Marketing Blog tag: 'entrepreneurship' - Marketing Eye

How many times have you heard someone say "I am not technical"? Or that they don't use technology because they don't know how to? Non-technical entrepreneurs, or at least those who refuse to use technology and data within their businesses are doomed to failure and the past few years of business has given a clear insight into why this is the case.
Published in Entrepreneurship

For years, I kept my business strategy in my head. It was a reliable place to keep it, or at least I thought. My memory is fairly decent when it comes to things that matter and reaching my business goals – matters. 

With our marketing plan, that was another story. Writing it down is what we do, and we know that it is the only way to achieve marketing goals, aligning the sales function with marketing tactics that derive results.

Published in Marketing
Friday, 05 February 2021 14:40

How to coach marketers to be more successful

If you have ever hired a marketer before, you would know that mostly, they are a different breed. Unlike their sales counterparts, they have less bravo, and as such, need a different approach. Having worked with hundreds of marketers over the years, and more recently, spending time coaching marketing professional in corporations in Australia and the US, I can say firsthand, that coaching marketers to be more successful is all about process.
Published in Marketing
With an abundance of entrepreneurs entering the market, priming themselves for disruption and tackling the incumberants, entrepreneurs the world over are being forced, albeit at times relucantly to adapt to change, and adopt a new way of thinking.
Published in Entrepreneurship
Saturday, 02 January 2021 09:39

A new year - what a relief

As I woke up on January 1, 2021, at 4.59a.m. I could feel myself breathe a sigh of relief. Finally, it is a new day, in a new year, and everything that came before that moment no longer holds me or anyone else down.

Like many, 2020 was my second least favourite year, just marginally behind the year before where I said goodbye to my dog. 

During the year, I struggled. I wasn’t alone, but at times I actually was, both physically and mentally. Like many entrepreneurs, I was challenged with not only my own life, but the lives of those around me. 

Published in Entrepreneurship
Monday, 19 October 2020 08:52

My biggest leadership fail

On January 7 this year, I opened by diary for the first time in 2020. It was a remarkable moment, one that was so full of promise. Like any entrepreneur on the rise (or at least I thought that was to be the case), I had written down the goals I had set out for the year ahead in my diary in December. 

Published in Entrepreneurship
Whether your husband is already successful or on his way up, there is many things that you can do to help him achieve his goals.  I get asked all the time for tips on how to my friends can make their husbands more successful which I am happy to share, although I am no expert.
Published in Entrepreneurship
In truth, I have no risk management solution in place. My glass is half full, I am the eternal optimist and there is this underlying belief that 'everything will be alright'. 

So, when COVID hit, I thought it would pass. A few weeks of hysteria and then we would be back to normal. A small bump in the road.
Published in Entrepreneurship
When the going gets tough, the tough get going - or at least so they say.

It's been a difficult few months for businesses who are navigating a new way of doing business, or forced closure. To say that it has been tough is an understatement. Like many entrepreneurs, I have been feeling the pressure and at times it is unsurmountable.
Published in Entrepreneurship

As much as I would love to say that being an entrepreneur is smooth sailing, I know that I would not be telling the full story.

I’ve had some astronomical wins over the years, but in fairness, I have had just as many failures.

Published in Entrepreneurship
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