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Marketing Blog tag: 'marketing strategy' - Marketing Eye

Developing an effective marketing strategy is a crucial and difficult task for any small to medium sized business. Which may leave you feeling helpless. However, the City of Melbourne council may have answered your prayers.

For years, I kept my business strategy in my head. It was a reliable place to keep it, or at least I thought. My memory is fairly decent when it comes to things that matter and reaching my business goals – matters. 

With our marketing plan, that was another story. Writing it down is what we do, and we know that it is the only way to achieve marketing goals, aligning the sales function with marketing tactics that derive results.

Published in Marketing
Friday, 09 April 2021 13:58

Why your Business should use Twitter!

Twitter is often the forgotten social media platform and it’s the most important one. Twitter has 6,000 Tweets every second which reflects how active users are on Twitter and why your business should make an account today (if you don’t already have one).

Published in Blog
If you’re using any kind of digital platform, you’ve definitely heard of data analytics and why it’s a big deal, but 2021 is already presenting several massive challenges for businesses globally. 

Following increasing regulation around usage of user data and political concerns surrounding the power of big tech, many businesses are struggling to develop, measure and optimise their strategies to develop sophisticated and data rich strategies like they used to.
Published in Marketing
The marketing strategy that worked well in 2018/2019, may not be the best course of action in 2021. For a start, the world has changed, buyer habits have become more savvy and the economy has a major influence. As a marketing professional, it is more important than ever to better read the market and all of its dynamics to ensure that previous marketing strategies are challenged and B2B businesses build-out marketing strategies that are going to better connect them with their target audience.
Published in Marketing
In December I was introduced to Clubhouse. The latest "hot" social media site that everyone is talking about that uses audio-only to connect you and your brand with others and build relationships. The Clubhouse social media platform mimics real-life interactions with no recording of conversations allowed, no option to "save" and once the conversation is done, it's literally gone forever.
Published in Marketing
The first question we get asked when a new prospect calls our marketing agency is "how do I get more leads?" The answer is simple: Have a B2B lead generation strategy in place and make sure you have the resources and budget to execute it.
Published in Marketing
With a new year beginning, many companies are reevaluating their marketing function within their business, and based on the resources available, are setting expectations for their marketing resources.
Published in Marketing
Wednesday, 20 January 2021 08:44

Top Tips for B2B Marketing for 2021

As we move into the year of 2021, it’s time to ensure that you have all the insights to allow your business every opportunity to succeed. Marketing can be hard with so many moving parts and it is vital to get it right, so you can move in a positive direction. To help your business, here is a list of the top tips for B2B Marketing for 2021.

Published in Marketing
Thursday, 19 November 2020 09:49

How To Use Digital Marketing To Generate Sales

With an abundance of digital marketing tools available to businesses to grow their reach online, there has never been a better time to develop your digital marketing strategy to generate sales.

Published in Marketing
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