Marketing Blog

Marketing Blog

Tuesday, 05 June 2018 08:08

I'll sell my soul to see your face

After a walk through Rushcutters Bay Park in Sydney, Lewis Lambert, Ethan Perry and myself headed to the office. It is 7am and we are all ready to kick some serious goals. This song came on the radio from Florida Georgia Line, "Stay". 

"I'll sell my soul to see your face", a line that resonates and not for the obvious reasons. Remember I am a business person and most things in one way or another lead back to business. It made me think about the love I have for business, and the journey that I have been on. The vision that sits in front of me, and what it takes to get there.
Published in Marketing
Everyone is busy doing budgets for the next financial year, and setting sales forecasts, while marketers are frantically trying to ensure that marketing strategies are in line with the results that management are looking for. What is most important is the ability for companies to read the market, understand what customer want, and easily communicate why they should choose a particular company over another.

Marketing Eye is fine-tuning our 2018/19 marketing strategy for Australia, ensuring that we don't just focus on Sydney, Melbourne, Brisbane and Townsville, but also other States in Australia with a firm goal of opening offices in Adelaide, Perth, Canberra and New Zealand.
Published in Marketing
It's that time of year when many Australian companies are reviewing their staffing needs.
Published in Marketing
I'm embarassed to say that I have let down my readers because I have been so busy working on innovation and developing the Marketing Eye business, that I haven't had a minute to scratch myself. I don't think that I have ever taken so long to write a marketing blog in the entire history of Marketing Eye, and I've missed it as much as you may have.
Published in Marketing
Thursday, 14 December 2017 08:09

Is your marketing all talk and no action?

You realise that your sales figures are not what they should be, or that you want to make that quantum leap to the next level as a business, and marketing is going to help you get there - but there is a catch, and that's where you get caught.

So often entrepreneurs, sales managers, marketing managers and other key stakeholders have bold ideas on how they can make their company more successful. They get all excited about what they are going to do, and quite often get all the people around them on the same page believing that the company is about to reach new heights - then, nothing happens.
Published in Marketing
Wednesday, 29 November 2017 09:45

Ready to be an entrepreneur?

Over the past few weeks, a friend of mine has approached me to give them some tips and guidance on being an entrepreneur. They have been a seasoned professional, in the same field for 20 years, and now they feel they are finally ready to take the leap.

The problem is, they don't know where to start. Well, they do, but they haven't quite grasp how much they have to do to get the ball rolling.
Published in Entrepreneurship
I've had the month from hell - in a good way. Each morning I wake at 4am and I do social media for a client for the first hour, then connect with the US for the next hour - all before hopping in the shower.
Published in Mellissah Smith
Friday never comes fast enough, not because I don't like my job, but due to the fact that my brain is trained to think that there is an euphoria to do with weekends.

In truth, my weekday brings me more joy than any weekend could, and while I work tirelessly on my many projects, it is the satisfaction I get from each and every project I finish that really has me pumped.

Marketing Eye goes from strength to strength and we will have our biggest year ever in 2017/18. This is especially sweet due to the fact that so much work has been put into getting the company into the position it is now.

As I embark on an ongoing improvement phase in the business, I note that there is one thing that I am doing wrong, that many other companies fall prey to.
Published in Marketing
If I was to say to you that I was able to give you a marketing strategy that guarantees a competitive advantage - would you say yes?

In fact, would you sign up now, knowing that it is highly unlikely that your competitors will get into the top 100 signup, which will complete the testing of the robot?
Published in Marketing
The amount of times people ring Marketing Eye to talk about their marketing efforts, and they have literally left it to the last minute, I cannot count. It actually happens on a daily basis. Leaving your business' destiny in the hands of a marketing company (or any company) that doesn't know your product and service as intimately as you, and has no data science on what you have done previously from a marketing perspective is simply crazy.
Published in Marketing
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