Blog Image1

Marketing Eye Blog - Marketing Articles


In today's day and age, marketing strategies are essential for a business to run smoothly and successfully. When these strategies become effective, they are the foundation of making a business succeed. 

As stated in the blog ‘How an Effective Marketing Strategy can help your business grow’, having the right marketing strategy can be a make-or-break factor that determines the growth and success of your business. However, to be as successful as possible, businesses need to diversify their marketing platforms. Diversifying your approach allows your business to achieve long-term growth while introducing your product or business to a completely new market. 

Here are our top reasons why you need to diversify your marketing strategy: 

Reach a larger audience

Once you can diversify your marketing strategy, a larger audience will view your posts and content, giving you a much stronger online presence. Diversifying your marketing strategy allows for you to gain a following from individuals who have either never heard of your business or once overlooked your social media platforms. By combining different channels, such as blogs, websites, and social media platforms you will see successful results in the audience that has been reached. Being active on each platform also helps your business become well known as your target market sees posts and advertisements on every platform they click on.

Creating relevant and relatable content

Through having a variety of channels to post and reach out to potential customers, it allows your business the opportunity to create relevant and relatable content for every different channel. 

Diversifying gives you a chance to try out many types of content to see what best suits each platform. You can post different videos, photos, and pieces of writing which then allows you to know what every platform needs and allows you to cater for exactly that. Once your posts become perfectly suitable for the channel it’s on, then your business's marketing strategy will become more and more successful. 

Not to be dependent on one platform

It’s never a good idea to have your business on only one or two platforms. Although you might have gained a large number of followers on the channels you do have, what if something was to go wrong?

It’s not uncommon for social media accounts to be reported or deleted in the blink of an eye with no reasoning or justification. Imagine all your followings gone just like that. That is why diversification proves to be so vital in your marketing strategy. Don’t become dependent on just one platform, there are so many situations that can ruin your accounts. It is so important to have backup plans in case something fails. Although your target market may be based on one platform, it is always an advantage to your business to reach a larger target audience and broaden your market. 

Helps to gain useful data

Through the diversification of your marketing strategy, you can collect and analyse a wide range of data that you wouldn’t otherwise have. 

Your business may begin to receive different kinds of feedback, questions, and tips from different platforms and channels that allow you to adapt and thrive as a business. The more channels you have, the more data you will collect to analyse. Diversifying your marketing strategy not only will help you become more successful, but it will also help you steer clear of any issues such as your only social media account being deleted or hacked, which could lead you to promote your business from scratch again. 

Although it may be an expensive and lengthy process, the long-term effects will definitely positively impact your business and marketing strategy.

Image Source: ShutterstockID 1100733734


Search engine optimisation can be one of the hardest factors to contend with when creating a well-known business. Even larger companies struggle with SEO. 

When running a small business with limited resources, time, and money, improving your search engine ranking can be extremely difficult. Luckily, we’ve come up with 10 ways that will help your business make an impact with your search engine marketing. 


Technology is in the hands of every small business owner. It’s likely that your competitors are using some marketing software to keep their business competitive.

The reality is that the modern consumer landscape relies on digital marketing; no small business marketing strategy is complete without marketing technologies in this device-oriented world. Any small business marketing service will tell you this.



No small business is complete without a marketing strategy.

Having a marketing strategy ensures that you can give your business the recognition it deserves. Many small businesses don’t deem a marketing strategy to be worth their time, but regardless of size, every business has something to gain through marketing. A well-developed small business marketing strategy will increase your brand awareness, improve your reputation, increase your conversion rate, boost your sales and maximise your visibility.


A marketing strategy workshop is a space for collaboration. Ideas are constructed, analysis is undertaken and critical decision making is implemented. Members from various departments can come together and understand how marketing influences their outcomes. This allows for more innovative and effective solutions.

Since workshops only happen occasionally be sure to take advantage of them to show the rest of the company just how important marketing is to success. This is your one chance to effectively demonstrate the impact of marketing on all departments of the business.



As you're overtly aware, the marketing environment is constantly shifting and changing in response to the breakneck speed of commercial and cultural evolution. The way we all live has changed considerably in response to events like COVID-19, which have seen us spend a lot more time indoors and interacting in the digital space. For businesses, this creates a challenge, particularly when it comes to chasing leads and failing to make much needed conversions.

In response, more companies are pursuing a demand generation strategy, to build enthusiasm for a brand and its products, building a briefer list of qualified leads that are more likely to be converted into customers. If you’ve ever wondered about demand generation strategies or and why they’re important, you’re about to get a brief insight into why they’re more relevant than ever.


No matter what your business is, having organic and invested customers is pivotal to the sustained success of your brand. However, as businesses continue to struggle for attention and sales in this new digital era, many are shifting their focus to enhancing their leads and expanding their online reach, which is now more crucial than ever before.

Businesses have no choice but to adapt to the changing marketing landscape and create higher quality leads, lead generation is becoming a fundamental strategy for companies that seek to grow in the future. But what makes a good lead generation strategy and how do you implement one? To help businesses formulate a robust lead generation strategy, we’ve created our list of the best marketing tactics for your lead generation campaign.


Brands that fail to recognise and emphasize what differentiates themselves from their competitors have failed in one of the fundamental aspects of marketing.

One of the key strategies to ensure that customers have an incentive to choose your brand over your competitors can be through the implementation of a unique value proposition (UVP). A unique value proposition helps to determine how your customers perceive the potential benefits your business can provide, from its products or services. Furthermore, a UVP illustrates how this addresses their needs and can provide solutions to problems in a way that cannot be replicated by any other product or service on the market.

By effectively adopting a UVP into your business, you can differentiate your offering from the rest of the competition. Providing current and potential customers, a greater reason as to why they should choose to engage with your specific business.


Making bold claims, sometimes to the point of looking ‘crazy’ to the general public, has become the marketing method of many highly successful modern-day entrepreneurs. Interestingly, the word entrepreneur can be defined in the Oxford dictionary, as “a person who makes money by starting or running businesses, especially when this involves taking financial risks.” While their methods may seem ludicrous at times, these unconventional marketing tactics often have surprisingly positive results.

A great number of lessons can be learnt from a few of today’s most ‘crazy’ entrepreneurs, particularly when it comes to rethinking your marketing strategy.

How many times have you heard someone say "I am not technical"? Or that they don't use technology because they don't know how to? Non-technical entrepreneurs, or at least those who refuse to use technology and data within their businesses are doomed to failure and the past few years of business has given a clear insight into why this is the case.
Having run a marketing services firm for more than 20 years, I have seen an enormous shift in how businesses are engaging with firms and why a cost-analysis is imperative to staying relevant.

With so many options for businesses today, and many courting new hires in the area of marketing, there has been quantum shift in how businesses seek out a marketing firm, and why they choose one over another. Marketing firms that have been early adopters of technology, regardless of size, are emerging as the "must-have" marketing agencies for all size businesses. The use of data to navigate customer experience is critical to developing results-driven marketing strategies, so hiring a firm has become more an analysis of tech stack than people.

Startup business marketing firm


In today's society, social media is the most important way that a business can share content, connect with target markets and broaden their audience. It is a vital part in being a successful business nowadays, especially with COVID 19, which is changing the way individuals can see each other face to face. 

In light of all the ongoing changes in the world, businesses need to ensure they are maximising their use of social media to become successful - here are the top 5 ways I believe help to increasing your platforms: 


In our day and age, we are seeing constant shifts in our traditional workplace cultures and environments, as more people work from the comfort of their homes. Following the devastating effects of the COVID-19 outbreak, more people have moved to working completely remotely and imposed restrictions have left companies and the overall employee morale in an unsteady state. Thus, in amidst these challenging times, adopting and maintaining a solid workplace culture for a smooth transition into remote working is essential to the fundamental survival of any successful business. 


Content marketing focuses on creating relevant and valuable content for a targeted audience. A content contributor can submit their content to an organisation, adding value to its blog by providing a wider variety in both style and content. A contributor not only aims to provide value to the publisher but to build awareness around their own public profile.


Digital marketing has been a major component for businesses when they’re marketing their brand in the modern world. One of the best ways to efficiently utilise digital marketing is through the use of social media platforms. Social media platforms such as Facebook, Instagram and Twitter are a productive way to reach your consumer’s market.