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Marketing Blog tag: 'digital marketing' - Marketing Eye

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Displaying items by tag: digital marketing

Wednesday, 05 June 2019 16:26

How long should a marketing strategy take?

From the moment your fingers touch your keyboard, to the endless, tiring hours that your pour your heart and soul into strategising and pondering what your next marketing move is going to be, writing a marketing strategy is an arduous task, but a necessary one.
Published in Marketing
Marketing Eye is about to be inundated with clients due to a campaign we recently conducted that had amazing results. As such, we need to hire more marketing executives and given that we are now past the first quarter of the year, it is a good time to think.

What makes a marketing executive stand out from the pack?
Published in Marketing
Wednesday, 12 September 2018 07:53

What does the right marketing team look like?

Reinventing your marketing team should be a thing that all companies do on a yearly basis. Keeping everyone on their toes, but more importantly encouraging everyone to stay relevant is critical to your company's success. If your marketing team doesn't have their heart in it and are not determined to be successful, then you may see that written in red in your balance sheet.
Published in Marketing
Wednesday, 05 April 2017 06:53

4 Keys To Using Social Media

Although most Millennials are great at social media, there are many factors to think about when developing a social media strategy. Whether you are a startup with no following and no brand recognition or a company which has been around for years, the process of using social media effectively stays constant. Here are keys to stay on your A-game in social media:
Published in Marketing
Monday, 08 September 2014 00:00

The truth about bots and SEO manipulation

The Australian Financial Review's front page headlines "$3b online advertising industry spooked" is in fact old news. Anyone in marketing knows that clients are paying for clicks that they shouldn't be, but for some absurd reason, everyone seems to be playing a blind eye to it.

On a regular basis, companies come to me and say that their website is getting thousands of unique visitors, but no sales inquiries. This could be for a number of reasons, or quite simply due to their SEO company manipulating Google Analytics to show results that don't exist.
Published in Marketing
Sunday, 24 May 2009 10:47

Television, the big motivator

Some people turn on the television to laugh, others to be entertain… me… to be motivated.

I rarely watch a show that doesn’t have some relevance to my life. Yes, I was addicted to Sex In The City, then came Lipstick Jungle and on the weekend, the DVD for Cashmere Mafia.

Published in Management