing your marketing team should be a thing that all companies do on a yearly basis. Keeping everyone on their toes, but more importantly encouraging everyone to stay relevant is critical to your company's success. If your marketing team doesn't have their heart in it and are not determined to be successful, then you may see that written in red in your balance sheet.
Published in Marketing
Like any company, we realise that reinventing yourself internally is the only way to keep people's jobs interesting. While many of us like routine, it's when this is turned upside down that we really put in our best performance. Just a few tweaks here and there, and all of a sudden you see things so much more differently than ever before.
Published in Marketing
Every top-notch marketer knows that they as good as they may be, they will never know it all. It's impossible. Marketing is changing every day. Reading sentiment of target markets change rapidly. What is good today, may not be good tomorrow and so on.

But there is a list of things that brilliant marketers do that really make them standout from the the rest.
Published in Marketing
When a problem arises in business, there are many ways to tackle it. When it keeps happening, that's when you need to take stock and re-think what you are doing. That's what one company did and the results were astounding.
Published in Marketing
Friday, 17 August 2018 11:17

$1,000,000 - Amateur move

I'm sitting at the airport about to hop on my next plane. I dress the same way every flight for comfort; a Nike pant, Armani knit, Nike shoes and jewellery. I wear a scarf to lift the outfit just in case my luggage goes missing at the other end, and I always pack a pair of heels in my hand luggage. I am ready.
Published in Entrepreneurship
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