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Marketing Blog tag: 'marketing strategy' - Marketing Eye

Thursday, 19 November 2020 09:49

How To Use Digital Marketing To Generate Sales

With an abundance of digital marketing tools available to businesses to grow their reach online, there has never been a better time to develop your digital marketing strategy to generate sales.

Published in Marketing
Tuesday, 17 November 2020 09:42

The Advantages of a Marketing Strategy

2020 has been an interesting year in marketing to say the least. Yes, we have all undeniably suffered under the conditions of the pandemic – but where there’s hardship there’s also opportunity to be found and many of us have been forced into new and exciting places.

Published in Marketing
Thursday, 05 November 2020 16:35

Why Companies Are Outsourcing Their CMO Roles

With retrenchments far and wide, it comes as no surprise that many businesses have let their CMO’s go in lieu of a more cost-effective outsourced CMO from reputable companies like Marketing Eye.

Published in Blog
Thursday, 29 October 2020 16:33

Marketing Eye | Recruitment

Marketing Eye is a digital marketing agency known for being creative, fun and culture-savvy. From Friday lunches through to innovative ways to engage with employees, Marketing Eye's culture is incredible on many levels. As you would expect from a marketing agency, Marketing Eye has a uber cool office in the heart of South Yarra, Melbourne, Sydney city and Buckhead, Atlanta. We work across a variety of industries and in particular professional services, technology, FMCG, manufacturing, logistics, property and finance. Marketing Eye has also been recognised as one of the best marketing strategy consulting firms in the world and has been named in the "Top 10 Marketing Strategy Consulting Firms in the US".

As such we attract a variety of applicants from marketing and communications backgrounds for positions including Content Co-ordinator, Digital Marketing Assistant, Digital Marketing Co-ordinator, Digital Marketing Executive, Digital Marketing Manager, Digital Marketing Director and others. Our own marketing efforts include the creation of business cards, flyers, posters, signage, and other marketing collateral.

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Published in Portfolio

The year is coming to an end and many entrepreneurs and business leaders are feeling pressure from underperforming marketing tactics in 2020 to rethink their marketing strategy.

Published in Marketing
There is this notion that marketing consultants should know it all. They are after all qualified in marketing and are employed to steer a company or brand with their knowledge and expertise. Sitting in my office in South Yarra, Melbourne, I am reminded at just how much experience is in the room, but while we are all skilled at what we do, we learn every single day something new. Our industry is evolving, growing, changing, adapting and being disrupted through technology and innovation.
Published in Marketing
Tuesday, 08 September 2020 07:36

Marketing's new norm is very competitive

Over the past 6 months or so it has become abundantly clear that the way we do business has to change, and alongside that, how we connect with customers and prospects. There is a new marketing norm that has thrown everything we have been taught previously out the window, and many businesses and marketers are scrambling to get a grasp of what to do next.

Next looks something like this.
Published in Marketing

Whether you are a start-up that didn't get off the ground due to COVID, a small business, or a large corporation, you are faced with uncertain times and a very volatile marketplace which means that your online performance and in particular your digital marketing strategy may not be working quite as effectively as it should.

Published in Marketing

COVID-19 had brought with it a storm of changes that individuals and businesses must rapidly adapt to. If you are a company, this will mean being proactive in terms of modifying and adapting your marketing strategy to the ever-changing ‘new normal’. So, what are some steps you can take to ensure that your business continues to thrive in this turbulent environment?

Lockwood Partners and Provide Group are a collection of accounting, financial advisory and insurance firms servicing clients across the Echuca Moama region in Northern Victoria.

The company is reputable for building strong client relationships and delivering unparalleled accounting and tax advisory services for individuals and businesses. With the alliance and development of the four Provide Group divisions, the firms were able to provide excellent service across a variety of related expertise.

Lockwood Partners and Provide Group have had a long-standing working relationship with Marketing Eye. Marketing Eye managed branding and communication strategies for the development of the Provide Group. This involved logo designs, a brand-new website and an integrated marketing campaign. Lockwood Partners’ and Provide Group’s marketing had to reflect the professional nature of their work to maintain the brand’s reputation.

With comprehensive research, coupled with a personal touch, Marketing Eye’s myriad of marketing efforts has contributed to their prolific and sustained success in their markets. 

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Published in Portfolio
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