Marketing Eye Blog

Marketing Eye Blog

Marketing Eye Blog - Entrepreneurship Category

The number one thing that holds you back from being successful is your mind. It also is the top reason you become successful. If you can control the way you process information, and rationalise the requirements needed to achieve a goal - you are almost certainly there. How to make "yourself" more successful is simplier than you think, but it does take discipline and that is something that not all of us have.

But you can...here's how.
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Is your glass half full or half empty? Is your mind and thought process holding you back from your full potential? Can positive thinking make you successful?

These are question’s every person should ask themselves as they embark on a new year, set goals and learn to live in a very different environment. The world is not how it use to be and that is a fact, but how are you going to adapt, cope and live your best life?

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My new year’s resolution was simple: have rich conversations (and achieve my goals). Every year I have a theme and this year is conversation. Being as busy as I am on a day-to-day basis, somehow in between the isolation of COVID and the effect it had on both my business and mental health, I forgot about the importance of conversation. 

As 31st December ticked over into the new year, I asked myself, “What is the big f***ing deal?” 

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Like many, I’ve been afraid to have think for myself, express my opinions or side with people who may secretly share the same thought process as myself. Why? Because at some point in this pandemic I realized that I am a small business owner who has to survive, and I cannot afford to turn off any potential customer or have my existing customers leave because they disagree with my opinions.

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How many times have you heard someone say "I am not technical"? Or that they don't use technology because they don't know how to? Non-technical entrepreneurs, or at least those who refuse to use technology and data within their businesses are doomed to failure and the past few years of business has given a clear insight into why this is the case.
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With an abundance of entrepreneurs entering the market, priming themselves for disruption and tackling the incumberants, entrepreneurs the world over are being forced, albeit at times relucantly to adapt to change, and adopt a new way of thinking.
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If you've been told that based on Myers Briggs you have this or that type of personality, you may think that you have derived at an answer to why you are the way you are. After all, many entrepreneurs fall under an A-Type personality profile or at least that's what many of us have thought. A little birdy gave me an insight into the brilliance that is Cognitive Behavioural Therapy and I am absolutely compelled to share.
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A change in a calendar year is significant for many people around the world, mostly because it allows us to reflect on our life, personal and professional goals and our dreams.

Quite often, we make the same new years resolutions as we may have done the year before, simply because we didn't commit to the our goals in the way we had hoped. However, there is good news for those who don't quite make good on their New Years Resolutions as you are more likely to achieve it when it becomes a goal that is repetitive.
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As I woke up on January 1, 2021, at 4.59a.m. I could feel myself breathe a sigh of relief. Finally, it is a new day, in a new year, and everything that came before that moment no longer holds me or anyone else down.

Like many, 2020 was my second least favourite year, just marginally behind the year before where I said goodbye to my dog. 

During the year, I struggled. I wasn’t alone, but at times I actually was, both physically and mentally. Like many entrepreneurs, I was challenged with not only my own life, but the lives of those around me. 

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On January 7 this year, I opened by diary for the first time in 2020. It was a remarkable moment, one that was so full of promise. Like any entrepreneur on the rise (or at least I thought that was to be the case), I had written down the goals I had set out for the year ahead in my diary in December. 

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Today I had the most awful experience. I was on an introductory call in relation to a government grant for the development of Robotic Marketers technology, and the external consultant intimidated me from start to finish.

I fell apart. I wasn't on my game. I didn't react well and I felt as though being a woman was to my detriment. I doubt he would have talked over a man in the same way he talked over me. He never let me finish a sentence, nor did he care that he was in fact representing a taxpayer body.
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Last week we had to put off one of our remote workers in my technology startup, something that many small business owners have had to do of late. I dwelled on it for two months and tried to figure out how I could keep him on staff and in the end I was pushed against a wall. I had to make a decision.
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