Displaying items by tag: marketing strategy
Friday, 15 February 2019 07:53
Being a tech entrepreneur is challenging
When I first decided to build a AI-based marketing technology platform, I was completely and utterly sure that this was going to be the ride of my life. And it is. Without doubt, it is the best business adventure I have ever had, but it comes with a lot of work, a wild imagination and some technical jargon.
Published in Marketing
Thursday, 14 February 2019 08:01
What the 'new' marketing workshops do for your team engagement
It's mid-way through February and many companies are looking for the secret sauce that this going to make this quarter and the next their biggest yet. You can drill it into your sales people and lure them with a carrot. Cutting costs is always a good way to increase your profits and of course there is marketing. Most marketing departments know what they need to do, but they don't always get around to doing it in the timeframe needed to reach the goals of a company.
Published in Marketing
Wednesday, 06 February 2019 07:15
What holds back entrepreneurs from succeeding | Marketing Eye | Mellissah Smith
As a 20-year entrepreneur, I have learned a few things over the years and some things I have had to learn repetitively until I 'got it'. Learning should be embraced they say, and I agree wholeheartedly but sometimes when you are in the thick of it, it's hard to see the light at the end of the tunnel let alone the 'why' you needed to learn that lesson again and again.
Published in Entrepreneurship
Wednesday, 19 December 2018 04:09
Boost Your Marketing with Online Reviews
Consumers control the new age of marketing. They are better informed than ever, thus it is more important than ever to harness the power of review sites in your marketing strategy. The majority of customers read online reviews before deciding on a purchase and if you’re not listing your business on review sites, then you might as well be leaving money on the table.
Published in Marketing
Wednesday, 28 November 2018 08:16
Why having a marketing workshop with all internal stakeholders can be game changing
Over the past few months, Marketing Eye has hosted hundreds of marketing workshops. There have been many reasons for that, but mostly, companies are keen to start 2019 off strong. To do that, they need to get all of their key people in one room (or on one call) and go through their business objectives, sales goals and marketing activities for the year ahead.
Published in Marketing
Thursday, 22 November 2018 15:49
Why it's so hard to get marketing strategies right!
Imagine your sales team sitting in your office discussing the reasons why they didn't make the sales projections for the last quarter. They talk about how hard they have worked, and that they think it is either bad time of year, or something has changed in the market. Furthermore, they say to you that they think your marketing is either not effective or worse, non-existent.
Published in Marketing
Friday, 09 November 2018 07:19
The most powerful marketing strategy won't be done by you
When I first developed Robotic Marketer I knew that I had to connect to a very large audience. No technology can be powerful without valuable feedback. Every piece of feedback, good and bad, helps developers fine-tune their technology to provide a better solution for the end customer.
Published in Marketing
Thursday, 04 October 2018 08:11
Why DIY Marketing Workshops are all the rage
Every business needs a 'marketing eye', and with that comes the basics: a marketing strategy, a marketing implementation plan, analytics and KPI's and of course, results.
Published in Marketing
Wednesday, 12 September 2018 07:53
What does the right marketing team look like?
Reinventing your marketing team should be a thing that all companies do on a yearly basis. Keeping everyone on their toes, but more importantly encouraging everyone to stay relevant is critical to your company's success. If your marketing team doesn't have their heart in it and are not determined to be successful, then you may see that written in red in your balance sheet.
Published in Marketing
Tuesday, 11 September 2018 12:36
10 Internal Marketing Strategies That Give Companies A New Lease Of Life
Like any company, we realise that reinventing yourself internally is the only way to keep people's jobs interesting. While many of us like routine, it's when this is turned upside down that we really put in our best performance. Just a few tweaks here and there, and all of a sudden you see things so much more differently than ever before.
Published in Marketing
