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Marketing Blog tag: 'marketing strategy' - Marketing Eye

In today's day and age, marketing strategies are essential for a business to run smoothly and successfully. When these strategies become effective, they are the foundation of making a business succeed. 

As stated in the blog ‘How an Effective Marketing Strategy can help your business grow’, having the right marketing strategy can be a make-or-break factor that determines the growth and success of your business. However, to be as successful as possible, businesses need to diversify their marketing platforms. Diversifying your approach allows your business to achieve long-term growth while introducing your product or business to a completely new market. 

Here are our top reasons why you need to diversify your marketing strategy: 

Reach a larger audience

Once you can diversify your marketing strategy, a larger audience will view your posts and content, giving you a much stronger online presence. Diversifying your marketing strategy allows for you to gain a following from individuals who have either never heard of your business or once overlooked your social media platforms. By combining different channels, such as blogs, websites, and social media platforms you will see successful results in the audience that has been reached. Being active on each platform also helps your business become well known as your target market sees posts and advertisements on every platform they click on.

Creating relevant and relatable content

Through having a variety of channels to post and reach out to potential customers, it allows your business the opportunity to create relevant and relatable content for every different channel. 

Diversifying gives you a chance to try out many types of content to see what best suits each platform. You can post different videos, photos, and pieces of writing which then allows you to know what every platform needs and allows you to cater for exactly that. Once your posts become perfectly suitable for the channel it’s on, then your business's marketing strategy will become more and more successful. 

Not to be dependent on one platform

It’s never a good idea to have your business on only one or two platforms. Although you might have gained a large number of followers on the channels you do have, what if something was to go wrong?

It’s not uncommon for social media accounts to be reported or deleted in the blink of an eye with no reasoning or justification. Imagine all your followings gone just like that. That is why diversification proves to be so vital in your marketing strategy. Don’t become dependent on just one platform, there are so many situations that can ruin your accounts. It is so important to have backup plans in case something fails. Although your target market may be based on one platform, it is always an advantage to your business to reach a larger target audience and broaden your market. 

Helps to gain useful data

Through the diversification of your marketing strategy, you can collect and analyse a wide range of data that you wouldn’t otherwise have. 

Your business may begin to receive different kinds of feedback, questions, and tips from different platforms and channels that allow you to adapt and thrive as a business. The more channels you have, the more data you will collect to analyse. Diversifying your marketing strategy not only will help you become more successful, but it will also help you steer clear of any issues such as your only social media account being deleted or hacked, which could lead you to promote your business from scratch again. 

Although it may be an expensive and lengthy process, the long-term effects will definitely positively impact your business and marketing strategy.

Image Source: ShutterstockID 1100733734

Published in Marketing

Search engine optimisation can be one of the hardest factors to contend with when creating a well-known business. Even larger companies struggle with SEO. 

When running a small business with limited resources, time, and money, improving your search engine ranking can be extremely difficult. Luckily, we’ve come up with 10 ways that will help your business make an impact with your search engine marketing. 

No small business is complete without a marketing strategy.

Having a marketing strategy ensures that you can give your business the recognition it deserves. Many small businesses don’t deem a marketing strategy to be worth their time, but regardless of size, every business has something to gain through marketing. A well-developed small business marketing strategy will increase your brand awareness, improve your reputation, increase your conversion rate, boost your sales and maximise your visibility.

Wednesday, 14 July 2021 15:06

Organising a Marketing Strategy Workshop

A marketing strategy workshop is a space for collaboration. Ideas are constructed, analysis is undertaken and critical decision making is implemented. Members from various departments can come together and understand how marketing influences their outcomes. This allows for more innovative and effective solutions.

Since workshops only happen occasionally be sure to take advantage of them to show the rest of the company just how important marketing is to success. This is your one chance to effectively demonstrate the impact of marketing on all departments of the business.

Published in Marketing


As you're overtly aware, the marketing environment is constantly shifting and changing in response to the breakneck speed of commercial and cultural evolution. The way we all live has changed considerably in response to events like COVID-19, which have seen us spend a lot more time indoors and interacting in the digital space. For businesses, this creates a challenge, particularly when it comes to chasing leads and failing to make much needed conversions.

In response, more companies are pursuing a demand generation strategy, to build enthusiasm for a brand and its products, building a briefer list of qualified leads that are more likely to be converted into customers. If you’ve ever wondered about demand generation strategies or and why they’re important, you’re about to get a brief insight into why they’re more relevant than ever.

Published in Marketing

No matter what your business is, having organic and invested customers is pivotal to the sustained success of your brand. However, as businesses continue to struggle for attention and sales in this new digital era, many are shifting their focus to enhancing their leads and expanding their online reach, which is now more crucial than ever before.

Businesses have no choice but to adapt to the changing marketing landscape and create higher quality leads, lead generation is becoming a fundamental strategy for companies that seek to grow in the future. But what makes a good lead generation strategy and how do you implement one? To help businesses formulate a robust lead generation strategy, we’ve created our list of the best marketing tactics for your lead generation campaign.

Published in Marketing
How many times have you heard someone say "I am not technical"? Or that they don't use technology because they don't know how to? Non-technical entrepreneurs, or at least those who refuse to use technology and data within their businesses are doomed to failure and the past few years of business has given a clear insight into why this is the case.
Published in Entrepreneurship
Friday, 25 June 2021 11:57

Marketing services firms big shake-up

Having run a marketing services firm for more than 20 years, I have seen an enormous shift in how businesses are engaging with firms and why a cost-analysis is imperative to staying relevant.

With so many options for businesses today, and many courting new hires in the area of marketing, there has been quantum shift in how businesses seek out a marketing firm, and why they choose one over another. Marketing firms that have been early adopters of technology, regardless of size, are emerging as the "must-have" marketing agencies for all size businesses. The use of data to navigate customer experience is critical to developing results-driven marketing strategies, so hiring a firm has become more an analysis of tech stack than people.

Startup business marketing firm

Published in Marketing

The marketing industry is a difficult yet rewarding industry if you’re able to push your way through the challenging requirements for your marketing strategy to become successful. It’s common for marketing professional to have experienced failure before they’ve been able to succeed in the industry. Even the biggest and most successful entrepreneurs have experienced failure before becoming successful. 

Published in Marketing
The marketing industry has irrevocably changed to a point that no-one can predict how far technology will go in replacing marketing professionals in part, in completely over the next 10 years. The 'fear of God' has led to many marketers choosing other paths as the reliability of the marketing profession is no longer a safe bet.
Published in Marketing
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