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Entrepreneurship

Entrepreneurship

In truth, I have no risk management solution in place. My glass is half full, I am the eternal optimist and there is this underlying belief that 'everything will be alright'. 

So, when COVID hit, I thought it would pass. A few weeks of hysteria and then we would be back to normal. A small bump in the road.
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In the past 2 months I have spoken to more than 100 entrepreneurs in the technology, professional services, manufacturing and logistics industries. There has been a common thread to many of these calls, mostly that their website needs a revamp and they want to up their digital marketing efforts. It's not rocket science I know, but many companies didn't get on the digital bandwagon fast enough and have left it to the last minute. Better late than never, and there will always be those of whom think they can wait a little longer, which means ultimately, they will be the one's with less clients at the end of the day.
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When the going gets tough, the tough get going - or at least so they say.

It's been a difficult few months for businesses who are navigating a new way of doing business, or forced closure. To say that it has been tough is an understatement. Like many entrepreneurs, I have been feeling the pressure and at times it is unsurmountable.
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As a 20-year entrepreneur, I have learned a few things over the years and some things I have had to learn repetitively until I 'got it'. Learning should be embraced they say, and I agree wholeheartedly but sometimes when you are in the thick of it, it's hard to see the light at the end of the tunnel let alone the 'why' you needed to learn that lesson again and again.
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