Tag: marketing strategy
5 challenges all marketers face
Marketers are always having to learn, adjust campaigns, and address challenges. Today, marketing is so fast paced that it can be difficult to identify which areas you’ll want to develop to facilitate stronger growth in 2022 and beyond.
Is it time to add NFT’s to your marketing future?
An NFT (Non-fungible token) is not an unfamiliar word anymore in this era. It is a disruptive technology that created person-to-person communities in the digital world. I’m assuming that you have heard of NTFs? If you haven’t, it is not too late for you to learn more about it. NTFs are digital artworks, photographs, audio, music, and videos. People can purchase them through the blockchain, allowing collectors to own digital intellectual properties.
New Marketing Strategies for a New Year!
It feels like it was 2020 only an hour ago, and if the last two years at home have taught us anything, time is flying by. Then, marketing strategies were adopted virtually, transforming how brands used the internet and social media to expand their businesses.
Jenny’s ELC
At One Foods
Seeking to increase brand awareness and to strengthen relationships with consumers, distributors, and resellers, At One Foods reached out the Marketing Eye team in Melbourne. After completing a marketing workshop, the Marketing Eye team developed a comprehensive marketing strategy for the next 12 months that would enable the brand to achieve their goals. At One Foods needed to create relevant and engaging content for their audience to generate the desired brand awareness. Marketing Eye successfully delivered a strategy that included content creation, in depth social media analysis, and an accurate allocation of their marketing budget to ensure optimal results, all to assist At One Foods leverage their brand in the industry.
How to use Twitter Communities as a Marketing Tool
With the odd 500 million tweets bombarding users every day,Twitter provides live updates and information that ranges from the daily habits of someone’s pet cat to information on political speeches and issues, and just about everything in between. No wonder it’s easy to get lost in the sea of information that it provides. Luckily, the platform has introduced Twitter Communities that allows people with different interests to connect, share and interact with others who share their passions or opinions.
The Greatest Challengers All Marketers Face
Marketers are always having to learn, adjust campaigns, and address challenges. Today, marketing is so fast-paced that it can be difficult to identify which areas you’ll want to develop to facilitate stronger growth in 2022 and beyond. If you’re a marketer who sees the same challenge each year, it might be worth raising this on your radar. However, some challenges can be industry-wide.
5 marketing tactics to AVOID!
No matter how big or small your company is, what products or services you provide, or to whom you provide them, there are some fundamental tactics that business owners need to use in order to ensure that their marketing efforts do not go to waste.
Lumus Imaging
Although Lumus Imaging had engaged in ad hoc marketing, there was a need for the company ability to communicate value and capitalise on available opportunities (such as treatment of chronic illnesses) especially in light of the current pandemic restrictions placed on the healthcare industry as well as its rebrand.
Lumus Imaging reached out to our Melbourne team at Marketing Eye to build brand awareness, generate leads amongst referrers and keep current patients informed and interested in their services. Through a marketing workshop, the company’s marketing strategy was formed in line with its sales and marketing goals for the next 12 months. The marketing strategy was then implemented as part of Marketing Eye’s outsourced marketing department services which included the development of marketing collateral in line with Lumus’ rebrand style guide (brochures, flyers, business cards, doctors’ profiles, folders), email marketing campaigns, public relations and other content.
Real Juice
Real Juice is a proudly Australian owned and operated juice company that is based in the citrus region of Australia – Griffith, NSW. This company provides consumers with real fruit juice without the presence of added sugars or harmful chemicals keeping them craving for more.
Real Juice reached out to our Melbourne Marketing team at Marketing Eye to elevate their marketing efforts and brand presence in the market. Through a marketing workshop, the companies marketing strategy for the next 12 months was formed. This consumer goods company needed the development of relevant content for their audience in order to build their brand awareness. Marketing Eye delivered a strategy that included content creation, complete label redesign, social media marketing and advertising (such as billboards) which would allow the company to build brand recognition and keep consumers informed and interested in their products.
