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Marketing Blog tag: 'sydney' - Marketing Eye

Video marketing has become the easiest form to reach more people, more often with the potential of content going viral. Over the years, Marketing Eye has named many companies, designed branding, brochures, websites and advertising, so we took this opportunity to share some designs with our audience. 
Published in Marketing
Friday, 24 April 2020 16:51

Athena Consulting

Athena Consulting is a unique business transformation company in the contact centre industry. They are well-known in the Australian market and the owner Frances Quinn, is one of the most recognisable faces in contact centre industry. As their outsourced marketing department, Marketing Eye has developed a marketing strategy for Athena Consulting, provided updated designs for their website, developed content marketing on a regular basis, social media, blogs, email marketing campaigns, linkedin lead generation campaigns and video.

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Published in Portfolio
While many companies are now scrambling to fix their websites in light of the fact that Google is determining whether or not many companies get sales or not, it's not all dooms-day. A good website from idea stage to website strategy, design and development, can all be finished in one week - if you have the right partner.
Published in Website Development
Outsourcing your marketing is inevitable whether you are using internal resources or external marketing agencies right now because of Coronavirus. Everyone is working from home, so which is more cost effective, efficient and with the greatest ROI?
Published in Marketing
Wednesday, 03 July 2019 16:50

Why you really need a marketing strategy

Most companies don't have a business plan, so it's hard to expect that they would have a marketing strategy. But most companies just get by. Do you want to be "most companies" or do you want to be a shining star?
Published in Marketing
Remember when you could only use a keyboard to search on the internet? Those times were so long ago and only two years ago a UK website predicted that more than half of all searches would be done via voice by 2020. While that prediction is off the market, they did have a point and as we move closer to this key milestone, many consumers are realising that it is much easier to talk to your phone then to send a text. While in the office the keyboard still has a prominent role, the significance of the impact of search trends is turning the tables on companies that focus on Google rankings.
Published in Marketing
It's that time of year when entrepreneurs, business leaders and marketing professionals re-evaluate their businesses on multiple levels. The market has changed and with this fluid transformation companies are needing to draw on data, research and experience to navigate the future.
Published in Marketing
Thursday, 13 June 2019 07:58

Why customers hate breadcrumbing

Marketing department are renowned for "breadcrumbing" their databases, without even realising it.
Published in Marketing
Thursday, 08 November 2018 13:27

What's it like to work at Marketing Eye

It’s my first day working in the Sydney office of Marketing Eye and I’m feeling a mixture of emotions; nervous, anxious, overwhelmed but most of all excited. Excited for this new chapter of my working life, excited to meet my co-workers, excited to face some new challenges and most of all excited to be working in a dynamic, engaging and creative environment such as Marketing Eye.

Published in Entrepreneurship
Thursday, 08 November 2018 07:30

The single best way to impress a new boss

As a fast growing company, we are hiring new people across marketing, graphic design, software engineering and web development. It's an interesting time as while we have just gotten use to millennials, its now time to dig a little younger and foster growth in graduates.
Published in Management
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