Tag: marketing strategy

In the ever-changing marketing world, professionals frequently debate the importance of strategy versus tactics. While tactics are important for executing plans, marketing strategy remains the backbone of successful campaigns. This argument is particularly significant in the context of Digital Marketing and AI Marketing. This article explores why marketing strategy still matters more than tactics and how strategic planning drives sustainable growth.

The rise of marketing agencies in Sydney and Melbourne is becoming increasingly apparent as businesses seek effective solutions to scale and optimise their marketing efforts. These two cities have emerged as key hubs for innovative marketing strategies and services, attracting a variety of businesses ranging from start-ups to large enterprises.

Do you ever feel like your small business is competing against companies with massive budgets and teams? The good news is that small businesses can compete by being creative, resourceful, and customer-focused. This can be achieved by leveraging smart marketing strategies to level the playing field with big players.

Artificial intelligence (AI) has become an integral part of marketing transforming the way teams plan execute and measure their efforts. With a myriad of tools available it’s crucial to understand the strengths and limitations of each. Here’s a curated list of the top 30 AI technologies for marketing teams detailing their features bios and pros and cons to help you choose the best fit for your needs.

Local retail businesses play a crucial role in the fabric of neighbourhoods, providing a unique touch that large chains often miss. With the right marketing strategies, local retailers can attract new customers, retain existing ones, and foster a sense of community that drives long-term loyalty. Here, we explore a range of creative and budget-friendly marketing tactics specifically tailored for local retail businesses.

The beginning of a new financial year is an excellent opportunity for marketers to refresh their strategies, refocus on goals, and implement new tactics that can bolster their organisations' growth. Whether you're a seasoned marketing professional or just starting, these tips will help guide your efforts.

Building strong customer relationships is essential if you want your business to succeed. It’s not just about closing deals but nurturing connections that transform clients into loyal advocates for your brand. Let’s look at the effective ways to cultivate these invaluable relationships and how Marketing Eye can help you get there.

What is AI and what has it got to do with Marketing?

Artificial Intelligence is a term we are quite familiar with before the breakthrough of OpenAI’s ChatGPT, owing to popular media like the Terminator movies. But what does Artificial Intelligence mean, and how can we use it to leverage the marketing strategy of our enterprise? AI can be defined as a