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Marketing Blog tag: 'marketing agency' - Marketing Eye

There is one thing that our clients constantly remind us is important to their business, that is a deal-breaker when engaging with a marketing agency. It isn't as tangible as many areas of marketing, but it does require the marketing agency to be on the same page.
Published in Marketing
Coming into our Melbourne marketing agency today, I was faced with a huge dilemma - how are we going to adapt to wearing a facemask in the office? This might sound trivial but it is not. We talk all day long, on the phone, in person, during workshops and Zoom calls. How are we going to do this with a facemask on?
Published in Marketing
When a company chooses to engage a marketing agency or marketing consultant to run their marketing campaigns, it's important to ask a few marketing questions that will help you make a better decision on who is the right choice for marketing your company.
Published in Marketing
Friday, 08 May 2020 14:36

Element IP

Element IP is a current client that has engaged with Marketing Eye’s services to develop a branding position. Located in Virginia, Element IP provide clients with the legal proceedings behind intellectual property law. The outsourced marketing efforts undertaken have been the creation of a logo and website which have cultivated engagement and awareness. 

Element IP website updated v3

Element IP website updated v2

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Published in Portfolio
Outsourcing your marketing is inevitable whether you are using internal resources or external marketing agencies right now because of Coronavirus. Everyone is working from home, so which is more cost effective, efficient and with the greatest ROI?
Published in Marketing
The last month or so has been unfamiliar territory to many small and mid-sized business owners. My first brush with Coronavirus was when a Melbourne - based Chinese employee said that she needed to go home to China to look after her family as they had become ill. I immediately understood her predicament and took the required steps to ensure that we knew enough information on the topic to forge ahead.
Friday, 28 February 2020 07:43

What to Look for in a Marketing Agency

Outsourcing your marketing department might be the best decision that you can make for your business. Not only does it dramatically reduce your expenses, but it frees up your time to focus on the day-to-day details of your business. But how do you find a marketing agency that’s the right fit for your company? Before you decide on your marketing agency, take the time to do some work on the front-end of things. When you’re looking for the perfect fit, it’s important to know exactly what you want to accomplish, what services the agency offers, and their track record with other companies.

Published in Marketing
For as long as I have been working, creatives have been part of my job. I may come up with the ideas, but they make it happen from a visual perspective.
Published in Culture
The marketing team in corporations are stepping up their 'marketing game' to help the human resources department secure top talent.
Published in Marketing
Wednesday, 31 October 2018 08:20

What to look for in a marketing consultant

When it comes to employee appraisals, it is important for the appraisee to look at industry standards, benchmarking and peer group feedback. It's not just managers that know what is happening on the floor and numbers are can never truly reflect an employees contribution to an organisation.
Published in Marketing
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