Blog Image1

Marketing Blog tag: 'marketing strategy' - Marketing Eye

The marketing strategy that worked well in 2018/2019, may not be the best course of action in 2021. For a start, the world has changed, buyer habits have become more savvy and the economy has a major influence. As a marketing professional, it is more important than ever to better read the market and all of its dynamics to ensure that previous marketing strategies are challenged and B2B businesses build-out marketing strategies that are going to better connect them with their target audience.
Published in Marketing
In December I was introduced to Clubhouse. The latest "hot" social media site that everyone is talking about that uses audio-only to connect you and your brand with others and build relationships. The Clubhouse social media platform mimics real-life interactions with no recording of conversations allowed, no option to "save" and once the conversation is done, it's literally gone forever.
Published in Marketing
The first question we get asked when a new prospect calls our marketing agency is "how do I get more leads?" The answer is simple: Have a B2B lead generation strategy in place and make sure you have the resources and budget to execute it.
Published in Marketing
With a new year beginning, many companies are reevaluating their marketing function within their business, and based on the resources available, are setting expectations for their marketing resources.
Published in Marketing
Wednesday, 20 January 2021 08:44

Top Tips for B2B Marketing for 2021

As we move into the year of 2021, it’s time to ensure that you have all the insights to allow your business every opportunity to succeed. Marketing can be hard with so many moving parts and it is vital to get it right, so you can move in a positive direction. To help your business, here is a list of the top tips for B2B Marketing for 2021.

Published in Marketing
Thursday, 19 November 2020 09:49

How To Use Digital Marketing To Generate Sales

With an abundance of digital marketing tools available to businesses to grow their reach online, there has never been a better time to develop your digital marketing strategy to generate sales.

Published in Marketing
Tuesday, 17 November 2020 09:42

The Advantages of a Marketing Strategy

2020 has been an interesting year in marketing to say the least. Yes, we have all undeniably suffered under the conditions of the pandemic – but where there’s hardship there’s also opportunity to be found and many of us have been forced into new and exciting places.

Published in Marketing
Thursday, 05 November 2020 16:35

Why Companies Are Outsourcing Their CMO Roles

With retrenchments far and wide, it comes as no surprise that many businesses have let their CMO’s go in lieu of a more cost-effective outsourced CMO from reputable companies like Marketing Eye.

Published in Blog
Thursday, 29 October 2020 16:33

Marketing Eye | Recruitment

Marketing Eye is a digital marketing agency known for being creative, fun and culture-savvy. From Friday lunches through to innovative ways to engage with employees, Marketing Eye's culture is incredible on many levels. As you would expect from a marketing agency, Marketing Eye has a uber cool office in the heart of South Yarra, Melbourne, Sydney city and Buckhead, Atlanta. We work across a variety of industries and in particular professional services, technology, FMCG, manufacturing, logistics, property and finance. Marketing Eye has also been recognised as one of the best marketing strategy consulting firms in the world and has been named in the "Top 10 Marketing Strategy Consulting Firms in the US".

As such we attract a variety of applicants from marketing and communications backgrounds for positions including Content Co-ordinator, Digital Marketing Assistant, Digital Marketing Co-ordinator, Digital Marketing Executive, Digital Marketing Manager, Digital Marketing Director and others. Our own marketing efforts include the creation of business cards, flyers, posters, signage, and other marketing collateral.

Recruitment 02

Recruitment 01

Recruitment 03

Recruitment 04

Recruitment 05
Published in Portfolio

The year is coming to an end and many entrepreneurs and business leaders are feeling pressure from underperforming marketing tactics in 2020 to rethink their marketing strategy.

Published in Marketing
Page 1 of 19