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Marketing Blog tag: 'strategy' - Marketing Eye

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Displaying items by tag: strategy

Wednesday, 05 June 2019 10:53

The Rise of the Influencer

The use of influencers in marketing is not new. Celebrities, movie stars, supermodels and athletes have been influencing us through traditional marketing campaigns forever. From pushing beauty products, being brand ambassadors, or simply telling us what bank they use, they have long been an integral part of many brands marketing strategy.

Published in Blog

Are you struggling with your Facebook marketing? Struggle no more, with our 3 greatest Facebook marketing strategy tips. Social media is paramount to business success, further engagement and increased reach.

Published in Marketing
Wednesday, 16 January 2019 08:13

3 of the best Marketing Podcasts

Podcasts are somewhat of a new concept for all of us. A rich ecosystem of the audio land, a new line, and platform of interaction, connection, and information where we as consumers (and marketers) can enhance our knowledge and fill in our spare time. From past encounters and experiences, there is this constant connotation of Podcasts as being ‘boring’ or ‘dull’.

Published in Marketing
Thursday, 08 November 2018 14:05

Does your marketing smell? Find out

By Tegan Addinsall, Melbourne, Marketing Eye Licensee

Business hygiene is just like personal hygiene. If you don’t follow basic personal hygiene routines, chances are you will stink, and the same goes for your marketing efforts.

Published in Marketing

Marketing

Smart businesses know that a big part of their marketing strategy should be digital. Consumers and businesses are constantly online, with almost 8 in 10 people using social media and over a third of us checking it more than five times a day. With our brain processing an abundance of information daily, our mental filters are on overdrive. As marketers, we need to tackle the problem of how we get our posts to remain in the minds of our audience? Marketing strategy is key, however, that is easier said than done. Marketing consultants offer great insight into strategies and tools to help your business achieve a tailored solution.

Published in Blog
Just when I thought I was getting comfortable with millennials, I have been bombarded with a new type of marketer in the office.
Published in Marketing
Everyone is busy doing budgets for the next financial year, and setting sales forecasts, while marketers are frantically trying to ensure that marketing strategies are in line with the results that management are looking for. What is most important is the ability for companies to read the market, understand what customer want, and easily communicate why they should choose a particular company over another.

Marketing Eye is fine-tuning our 2018/19 marketing strategy for Australia, ensuring that we don't just focus on Sydney, Melbourne, Brisbane and Townsville, but also other States in Australia with a firm goal of opening offices in Adelaide, Perth, Canberra and New Zealand.
Published in Marketing
Thursday, 30 November 2017 08:19

A Call Out To All Marketing Professionals

There always comes a time when we question what’s next? Are you bored, tired or frustrated in your current position? Dreading going to work of a morning? There is no career path for a marketer.

We all need a career change here and there – but what we need is to find the role that’s exciting, has endless possibilities and keeps us on our toes!
Published in Marketing
If you have found yourself on a steep learning curve over the past few years, don't become complacent, because doing just that will make you irrelevant, and I know this first hand.
Published in Marketing
Monday, 13 November 2017 09:09

Entrepreneurship: John Horan's success story

Entrepreneurs are extraordinary people as their ability to create an opportunity, innovate a new idea and build a brand whilst overcoming adversity is astonishing.

Published in Entrepreneurship
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