Marketing is an ever-changing, ever-developing industry, with new channels appearing and new ways to market your brand cropping up all the time. Because of the industry’s rapidly evolving nature, marketing teams and departments need someone who can right the ship, keep everyone on track and execute the business’s marketing strategy. They need a marketing manager.
Blog
Read more... →
Go-to-market strategies that are well thought through, strategic by nature and research backed have a higher likelihood of success than those that rely on adhoc marketing tactics or old methodologies. Having a good example of a go to market strategy will ensure that you learn from other companies successes and failures, while endeavouring to develop a go-to-market strategy that is aligned to your product launch goals.
Read more... → 
For centuries, storytelling has been an integral part of sharing experiences, teaching, learning about history and executing a type of message. Converging with a story is the foundation of connecting with others. It is unsurprising how successful stories can create a memorable impact and help share key messages which is why many businesses couple marketing and storytelling.
There is not a business on the planet that hasn't thought about setting marketing goals for 2021, and at least given thought to how they are going to keep them. Most companies spend November and December bringing together key stakeholders in a business to discuss the next years business, sales and marketing goals. They do this in the form of a series of workshops, and what's really great about this, is even if you have a small business, a mini-workshop is invaluable for brainstorming how your business can do better in the year ahead.
Read more... → 
Having started the year with more enthusiasm than ever before, we are embarking on deploying ways in which to best market our business in 2021. Like any good marketer, I thought I would share a few ways in which we will be marketing our business in the year ahead.
Read more... → 
A change in a calendar year is significant for many people around the world, mostly because it allows us to reflect on our life, personal and professional goals and our dreams.
Quite often, we make the same new years resolutions as we may have done the year before, simply because we didn't commit to the our goals in the way we had hoped. However, there is good news for those who don't quite make good on their New Years Resolutions as you are more likely to achieve it when it becomes a goal that is repetitive.
Read more... → Quite often, we make the same new years resolutions as we may have done the year before, simply because we didn't commit to the our goals in the way we had hoped. However, there is good news for those who don't quite make good on their New Years Resolutions as you are more likely to achieve it when it becomes a goal that is repetitive.
As I woke up on January 1, 2021, at 4.59a.m. I could feel myself breathe a sigh of relief. Finally, it is a new day, in a new year, and everything that came before that moment no longer holds me or anyone else down.
Like many, 2020 was my second least favourite year, just marginally behind the year before where I said goodbye to my dog.
During the year, I struggled. I wasn’t alone, but at times I actually was, both physically and mentally. Like many entrepreneurs, I was challenged with not only my own life, but the lives of those around me.
So, you have graduated. Congratulations! Now, you have to find a job – or do you?
Marketing Eye’s Melbourne office has not been back for long, but that’s not to say it hasn’t been an eventful return to work already…
Influencer marketing is on the rise, and with all the different and new social media platforms available to utilise and post on today, an influencer or ambassador may be the key to improving your brand reach and engagement.
With an abundance of digital marketing tools available to businesses to grow their reach online, there has never been a better time to develop your digital marketing strategy to generate sales.
2020 has been an interesting year in marketing to say the least. Yes, we have all undeniably suffered under the conditions of the pandemic – but where there’s hardship there’s also opportunity to be found and many of us have been forced into new and exciting places.
As a professional services firm, customer experience is in part about relationships and how well a marketing consultant listens to the customer’s needs, deciphers it, and executes on providing a solution to a problem.
Competition is rife for all businesses especially due to the impact of COVID. With an increasing number of people unemployed, the marketing profession has especially been affected by lay-offs and changing working conditions.
The festive season is fast approaching and many companies are wondering what to do. It hasn't been the best year for business and for many, working from home means that there is less interaction with their service providers. The big question for many marketers is what should they do when it comes to Christmas gifting for clients? Gift boxes are all the rage but can you really send it to your clients home? Is that an invasion of privacy?
Read more... → 
It’s coming down to the pointy end of the year and like many marketing agencies, we are endeavouring on a journey of self-discovery. We have our best team of marketing consultants, all whom share the same values and enhance our company culture in place, but as any good marketing team, we are hellbent on being the best marketing consultants in our perspective Melbourne, Sydney and Brisbane regions in 2021.
