Tag: marketing

Similarly, to how social media revolutionised the online marketing landscape, the metaverse is about to do the same. It is imperative that marketing and communications brands pay close attention to the metaverse as it is indeed the next frontier for online interaction. Think about it like this, if brands had not made the shift to online marketing when social media became apparent, they would have been left behind and disregarded. Consumers would have forgotten about them and focussed on the brands that were engaging with them on social media platforms that they use every day. Ultimately, the metaverse is about to do the same and restructure online marketing forever, therefore if brands do not adapt to this, they will become irrelevant.

You’re in your final year of your marketing degree, or you’ve just graduated and are looking for jobs… only problem is that everywhere you apply for is asking for work experience, but how are you meant to have experience if no is willing to hire you in the first place?

Search engine optimization (SEO) is the practice to increase your website rank on a search engine result page (SERP) so that your website can get more traffic. It is similar to moving your store from a small town closer to the city where most your target customers live, to get more walk-ins, and subsequently achieve more sales. The same logic is applied to a business’ website, however the way of doing this is drastically different, where 96.8% of small business fail at SEO because they don’t understand how to boost their company’s SEO.

What Is Email Marketing?

Email marketing is one of the most used direct marketing tools to promote your products & services via email. Many people believe email marketing is dead, but it is still usable and offers excellent benefits. Not utilising email marketing in your marketing strategies is a disservice to yourself and your business.

Instead of giving your customers constant advertisements, content marketing delivers values to your audience and bring benefits back to your company.

Marketers are always having to learn, adjust campaigns, and address challenges. Today, marketing is so fast paced that it can be difficult to identify which areas you’ll want to develop to facilitate stronger growth in 2022 and beyond.

A rebrand is the process of changing how a company or product is perceived. It can include the reinvention of everything from a brand’s name and tagline, its logo and visual identity to its website and marketing collateral. When you first start a business, branding is likely to be the last thing on your mind.

Businesses usually spend a lot of time on goal setting, and strategy development, but have you ever taken the time to deliberate how you can effectively achieve your marketing goals? It is always beneficial to review whether the marketing goals that your business has set are on the right track, otherwise, your business will be wasting time, money, and resources. 

Marketers are always having to learn, adjust campaigns, and address challenges. Today, marketing is so fast-paced that it can be difficult to identify which areas you’ll want to develop to facilitate stronger growth in 2022 and beyond. If you’re a marketer who sees the same challenge each year, it might be worth raising this on your radar. However, some challenges can be industry-wide.

Has your business ever performed so well on a promotion, yet was unable to convert them to sales and revenue? If this sounds familiar, there is a high chance your company may be dealing with ‘smarketing’ misalignment.