Reflecting back on my time as an intern at Marketing Eye, I am incredibly grateful for the knowledge and skills I have obtained from this journey.
Before Marketing Eye, I had worked under one other marketing internship position. Although the titles were very similar, the work was vastly different. My role at Marketing Eye pushed me to work individually and hold greater accountability for my work. My greatest challenge initially (as my supervising marketing executives can attest to) was finishing my tasks within the recommended timeframe. Previously, I had worked in a team to complete a blog post and we were given several days. However, Marketing Eye pushed my ability to complete blog posts by myself, within at least a day. Initially, I could not comprehend finishing a blog post within a couple of hours as I would agonise and perfect each sentence as I went; making sure that each line was perfect.
I eventually learned that this is an ineffective way to approach my tasks.
As a second-year commerce student, and someone who has always been interested in the In’s and Out’s of marketing, being offered an internship with Marketing Eye was a dream come true. Whilst I do love my university degree and am no doubt learning the key fundamentals that will assist me in my future careers, it is all relatively theoretical. At Marketing Eye, and in my position as an intern, I was given the chance to actively use the skills I have been taught, engage with real-life tasks, and ask deeper industry-specific questions.
My Experience as an Intern at Marketing EyeBecoming an intern was not something I was really planning on this year. A class at university assigned us the task of creating a fake application for a role. An internship at Marketing Eye appealed to me, so before submitting the hypothetical assignment I was sure to put in my resume for real: and how incredibly grateful I am for doing so!
Marketing is an overarching area that infiltrates all areas of our lives and provides us with a greater insight into the human psyche and trends prevalent throughout society. Working at an outsourced marketing agency has provided me with an abundance of experience and information about the business world, that will translate throughout the rest of my career.
During my time as a marketing intern for Marketing Eye, I have had the privilege of receiving real-life work experience and utilising all the tools I have received at university in real-life applications. Not only have I learnt a great deal about marketing, but I have learnt even more about myself and my capabilities in taking on new challenges and roles.
Reflecting on my experience, today I’ll be talking about the 5 most important lessons I learned during my first internship, working for an outsourced marketing agency.
It’s as certain as death or taxes. The inevitable fact for every CEO or HR manager is that they have made or will make a bad hiring decision at some point during their career.
In a world saturated with mass advertising, it’s hard to stand out amongst the crowd. Everywhere you look you are met with out-of-home displays, television advertisements, social media promotions – it is integrated in our every-day life! As a consumer, it’s also sometime difficult to recognise and digest every marketing attempt and therefore only the ones that stand out are absorbed.
If you are struggling to make your mark in your respective industry and are looking for some helpful tips to outshine the competition, have a read of my following 5 suggestions.
The reality of a post pandemic world is that life as we know it has transformed, from manufacturing supply-demand crunches to the restrictions on shopping, businesses have had to adapt to an uncertain environment at lightning speed in order to survive in this Brave New World.
Marketing strategies are bland and not generating a satisfactory ROI? We hear you. Have a read on what we believe are 10 initiatives that will provide results.