Marketing Strategy Blog - Retail Marketing

There’s no denying that online shopping is growing at a rapid pace in Australia – just to give you an idea of the scale, in the 12 months to September 2016 Australians spent an estimated $20.8 billion on retail purchases online. If you’re thinking that’s a lot of shoes you’d be correct. But the good news is that $20.8 billion spent online is the equivalent to around 7% of the traditional bricks and mortar retail sector - so whilst online shopping is growing at a fast pace, it is by no means panic stations for traditional retail stores just yet.

And there are many ways that bricks and mortar retailers can combat the online trend…

As we are about to farewell this working year, with just a few days to go until Christmas, what better time to have a look at what is coming at us in 2017! As technology keeps moving at warp speed we love the challenge of keeping on top of the latest, so here’s our little sneak preview of the key marketing trends for 2017.

Well like most Australians I was expecting to come to work this week knowing who is governing our country... and all being able to move forward with our business plans with some semblance of normality… 

And yet we woke up Sunday to a collective “WTF?”…
So alas, here we are again with a potential hung parliament and the country holding our breath as final ballots are counted… and Pauline Hanson in the senate. Don’t even get me started on that.

So what does this mean for business owners in Australia?

Did you know there’s a formula for building a great brand in a competitive market?

Your brand is the way your customers perceive you, so having a brand that represents your business personality, values and culture is not just an optional extra in business but a core necessity if you seek longevity.

Effective branding is more than just a good logo. It’s ensuring that every touch point of communication with your customers encapsulates your core brand and key message. Great branding offers a distinct competitive advantage, as your competition can’t easily imitate or replicate your brand, or your customer’s perception of the brand.

So if you need to create a brand for a new business idea or redefine your existing business’ brand, here is my 5 step formula for getting it right:

For once this year I had a new year’s resolution that had nothing to do with food, exercise or money…. which is a nice change … it seems so often we focus on external perceptions of what we should or shouldn’t be doing. 

For me, this year is about Abundance. Its about sharing a lot of what I know, giving all I can in all areas of my life, and helping others achieve and reach their goals as well. 

I’ve always felt that I’ve lived with abundance, even as a kid I had the sort of personality that led me to help, share, and try to look at the “bright side of life”. But this year I decided to step it up a notch, and actively consolidate my abundance philosophy across all aspects of my life and business in a tangible way.

Here’s how I’m doing it, and you can do it too: