Writing a blog is the perfect opportunity to share your knowledge and passion with your readers. Generally, a blog consists of written content, visuals, multi-media and often has a comment section so your readers can interact with you. When you are writing a blog, remember you don't have to be a “professional’ writer. Your blog content can either be informative, persuasive, conversational or informal. However, if you want your blog to be engaging and successful, follow our ultimate guide to blogging.
For most search engines, backlinks are the ultimate ranking factor. Traffic to your site is directly related to the quality of the backlinks your website has. Ultimately the greater number of authoritative websites that link to you, the better rankings and traffic you’ll get. It’s always important to remember the power of Google rankings. When you surf the web, Google analyses your websites backlinks to understand how your pages are connected to one another and in what way.
Remember Search Engine Optimising (SEO) is a long-term game. To improve your site's ranking (SEO) we’ve made a list ‘10 Ways to Improve SEO’. Follow these suggestions and watch your website rise the ranks to the top of search-engine results.
The Language of Marketing Eye
Many successful companies have a "company language" that everyone in the organisation has been trained on, it’s embedded in the way they talk, the way they write and the way they communicate ideas. The power of language is so huge that Marketing Eye suggests every business should add a company language element to their corporate identity or style guide. It’s as important if not more important than your visual identity. It compliments your tone of voice and supports your written communications and marketing pieces.
The world of social media can be a difficult one to navigate, as it comes with a variety of endless opportunities and possibilities for businesses future overarching success. The overwhelming growth of social media platforms creates a sense of pressure on businesses to display a conscious active presence on all these diverse platforms; from Facebook, Instagram to YouTube, this list goes on and on. One of the main causes of failed social media strategies are due to businesses utilising and prioritising the wrong social media platforms for their particular industry and consumer market.
Recently, one such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital perspective compared to Marketing Eye Atlanta. It was fascinating. Our company is a mere 4 years old in the US, and in year one, we realised that we outperformed all our competitors on Google listings/rankings and all areas of social media. It was something we were very proud of, as we don't spend all day pushing this medium, but a bit over 30 minutes in total including writing this blog.
We recommend for all of our clients to have a blog page on their website, as well as to write blogs regularly, and post them on their social media accounts. We have been asked many times by clients why this is beneficial, and why they should take the time to do this. Read on to find out why!
When clients are rolling in the door, most entrepreneurs are counting the dollars and working out ways in which to service them.
In the past, I have said 'yes' to far too many dodgy characters - people who I knew would never pay their bills, liars and people who just don't fit in with our brand and culture. Every single time, it ended in disaster.