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Marketing Blog tag: 'marketing strategy' - Marketing Eye

Displaying items by tag: marketing strategy

Marketing teams are only as good as the freedom they have to be successful, and their individual desire to kick goals, and do campaigns that excited their customers and prospects/
Published in Marketing
For my entire career I have been conducting marketing workshops with groups of stakeholders within businesses with the firm aim of developing a marketing strategy aligned to their business goals.
Published in Marketing
Monday, 06 January 2020 07:53

How marketing can truly help sales

The role of marketing is to provide the platform for sales to occur. That means generating leads, warming them up and then passing them on to our sales counterparts. When sales teams are cold calling and chasing leads, and you have a fully functional marketing department, there is something going wrong.
Published in Marketing
Friday, 20 December 2019 12:43

How to write a marketing strategy

It’s that time of year when every business is re-thinking their business plan and marketing strategy – with good reason. A new year is about to begin and the next decade will either make or break your business. 

With the right plan in place, the chances of “making your business” become so much higher.
Published in Marketing
Thursday, 19 December 2019 13:55

How to write your 2020 marketing strategy

There are few marketers who truly have a firm understanding of the entire marketing mix, mostly because they have been pigeon-holed into various tactics without having enough exposure including successes and failures in others.

A 2020 marketing strategy looks a lot different to any other year. The market has changed dramatically. There is an election in the works and of course, the economy is playing havoc with cash flow, so how does a small business navigate their way to marketing success in such murky waters?

Crafting and executing an effective marketing strategy is the most important job for any marketer, and failure to do so is the greatest threat for building business momentum. The key to creating an effective strategy lies in fulfilling your company’s needs, and how you can appropriately market your products and services to your customers. The characteristics outlined below either individually or collectively of a marketing strategy can help companies achieve positive outcomes.

Published in Marketing

It’s officially November, which means that 2019 is officially winding down. As this year draws to a close, companies everywhere are working to get prepared for 2020 by allocating budgets, hiring for services, and closing out deals. It’s important to get these things taken care of, but what about the marketing strategy? A marketing strategy is a plan of action designed to outline your goals and promote your company. Without a marketing strategy in place at the beginning of 2020, it will be much harder to efficiently and effectively accomplish anything in the new year. Below, we have a few things that should be included in your marketing strategy for 2020.

Published in Marketing
There are many obvious reasons why you need a marketing strategy, but in case you are sitting on your hands and procrastinating, here are 50 reasons that you cannot ignore!
Published in Marketing
You are either at the half way mark or you have just closed off a financial year - either way, there are some things every entrepreneur should have done in July that really is a game-changer for the rest of the calendar year.
Published in Marketing
Wednesday, 03 July 2019 16:50

Why you really need a marketing strategy

Most companies don't have a business plan, so it's hard to expect that they would have a marketing strategy. But most companies just get by. Do you want to be "most companies" or do you want to be a shining star?
Published in Marketing
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