Tag: SAP

In the world of enterprise solutions, SAP Partners are tirelessly seeking innovative ways to stand out and drive growth. A crucial element in this quest is the development and execution of an epoch-making marketing strategy — a game plan that not only sets the direction but also ensures every step leads to measurable success. This is where Artificial Intelligence (AI) comes into play, revolutionising how SAP Partners audit existing marketing activities, develop strategic plans and leverage Market Development Funds (MDF) for more impactful campaigns. Let's look at how AI, particularly through platforms like Robotic Marketer, is changing the game for SAP Partners. 

Having worked with SAP, Mitel and Oracle companies globally, there have been significant differences between which companies grow and those that are stagnant. As companies strive to be competitive and meet the evolving needs of their clients, effective marketing strategies play a pivotal role in capturing attention, building trust and generating leads. Offshoring is now the norm so IT managed services companies that once focused on price are now finding the market very different.

What is S/4HANA?

S/4HANA is an ERP business suite based on the SAP HANA in-memory database. It is the centre of SAP's strategy to allow customers to modify existing business processes and models or create new ones. In addition, it will enable companies to analyse business data and transact with other companies in real time.

As the world becomes more digital, we access cutting-edge technologies that streamline and quicken our daily tasks. However, due to the worldwide pandemic, the financial sector is particularly vulnerable to the great push of change associated with the adoption of digitalisation. Because of this, many industries are being pushed to embrace digital technologies and develop a digital mindset more rapidly.

With an abundance of entrepreneurs entering the market, priming themselves for disruption and tackling the incumberants, entrepreneurs the world over are being forced, albeit at times relucantly to adapt to change, and adopt a new way of thinking.

In the past 2 months I have spoken to more than 100 entrepreneurs in the technology, professional services, manufacturing and logistics industries. There has been a common thread to many of these calls, mostly that their website needs a revamp and they want to up their digital marketing efforts. It's not rocket science I know, but many companies didn't get on the digital bandwagon fast enough and have left it to the last minute. Better late than never, and there will always be those of whom think they can wait a little longer, which means ultimately, they will be the one's with less clients at the end of the day.