Entrepreneurship

Entrepreneurship

Like many, I’ve been afraid to have think for myself, express my opinions or side with people who may secretly share the same thought process as myself. Why? Because at some point in this pandemic I realized that I am a small business owner who has to survive, and I cannot afford to turn off any potential customer or have my existing customers leave because they disagree with my opinions.

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How many times have you heard someone say "I am not technical"? Or that they don't use technology because they don't know how to? Non-technical entrepreneurs, or at least those who refuse to use technology and data within their businesses are doomed to failure and the past few years of business has given a clear insight into why this is the case.
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With an abundance of entrepreneurs entering the market, priming themselves for disruption and tackling the incumberants, entrepreneurs the world over are being forced, albeit at times relucantly to adapt to change, and adopt a new way of thinking.
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If you've been told that based on Myers Briggs you have this or that type of personality, you may think that you have derived at an answer to why you are the way you are. After all, many entrepreneurs fall under an A-Type personality profile or at least that's what many of us have thought. A little birdy gave me an insight into the brilliance that is Cognitive Behavioural Therapy and I am absolutely compelled to share.
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A change in a calendar year is significant for many people around the world, mostly because it allows us to reflect on our life, personal and professional goals and our dreams.

Quite often, we make the same new years resolutions as we may have done the year before, simply because we didn't commit to the our goals in the way we had hoped. However, there is good news for those who don't quite make good on their New Years Resolutions as you are more likely to achieve it when it becomes a goal that is repetitive.
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As I woke up on January 1, 2021, at 4.59a.m. I could feel myself breathe a sigh of relief. Finally, it is a new day, in a new year, and everything that came before that moment no longer holds me or anyone else down.

Like many, 2020 was my second least favourite year, just marginally behind the year before where I said goodbye to my dog. 

During the year, I struggled. I wasn’t alone, but at times I actually was, both physically and mentally. Like many entrepreneurs, I was challenged with not only my own life, but the lives of those around me. 

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On January 7 this year, I opened by diary for the first time in 2020. It was a remarkable moment, one that was so full of promise. Like any entrepreneur on the rise (or at least I thought that was to be the case), I had written down the goals I had set out for the year ahead in my diary in December. 

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Today I had the most awful experience. I was on an introductory call in relation to a government grant for the development of Robotic Marketers technology, and the external consultant intimidated me from start to finish.

I fell apart. I wasn't on my game. I didn't react well and I felt as though being a woman was to my detriment. I doubt he would have talked over a man in the same way he talked over me. He never let me finish a sentence, nor did he care that he was in fact representing a taxpayer body.
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Last week we had to put off one of our remote workers in my technology startup, something that many small business owners have had to do of late. I dwelled on it for two months and tried to figure out how I could keep him on staff and in the end I was pushed against a wall. I had to make a decision.
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In truth, I have no risk management solution in place. My glass is half full, I am the eternal optimist and there is this underlying belief that 'everything will be alright'. 

So, when COVID hit, I thought it would pass. A few weeks of hysteria and then we would be back to normal. A small bump in the road.
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In the past 2 months I have spoken to more than 100 entrepreneurs in the technology, professional services, manufacturing and logistics industries. There has been a common thread to many of these calls, mostly that their website needs a revamp and they want to up their digital marketing efforts. It's not rocket science I know, but many companies didn't get on the digital bandwagon fast enough and have left it to the last minute. Better late than never, and there will always be those of whom think they can wait a little longer, which means ultimately, they will be the one's with less clients at the end of the day.
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