Marketing Eye Blog

Marketing Eye Blog

Tag: marketing plan

For years, I kept my business strategy in my head. It was a reliable place to keep it, or at least I thought. My memory is fairly decent when it comes to things that matter and reaching my business goals – matters. 

With our marketing plan, that was another story. Writing it down is what we do, and we know that it is the only way to achieve marketing goals, aligning the sales function with marketing tactics that derive results.

Published in Marketing
There is not a business on the planet that hasn't thought about setting marketing goals for 2021, and at least given thought to how they are going to keep them. Most companies spend November and December bringing together key stakeholders in a business to discuss the next years business, sales and marketing goals. They do this in the form of a series of workshops, and what's really great about this, is even if you have a small business, a mini-workshop is invaluable for brainstorming how your business can do better in the year ahead.
Published in Marketing
A change in a calendar year is significant for many people around the world, mostly because it allows us to reflect on our life, personal and professional goals and our dreams.

Quite often, we make the same new years resolutions as we may have done the year before, simply because we didn't commit to the our goals in the way we had hoped. However, there is good news for those who don't quite make good on their New Years Resolutions as you are more likely to achieve it when it becomes a goal that is repetitive.
Published in Entrepreneurship
There are few marketers who truly have a firm understanding of the entire marketing mix, mostly because they have been pigeon-holed into various tactics without having enough exposure including successes and failures in others.

A 2020 marketing strategy looks a lot different to any other year. The market has changed dramatically. There is an election in the works and of course, the economy is playing havoc with cash flow, so how does a small business navigate their way to marketing success in such murky waters?
When building a business or taking the one you have to the next level, it is important to consider how you want to grow your nest egg. What happens when one marketing campaign turns into a rush for your product and service and is this the way you want to grow? Or do you want to maintain a regular increase in sales month-on-month at a sustainable level so you can keep customer experience at an optimum level and ensure that your team of people are growing with you?
Published in Marketing
It's that time of year when entrepreneurs, business leaders and marketing professionals re-evaluate their businesses on multiple levels. The market has changed and with this fluid transformation companies are needing to draw on data, research and experience to navigate the future.
Published in Marketing
Marketing strategies mean so many things to so many different people, that there is no standard code - or is there? While I have been using the same marketing strategy format for the past 20 years, I am always alarmed when I see a sales person write up a marketing 'to do list' and proclaim that this is in fact their marketing strategy. Likewise, when an entrepreneur hires a college graduate who writes up a marketing strategy based on the format that they learnt at college, which is out-dated, lacking in relevance and most likely not something that the student has had the ability to actually learn in-depth.
Published in Marketing
When I first decided to build a AI-based marketing technology platform, I was completely and utterly sure that this was going to be the ride of my life. And it is. Without doubt, it is the best business adventure I have ever had, but it comes with a lot of work, a wild imagination and some technical jargon.
Published in Marketing
It's mid-way through February and many companies are looking for the secret sauce that this going to make this quarter and the next their biggest yet. You can drill it into your sales people and lure them with a carrot. Cutting costs is always a good way to increase your profits and of course there is marketing. Most marketing departments know what they need to do, but they don't always get around to doing it in the timeframe needed to reach the goals of a company.
Published in Marketing
Imagine your sales team sitting in your office discussing the reasons why they didn't make the sales projections for the last quarter. They talk about how hard they have worked, and that they think it is either bad time of year, or something has changed in the market. Furthermore, they say to you that they think your marketing is either not effective or worse, non-existent.
Published in Marketing
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