Marketing Entrepreneurship Business Blog for SMB's

Marketing Entrepreneurship Business Blog for SMB's

Tag: digital marketing

Twenty years ago, I set off on a journey that would fundamentally shape my professional life and personal identity. I started Marketing Eye when I was just 30, full of ambition and dreams, not fully realising the rollercoaster ride I had signed myself up for. Now, as I hit the 50-year mark, I reflect on the highs and lows, the sea changes within the industry and the personal growth that has defined this journey.

Published in Blog

Marketing strategies tailored for Gen Z and Millennials require distinct approaches due to the different characteristics, values, and media consumption habits of these two generations. Both groups are technologically savvy, but their preferences and behaviors can greatly influence the effectiveness of marketing campaigns, especially in lifestyle products like sunglasses. Here's a comparison of strategies that could be effective for each group: 

Published in Marketing

As we step into 2024, the sphere of lead generation has transformed dramatically, shaped by technological advancements and unpredictable consumer behaviour. Businesses striving to stay ahead are adopting new strategies and tools to attract and convert prospects effectively. This comprehensive guide explores the state of lead generation in 2024, focusing on the latest trends, the transformative impact of AI, the crucial role of lead generation agencies and strategies for crafting effective marketing campaigns. 

Published in Marketing

As a pharmaceutical professional venturing into the launch of a new product, the success of your endeavour lies not just in the product's efficacy but equally in how well it's communicated and embraced by your target audience. In this comprehensive guide, we will explore actionable steps to ensure your product reaches its maximum potential through effective marketing strategies.

Published in Marketing

In these tumultuous times, when the ripples of uncertainty seem to touch every shore, it's more apparent than ever that companies are increasingly relying on marketing not just to flourish but to simply keep afloat. As we venture into uncharted waters, some businesses will ride the waves with grace, while others may struggle to stay buoyant. But one thing is certain: giving up is not an option.

Published in Marketing

Many marketers are still pondering: What exactly is Grok? Is it a lasting phenomenon, or merely an invention destined to pass by without leaving a significant impact? To simplify it for you, Grok has emerged not just as a solution but a revolution. It's not about features; it's about reshaping how marketers think, strategise and succeed. Let's look at some of Grok's exceptionals features and the seismic shift it brings to marketing strategies.

Published in Marketing
Wednesday, 20 December 2023

AI Marketing Strategies: Buyer Beware

The influx of Artificial Intelligence (AI) tools has been nothing short of a revolution in the digital marketing industry. However, amidst this technological surge, a word of caution is necessary. Marketing strategists have observed a significant disparity in the effectiveness of various AI tools, notably between generalised platforms and specialised solutions like Robotic Marketer.

Published in Blog

In the marketing universe, the essence of a great website lies in its ability to connect, engage and rank effectively on search engines. As we embark on 2024, it's time to humanise our approach to SEO and ensure our websites speak both to our audience and search algorithms. Here’s a guide specially created for you to understand and simplify the intricacies of updating your website for SEO in 2024.

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Over the years, the role of marketing consultants in the digital marketing industry has undergone a significant transformation. They have seen a major transformation from prints to pixels. The advent of artificial intelligence (AI) in the marketing domain has not only revolutionised strategies and tools but has also reshaped the very essence of consultancy roles. As businesses grapple with these changes, especially those engaging with marketing agencies in Melbourne, Sydney and other global hubs, understanding how to extract value from marketing consultants has become more crucial than ever. 

Published in Blog

Whether in today's cutthroat competitive marketing industry or the industry of two decades ago, the key to creating successful and popular marketing campaigns has always been crafting content that resonates with your audience. Developing a customer-centric digital marketing strategy is not just about algorithms and analytics; it's about understanding your audience's needs and delivering content that addresses them. In this comprehensive guide, we'll delve into the foundational tips essential for creating customer-centric content that captivates and converts on leading digital platforms.

Published in Blog
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