The one thing that gives marketers a leg up
At Marketing Eye, we employ a lot of marketers and over the years you learn to refine what type of marketer you look for in a role such as marketing consulting.
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485 Malvern gives graphic designers and graffiti artists a platform to express themselves
It came to my attention that after buying a new building to house our company brand, 'Marketing Eye' on signage at the front of a retail space may not exactly fit into the landscape of the street.
Read more... → Today I bought a building | Marketing Eye
The most incredible thing happened today. Exactly 3 years since I bought my house, I bought my dream office.
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In truth, do marketers really know why people choose one company over another?
The tide turns from time to time - that's a fact. When a business is going incredibly well, most seasoned entrepreneurs know that some months will follow that are not living up to their expectations.
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Exciting new Job Opportunity at Marketing Eye!
Marketing Eye are looking for a Senior Marketing Executive to join our incredible Melbourne team! We are searching for a hardworking, innovative, creative thinker who has 3 years Marketing experience under their belt.
Marketing Eye is Australia’s most innovative marketing consulting firm where we like to do things a little different to everyone else. Here we have a flat organizational structure, that means – no management. Just a bunch of self-starting, job-sharing millennials that are reaching for the stars.
To find out more about what a career looks like at Marketing Eye, follow the link provided.
https://www.marketingeye.com.au/marketing-company-careers/senior-marketing-executive.html
What does the right marketing team look like?
Reinventing your marketing team should be a thing that all companies do on a yearly basis. Keeping everyone on their toes, but more importantly encouraging everyone to stay relevant is critical to your company's success. If your marketing team doesn't have their heart in it and are not determined to be successful, then you may see that written in red in your balance sheet.
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10 Internal Marketing Strategies That Give Companies A New Lease Of Life
Like any company, we realise that reinventing yourself internally is the only way to keep people's jobs interesting. While many of us like routine, it's when this is turned upside down that we really put in our best performance. Just a few tweaks here and there, and all of a sudden you see things so much more differently than ever before.
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The 'pinch yourself' moment that every entrepreneur needs to have
As the weeks creep up, I am becoming more and more anxious about the long-awaited launch of Robotic Marketer.
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Hiring a marketing manager? Look for a candidate with these 3 skills
When you have a business and realise that you are about to get to the next level, but need to hire a marketing manager first - you are on the money! You see, too often people that run businesses are so focused on sales, they are not thinking about marketing and brand. While it is true that a business cannot survive without sales, it is also accurate that without marketing, it is highly unlikely a business will reach the next level.
One of the biggest mistakes businesses make is overlooking the importance of marketing.
Read more... → One of the biggest mistakes businesses make is overlooking the importance of marketing.
How to know if you are a top-notch marketer
Every top-notch marketer knows that they as good as they may be, they will never know it all. It's impossible. Marketing is changing every day. Reading sentiment of target markets change rapidly. What is good today, may not be good tomorrow and so on.
But there is a list of things that brilliant marketers do that really make them standout from the the rest.
Read more... → But there is a list of things that brilliant marketers do that really make them standout from the the rest.
What happened when one company replaced its staff with AI
When a problem arises in business, there are many ways to tackle it. When it keeps happening, that's when you need to take stock and re-think what you are doing. That's what one company did and the results were astounding.
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What a Marketing Internship at Marketing Eye is really like
I had learnt so much theory on marketing at Uni that I thought it was time to put it into action. To say I was nervous before my first day at Marketing Eye would be an understatement, especially not knowing what to expect.
Women spend too much time asking men for their opinions and not trusting their gut instinct
It's a darn shame that women spend so much time bitching about men and equal rights when they really don't do anything about it. I am tired of women complaining how unfair the world is. My question to them (if they live in Australia or the US) is whether that really is the case? I suggest that in most situations it is not.
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$1,000,000 - Amateur move
I'm sitting at the airport about to hop on my next plane. I dress the same way every flight for comfort; a Nike pant, Armani knit, Nike shoes and jewellery. I wear a scarf to lift the outfit just in case my luggage goes missing at the other end, and I always pack a pair of heels in my hand luggage. I am ready.
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Are women afraid to lead by themselves?
Entrepreneurship can be the toughest gig in the world especially for a woman. Without playing the 'female' card, there are many different issues that women face when making the courageous decision to be an entrepreneur - and most of it is about their mindset.
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