Why customers hate breadcrumbing
Marketing department are renowned for "breadcrumbing" their databases, without even realising it.
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Disrupt yourself and see your salary skyrocket
Over the past week, we have been recruiting for a number of positions at Marketing Eye and Robotic Marketer, and I have realised just different one marketer is to another.
There are so many different types of marketing managers and marketing executives in the market looking for jobs.
Read more... → There are so many different types of marketing managers and marketing executives in the market looking for jobs.
The work, life balance marketer
How long should a marketing strategy take?
From the moment your fingers touch your keyboard, to the endless, tiring hours that your pour your heart and soul into strategising and pondering what your next marketing move is going to be, writing a marketing strategy is an arduous task, but a necessary one.
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The Rise of the Influencer
The use of influencers in marketing is not new. Celebrities, movie stars, supermodels and athletes have been influencing us through traditional marketing campaigns forever. From pushing beauty products, being brand ambassadors, or simply telling us what bank they use, they have long been an integral part of many brands marketing strategy.
3 New Rules That Businesses Need To Abide By
When you start a business, the rules are thrown out the window. You are more afraid of sinking that you swim – like crazy. We all go into new businesses with the right attitude, but seldom does that belief stay in tack throughout the entire process.
Blogging is out and Microblogging is in.
Blogging has become more than a platform that provides individuals with useful information but rather an outlet where prospects, clients and employees can go to engage and develop a greater insight and relationship with a company.
10 marketing tools you should be utilising daily
Marketing has never been so easy! With the increased utilisation and integration of technology, marketing for any business has never been so simple and effective. We recommend investing in these ten programs to successfully market your products and services for your business.
8 tips to maximise your marketing productivity
Marketing is a crucial part of many businesses as it grows sales by expanding prospects. Not only marketing increases the visibility of your brand, but it also builds trust and loyalty with your customers. By improving your marketing productivity, you could do more in less time. And thus, increase your profits.
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The marketing world has never been so green!
Do you have a green thumb? In recent years, we increasingly lazy humans have actually sat up from our mindless television shows and begun listening and actioning practices that will make our planet a better, cleaner and healthier place.
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Lead generation? – A beginner’s guide
If you’re reading this right now, you need some help. Let me guess, you’ve heard the term ‘lead generation’ time and time again, but you’re still not exactly sure what it means? Well don’t worry – I’m here to help!
Trusting your gut is the gateway to marketing success
Before the days of Instagram, iPhones and the internet, marketing was a one-way interaction. Marketing campaigns and advertisements sold us a story that we bought into. It was simple. If we bought the new L’Oreal conditioner, our hair would be perfect. If we took our children to McDonald’s, we’d all be joyful.
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Entrepreneurship isn't for everyone
I first became an entrepreneur 20 years ago, and at first, it was sink or swim. I swam only because I didn't know what else to do. I never gave up when things didn't go my way, because I didn't realize that there was a choice; I could have got another job, or stayed fighting to ensure that the business was a success.
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Entrepreneurs don't settle for second best
All businesses want to be successful but unfortunately, it’s not as easy said and done. So what makes a successful Entrepreneur in the world of business and marketing?
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3 Tips for Planning Facebook Marketing Strategy
Are you struggling with your Facebook marketing? Struggle no more, with our 3 greatest Facebook marketing strategy tips. Social media is paramount to business success, further engagement and increased reach.
Workplace Culture is more than just a phrase
How do YOU define workplace culture? Over the years culture has become so incredibly important for organisational success, productivity and overall reputation.
