2017/18 is going to be a year of change. From narratives to business landscapes - the world of business is being turned upside down, and it is only the companies willing to adapt fast to these changes, that will truly make their mark.
I'm not sure how many people I have employed over the years, but I can definitely attest to working with some of the marketing industries greatest minds, and a few that perhaps chose the wrong career path.
Mar 14, 2018
The first 30 days of any decision to make major changes in your life always comes with challenges. As habitual creatures, we tend to do the same things day-in, day-out, and that habit is hard to break.

Many of us make new years resolutions, and few follow them. Me included - well, kind of. I usually make one's that are easy to follow, and never add things like; be healthy, drink less, or go to the gym. In short, I rarely set myself up for failure. 
Jan 11, 2018
When you wake up and race to the office each day, not out of necessity but because you are can't wait to turn on your laptop and hang with your team - you know you are doing something right.

My job isn't what you think. Yes, I own a marketing company, but given that we have a true flat organisational structure, I don't manage anyone, or anything for that matter. Instead, my days are full of creativity, writing, celebrating, brainstorming and general engagement with the people that work at Marketing Eye.
Dec 15, 2017
We are all on a journey in life, that is quite often than not, dictated by our desire for greater experiences or money. The latter is an interesting mark as it can either defeat you, or make you, and few people find the happy medium whereby they have enough to live a good life, and to give to others at the same time, without making money their scorecard.

Experiences are to be had. Sometimes people hold themselves back from their full potential, only to find disappointment in the end result. Why are they holding themselves back, when they could simply let go a bit and find their way into the place they were always searching to go? 
Yesterday was the last day of an internship for a young man who had chosen Marketing Eye Melbourne as the place he was going to learn and work out where he wants to be after he graduates.

Last days are always hard. Firstly, if you have finished everything that you were working on, you tend to just do task that have to be done, rather than projects that may benefit your internship and future employment prospects. Secondly, it's a day of reflection. What did you get out of your internship? Was it worthwhile? Are your colleagues friends of the future? Do you want to work at the company that you did your internship at? Have you chosen the right career path? Are you more confused than ever?
Sep 12, 2017
It takes a team to build a business, and one bad egg can spoil the broth. If you have been in business for some time, like myself, this will ring true. While we read so many blogs and stories about how leadership determines culture, I beg to differ. In fact, I think leadership has little impact on culture, but people do.

Yesterday was a eye-opener for me. I saw an international team collaborated to make sure that their boss (aka me), knew how much they meant to each and every one of them. They went over and above, with every single person contributing in one way or another.
Sep 06, 2017
This morning, I decided to have breakfast at my favourite cafe, Hobba Prahran before heading to the office. I sat at Hobba with a big smile on my face. I have spent the past month with my teams in Brisbane, Sydney, Melbourne and Atlanta and it has been amazing.

The energy in each office, stand up meetings, pride in their work, on-boarding of clients and in general, their 'nice-ness' is beyond anything you would ever expect in an office environment.

I had a particularly stressful period of time. Hackers had attacked our business and we were leaking cash like no tomorrow. I handled it great for the first three days, then I fell apart. I felt like it was all too much. My life is full and to add that type of stress to my life, I felt overwhelmed. It was certainly challenging.

My team could see that I was stressed, and on my last day in the Melbourne office prior to heading to the US, the team wanted to celebrate my birthday. I asked them if they would mind if we didn't celebrate my birthday and celebrated just Christina's instead.
In not so many words, the other day I was told that I couldn't play with the big boys because they had more money and could get a software solution out faster than I could. It was devastating to hear, but it was the second time this person who I respect immensely has said this to me.

Did most of the tech companies that became billion dollar enterprises not start from garages? Did they have hundreds of millions to play with when they started? I don't think so. So, why would I not be able to self fund my startups that are disruptive and bring to the market products and solutions that will change the game?
Sitting at my desk that overlooks the Sydney city skyline and harbour, I often look out and cannot appreciate more just how fortunate I am.

I work with immensely talented people, who put their heart and soul into their jobs. I mentor people that are not only appreciative, but really good people. I am mentored by what I consider the best of the best, although I don't always think so when I am 'wrapped over the knuckles' usually because my focus is on the 'new shiny toy' and they don't want me taking my eye off the ball.
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