Marketing Entrepreneurship Business Blog for SMB's

Marketing Entrepreneurship Business Blog for SMB's

Tag: marketing plan

When it comes to digital marketing efforts, the spotlight often shines brightest on a results-oriented approach known as performance marketing. This marketing strategy is vital for businesses aiming to maximise the effectiveness of their online marketing efforts, making sure that every dollar spent contributes directly to measurable outcomes.

So, what exactly is performance marketing, why do you need it and how can it help you refine your marketing plans in the days ahead? Let’s find out!

Published in Blog

If you are a business owner or marketer, understanding market trends, consumer behaviour and a thorough knowledge of competitor analysis are the strongest pillars of success. Market research is the backbone of decision-making, providing the insights necessary for businesses to innovate, compete and grow. With modern technologies and methodologies, market research has changed significantly, offering businesses various sophisticated options to gather actionable data.

Published in Blog

In marketing, it's quite common to face challenges and setbacks that can leave you feeling frustrated and discouraged. Despite your best efforts, your marketing initiatives may not be delivering the results you hoped for, leaving you wondering, "What do I do now?"

Let us explore common reasons why marketing efforts may fall short and look for strategies for getting back on track and achieving the success you aim for.

Published in Blog

When it comes to marketing, Sales Qualified Leads (SQL) generation is a critical function that requires a blend of technical skills, customer understanding and strategic thinking. Interestingly, marketers who have made their way from the contact centres often possess unique advantages that make them particularly effective at SQL generation.

This blog discusses how the skills developed in a contact centre translate into superior SQL generation capabilities and why marketers with this background can excel in any sector, despite the fierce competition.

Published in Blog

For entrepreneurs, having a strong marketing strategy you can rely on means developing a plan that not only captures the essence of your brand but also effectively communicates it to the target audience. However, the process of writing a marketing strategy can be daunting, especially when you are balancing it with other responsibilities.

This is where advanced tools like Robotic Marketer come in. It can transform an overwhelming task into a streamlined, efficient process. Here’s how:

Published in Blog

As the End of Financial Year (EOFY) approaches, it's a crucial time for you, as a business owner, to reflect on the past year's growth, challenges and opportunities. Among the various aspects of business management, marketing is most likely to come up as a critical area fraught with uncertainty and inefficiency.

Are you spending too much without clear returns? Is your marketing strategy scalable and responsive to change? Do you find yourself grappling with these questions preparing for the new fiscal year?

You are not alone. EOFY is a time for reflections and reconsiderations, especially when it comes to business decisions. Before you move ahead to ‘fix’ everything that you think went wrong, take a moment to read the rest of this blog.

Published in Blog

In today’s hyper-competitive business environment, staying ahead means adopting the most effective tools and strategies available. Artificial Intelligence (AI) is no longer just a buzzword but a fundamental game-changer in the marketing world. If your marketing agency isn’t leveraging AI, it’s not just falling behind – it is failing your brand.

Published in Blog

In the modern-day business scene, marketing automation has transitioned from a luxury to an essential component of effective marketing strategies. As digital channels proliferate and customer expectations evolve, the demand for personalised, timely and effective marketing communications has skyrocketed.

Automation tools like LinkedIn and HubSpot's new partnership, and platforms like Robotic Marketer, which simplify everything from strategy to execution and reporting, are leading the charge in transforming marketing into a more efficient, data-driven and results-oriented endeavour. 

Published in Blog

The aged care sector has faced unprecedented challenges during the COVID-19 pandemic, compelling many facilities to rethink and revamp their marketing strategies.

One such example is Cobram Regional Care, which undertook a significant rebranding initiative during this period. This move not only revitalised their presence but also aligned their image more closely with the evolving expectations of families and residents.

This blog explores why rebranding is becoming a critical strategy for aged care facilities and how a focused approach to marketing can transform their outreach and engagement efforts.

Published in Blog

The COVID-19 pandemic has rewritten the rules across industries, with the marketing sector experiencing some of the most dramatic shifts. Initially, during the early days of the pandemic, companies found themselves in search of experienced marketers to make sense of the rapidly changing consumer behaviours and the sudden shift to digital channels. Marketers were in high demand, with many commanding salaries up to 100% higher than their pre-COVID rates.

However, as the economic impact of the pandemic deepened, the situation reversed dramatically.

Published in Marketing
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