Tag: marketing

The COVID-19 pandemic has rewritten the rules across industries, with the marketing sector experiencing some of the most dramatic shifts. Initially, during the early days of the pandemic, companies found themselves in search of experienced marketers to make sense of the rapidly changing consumer behaviours and the sudden shift to digital channels. Marketers were in high demand, with many commanding salaries up to 100% higher than their pre-COVID rates.

However, as the economic impact of the pandemic deepened, the situation reversed dramatically.

In today’s uncertain economic realm, businesses are often compelled to make tough decisions, including downsizing their teams to simplify operations and reduce costs. For many companies, the marketing department, being a significant operational cost centre, often comes under scrutiny. However, reducing the size of your marketing team does not necessarily mean sacrificing the effectiveness of your lead generation efforts.

Here's a strategic guide on how to downsize your marketing team while still maintaining, or even increasing, your lead generation capabilities. 

Baltimore has never been more prelevant than it is today due to the tragedy of a ship hitting the Maryland Bridge. As businesses pick themselves up from this sheer devastation, many are looking to new strategies on how to not only build businesses but expand. With that, the introduction of artificial intelligence (AI) into the marketing environment through companies like C-360 Agency in Baltimore is opening up the eyes of businesses to where the potential lies ahead. In Baltimore, a city noted for its vibrant economic environment and innovative spirit, artificial intelligence is redefining the foundations of marketing strategies and tactics, giving a competitive edge that may not have been realized previously.

For more than 8 years, Marketing Eye has been the outsourced marketing department for Steel Supplies Charters Towers. We develop yearly strategies, and implement them over 12-month periods. On a monthly basis, we do e-marketing, lead generations campaigns, brochures, social media, advertising and public relations. A newly launched website has been instrumental in ensuring that the company continues to grow from strength to strength.

Steel Supplies Website

Entegra Signature Structures is a well-known and highly successful steel fabrication company that supplies and erects sheds and steel frames throughout Australia primarily for commercial purposes and agriculture. As part of Marketing Eye's work with Entegra over a number of years, we managed all of their marketing as their approved outsourced marketing arm. From the development of a marketing strategy and redevelopment of their website through to marketing collateral and brochures, Marketing Eye was instrumental in transforming their brand. Entegra is a business that has grown from strength to strength with strong company values and good supplier relationships. They focus their marketing efforts internally and externally, and use social media and digital marketing to drive lead generation for their sales team.

The surge of Artificial Intelligence (AI) is unmistakably altering the core of marketing strategies today. This shift towards personalisation is not just a new strategy but a necessity for businesses aiming to forge deeper connections with their audience. By leveraging AI, marketers are now creating experiences uniquely tailored to individual preferences, revolutionising customer engagement in the process.

Ryan Reynolds has masterfully blended humour, authenticity and strategic partnerships to redefine marketing in the digital age. His approach, characterised by its clever use of social media, viral content and personal branding, has not only upgraded his businesses but also set a new benchmark for how brands engage with their audience. 

When we speak of marketing, achieving a state of "flow" can be the difference between a campaign that resonates and one that fizzles out. But what is this elusive "marketing flow," and how can you harness its power? Let’s dive into the rhythm that propels successful marketing campaigns.

As we navigate the complexities of the modern workplace, the concept of working from home has become a polarising topic, especially in the field of marketing. It is essential to look at what seems like an ideal working scenario for marketing professionals in this comprehensive guide. It's important to note that this guide isn't a sugary tribute to remote work, nor is it an outright condemnation. It's an honest, no-holds-barred exploration of what it genuinely means to be a marketing professional working from the confines of your home. Brace yourself; we're delving deep into the good, the bad and the controversial. 

In the world of enterprise solutions, SAP Partners are tirelessly seeking innovative ways to stand out and drive growth. A crucial element in this quest is the development and execution of an epoch-making marketing strategy — a game plan that not only sets the direction but also ensures every step leads to measurable success. This is where Artificial Intelligence (AI) comes into play, revolutionising how SAP Partners audit existing marketing activities, develop strategic plans and leverage Market Development Funds (MDF) for more impactful campaigns. Let's look at how AI, particularly through platforms like Robotic Marketer, is changing the game for SAP Partners.