Displaying items by tag: marketing strategy

Every business needs a 'marketing eye', and with that comes the basics: a marketing strategy, a marketing implementation plan, analytics and KPI's and of course, results.

Reinventing your marketing team should be a thing that all companies do on a yearly basis. Keeping everyone on their toes, but more importantly encouraging everyone to stay relevant is critical to your company's success. If your marketing team doesn't have their heart in it and are not determined to be successful, then you may see that written in red in your balance sheet.

Like any company, we realise that reinventing yourself internally is the only way to keep people's jobs interesting. While many of us like routine, it's when this is turned upside down that we really put in our best performance. Just a few tweaks here and there, and all of a sudden you see things so much more differently than ever before.

When you have a business and realise that you are about to get to the next level, but need to hire a marketing manager first - you are on the money! You see, too often people that run businesses are so focused on sales, they are not thinking about marketing and brand. While it is true that a business cannot survive without sales, it is also accurate that without marketing, it is highly unlikely a business will reach the next level.

One of the biggest mistakes businesses make is overlooking the importance of marketing. 

When a problem arises in business, there are many ways to tackle it. When it keeps happening, that's when you need to take stock and re-think what you are doing. That's what one company did and the results were astounding.

Marketing Eye put an incredible amount of effort into delivering world-class marketing strategies to clients. We have invested heavily in research and development, and of course, developing the world's first Robotic Marketer. 

The most phenomenal changes are occuring in our business right now, and it is exciting and scary all at the same time.

It happens. You have all the best intentions and for some reason your marketing strategy isn't working. Believe it or not, it has happened to some of the biggest businesses on the planet; think Kodak and Microsoft. 

After a walk through Rushcutters Bay Park in Sydney, Lewis Lambert, Ethan Perry and myself headed to the office. It is 7am and we are all ready to kick some serious goals. This song came on the radio from Florida Georgia Line, "Stay". 

"I'll sell my soul to see your face", a line that resonates and not for the obvious reasons. Remember I am a business person and most things in one way or another lead back to business. It made me think about the love I have for business, and the journey that I have been on. The vision that sits in front of me, and what it takes to get there.