Displaying items by tag: marketing eye
The use of influencers in marketing is not new. Celebrities, movie stars, supermodels and athletes have been influencing us through traditional marketing campaigns forever. From pushing beauty products, being brand ambassadors, or simply telling us what bank they use, they have long been an integral part of many brands marketing strategy.
Every person in business strives for the same goal- SUCCESS. Those who don’t achieve it believe those who do must have gotten “lucky”. Those who attain this much-desired goal know that luck has nothing to do with it.
Marketing Executive | Client Accounts
Marketing Eye is an international marketing consulting firm that offers businesses an outsourced marketing department or a team of people who complement an existing business unit. We work for companies that are small, mid-market and sometimes large global corporations.
Blogging is essential for each and every business, especially within this day and age. Most businesses underestimate the importance and added value blogging brings to the table for both your customers and your stakeholders.
The Language of Marketing Eye
Many successful companies have a "company language" that everyone in the organisation has been trained on, it’s embedded in the way they talk, the way they write and the way they communicate ideas. The power of language is so huge that Marketing Eye suggests every business should add a company language element to their corporate identity or style guide. It’s as important if not more important than your visual identity. It compliments your tone of voice and supports your written communications and marketing pieces.
The world of social media can be a difficult one to navigate, as it comes with a variety of endless opportunities and possibilities for businesses future overarching success. The overwhelming growth of social media platforms creates a sense of pressure on businesses to display a conscious active presence on all these diverse platforms; from Facebook, Instagram to YouTube, this list goes on and on. One of the main causes of failed social media strategies are due to businesses utilising and prioritising the wrong social media platforms for their particular industry and consumer market.
As I look around the Sydney, Marketing Eye office something really stands out. I’m one of the oldest ones here, not only am I one of the oldest members of the team, I’m in a sea of Millennials. What’s a Millennial you ask? Well it’s a term coined to represent anyone in their early twenties born in the year 2000-2010 and yes, the office is full of them.