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Marketing Blog tag: 'marketing agency' - Marketing Eye

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Displaying items by tag: marketing agency

For as long as I have been working, creatives have been part of my job. I may come up with the ideas, but they make it happen from a visual perspective.
Published in Culture
The marketing team in corporations are stepping up their 'marketing game' to help the human resources department secure top talent.
Published in Marketing
Wednesday, 31 October 2018 08:20

What to look for in a marketing consultant

When it comes to employee appraisals, it is important for the appraisee to look at industry standards, benchmarking and peer group feedback. It's not just managers that know what is happening on the floor and numbers are can never truly reflect an employees contribution to an organisation.
Published in Marketing
Tuesday, 30 October 2018 16:21

5 Hacks every marketer should know

Every marketer has tricks up their sleeve. If they didn't, they are not trying hard enough. Having been a marketing consultant for many years, I have had the pleasure of rolling up my sleeve and showing the world (well, mostly people in Melbourne, Brisbane and Sydney) how they too can use some of the tricks of the trade to accelerate their marketing reach.
Published in Marketing
Monday, 30 July 2018 10:07

What young people really want

I have spent my weekend looking at the big picture. Where is my business going? How am I and the rest of my team going to get it there? What is going to make the company more unique? How do we retain our talented team? What incentives do we need to have in place? All the normal questions really.
Published in Culture
Monday, 14 May 2018 08:59

A fresh set of 'Marketing Eye's'

For the past five months I have been incredibly picky about who would be the right person to spearhead the business in Sydney, a very important market to the Marketing Eye organisation.

While many have felt that I have sat on my hands, I have been quite deliberate. I needed the right person to be in the position that had the skills and passion to take the business forward.
Published in Marketing
Sunday, 03 September 2017 08:27

What makes our marketing agency special?

What makes our agency special? It's a question that I am asked frequently, and it always makes me think "what is it that is our secret sauce?". What makes us different from the marketing company down the road?
Published in Marketing
Thursday, 29 June 2017 10:47

Being a marketing consultant is insane

Being a marketing consultant is truly insane. Trying to explain what you do on a daily basis, is like talking another language to most people that are not in the industry - and for reason. We all work at different levels and few of us really talk to each other about marketing because everyone wants to be the top marketing expert that clients go to for advice.
Published in Marketing
If you are a small business owner, you would have had many occasions where you were ready to tear your hair out. There is so much to think about; finances, staff, customers, your product/service and of course marketing – bringing in the business!