Tag: SEO

The solar energy market in Australia is growing as more residential, commercial and industrial consumers turn to renewable energy sources. To stand amid the stiff competition, solar energy companies must adapt to efficient marketing tactics. Let us look into specific strategies suited specifically to the Australian market, including an overview of state-specific rebates and incentives.

The logistics industry is a very competitive field. A strong SEO strategy is essential to stand out and attract potential clients as companies are constantly competing for the top spots on search engine results pages (SERPs). Let us explore the best practices, tips and tricks for improving your logistics business's online presence and increasing your search engine rankings.

Beginning the entrepreneurial journey is an exciting venture filled with opportunities and challenges. In this journey, a pivotal role is reserved for marketing. For an entrepreneur, understanding the role of marketing is essential in establishing and growing a successful business.

Let us explore why marketing is one of the most important pillars of success in the entrepreneurial journey and how you can use it to your advantage.

As we cross the halfway-mark of the year, it's a great time for businesses and non-profit organisations to take stock of their marketing efforts and assess their effectiveness. One of the biggest challenges businesses faces is knowing whether their marketing is at par with competitors or the industry standards, and ascertaining where they can improve marketing performance.

And that is where a marketing audit figures in. A marketing audit is a detailed evaluation of a company's marketing strategies, activities, goals and performance. It identifies strengths and weaknesses, ensuring that the business stays on track to achieve its objectives and should always be completed by a third-party with no bias to any facet of your organisation.

Having a mid-year review can be particularly beneficial at this uncertain time with interest rates rising, elections coming up and economy slowing down. A thorough review at this time will help businesses and organisations stay agile and responsive.

As marketers, we all know that the significance of search engine optimisation (SEO) cannot be overstated. According to a recent survey by Forbes, AI and Google updates are the biggest challenges facing the industry right now. With more and more consumers turning to Google to find products and services, companies must make sure that their online presence is prominent and accessible.

But how do we achieve that? The answer is simple enough: through successful SEO strategies that not only focus on increasing visibility but also on delivering high-quality, relevant content to the target audience.

As a marketer, if you want to stand out from the crowd, you need to stay ahead of trends, techniques and technologies at all times. This is where influencers in marketing play a vital role. These individuals are not just thought leaders; they are trailblazers who shape the future of marketing with their ideas and insights. From digital marketing gurus to content marketing experts, these top 20 marketing influencers offer invaluable knowledge and inspiration to professionals in the field.

Neil Patel is, undoubtedly, one of the most influential figures in digital marketing and SEO. As the co-founder of companies like Crazy Egg, Hello Bar and KISSmetrics, and through his own consultancy and content, Patel has helped countless businesses improve their online presence. His insights into search engine optimisation (SEO) are invaluable for anyone looking to improve their website's visibility and performance.

Let us explore some key lessons you can learn from Neil Patel about SEO, backed by his extensive experience and proven strategies.

Entegra Signature Structures is a well-known and highly successful steel fabrication company that supplies and erects sheds and steel frames throughout Australia primarily for commercial purposes and agriculture. As part of Marketing Eye's work with Entegra over a number of years, we managed all of their marketing as their approved outsourced marketing arm. From the development of a marketing strategy and redevelopment of their website through to marketing collateral and brochures, Marketing Eye was instrumental in transforming their brand. Entegra is a business that has grown from strength to strength with strong company values and good supplier relationships. They focus their marketing efforts internally and externally, and use social media and digital marketing to drive lead generation for their sales team.