In the competitive and rapidly evolving market, small businesses in Australia must stay abreast of the latest marketing trends to maintain a competitive edge. The landscape of marketing is continuously changing, driven by technological advancements and shifting consumer behaviours. Understanding these trends can enable businesses to create effective marketing strategies that resonate with their target audience.
Marketing Strategy Blog
The integration of marketing strategies within the educational sector is experiencing significant advancements, driven by technological innovations and evolving teaching methodologies. These transformations are not just superficial but impact the core methods by which education is disseminated. Let’s explore some of the most noteworthy trends that are shaping the future of marketing in education.
At Marketing Eye, we greatly emphasise the importance of teamwork as it directly impacts productivity, innovation, and overall success. It is the reason behind how we can efficiently produce great work for our clients. But teamwork doesn’t come overnight, it needs to be built and nurtured over time to truly see the results. That is why team building is so important.
Business and Social Media:
The ever-changing idea and application of marketing in social media has become as volatile as our attention span today. Social media has become a primary form of advertising any business, regardless of its size or popularity. If one has to be relevant, one has to be on social media.
Brand values of Instagram and Tik Tok have reached new highs of 47.4 billion USD and
Building strong customer relationships is essential if you want your business to succeed. It’s not just about closing deals but nurturing connections that transform clients into loyal advocates for your brand. Let’s look at the effective ways to cultivate these invaluable relationships and how Marketing Eye can help you get there.
What is AI and what has it got to do with Marketing?
Artificial Intelligence is a term we are quite familiar with before the breakthrough of OpenAI’s ChatGPT, owing to popular media like the Terminator movies. But what does Artificial Intelligence mean, and how can we use it to leverage the marketing strategy of our enterprise? AI can be defined as a
Retailers sometimes face a lot of challenges in reaching their target audience effectively. Implementing solid marketing strategies can help them make a significant difference in engaging customers and boosting sales. Here are ten marketing strategies that retailers can employ to improve their reach and impact.
In the logistics sector, Yusen Logistics stands out with its strong commitment to a customer-first approach. This philosophy highlights every aspect of their operations and is vividly reflected in their marketing strategy. By prioritising customer service, Yusen Logistics ensures that every interaction enhances customer satisfaction and loyalty. Let us explore how Yusen Logistics' marketing efforts, from trade shows to digital strategies, consistently focus on delivering exceptional customer service.
Known for its thorough and strong approach to logistics and transportation, Qube has set benchmarks in the industry for its operations and their innovative and strategic marketing efforts. Let us discuss the marketing strategies employed by Qube, reflecting on their early days and how their commitment to marketing has contributed substantially to their growth.
The solar energy market in Australia is growing as more residential, commercial and industrial consumers turn to renewable energy sources. To stand amid the stiff competition, solar energy companies must adapt to efficient marketing tactics. Let us look into specific strategies suited specifically to the Australian market, including an overview of state-specific rebates and incentives.
Due to the increased popularity of social media, influencer marketing has evolved. Years ago, employing influencers primarily consisted of hiring celebrities in TV ads. Nowadays, the influencer arena spans across all social media platforms varying in followers, size, and brand. According to Influencer Marketing Hub’s 2024 benchmark report, influencer marketing is expected to reach “$24 billion by the end of 2024,” more than tripling since 2019.
Booth Transport, a family-owned and operated logistics company, has built a remarkable brand in Australia, especially in the wine cartage sector. With a legacy spanning decades and a unique advantage of having four sons capable of running various state offices, Booth Transport highlights the strength and resilience of family businesses. Let us look at how Booth Transport utilised family roots to build a successful brand, the strategic investments they made and the value of family business in marketing, focusing on team and community.
The energy sector is one of the most challenging industries in the world. Energy companies must adapt their marketing strategies to stay competitive, as the global companies push towards sustainability, renewable energy sources and technological advancements. Let us explore the key elements of successful energy company marketing, focusing on long-term SEO strategies to ensure sustained visibility and engagement.
Entrepreneurs, young marketers and small businesses are discovering the transformative influence of AI in their marketing strategies. If you’ve ever dreamed of mastering DIY marketing with AI, then our Come Market Your Business with Me program is exactly what you need. This thorough workshop is designed to empower you with the skills and knowledge to utilise AI technology and take your marketing efforts to the next level.
As an entrepreneur, you might wonder how to create a marketing strategy that stands out and increases the growth of your business. Enter Come Market Your Business with Me by Robotic Marketer, designed to empower you with the skills and knowledge to market your business proficiently. This thorough program is personalised to meet the needs of entrepreneurs, young marketers and small businesses looking to improve their marketing game.