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Marketing Blog tag: 'sydney' - Marketing Eye

Displaying items by tag: sydney

Wednesday, 03 July 2019 16:50

Why you really need a marketing strategy

Most companies don't have a business plan, so it's hard to expect that they would have a marketing strategy. But most companies just get by. Do you want to be "most companies" or do you want to be a shining star?
Published in Marketing
Remember when you could only use a keyboard to search on the internet? Those times were so long ago and only two years ago a UK website predicted that more than half of all searches would be done via voice by 2020. While that prediction is off the market, they did have a point and as we move closer to this key milestone, many consumers are realising that it is much easier to talk to your phone then to send a text. While in the office the keyboard still has a prominent role, the significance of the impact of search trends is turning the tables on companies that focus on Google rankings.
Published in Marketing
It's that time of year when entrepreneurs, business leaders and marketing professionals re-evaluate their businesses on multiple levels. The market has changed and with this fluid transformation companies are needing to draw on data, research and experience to navigate the future.
Published in Marketing
Thursday, 13 June 2019 07:58

Why customers hate breadcrumbing

Marketing department are renowned for "breadcrumbing" their databases, without even realising it.
Published in Marketing
Thursday, 08 November 2018 13:27

What's it like to work at Marketing Eye

It’s my first day working in the Sydney office of Marketing Eye and I’m feeling a mixture of emotions; nervous, anxious, overwhelmed but most of all excited. Excited for this new chapter of my working life, excited to meet my co-workers, excited to face some new challenges and most of all excited to be working in a dynamic, engaging and creative environment such as Marketing Eye.

Published in Entrepreneurship
Thursday, 08 November 2018 07:30

The single best way to impress a new boss

As a fast growing company, we are hiring new people across marketing, graphic design, software engineering and web development. It's an interesting time as while we have just gotten use to millennials, its now time to dig a little younger and foster growth in graduates.
Published in Management
We are in a hiring phase with our company Marketing Eye and right now I am in Sydney hiring a number of new marketing staff. We are looking for people who can take the business to the next level and are able to fast and efficiently learn how we do business, why we do business and the many things that make up a great marketing resource.
Published in Marketing
Earlier this year I had the privilege of having a young marketer apply for an internship with Marketing Eye in Sydney. When she walked in the door, other than the fact that she has the stature of a supermodel, I did what I always do when I am around and someone new walks in - I introduced myself.
Published in Marketing
Wednesday, 31 October 2018 08:20

What to look for in a marketing consultant

When it comes to employee appraisals, it is important for the appraisee to look at industry standards, benchmarking and peer group feedback. It's not just managers that know what is happening on the floor and numbers are can never truly reflect an employees contribution to an organisation.
Published in Marketing
Tuesday, 30 October 2018 16:21

5 Hacks every marketer should know

Every marketer has tricks up their sleeve. If they didn't, they are not trying hard enough. Having been a marketing consultant for many years, I have had the pleasure of rolling up my sleeve and showing the world (well, mostly people in Melbourne, Brisbane and Sydney) how they too can use some of the tricks of the trade to accelerate their marketing reach.
Published in Marketing
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