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An extraordinary view of life that changes the game
After being one of hundreds at a Jewish wedding yesterday, I couldn't help but think about life and the meaning of what I am doing now and in the future.

For 44 years, life has been remarkably smooth sailing. I have experienced a lot, none of which I would change, and I have accomplished more than I dreamed of doing. The experiences not only make you stronger, more resilient and grateful, they shape who you are and continue to become.
92,217 Marketers Are Engaged By One Post On LinkedIn
As you know I write. Sometimes on this blog, in magazines, in newspapers, books - you name it. I do it because it is my passion. So it will come as no surprise that as a writer I decided to do a #callout on LinkedIn to other marketers asking them simple questions like why they got into marketing, why they like marketing and what's next.
#justenough campaign throws light on the use of cosmetic injectables
When Esq Plastic Surgery and Skin Clinic founder and cosmetic surgeon Dr Andy Ives said he was alarmed at the amount of people on television that have gone too far with anti aging injectables and fillers, and overall cosmetic surgery, I found it somewhat refreshing.
5 Ways To Kick Ass Every Day You Work
The workforce has changed. You really don’t need to be a rocket scientist to realise that. In fact, it has changed so much, many of us old-timers have become out-of-date and a little redundant. While I can’t speak for everyone, I can share my experiences of feeling inadequate and constantly second guessing whether or not I make the right decisions.
The ultimate internal marketing strategy
It's 2018. Things have changed. #metoo and other movements have taken hold of our mindsets, and as such, a new, evolved workplace is being formed. The question is, what are you doing to make your workplace the ultimate breeding ground for talented, happy and balanced individuals?
5 Marketing Strategies That You Could Be Doing Better
As we approach yet another public holiday, marketers are playing catch up. Sales departments need leads, management requires results and marketing is getting off to a slow start because someone thought that they could do all the work in January and things would happen at a faster pace, than they actually have.

Do not dispair. Fast-tracking your marketing campaigns and using some fail-proof marketing strategies to generate leads, and improve your brand communications can be done efficiently and effectively - if you know how.
Making your mark in life


Have you reached your 40's and realised you haven't made your mark yet? Don't stress, it's not too late. 
Change your future by acting now
Don't let anyone tell you how you should live your life. Remember it's YOUR life. I just can't stop thinking about my life, where I am going, and what I want to be doing. 
How to build a new life from scratch
The first 30 days of any decision to make major changes in your life always comes with challenges. As habitual creatures, we tend to do the same things day-in, day-out, and that habit is hard to break.

Many of us make new years resolutions, and few follow them. Me included - well, kind of. I usually make one's that are easy to follow, and never add things like; be healthy, drink less, or go to the gym. In short, I rarely set myself up for failure. 
Coping with stress in the workplace
Stress: We’ve all been there, we’ve all experienced it, but what can we do to manage stressful situations within the workplace? The employees that tend to be more productive are happy, healthy and stress free.

While experiencing some stress in the workplace is completely normal, I mean we all have stressful situations whether it be tight deadlines, confusion with a task, dealing with a harsh client/customer, but it’s excessive stress which can interfere with your overall performance, lowering your productivity and negativity impacting on your mental health.
Marketing to Generation Z
There’s speculation that over the last year Generation Z was actually more valuable to most organisations than millennials – why, and what does this mean for businesses and marketers? Is your brand ready to speak to Gen Z’s?
The best day, the worse day
I woke up this morning and hopped in my car with a colleague and my niece, and headed for the beach. I felt good. In fact, I felt great. The sun was already blistering hot and after a cold winter in Melbourne, I was soaking up every bit of warmth that Sydney has to offer.

With so much to do today, I decided that I would spend the morning changing things up. That meant the Bondi to Bronte walk, followed by breakfast at Indigo Double Bay and then a trip to the office. I wanted to pinch myself. A healthy start to the day, sunshine and my favourite city in the world, was making me deliriously happy.
Replacing the conventional agency model
There was once a real reason why big agencies had such a stronghold on anyone serious about marketing their company - but somehow that has fast become something of the past.

When I started out in agency world, it was the big brand agencies who every company wanted looking after their brands. Fast track 20 odd years, and now it's the small agencies and startups that are completely disrupting the market.
There is no place I would rather work
When you wake up and race to the office each day, not out of necessity but because you are can't wait to turn on your laptop and hang with your team - you know you are doing something right.

My job isn't what you think. Yes, I own a marketing company, but given that we have a true flat organisational structure, I don't manage anyone, or anything for that matter. Instead, my days are full of creativity, writing, celebrating, brainstorming and general engagement with the people that work at Marketing Eye.
Is your marketing all talk and no action?
You realise that your sales figures are not what they should be, or that you want to make that quantum leap to the next level as a business, and marketing is going to help you get there - but there is a catch, and that's where you get caught.

So often entrepreneurs, sales managers, marketing managers and other key stakeholders have bold ideas on how they can make their company more successful. They get all excited about what they are going to do, and quite often get all the people around them on the same page believing that the company is about to reach new heights - then, nothing happens.
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