When I started out in marketing, I worried that I wasn’t extraverted enough, wasn’t fashionable and preferred a good book over a cocktail party.
Since then, marketing has changed and the ‘nerdier’ marketers are fast becoming the rock stars due to results they derive for their clients, and the ‘fashionable’ lot are seen more as events specialists or publicists. Now, that’s a stereotype, of course, but the gist of it is that things have changed over the past three decades and what was once considered to be ‘cool’ is no longer the case.
As we move into the year of 2021, it’s time to ensure that you have all the insights to allow your business every opportunity to succeed. Marketing can be hard with so many moving parts and it is vital to get it right, so you can move in a positive direction. To help your business, here is a list of the top tips for B2B Marketing for 2021.
Lockwood Partners and Provide Group are a collection of accounting, financial advisory and insurance firms servicing clients across the Echuca Moama region in Northern Victoria.
The company is reputable for building strong client relationships and delivering unparalleled accounting and tax advisory services for individuals and businesses. With the alliance and development of the four Provide Group divisions, the firms were able to provide excellent service across a variety of related expertise.
Lockwood Partners and Provide Group have had a long-standing working relationship with Marketing Eye. Marketing Eye managed branding and communication strategies for the development of the Provide Group. This involved logo designs, a brand-new website and an integrated marketing campaign. Lockwood Partners’ and Provide Group’s marketing had to reflect the professional nature of their work to maintain the brand’s reputation.
With comprehensive research, coupled with a personal touch, Marketing Eye’s myriad of marketing efforts has contributed to their prolific and sustained success in their markets.
Pietra Gallery is a Melbourne-based supplier of natural stone products which specialises in selecting and procuring natural stone from quarries around the world and supplying it within Australia. With extensive knowledge of an array natural stone quarries around the world, Pietra Gallery supplies world-class quality stones at a competitive rate. Pietra Gallery’s Melbourne Warehouse in Pakenham contains thousands of square meters of Natural Stones (Tiles and Slabs and Pavers) ready for immediate delivery.
The founder of Pietra Gallery reached out to Marketing Eye after viewing its numerous projects in the construction and interior design industries. Through Marketing Eye's marketing workshop, the company's marketing strategy was conceived. The company needed a fresh logo, which our Melbourne Marketing consultancy delivered by launching a redeveloped website. Using our expertise, we have helped to elevate Pietra Gallery’s online presence in addition to creating informative marketing collateral. One example is Marketing Eye’s brochure and buyer catalogue which detail Pietra Gallery’s exclusive offerings, creating better brand awareness and product understanding.
The World Incubator is a not-for-profit business incubator based in Wherry House, Charters Towers. Modelled on incubators in the USA, the philosophy of The World Incubator is to develop business ideas and take them to the world, employing local people. The World Incubator aims to help local communities in the Charters Towers region grow their and start-up businesses from the idea stage to commercialisation. Each incubator participant has access to mentoring, education, training, development and marketing to help them develop their business ideas and take them to ‘The World’ stage.
Marketing Eye worked with The World Incubator to create a marketing strategy that focuses on a clean look and feel that directly reflects what their brand stands for. Outsourced marketing through Marketing Eye also allowed the not-for-profit to create a modern and easy-to-navigate website that provides an optimal user experience for potential users making it that much easier to contribute to the cause.
Landlord Protection Group design insurance policies to help financially protect landlords for some of the common risks associated with renting their investment property. LPG work to ensure landlord insurance provides protection for some of the tenant-related risks that may not be covered by standard Building Insurance, including damage caused by tenants' visitors and friends.
The company needed to create brand awareness so the outsourced marketing team at Marketing Eye designed and developed a website. In order to generate more leads, we produced marketing collateral with a company brochure focused on subscription and accompanying business cards.
LionHouse is a consultancy service that provides tailored solutions to RTOs (Registered Training Organisation) across Australia. By providing a range of RTO consulting services and outsourcing solutions, LionHouse is improving industry standards and giving confidence to RTOs to operate. LionHouse aims to support an ethical and sustainable VET sector and help it flourish.
LionHouse approached Marketing Eye to help develop their website along with marketing collateral to highlight their expertise in providing a range of RTO consulting services. Our marketing consultancy firm was able to create a marketing strategy that helped LionHouse create greater brand awareness within the industry. Marketing Eye developed a benchmarking report alongside business cards which helped clients gain greater understanding of the company’s services. As part of website development, we highlighted the LionHouse’s key services which allows clients to easily identify the specific services they need.