Connection and Reflection
Up until recent years my time has been so absorbed raising my 3 children and trying to learn and establish a business, so it’s only in the recent years’ time has allowed me to take time to pause, connect and reflect.
As we embrace 2024, professional services firms are increasingly turning to YouTube advertising to establish thought leadership and promote educational courses. Let’s explore how to effectively utilise YouTube's platform for these specific goals.
In the time of modern management, technical skills alone are no longer sufficient. Nowadays, the spotlight is increasingly shifting to a skill that transcends the confines of conventional management: emotional intelligence (EI). As the workplace interactions evolve, the ability to navigate emotions, both your own and those of your team, becomes paramount. In this guide, we'll explore the rise of emotional intelligence in leadership and provide practical insights for modern managers to enhance their skills and foster a positive work environment. As we explore actionable insights, this guide seeks not only to redefine leadership paradigms but to illuminate the path for modern managers to become true orchestrators of inspired, engaged and high-performing teams.
In Vitro Fertilisation (IVF) is a journey many individuals and couples undertake with the hope of conceiving a child. This process can be physically and emotionally taxing and for those in leadership roles, the challenge is to balance their personal IVF journey with the professional demands of guiding a team. Let us look at how leaders undergoing IVF can educate their team about the process, share insights into the hormonal changes and sensitivities they're experiencing and foster a culture of accountability and compassion.
One of the first questions a curious marketer always asks me is “How can I become a better marketer?” It’s such a great question and something that all marketers should ask themselves on a daily basis. I know that subconsciously I do. With a team of marketing consultants, digital marketers, brand consultants, web development specialists and social media professionals on our team, if they don't constantly think about how we can improve the marketing outcomes for our small business clients, then our clients will not be getting the expert marketing consulting services that they are paying for.
The COVID-19 pandemic has brought about a drastic shift in the way businesses operate, thrusting them into the realm of remote work. As this new paradigm becomes the norm, the world of marketing has not been spared from its effects. However, amidst the transition to remote work, companies are encountering a significant challenge when it comes to hiring marketers.
As an entrepreneur, you may know that marketing is a critical aspect when growing your business. Success is no longer guaranteed simply by creating good products or services as consumers demand more from businesses. Consumers are now looking for a transactional relationship with brands and this means they want to associate with businesses they believe in that align with their core values.
When the 8th of March rolls around each year, women worldwide are celebrated in their workplaces and homes—with cupcakes. As it's now 2023, we think it's time to take a step back and reconsider what today really means and ask women; How would you like to be celebrated?"
Targeted advertising and data privacy are two extremely important and very closely interconnected issues in the digital age. Targeted advertising focuses on specific traits, interests, and preferences of consumers. For example, with Amazon when a consumer searches for a new Paul McCartney CD, Amazon creates a file called a cookie on the consumer’s device to keep track on them. Later when the consumer reads an article, the cookie is automatically read, and different advertisements are generated related to the cookie file on the Paul McCartney CD they previously searched for. Targeted advertisements use data and analytics to show ads to specific groups of people based on their interests, demographics, and behaviours.
Is your glass half full or half empty? Is your mind and thought process holding you back from your full potential? Can positive thinking make you successful?
These are question’s every person should ask themselves as they embark on a new year, set goals and learn to live in a very different environment. The world is not how it use to be and that is a fact, but how are you going to adapt, cope and live your best life?
My new year’s resolution was simple: have rich conversations (and achieve my goals). Every year I have a theme and this year is conversation. Being as busy as I am on a day-to-day basis, somehow in between the isolation of COVID and the effect it had on both my business and mental health, I forgot about the importance of conversation.
As 31st December ticked over into the new year, I asked myself, “What is the big f***ing deal?”
Like many, I’ve been afraid to have think for myself, express my opinions or side with people who may secretly share the same thought process as myself. Why? Because at some point in this pandemic I realized that I am a small business owner who has to survive, and I cannot afford to turn off any potential customer or have my existing customers leave because they disagree with my opinions.
One of the biggest conundrums entrepreneurs and business leaders have with their employees is helping them focus their efforts on ‘thinking outside the box’.
