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Marketing Blog tag: 'digital marketing' - Marketing Eye

Wednesday, 30 September 2020 09:14

Six Tips for Getting Backlinks

For most search engines, backlinks are the ultimate ranking factor. Traffic to your site is directly related to the quality of the backlinks your website has. Ultimately the greater number of authoritative websites that link to you, the better rankings and traffic you’ll get. It’s always important to remember the power of Google rankings. When you surf the web, Google analyses your websites backlinks to understand how your pages are connected to one another and in what way.

Needless to say there are a multitude of ranking factors to consider but backlinks represent the most important metric for search engine optimisation (SEO). While quality backlinks are sometimes hard to get, we have gathered together six clever tips to help you earn backlinks.

1.     Build a solid internal linking structure

While internal links won’t necessarily give you a considerable SEO boost, they will increase the overall usability of your website. Building a solid internal linking structure is just like any other technique but don’t abuse it and create an excessive number of internal links/pages. Adding unnecessary links/ pages will only complicate the user and make your website look suspicious.

2.     Replicate your competitors

Replicating competitor’s backlinks is one of the smartest ways to find new link building opportunities and improve SEO. Aim to analyse your primary competitors which are usually ranking in the top five positions for your main keywords. Often when competitors are ranking above you, it means they have a better link profile and higher quality backlinks. Remember you should only replicate the links that have a good authority. Compiling a list of your competitor’s backlinks and then replicating their best ones is one of the easiest ways to get backlinks.

3.     Guest Blogging

Despite what some may believe, guest blogging has been around long before Google started using backlinks as a ranking factor. Ultimately guest blogging provides one of the best ways to make yourself heard online. With guest blogging, you can tap into pre-established audiences and interact with people from your niche. Not only can you build quality backlinks, it’s a great technique for driving traffic and building more followers on social media. However, if you’re going to guest post it needs to be high-quality.

4.     Build backlinks with infographics

Not only are infographics perfect for building backlinks, they also drive traffic from social media as they are highly shareable. Infographics provide popular link building methods which you can submit to popular infographic directories. In order to push your infographics even further, you can use social media such as Twitter, to find people that have shared related infographics in the past. Reaching out to others and asking for their feedback has the added benefit that they may share your infographics on social media while adding links to them.

5.     Promote your best content everywhere

No matter how great your content is, it won’t get backlinks if no one knows it exists. You have to proactively search for people that are interested in linking to your content and sharing it on social media. Influencer research tools are a great way to find people who are willing to share your content. Remember the more bloggers you talk and engage with, there is a higher chance of getting your content shared. As you build more quality backlinks and develop stronger relationships with well-known bloggers, getting others to share and link to your content will become much easier.

6.     Broken link building

A less common approach to building backlinks is the broken link building technique. This involves finding 404 errors on others' websites and letting them know about it. Essentially, you’re doing other websites or bloggers a favour by letting them know and potentially they may return the favour by linking to your website.

While the whole process of getting backlinks might seem time consuming, in the long run it’s well worth it. You can build backlinks to your website by following the tips in our blog and be sure to remember only build quality backlinks.

Published in Marketing
There are an abundance of grants available to small businesses looking to pivot their businesses online, but many are finding that the cheapest deal comes with dodgy web developers who are really just doing the numbers. Their sales spiel may be good, but their website development skills don't match. Many are offshoring their web development giving small businesses websites that are merely templates that don't have any of the basic factors taken into account.
Published in Marketing
Glen Eira City Councils extension of its marketing and website development grants will help catapult small businesses trying to reinvent themselves and survive in the current market. The market has changed forever and how businesses adapt will define their future and marketing is at the core.

Nurses Memorial Centre is a ‘living memorial’ to the heroism and sacrifice of Australian nurses who gave their life or spent years in Japanese prisoner-of-war camps during the Second World War. The major aim of the Centre is the advancement of the health of the community through the provision of education scholarships. 

The Centre offers scholarships to all Australian nurses and midwives with a strong motivation to undertake postgraduate studies, enabling them to gain additional skills and experience that will benefit the broader health and wellbeing of the community. In a nutshell, the Centre endeavours to inspire nurses to lead with resilience, courage and determination.

Marketing Eye worked with the Centre to produce a marketing strategy that aligns its aims with its key messages. Engaging a marketing consultancy firm allowed the Centre to promote their cause by creating engaging email campaigns to spread their key messages and draw attention to their goals.

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Published in Portfolio
With an influx of inbound leads to our marketing agency in Melbourne, we have been inundated with questions related to the best digital marketing strategies that are most relevant to today's environment.
Published in Marketing

Digital marketing is currently the hottest component of the marketing strategy because most of our customers may not go into our stores, restaurants, businesses and entertainment venues for quite some time so their only connection to your brand is via a digital medium.

Published in Marketing
Wednesday, 17 June 2020 16:41

Tourism Authority of Thailand - Tourism

Thailand is a well-known tourist hot spot, with over 39 million visitors each year.  However, it hasn't always been so popular and the Tourism Authority of Thailand, needed a new approach to rise those numbers. As the outsourced marketing department, Marketing Eye created a branding strategy for enticing tourists to visit. The strategy focused on branding and implemented a new logo “Amazing Thailand’ and tagline ‘Always Amazes You’. We went further with developing an information workshop for trade members, where a questionnaire was developed and a certificate of completed designed and implemented.
As part of the website development, visually appealing images of destinations were included to amaze potential tourists and feed their travel bug. The strategy designed was also to ensure consistency and cohesiveness across all marketing platforms that were created, which meant business cards and print media included the new brand identity and tagline. 





Published in Portfolio
A level playing field has been much of the discussion amongst SMB's who are benefitting from consumers pushing back on their larger counterparts. With the current economic climate bringing to the forefront how much large corporations benefit from global pandemics, consumers are becoming more conscious.

If you own a business in 2020, you know all about having to stay relevant to your customer base. Whether you want to continue to be innovative or not, the simple truth is that inaction will do far greater harm than pushing your business out of its comfort zone. The best way to transform your business and change with the times is by implementing a digital marketing strategy. Digital marketing is the tool to take your business to the next level and keep up with your audience's expectations.

Published in Marketing
Marketing is constantly changing, but it’s changed more in the last 10 years than ever before. As the number of online users steadily increases, our digital footprint needs to increase to meet the demand for an online presence. To keep up, we need to have an acute understanding of what digital marketing is, how it works, and what we need to implement to ahead of the curve. Below, we have compiled some of the bigger pieces of digital marketing that you should consider for your business.
Published in Marketing
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