Tag: marketing strategy
The Tide Has Turned: Marketers Scramble for Jobs Amidst a Shift in Demand
The COVID-19 pandemic has rewritten the rules across industries, with the marketing sector experiencing some of the most dramatic shifts. Initially, during the early days of the pandemic, companies found themselves in search of experienced marketers to make sense of the rapidly changing consumer behaviours and the sudden shift to digital channels. Marketers were in high demand, with many commanding salaries up to 100% higher than their pre-COVID rates.
However, as the economic impact of the pandemic deepened, the situation reversed dramatically.
The biggest challenges holding back SAP Channel Partners scaling
Being part of the SAP Partner ecosystem is gold for many channel partners, except when consolidation of competitors occur and the market becomes ten-times more competitive. Many channel partners are finding themselves at a crossroads: continue with traditional growth strategies or pivot to more innovative, marketing-driven approaches. Marketing takes time and that’s something many Partners struggle to absorb. If you start marketing today, you won’t get a sale from marketing tomorrow. This is a common challenge as well as an opportunity in the SAP ecosystem. Many companies have embarked on an investment in their marketing strategy through Partner Benefits Catalog AI marketing firm, Robotic Marketer, to develop their marketing strategy.
Entegra Signature Structures
Entegra Signature Structures is a well-known and highly successful steel fabrication company that supplies and erects sheds and steel frames throughout Australia primarily for commercial purposes and agriculture. As part of Marketing Eye's work with Entegra over a number of years, we managed all of their marketing as their approved outsourced marketing arm. From the development of a marketing strategy and redevelopment of their website through to marketing collateral and brochures, Marketing Eye was instrumental in transforming their brand. Entegra is a business that has grown from strength to strength with strong company values and good supplier relationships. They focus their marketing efforts internally and externally, and use social media and digital marketing to drive lead generation for their sales team.
Allflo - Building and Construction Services
Allflo Pumps & Equipment are a leading supplier of pumps and pump accessories for a wide range of industries, within Australia. They pride themselves on their custom solutions that deliver exceptional performance. Allflo needed a marketing strategy that would match their reputable brand and enlisted on Marketing Eye as the outsourced marketing team. The marketing strategy was designed to breathe fresh life into the brand by redesigning and updating their website. As part of the redesign we developed content by creating blogs, writing case studies and completing website updates. As part of the rebranding, Marketing Eye created and designed signage and brochures to help create brand awareness. Continuing on with the brand awareness strategy, we created monthly social media content calendars and delivered that content across all of their channels.
Amplifying Brand Reach: The Synergy of Strategic Collaborations and Planted Media
In the discipline of brand marketing, the fusion of distinct but complementary brands can catalyze a profound expansion in reach and resonance. A quintessential exemplar of this phenomenon is the brand explosion stemming from the partnership between Taylor Swift, a global pop icon, and Travis Kelce, a Super Bowl-winning NFL star. Their collaboration exemplifies the axiom "two is better than one," demonstrating the power of strategic alliances across entertainment and sports domains. This synergy not only captivates diverse audiences but also amplifies brand visibility exponentially.
3 AI Tools That Can Boost the Efficiency of Your Business’s Marketing Efforts
Countless AI tools have emerged since ChatGPT first created waves for the AI revolution. These tools range across multiple categories that aim to assist and streamline every digital task you can imaginable. This led to an almost universal adoption of AI into the professional workspace.
The Sound of Success: Dominating Voice Search Optimisation Today
In an era where convenience is king, voice search has changed how people use search engines. With the increasing popularity of virtual assistants like Siri, Google Assistant and Alexa, optimising for voice search has become more and more imperative for businesses that aim to stay ahead of the game.
Strategising marketing approaches designed for Gen Z and Millennial audiences
Marketing strategies tailored for Gen Z and Millennials require distinct approaches due to the different characteristics, values, and media consumption habits of these two generations. Both groups are technologically savvy, but their preferences and behaviors can greatly influence the effectiveness of marketing campaigns, especially in lifestyle products like sunglasses. Here's a comparison of strategies that could be effective for each group:
Ryan Reynolds' Ingenious Marketing Tactics that Will Help Every Entrepreneur
Ryan Reynolds has masterfully blended humour, authenticity and strategic partnerships to redefine marketing in the digital age. His approach, characterised by its clever use of social media, viral content and personal branding, has not only upgraded his businesses but also set a new benchmark for how brands engage with their audience.
Understanding the Difference: Marketing Strategy Consultant vs. Marketing Strategy Agency
Understanding the world of marketing can be challenging, especially when it comes to choosing between a marketing strategy consultant and a marketing strategy agency. Both options offer unique advantages, but understanding their differences is crucial for businesses of all sizes. Let’s shed light on these distinctions and guide businesses in making the right choice.