Monday, 16 March 2020 03:25
How to navigate the running of a marketing agency through #Coronavirus
The last month or so has been unfamiliar territory to many small and mid-sized business owners. My first brush with Coronavirus was when a Melbourne - based Chinese employee said that she needed to go home to China to look after her family as they had become ill. I immediately understood her predicament and took the required steps to ensure that we knew enough information on the topic to forge ahead.
Published in Small Business Marketing
Friday, 28 February 2020 07:43
What to Look for in a Marketing Agency
Outsourcing your marketing department might be the best decision that you can make for your business. Not only does it dramatically reduce your expenses, but it frees up your time to focus on the day-to-day details of your business. But how do you find a marketing agency that’s the right fit for your company? Before you decide on your marketing agency, take the time to do some work on the front-end of things. When you’re looking for the perfect fit, it’s important to know exactly what you want to accomplish, what services the agency offers, and their track record with other companies.
Published in Marketing
Thursday, 22 August 2019 07:59
Questions to ask a graphic designer in a job interview
For as long as I have been working, creatives have been part of my job. I may come up with the ideas, but they make it happen from a visual perspective.
Published in Culture
Friday, 19 July 2019 13:26
How job advertisements are now the marketing teams responsibility
The marketing team in corporations are stepping up their 'marketing game' to help the human resources department secure top talent.
Published in Marketing
Wednesday, 31 October 2018 08:20
What to look for in a marketing consultant
When it comes to employee appraisals, it is important for the appraisee to look at industry standards, benchmarking and peer group feedback. It's not just managers that know what is happening on the floor and numbers are can never truly reflect an employees contribution to an organisation.
Published in Marketing
Tuesday, 30 October 2018 16:21
5 Hacks every marketer should know
Every marketer has tricks up their sleeve. If they didn't, they are not trying hard enough. Having been a marketing consultant for many years, I have had the pleasure of rolling up my sleeve and showing the world (well, mostly people in Melbourne, Brisbane and Sydney) how they too can use some of the tricks of the trade to accelerate their marketing reach.
Published in Marketing
Monday, 30 July 2018 10:07
What young people really want
I have spent my weekend looking at the big picture. Where is my business going? How am I and the rest of my team going to get it there? What is going to make the company more unique? How do we retain our talented team? What incentives do we need to have in place? All the normal questions really.
Published in Culture
Monday, 14 May 2018 08:59
A fresh set of 'Marketing Eye's'
For the past five months I have been incredibly picky about who would be the right person to spearhead the business in Sydney, a very important market to the Marketing Eye organisation.
While many have felt that I have sat on my hands, I have been quite deliberate. I needed the right person to be in the position that had the skills and passion to take the business forward.
While many have felt that I have sat on my hands, I have been quite deliberate. I needed the right person to be in the position that had the skills and passion to take the business forward.
Published in Marketing
Sunday, 03 September 2017 08:27
What makes our marketing agency special?
What makes our agency special? It's a question that I am asked frequently, and it always makes me think "what is it that is our secret sauce?". What makes us different from the marketing company down the road?
Published in Marketing
Thursday, 29 June 2017 10:47
Being a marketing consultant is insane
Being a marketing consultant is truly insane. Trying to explain what you do on a daily basis, is like talking another language to most people that are not in the industry - and for reason. We all work at different levels and few of us really talk to each other about marketing because everyone wants to be the top marketing expert that clients go to for advice.
Published in Marketing
