While many companies are now scrambling to fix their websites in light of the fact that Google is determining whether or not many companies get sales or not, it's not all dooms-day. A good website from idea stage to website strategy, design and development, can all be finished in one week - if you have the right partner.

Outsourcing your marketing is inevitable whether you are using internal resources or external marketing agencies right now because of Coronavirus. Everyone is working from home, so which is more cost effective, efficient and with the greatest ROI?

The last month or so has been unfamiliar territory to many small and mid-sized business owners. My first brush with Coronavirus was when a Melbourne - based Chinese employee said that she needed to go home to China to look after her family as they had become ill. I immediately understood her predicament and took the required steps to ensure that we knew enough information on the topic to forge ahead.

Introverts aren't known for personal brand pivots or are they? There is the fallacy that introverts don't 'show off' or 'put themselves out there'. I think this is far from the truth because as an introvert I know what it's like to know what you want and go out and get it. It's just we do it in a different way.

Starting off your career can be scary. It also can be downright unsettling on so many levels. You've just finished your degree and all of a sudden there is pressure to start your first job. Everyone is throwing around jobs that they either have lined up or are hoping to score, and yet you don't really know what you should be looking for.

Most companies don't have a business plan, so it's hard to expect that they would have a marketing strategy. But most companies just get by. Do you want to be "most companies" or do you want to be a shining star?

Remember when you could only use a keyboard to search on the internet? Those times were so long ago and only two years ago a UK website predicted that more than half of all searches would be done via voice by 2020. While that prediction is off the market, they did have a point and as we move closer to this key milestone, many consumers are realising that it is much easier to talk to your phone then to send a text. While in the office the keyboard still has a prominent role, the significance of the impact of search trends is turning the tables on companies that focus on Google rankings.

It's that time of year when entrepreneurs, business leaders and marketing professionals re-evaluate their businesses on multiple levels. The market has changed and with this fluid transformation companies are needing to draw on data, research and experience to navigate the future.

Robotic Marketer is about to do it's big launch, but while we are all getting everything ready, we are doing what the marketing industry calls a "soft launch".

When it comes to employee appraisals, it is important for the appraisee to look at industry standards, benchmarking and peer group feedback. It's not just managers that know what is happening on the floor and numbers are can never truly reflect an employees contribution to an organisation.