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Disrupt yourself and see your salary skyrocket

Over the past week, we have been recruiting for a number of positions at Marketing Eye and Robotic Marketer, and I have realised just different one marketer is to another.

There are so many different types of marketing managers and marketing executives in the market looking for jobs.

The work, life balance marketer

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How long should a marketing strategy take?

From the moment your fingers touch your keyboard, to the endless, tiring hours that your pour your heart and soul into strategising and pondering what your next marketing move is going to be, writing a marketing strategy is an arduous task, but a necessary one.
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The Rise of the Influencer

The use of influencers in marketing is not new. Celebrities, movie stars, supermodels and athletes have been influencing us through traditional marketing campaigns forever. From pushing beauty products, being brand ambassadors, or simply telling us what bank they use, they have long been an integral part of many brands marketing strategy.

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8 tips to maximise your marketing productivity

Marketing is a crucial part of many businesses as it grows sales by expanding prospects. Not only marketing increases the visibility of your brand, but it also builds trust and loyalty with your customers. By improving your marketing productivity, you could do more in less time. And thus, increase your profits.
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Trusting your gut is the gateway to marketing success

Before the days of Instagram, iPhones and the internet, marketing was a one-way interaction. Marketing campaigns and advertisements sold us a story that we bought into. It was simple. If we bought the new L’Oreal conditioner, our hair would be perfect. If we took our children to McDonald’s, we’d all be joyful.
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