Marketing Eye Blog

Marketing Eye Blog

Marketing Eye Blog

The construction industry is growing and evolving each year making it an extremely cutthroat and competitive market. However, there are many companies which are seeing increased sales and better customer relationships during this time. These are the companies who avoid making the mistake of cutting costs. Instead, they spend money to improve customer relationships, establish a niche market and implement quality materials and equipment into their projects. In turn, these companies still end up making a significant profit as customers can see their efforts, therefore creating trust that the construction company will provide the customer with quality service.

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Similarly, to how social media revolutionised the online marketing landscape, the metaverse is about to do the same. It is imperative that marketing and communications brands pay close attention to the metaverse as it is indeed the next frontier for online interaction. Think about it like this, if brands had not made the shift to online marketing when social media became apparent, they would have been left behind and disregarded. Consumers would have forgotten about them and focussed on the brands that were engaging with them on social media platforms that they use every day. Ultimately, the metaverse is about to do the same and restructure online marketing forever, therefore if brands do not adapt to this, they will become irrelevant.

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If you’re trying to grow your business and improve your online performance analytics are crucial. They provide the reports about how your website is doing, how many people are accessing your website, for how long, from which country and so much more. But no matter how many analytic reports are provided to you, there is no point if you don’t know how to decode, read, and understand them. We at marketing eye have put together the information you need, so that you can read your data, make sense of it, and turn them into insights that you can use to improve the performance of your company.

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You’re in your final year of your marketing degree, or you’ve just graduated and are looking for jobs… only problem is that everywhere you apply for is asking for work experience, but how are you meant to have experience if no is willing to hire you in the first place?

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A marketing strategy is a short-term and long-term plan to achieve company goals by determining the wants and needs of customers, therefore creates a sustainable competitive advantage for the company to increase sales. Depending on the industry and market, marketing plans should be updated monthly or fortnightly. By this way, you can be sure that your plan will survive at the next stages of the market. However, not every entrepreneur chooses a marketing strategy, because they don’t understand why they need it.

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Search engine optimization (SEO) is the practice to increase your website rank on a search engine result page (SERP) so that your website can get more traffic. It is similar to moving your store from a small town closer to the city where most your target customers live, to get more walk-ins, and subsequently achieve more sales. The same logic is applied to a business’ website, however the way of doing this is drastically different, where 96.8% of small business fail at SEO because they don’t understand how to boost their company’s SEO.

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Businesses usually spend a lot of time on goal setting, strategy development, but have you ever deliberated how you can achieve the marketing goals in an agile and effective manner? It is always good to review whether the marketing goals are on the right track. Otherwise, all investments and efforts will be diminished. 

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What Is Email Marketing?

Email marketing is one of the most used direct marketing tools to promote your products & services via email. Many people believe email marketing is dead, but it is still usable and offers excellent benefits. Not utilising email marketing in your marketing strategies is a disservice to yourself and your business.

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The rapid change of technology is changing the way we think, operate and work. Therefore, as businesses apply and adapt to the rise of new technologies, maximizing profitability of your business can be within reach. The Metaverse is a newly developed technology that is expected to change how business work as it continues to be integrated. Are you ready to take advantage of it and see how the Metaverse can benefit your brand in 2022?

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A rebrand is the process of changing how a company or product is perceived. It can include the reinvention of everything from a brand’s name and tagline, its logo and visual identity to its website and marketing collateral. When you first start a business, branding is likely to be the last thing on your mind.

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An NFT (Non-fungible token) is not an unfamiliar word anymore in this era. It is a disruptive technology that created person-to-person communities in the digital world. I’m assuming that you have heard of NTFs? If you haven’t, it is not too late for you to learn more about it. NTFs are digital artworks, photographs, audio, music, and videos. People can purchase them through the blockchain, allowing collectors to own digital intellectual properties.

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With the odd 500 million tweets bombarding users every day,Twitter provides live updates and information that ranges from the daily habits of someone’s pet cat to information on political speeches and issues, and just about everything in between. No wonder it’s easy to get lost in the sea of information that it provides. Luckily, the platform has introduced Twitter Communities that allows people with different interests to connect, share and interact with others who share their passions  or opinions.

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