Tag: marketing strategy

Booth Transport, a family-owned and operated logistics company, has built a remarkable brand in Australia, especially in the wine cartage sector. With a legacy spanning decades and a unique advantage of having four sons capable of running various state offices, Booth Transport highlights the strength and resilience of family businesses. Let us look at how Booth Transport utilised family roots to build a successful brand, the strategic investments they made and the value of family business in marketing, focusing on team and community.

As an entrepreneur, you might wonder how to create a marketing strategy that stands out and increases the growth of your business. Enter Come Market Your Business with Me by Robotic Marketer, designed to empower you with the skills and knowledge to market your business proficiently. This thorough program is personalised to meet the needs of entrepreneurs, young marketers and small businesses looking to improve their marketing game.

I moved from Mount Gambier to Melbourne two months ago to complete my exciting internship journey with Robotic Marketer. Arriving in Melbourne, a city full of opportunity, I felt very grateful and determined to do well. This moment was an important stepping stone from university into my professional life as a marketer. It was also an exclusive perspective of the marketing industry – a field that has always captivated my curiosity and creativity.

As we cross the halfway-mark of the year, it's a great time for businesses and non-profit organisations to take stock of their marketing efforts and assess their effectiveness. One of the biggest challenges businesses faces is knowing whether their marketing is at par with competitors or the industry standards, and ascertaining where they can improve marketing performance.

And that is where a marketing audit figures in. A marketing audit is a detailed evaluation of a company's marketing strategies, activities, goals and performance. It identifies strengths and weaknesses, ensuring that the business stays on track to achieve its objectives and should always be completed by a third-party with no bias to any facet of your organisation.

Having a mid-year review can be particularly beneficial at this uncertain time with interest rates rising, elections coming up and economy slowing down. A thorough review at this time will help businesses and organisations stay agile and responsive.

As business changes, companies must adapt and find new avenues for profitability accordingly. Among the various aspects of business operations, lead generation continues to be one of the most important ones in driving revenue. As competitive pressures mount, the future of profitability relies on creative strategies that not only attract potential customers but also convert them into emphatic advocates for your brand.

Here are some of best strategies covering tried and tested methods for generating leads for your business, all sectors of the industry alike.

If you are a business owner or marketer, understanding market trends, consumer behaviour and a thorough knowledge of competitor analysis are the strongest pillars of success. Market research is the backbone of decision-making, providing the insights necessary for businesses to innovate, compete and grow. With modern technologies and methodologies, market research has changed significantly, offering businesses various sophisticated options to gather actionable data.

In marketing, it's quite common to face challenges and setbacks that can leave you feeling frustrated and discouraged. Despite your best efforts, your marketing initiatives may not be delivering the results you hoped for, leaving you wondering, "What do I do now?"

Let us explore common reasons why marketing efforts may fall short and look for strategies for getting back on track and achieving the success you aim for.