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Marketing Blog tag: 'strategy' - Marketing Eye

In a world saturated with mass advertising, it’s hard to stand out amongst the crowd. Everywhere you look you are met with out-of-home displays, television advertisements, social media promotions – it is integrated in our every-day life! As a consumer, it’s also sometime difficult to recognise and digest every marketing attempt and therefore only the ones that stand out are absorbed. 

If you are struggling to make your mark in your respective industry and are looking for some helpful tips to outshine the competition, have a read of my following 5 suggestions.

Published in Marketing
If you’re using any kind of digital platform, you’ve definitely heard of data analytics and why it’s a big deal, but 2021 is already presenting several massive challenges for businesses globally. 

Following increasing regulation around usage of user data and political concerns surrounding the power of big tech, many businesses are struggling to develop, measure and optimise their strategies to develop sophisticated and data rich strategies like they used to.
Published in Marketing

The reality of a post pandemic world is that life as we know it has transformed, from manufacturing supply-demand crunches to the restrictions on shopping, businesses have had to adapt to an uncertain environment at lightning speed in order to survive in this Brave New World.

Published in Social Media
Wednesday, 24 February 2021 15:41

10 Marketing Initiatives to Up Your Strategy Game

Marketing strategies are bland and not generating a satisfactory ROI? We hear you. Have a read on what we believe are 10 initiatives that will provide results.

Published in Marketing

With marketing campaigns being the key to the success of any business model, the way marketers think in times with such uncertainty has never been more crucial. In the wake of the COVID-19 crisis, the market will never be as we once knew it. Hence, the role of marketers has never been more important in laying out the ‘yellow brick road’ for business’ success.

Published in Marketing

As businesses across Victoria are returning to the office after six months working remotely, you could be forgiven for being a bit lost at first.

Published in Marketing
Thursday, 24 September 2020 09:10

10 Ways To Improve SEO

Remember Search Engine Optimising (SEO) ​ is a long-term game. To improve your site's ranking (SEO) we’ve made a list ‘10 Ways to Improve SEO’. Follow these suggestions and watch your website rise the ranks to the top of search-engine results.

Published in Marketing
Thursday, 02 July 2020 07:04

How Marketing Strategies Keep You Focused

Is there a lack of focus in your marketing efforts? Are you having trouble committing to a certain approach? Do you have a marketing strategy in place? It can be really difficult to execute any plans without a marketing strategy. Marketing is like a game of chess, where you’re constantly thinking of the next step. A marketing strategy will map out what goals you want to accomplish and how you want to accomplish these goals.

Published in Marketing
Like every other business owner, a month ago I stopped in my tracks. I looked around, read everything I could and basically tried to fill my head with as much knowledge as possible. I know that I don't know what I'm doing and right now more so than ever. I had so many questions: What is happening to the world and how is it going to effect my business? How do I navigate through this period of uncertainty and change, without falling apart? How are my staff going to take this? What's important? What isn't?
Wednesday, 18 March 2020 05:32

Improving Your Lead Generation Strategy

Digitally savvy customers are expecting more from the companies that are trying to sell to them. It isn’t enough to offer a product they need – today’s customer is looking for a simple, intuitive solution to their complex problems. They know that while you may offer the product they need, there are at least 10 other companies who can provide that product as well. So how can marketers implement an advanced lead generation strategy to attract new leads? Below, we have 4 ways that businesses can improve their lead generation strategies to attract more leads.

Published in Marketing
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