Tag: performance

In the vibrant marketing industry, cultivating the skills and performance of in-house marketing managers is extremely important for sustained business success. Let’s look at ten essential tips to develop your marketing managers, ensuring they stay ahead of the curve in strategy, execution and innovation.

Marketing is critical for any enterprise, and an effective marketing strategy requires a well-balanced budget. When allocating funds for marketing, companies face a challenging decision between traditional and digital marketing.

For the past 8 months, I have been going to pilates. It’s something that I never did more than ‘on occasion’ for most part only when I arrived from a long-haul flight from Melbourne to Los Angeles. The hangover from the past few years has slowly disappeared and after the first quarter last year, I started to rethink life. 

To keep track of their key performance indicators (KPIs), marketers need help when facing 4.62 billion social media users and the different kinds of posts they create which are spread across 17 different social media platforms. That is not even considering the website traffic and engagement that may come from the 8.5 billion Google searches that occur every day. To provide your clients with clear and accurate results regarding your marketing efforts and their marketing expenditure, platforms have been created to track not only your social media engagement and views but the traffic, sales, and engagement that your website may receive. 

The other day, it occurred to me that a newer member of the team was still not doing something very basic in their role. It was simply a way in which emails are written to clients, with specific details pre and post a consultation.

It's an incredible privilege to be in the position to buy an office building to take our company to the next level. We have rented space for 20-years and that has been a waste of money, because we could have been putting that money into our own office environment.

They are an affectionate bunch - by accident. It's not how they intended to be and it certainly is not politically correct to hug your colleagues particularly in this era of 'harassment' claims, but someone had to do it, and they did it right.

Did it ever occur to you that perhaps the only thing that is holding you back from realising your dreams is your mind? Not your capabilities. Not how much money you have in the bank. Not how you grew up. Not the job you are in.

It's 2018. Things have changed. #metoo and other movements have taken hold of our mindsets, and as such, a new, evolved workplace is being formed. The question is, what are you doing to make your workplace the ultimate breeding ground for talented, happy and balanced individuals?

I'm a marketer. It's been my choice of career for almost 25 years. I am the first to put up my hand and say that I know very little about anything other than marketing - and even with that, it's a daily challenge to keep up to the many changes in dynamics, technology, and human behaviours that affect our ability as marketers to do a job well.

Over a year, I speak with hundreds of marketers and potentially, more than a thousand entrepreneurs. More recently, interviewing people for roles with our fast-growth company has meant that I have been having conversations with quite a few marketers, many of whom have tried their hand at being entrepreneurs. In fact, more than 30 percent of the marketers in the latest bunch have started a company, and during the job interviewing phase, have said that the company was successful, but either exists no more or is put to the wayside.

High expectations of themselves