Blog Banner June

Marketing Blog tag: 'SEO' - Marketing Eye

Displaying items by tag: SEO

Friday, 22 November 2019 05:13

Why You Should Understand SEM

There are plenty of marketing acronyms that markers have to keep track of like SEO, SEM, SMO, CRO. It can be difficult to keep everything straight, especially the difference between SEO and SEM. So, what exactly does SEM mean? Search engine marketing (SEM) is a sort of umbrella term that covers search engine optimisation and paid advertisements. SEM is an effective way for businesses to reach new customers, increase revenues and trim acquisition costs.

Published in Marketing

It’s officially November, which means that 2019 is officially winding down. As this year draws to a close, companies everywhere are working to get prepared for 2020 by allocating budgets, hiring for services, and closing out deals. It’s important to get these things taken care of, but what about the marketing strategy? A marketing strategy is a plan of action designed to outline your goals and promote your company. Without a marketing strategy in place at the beginning of 2020, it will be much harder to efficiently and effectively accomplish anything in the new year. Below, we have a few things that should be included in your marketing strategy for 2020.

Published in Marketing
Marketing is constantly changing, but it’s changed more in the last 10 years than ever before. As the number of online users steadily increases, our digital footprint needs to increase to meet the demand for an online presence. To keep up, we need to have an acute understanding of what digital marketing is, how it works, and what we need to implement to ahead of the curve. Below, we have compiled some of the bigger pieces of digital marketing that you should consider for your business.
Published in Marketing
Monday, 25 February 2019 09:21

How blogging can benefit your business?

Blogging is essential for each and every business, especially within this day and age. Most businesses underestimate the importance and added value blogging brings to the table for both your customers and your stakeholders.

Published in Marketing
The continuous fake job advertisements being placed on a scandalous platform such as Glassdoor, curated by scraping websites of companies that they have encouraged to hire their services, has hit a low point.
Published in Marketing

One of the first things we think we realise about successful entrepreneurs is their toys; the big house, the fast car and their luxurious holidays - that everyone else just dreams about.

But this isn't exactly the case. In fact, the most successful people I know are not in fact flashy or anything alike. They still live in the house they bought when they first started out, don't update their cars yearly, and often have a holiday house or choose experience holidays over the swanky likes of St Barts and St Tropez.

Published in Entrepreneurship
If Google is creating havoc with your inbound leads to your website, you are not alone. In the 30 years that search engines have existed, power plays by Google and Bing have been affecting the online searchability of keywords making SEO more chalenging than ever before.
Published in Website Development
Tuesday, 12 May 2015 09:53

How to master your marketing strategy

It's that time of year again where marketing managers are frantically working out how to best spend their marketing budget for 2015/16. There is a lot of fine tuning to be done given the changes in marketing technologies, applications and an ever changing consumer behavioural pattern.

Just 2 years ago, who would have thought Instagram would take over the world of social media? That LinkedIn would become the most power recruitment platform taking significant marketshare from Seek, Monster and Indeed? 
Published in Marketing
Website design requires certain considerations. These include aesthetic, functionality, audience engagement, content interactivity and responsiveness. Then of course there must be a clear call to action.

With these factors in mind, Marketing Eye undertook the challenge to create three very unique website rebuilds.
Published in Marketing
Monday, 08 September 2014 00:00

The truth about bots and SEO manipulation

The Australian Financial Review's front page headlines "$3b online advertising industry spooked" is in fact old news. Anyone in marketing knows that clients are paying for clicks that they shouldn't be, but for some absurd reason, everyone seems to be playing a blind eye to it.

On a regular basis, companies come to me and say that their website is getting thousands of unique visitors, but no sales inquiries. This could be for a number of reasons, or quite simply due to their SEO company manipulating Google Analytics to show results that don't exist.
Published in Marketing
Page 1 of 2