Tag: digital marketing
Business growth by social media marketing: Building a brand online
Business and Social Media:
The ever-changing idea and application of marketing in social media has become as volatile as our attention span today. Social media has become a primary form of advertising any business, regardless of its size or popularity. If one has to be relevant, one has to be on social media.
Brand values of Instagram and Tik Tok have reached new highs of 47.4 billion USD and
Yusen Logistics Marketing: A Customer-First Approach
In the logistics sector, Yusen Logistics stands out with its strong commitment to a customer-first approach. This philosophy highlights every aspect of their operations and is vividly reflected in their marketing strategy. By prioritising customer service, Yusen Logistics ensures that every interaction enhances customer satisfaction and loyalty. Let us explore how Yusen Logistics' marketing efforts, from trade shows to digital strategies, consistently focus on delivering exceptional customer service.
What I Have Learned from 20 Years of Owning Marketing Eye
Twenty years ago, I set off on a journey that would fundamentally shape my professional life and personal identity. I started Marketing Eye when I was just 30, full of ambition and dreams, not fully realising the rollercoaster ride I had signed myself up for. Now, as I hit the 50-year mark, I reflect on the highs and lows, the sea changes within the industry and the personal growth that has defined this journey.
Strategising marketing approaches designed for Gen Z and Millennial audiences
Marketing strategies tailored for Gen Z and Millennials require distinct approaches due to the different characteristics, values, and media consumption habits of these two generations. Both groups are technologically savvy, but their preferences and behaviors can greatly influence the effectiveness of marketing campaigns, especially in lifestyle products like sunglasses. Here's a comparison of strategies that could be effective for each group:
Lead Generation In 2024: Everything You Need To Know
As we step into 2024, the sphere of lead generation has transformed dramatically, shaped by technological advancements and unpredictable consumer behaviour. Businesses striving to stay ahead are adopting new strategies and tools to attract and convert prospects effectively. This comprehensive guide explores the state of lead generation in 2024, focusing on the latest trends, the transformative impact of AI, the crucial role of lead generation agencies and strategies for crafting effective marketing campaigns.
Developing a Strategic Marketing Plan for Your New Pharma Product: A Comprehensive Guide
As a pharmaceutical professional venturing into the launch of a new product, the success of your endeavour lies not just in the product's efficacy but equally in how well it's communicated and embraced by your target audience. In this comprehensive guide, we will explore actionable steps to ensure your product reaches its maximum potential through effective marketing strategies.
Navigating the Waters: Keeping Our Heads Above in Marketing
In these tumultuous times, when the ripples of uncertainty seem to touch every shore, it's more apparent than ever that companies are increasingly relying on marketing not just to flourish but to simply keep afloat. As we venture into uncharted waters, some businesses will ride the waves with grace, while others may struggle to stay buoyant. But one thing is certain: giving up is not an option.
Exploring Grok: A Deep Dive into the Features and Benefits for Marketers
Many marketers are still pondering: What exactly is Grok? Is it a lasting phenomenon, or merely an invention destined to pass by without leaving a significant impact? To simplify it for you, Grok has emerged not just as a solution but a revolution. It's not about features; it's about reshaping how marketers think, strategise and succeed. Let's look at some of Grok's exceptionals features and the seismic shift it brings to marketing strategies.
AI Marketing Strategies: Buyer Beware
The influx of Artificial Intelligence (AI) tools has been nothing short of a revolution in the digital marketing industry. However, amidst this technological surge, a word of caution is necessary. Marketing strategists have observed a significant disparity in the effectiveness of various AI tools, notably between generalised platforms and specialised solutions like Robotic Marketer.