Marketing Blog tag: 'performance' - Marketing Eye

Displaying items by tag: performance

Thursday, 07 February 2019 09:22

How office design affects your performance

It's an incredible privilege to be in the position to buy an office building to take our company to the next level. We have rented space for 20-years and that has been a waste of money, because we could have been putting that money into our own office environment.
Published in Culture
Wednesday, 25 July 2018 12:26

How one company nailed the group 'hug'

They are an affectionate bunch - by accident. It's not how they intended to be and it certainly is not politically correct to hug your colleagues particularly in this era of 'harassment' claims, but someone had to do it, and they did it right.
Published in Culture
Did it ever occur to you that perhaps the only thing that is holding you back from realising your dreams is your mind? Not your capabilities. Not how much money you have in the bank. Not how you grew up. Not the job you are in.
Published in Entrepreneurship
Thursday, 25 January 2018 10:37

The ultimate internal marketing strategy

It's 2018. Things have changed. #metoo and other movements have taken hold of our mindsets, and as such, a new, evolved workplace is being formed. The question is, what are you doing to make your workplace the ultimate breeding ground for talented, happy and balanced individuals?
Published in Marketing
I'm a marketer. It's been my choice of career for almost 25 years. I am the first to put up my hand and say that I know very little about anything other than marketing - and even with that, it's a daily challenge to keep up to the many changes in dynamics, technology, and human behaviours that affect our ability as marketers to do a job well.

Over a year, I speak with hundreds of marketers and potentially, more than a thousand entrepreneurs. More recently, interviewing people for roles with our fast-growth company has meant that I have been having conversations with quite a few marketers, many of whom have tried their hand at being entrepreneurs. In fact, more than 30 percent of the marketers in the latest bunch have started a company, and during the job interviewing phase, have said that the company was successful, but either exists no more or is put to the wayside.

High expectations of themselves
Published in Entrepreneurship
Data has played a vital role in turning marketing from an art into a science and now there’s more than ever. It can be difficult to know what statistics you should be paying attention to and how to use them. So how do you know your website is performing? What can you do to improve it? Here is Marketing Eye’s quick guide to Google Analytics statistics and how to use them to improve your online marketing. 

The most important thing you need to understand about Google Analytics Stats is that no singular statistic will tell you everything. The key to making informed decisions is looking at several statistics to form a more complete picture of your online marketing, and compare this to your strategy to see if you are on the right path. If you’re getting all your traffic from Twitter, but no one is buying your products, maybe you need to rethink your social media strategy.


Published in Marketing
Wow! I mean wow! I have recently travelled to the US and have arrived in our Atlanta office and I am completely and utterly amazed at the talent and sheer determination of our Marketing Eye team in Atlanta.

They are not only the best looking team in all of Atlanta, they are also the smartest and most competent.

Who would have thought that they could put together a team like this all by themselves and start running the business like I always dreamed it would be run.
Published in Marketing
It's been a mammoth month in so many ways. End of financial year in Australia is always draining. As a marketer, there is no fun in fulfilling your obligations as a business owner for the taxation department.
Published in Marketing
Monday, 20 February 2012 08:03

Playing dress ups - is it good for business?

Saturday night I attended a 30th birthday party for a dear friend of mine. The theme was nautical. After weeks of racking my brain as to what to wear, my friend and I ended up settling on being Boat Captains.

We had only one hour to spare on Saturday to put a costume together, so we headed to a costume shop and purchased a hat. Cheaper than renting it we decided.
Tuesday, 14 June 2011 08:06

None of us is as smart as all of us

Whether you are a big business or a small business, "none of us is as smart as all of us" (ref: Kenneth Blanchard, The One Minute Manager).

Truth be known, I don't think I am very smart at all, but collectively with the talents of my team at Marketing Eye, we help small businesses grow and most of our work is pretty awesome (if you ask me!).
Published in Management