Marketing Blog tag: 'sydney' - Marketing Eye

“Marketing’s job is never done. It is about perpetual motion. We must continue to innovate every day.”

It’s common knowledge that internships are an essential rite of passage for any professional looking to go somewhere in their career. Most students understand the value of getting into a good internship program and its benefit towards understanding where your interests lie and securing your dream role.

Published in Blog
Tuesday, 05 January 2021 13:53

Best ways to market your business in 2021

Having started the year with more enthusiasm than ever before, we are embarking on deploying ways in which to best market our business in 2021. Like any good marketer, I thought I would share a few ways in which we will be marketing our business in the year ahead.
Published in Marketing
Friday, 27 November 2020 11:17

The Rise of Influencers

Influencer marketing is on the rise, and with all the different and new social media platforms available to utilise and post on today, an influencer or ambassador may be the key to improving your brand reach and engagement.

Published in Blog
Thursday, 19 November 2020 17:00

Bowls NSW

Published in Portfolio
Thursday, 19 November 2020 16:30

Chase Skills

Published in Portfolio
Monday, 16 November 2020 16:44

Manuelina Culinary

Published in Portfolio
Monday, 16 November 2020 16:34

Lubrication Engineers

Published in Portfolio
Monday, 16 November 2020 16:25

Hotline IT Pty Ltd

Published in Portfolio
Monday, 16 November 2020 14:22

Hedland First National Real Estate

Published in Portfolio
Monday, 16 November 2020 13:55

3Point Capital

3Point Capital are a financial services firm specialising in residential and commercial property transactions. Operating out of Sydney, 3Point Capital have worked hard to develop a reputation for excellent brokerage and top-class customer service. Despite this, their previous marketing efforts failed to fully leverage their brand offering within their market.

Operating within the ultra-competitive financial services industry, 3Point Capital were looking to differentiate themselves from other competitors with a rebranding campaign. To help them achieve this objective, they engaged Marketing Eye as their fully outsourced marketing department. A thorough discovery process familiarised the Marketing Eye team with 3Point Capital’s business, brand identity and brand personality.

The rebranding campaign commenced with the launch of a newly designed website which offers users a more fulfilling experience and fell in line with the 3Point Capital’s new marketing tactics. Logos and other marketing collateral were redesigned, reinforcing the new identity of the brand. A range of other tactics were actioned as a part of an integrated campaign, including regular EDM’s and a rebranded email signature.

Website

EDM

Brochure

Billboard
Published in Portfolio
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