Displaying items by tag: strategy
The use of influencers in marketing is not new. Celebrities, movie stars, supermodels and athletes have been influencing us through traditional marketing campaigns forever. From pushing beauty products, being brand ambassadors, or simply telling us what bank they use, they have long been an integral part of many brands marketing strategy.
Are you struggling with your Facebook marketing? Struggle no more, with our 3 greatest Facebook marketing strategy tips. Social media is paramount to business success, further engagement and increased reach.
Podcasts are somewhat of a new concept for all of us. A rich ecosystem of the audio land, a new line, and platform of interaction, connection, and information where we as consumers (and marketers) can enhance our knowledge and fill in our spare time. From past encounters and experiences, there is this constant connotation of Podcasts as being ‘boring’ or ‘dull’.
By Tegan Addinsall, Melbourne, Marketing Eye Licensee
Business hygiene is just like personal hygiene. If you don’t follow basic personal hygiene routines, chances are you will stink, and the same goes for your marketing efforts.
Smart businesses know that a big part of their marketing strategy should be digital. Consumers and businesses are constantly online, with almost 8 in 10 people using social media and over a third of us checking it more than five times a day. With our brain processing an abundance of information daily, our mental filters are on overdrive. As marketers, we need to tackle the problem of how we get our posts to remain in the minds of our audience? Marketing strategy is key, however, that is easier said than done. Marketing consultants offer great insight into strategies and tools to help your business achieve a tailored solution.
Marketing Eye is fine-tuning our 2018/19 marketing strategy for Australia, ensuring that we don't just focus on Sydney, Melbourne, Brisbane and Townsville, but also other States in Australia with a firm goal of opening offices in Adelaide, Perth, Canberra and New Zealand.
We all need a career change here and there – but what we need is to find the role that’s exciting, has endless possibilities and keeps us on our toes!